Window Fashion VISION March + April 2018 by Window Fashion Vision Magazine

ƒƐ ;-uv o= bm7o |u;-|l;m| bmvrbu-ঞom

Join us at the $-lr- om ;mঞom ;m|;u

IWCE 2018 is here! Q&A with the WCMA:

Details on the new cord safety standards -uh;ঞm] - ;uvĹ

Easy-to-implement ideas to improve your online image Talk it out:

VOLUME 39, ISSUE 2 MAR + APR 2018

Tips for improving team communication

RI CC IARELLI.IT

M A N U FA C T U R E R A N D S U P P L I E R O F W I N D O W C O V E R I N G S . C O M P O N E N T S . E Q U I P M E N T

sales@uni-soleil.com.tw

www.uni-soleil.com.tw

COULISSE.COM CREATED IN THE NETHERLANDS

info@coulisse.us

FEATURED PRODUCT: COULISSE ROLLER SHADE EQUIPPED WITH RF-SA180663-0300 AQUA

DESIGN AND TECHNOLOGY

$ $" volume 39, issue 2

insight 12 | - |_; o m7-ঞom =ou -uh;ঞm] " 11;vv Sales and l-uh;ঞm] -u; v;r-u-|; v|;rv bm |_; 0b] rb1| u; o= - _;-Ѵ|_ 0 vbm;vvĺ by Gail Doby, ASID

14 | _;1hbm] bm b|_ Ѵb1hŊ - v ov| r;orѴ; br -Ѵom] =uol ;0vb|; |o ;0vb|;ĺ "o _o |o v|- bm |o 1_ĵ by Welton Hong

18 | -h; $bl; =ou ou; Ѵb;m|v m; o= |_; _-u7;v| r-u|v o= 0;bm] v;Ѵ=Ŋ;lrѴo ;7 bv u mmbm] o u 0 vbm;vv _bѴ; ]uo bm] o u 0 vbm;vv -| |_; v-l; ঞl;ĺ by LuAnn Nigara

20 | olrѴ;l;m| +o u -u|m;u |Ľv |_; 0;v| 0 vbm;vv 7;1bvbom o ĽѴѴ ; ;u l-h;ĺ by Kathryn Dillon, WFCP, WCAA

22 | -Ѵ-m1; +o u ;7b- 7];| &v; l ѴঞrѴ; - ;m ;v o= r 0Ѵb1 u;Ѵ-ঞomv -m7 -7 ;uঞvbm] |o ];| |_; 0;v| u;v Ѵ|vĺ by Kathy Wall

28 | ; -ঞom-Ѵ "-=;| "|-m7-u7v

ş om |_; m; ) ņ

" 1ou7 v-=;| v|-m7-u7vĺ

30 | omouv uo]u-l -uѴ o ub1_ o= u-r;u omm;1ঞom u;1;b ;7 -m ѴѴbmobv -lbѴ vbm;vv -u7ĺ

bmvrbu-ঞom 44

44 | " b|; b=; l-v|;u 0;7uool v b|; ];|v - 1olrѴ;|; u;7;vb]m |_-mhv |o bmm -1o0;u o= Ѵ ; ;-u ;vb]mĺ

64 | -v_bom |o ;vb]m bv1o ;u _o |_; u m - 1-m bmvrbu; o u 7;vb]mvĺ 0 -m- Ѳ-ࢼm- _brrv

-ubv ;1o @ĺ

custom

SHADES, BLINDS & DRAPERY

theshadestore.com | 866.505.5827

Go to Facebook.com/wfviwce =ou l-]- bm; -m7 v_o r7-|;vĺ

;;r r b|_ -ѴѴ |_; ) m; v @IWCEVISION.

oѴѴo v -m7 u;Ŋrbm pinterest.com/wfvision.

oѴѴo v om instagram.com/iwce2018.

ƒƏ ;-uv o= bm7o |u;-|l;m| bmvrbu-ঞom Looking for online inspiration? Check out these great pages from some of our contributors in this issue! Facebook: kirsch1907 _;1h bmķ Ѵo|v o= ; 1bঞm] m; v 1olbm] voomĴ

Uniquewholesale.net $_; ;0vb|; -ѴѴo v omѴbm; ou7;ubm]ĺ

Forestdh.com ol;Ŋr-]; Ѵbmh |o +o $ 0; bmv|u 1ঞomvĺ

Facebook: RowleyCompany mv|-ѴѴ-ঞom ; -lrѴ;v -m7 l 1_ lou;ĺ

bu1 Ѵ-ঞom Ň ;u ; -mv _;u ; ; -mvŠl;ĺ1ol olr;ঞঞom oou7bm-|ou Ň Ѵ-bu; o l-m 1olr;ঞঞomŠ =Ŋ bvbomĺ1ol

SALES (b1; u;vb7;m|ķ "-Ѵ;v Ƴ -uh;ঞm] Ň " v-mm; +o m] v v-mm;Š =Ŋ bvbomĺ1ol

CONTRIBUTORS IN THIS ISSUE

Instagram: trimqueen =;;7 CѴѴ;7 b|_ =-0 Ѵo v bmvrbu-ঞomĺ

Facebook: wfviwce ;vb]m b7;-vķ bm7 v|u m; vķ -m7 ;7 1-ঞomĺ

-|_u m bѴѴomķ -bѴ o0 ķ -l;v oѴѴo - ķ );Ѵ|om om]ķ !o];u -]-Ѵ_-;vķ mm b]-u-ķ -m- Ѵ-ঞm- _brrvķ " v-m "_bm $ um;uķ -|_ )-ѴѴ

SPECIAL THANKS TO: -|_;ubm; ouv;ѴѴķ -uѴ o ub1_ķ o_m o;1h; ş -vom Ѵb ;u b om

SUBSCRIPTIONS

ƒƐ ;-uv o= bm7o |u;-|l;m| bmvrbu-ঞom

Join us at the $-lr- om ;mঞom ;m|;u

IWCE 2018 is here! Q&A with the WCMA:

Details on the new cord safety standards -uh;ঞm] - ;uvĹ

Easy-to-implement ideas to improve your online image Talk it out:

VOLUME 39, ISSUE 2 MAR + APR 2018

Tips for improving team communication

MAR + APR 2018 VOLUME 39, ISSUE 2

6 | wf-vision.com | Mar + Apr 2018

ѶƕƕŊƒƓƓŊƕƓƏѵ Ŏ ) (bvbomŠr 0v;u b1;ĺ1ol Window Fashion Vision magazine makes every attempt to credit each person involved in the process of creating a window covering and will not be responsible for crediting any person whose name, company or participation did not surface during the information-gathering process. Crediting disputes between parties other than Vision magazine are solved at the discretion of those involved. Window Fashion Vision (ISSN 08869669) (USPS 708930) published bi-monthly by AIM Communications LLC, 4756 Banning Ave, Suite #206, White Bear Lake, MN 55110-3206.; Tel 651/330-0574; Fax 651/756-8141. Visit our website at www.wf-vision.com. Periodicals postage paid at St Paul, MN and additional mailing ofﬁces. Postmaster: Send address changes to Window Fashion Vision, PO Box 15698, North Hollywood, CA 91615-5698. Allow 60 days for address change. Subscription rates: $22/yr. U.S. and possessions; $29/yr. Canada; $90/yr. Foreign (includes airmail postage). Single copies/back issues $6 each, except for special issues, which are individually priced. (Payment must accompany order.) Copyright © 2018 by AIM Communications, LLC. Reproduction in whole or in part without written permission prohibited. Canadian Publications Agreement Number: #40036514. Canadian Return Address: Station A, PO Box 54, Windsor, ONT N9A 6J5. Mar + Apr 2018, Volume 39, Issue 2.

Your Source for Phifer SheerWeave®

Interior Sun Control Fabrics SheerWeave interior sun control fabrics provide the perfect balance of light, comfort and beauty, making them the ideal window covering solution for residential and commercial spaces alike. A sleek and functional alternative to ordinary window coverings, SheerWeave effortlessly and elegantly manages the sun’s harsh heat and blinding glare.

Exploring endless possibilities. From modern, neutral hues to subtly-textured, organic weaves in warm earth tones, these fabrics are the perfect complement to any interior design scheme. SheerWeave fabrics are also available in a variety of openness factors ranging from one to 25 percent and wide widths to cover large window openings. Unique fabricates Roller Shades, Panel Tracks and Verticals in Phifer SheerWeave®. Unique offers cut yardage and full roll programs and ships nationwide.

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Unique Wholesale Distributors – trusted for over 35 years.

Toll Free (800) 824-1277 / Phone (954) 975-0227 / Fax (954) 975-0297 Corporate Headquarters: 6811 NW 15th Avenue, Fort Lauderdale, FL 33309 / Designer Showrooms: 6801 NW 15th Way, Fort Lauderdale, FL 33309 7509 Pennsylvania Ave., Suite 101, Sarasota, FL 34243 / 706-C Garlington Road, Greenville, SC 29615 ®SheerWeave

is a registered trademark of PHIFER INCORPORATED

WELCOME grace note

Tampa brings back fond memories for me so I can’t wait to be back this March hosting the International Window Coverings Expo at the waterfront Tampa Convention Center. In 2006, we hosted the largest industry show on record and we are on our way to growing it back to that point. IWCE in 2006 was the ﬁrst expo that my parents were able to attend—they were amazed at what I actually do for a living, marveling at the cool products they weren’t even aware of. That’s one of the great reasons to be in Tampa—seeing what we, as trade professionals, are able to offer our clients. Attending IWCE gives us the insight into what is happening to the future of window coverings and gives dealers the advantage of being on the cutting edge. Product development is moving much faster with the rise of technology, motorization, and sustainable efforts—IWCE is where you can ﬁnd the latest innovations. Visiting IWCE is important on many levels: the product innovations, an incredible lineup of seminars only offered once a year at this venue, and the priceless opportunity of networking with peers. It’s a once-a-year opportunity to change your business and maybe your future. Looking forward to seeing you in Tampa!

Grace McNamara Publisher + CEO 8 | wf-vision.com | Mar + Apr 2018

Broaden Your Interior Décor Possibilities. Introducing six new colors in the popular STYLE 5000 line of SheerWeave roller shade fabrics. Marked by gray tones and subtle texture, these new fabrics are a perfect addition to the Jacquard collection of hushed naturals and warm earth tones. Visit us at the International Window Coverings Expo 2018 Tampa Convention Center - March 27-28 - Booth #511

(Patent ap.)

Common chains and cords with tensioners are aesthetically unappealing and dangerous.

X X

OVER 290

children have died

The DecoraSafeTM Wand is visually appealing and provides peace-ofmind by protecting your children from stangulation hazard.

from strangulation by cord and chain loops on window coverings in North America in the past 10 years!

WARNING Strangulation Hazard

Pusher Closed Position

Diagram 1

Pusher Open Position

Diagram 2

Pusher Open Position

Diagram 3

Maxxmar has a Solution! Diagram 4

Use with Chain Pusher Tab Use with Removeable Crank The removable handle can be used on the left or right side of wand or without the handle. (see Diagram 4)

The exclusive DecoraSafe™ wand makes the chain inaccessible to children eliminating the risk of strangulation by children accidentally getting tangled in exposed chains.

By pushing the chain pusher tab shown above (Diag. 2 & 3) you get access to a small section of the chain to operate the shade and when done just release the chain and it will automatically retract into the wand becoming inaccessible.

MADE IN CANADA

100% 100% CANAD

IAN OWNED

Maxxmar™ Window Fashions 240 Bartor Rd. North York, ON M9M 2G6, Canada

www.maxxmar.com

MAXXMAR IS SEEKING SHUTTER FABRICATORS MAXXMAR IS NORTH AMERICA’S MOST INNOVATIVE & FASTEST GROWING WINDOW COVERINGS MANUFACTURER LEAD BY A TEAM WITH 38 YEARS OF EXPERIENCE WHO SUCCESSFULLY LAUNCHED THE VINYL SHUTTER CATEGORY INTO THE MARKET 30 YEARS AGO. OUR HIGHLY QUALIFIED TEAM WILL ASSIST WITH PLANT LAYOUT, MACHINERY, PROFILES AND MARKETING.

SOME FEATURES THAT MAKE OUR SHUTTERS THE PREFERRED CHOICE

Ultra strong PolySilk Design

Choice of Sheen or PolySilk Matte Finishes

Concealed System featuring Concealed Stile, Louver Cap and Tilt Bar Surca TM Locking System Water Resistant and Bacteria Free Fire Retardant Greenguard TM Certified Equidistant Spacing for uniformity in rails of windows with varying heights

All panels are operable and open and all louvers rotate.

Please Contact: Renato Ottaviani Vice President of R & D

Tel: 416-742-6299 x 232 Email: Renato@maxxmar.com

www.maxxmar.com

INSIGHT business coaching

Lay the Foundation for Marketing Success

by Gail Doby, ASID

All things being equal, people do business with and refer business to those people they know, like, and trust. bѴ7 -uh;ঞm] ѴѴb;v +o l- _- ; 1ol; -1uovv |_; |;ul ľbmY ;m1;uĺĿ m bmY ;m1;u bv vol;one who your target market turns |o =ou -7 b1;ĺ +o -Ѵvo -m| |o hmo -m7 7; ;Ѵor u;Ѵ-ঞomv_brv b|_ |_;v; r;orѴ;ĺ It might be a real estate agent, a 1om|u-1|ouķ - 0 bѴ7;uķ - 0 vbm;vvr;uvomķ - m;b]_0ouķ ou rovvb0Ѵ - =oul;u 1Ѵb;m|ĺ m b|; |_;l |o _- ; 1o@;; ou Ѵ m1_ĺ

Keep in mind you are not trying to v;ѴѴ |_;v; bm7b b7 -Ѵv om o u v;u b1;v ou -vh |_;l =ou u;=;uu-Ѵvĺ You want to $_-| bv _;u; l-uh;ঞm] 1ol;v bmĺ To -1t -bm| |_;l b|_ _o o -u; -m7 Cm7 |_ov; ro|;mঞ-Ѵ 1Ѵb;m|vķ o l v| |_; v;u b1;v o ruo b7;ķ 0 | lov| u;-1_ o | |o |_; Ѵ-u];u ]uo r -m7 l-h; importantly, you want to develop a relathem aware of what you do and what ঞomv_br b|_ |_;lĺ o _- ; |o o@;uĺ +o l v| 7o |_bv vh _-| o 1-m 7o =ou |_;lĺ @;u |o 1omvbv|;m|Ѵ -m7 b- -ubo v 1_-mm;Ѵv r | |_;l bm 1om|-1| b|_ -m bmY ;m1;u 0;1- v; o m; ;u hmo _;m vol;om; bѴѴ 7;1b7; |_; -m| |o _bu; - 7;|_; -m| |o l;;|ķ 7bu;1| |_;l |o - signer |o _;Ѵr |_;l b|_ |_;bu ruof;1|ĺ v;= Ѵ u;vo u1;ķ _;Ѵr voѴ ; - ruo0Ѵ;lķ ;vb]m ou Ѵb=;v| Ѵ; l-]- bm;v -m7 Ѵo1-Ѵ ou v;u ; -v - u;=;uu-Ѵ |o - ro|;mঞ-Ѵ 1 v12 | wf-vision.com | Mar + Apr 2018

SHUTTER FABRICATION THAT SAVES YOU

Time & Money Introducing our NEW composite wood shutter 6 Build Shutters in the USA and beat the imports 6 Preﬁnished and ready to assemble composite wood components 6 Wide panels go up to 34” 6 Install shutters in 7 days! 6 Absolutely no painting 6 Increase your proﬁt by up to 50% 6 Patent Pending 6 Exclusive territories – only distributor in your territory!

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www.shuttersmart.com *On initial order.

INSIGHT business coaching

Checking in with Click-Aways When online, most people zip along from website to website, jumping ship the second they’re bored or simply distracted by something else. Your site could be set up perfectly to convert a visitor into a lead, but life -m7 b|v 7b]b|-Ѳ 7bv|u-1ࢼomv vblrѲ ]o| bm |_; - ĸ "o _o 7o o ];| 0-1h bm |o 1_Ĵ 0 );Ѵ|om om]

|_-| bvb|ou |o - 1 v|ol;u b|_o | -m -77bঞom-Ѵ -1ঞom om o u r-u|ĺ m b|v | rb1-Ѵ v;ķ u;l-uh;ঞm] |-u];|v vol;om; _o bvb|;7 o u ;0vb|; 0 | 7b7 mo| 1olrѴ;|; |_; ruo1;vv o= 1om ;uঞm] bm|o - 1 v|ol;uĺ ol;o m;uv u;v;-u1_bm] ruo7 1|v v 1_ -v bm7o =-v_bomv u-u;Ѵ ;m7 |_; ruo1;vv -[;u 1_;1hbm] o | omѴ om; ro|;mঞ-Ѵ ruo b7;uĺ $_; lb]_| 1_;1h o | o u ;0vb|;ķ Ѵ;- ;ķ -m7 b; v; ;u-Ѵ o|_;u ruo b7;uv _bѴ; ;b]_bm] |_;bu orঞomvĺ

| |_-| 7o;vmĽ| l;-m o l v| vb| 0-1h -m7 -b| mঞѴ v_; u;l;l0;uv v_; m;;7v bm7o |u;-|l;m|vĺ )b|_ u;l-uh;ঞm]ķ o 1-m u;l-bm -| |_; =uom| o= |_-| ruovr;1|Ľv |_o ]_|vķ ]u;-|Ѵ blruo bm] |_; rovvb0bѴb| o= l-hbm] _;u - 1 v|ol;uĺ

If at First You Don’t Succeed… $_-|Ľv _ b|Ľv blrou|-m| |o h;;r l-uh;ঞm] |o |_; ruovr;1| ; ;m _;m v_;Ľv 7obm] o|_;u |_bm]v omѴbm;ĺ )_;m vol;om; bvb|v o u vb|;ķ |_; |;1_moѴo] |u-1hv |_; bvb|ou b|_ 1oohb;v Ő7-|- CѴ;v rѴo-7;7 =uol o u vb|; bm|o |_; bvb|ouĽv 0uo v;uőĺ )_;u; ;u v_; ]o;v omѴbm; -[;u -u7ķ |_; |;1_moѴo] 7bvrѴ- v o u -7 ;uঞv;l;m|vķ _b1_ -u; 7;vb]m;7 |o 1om ;u| r;orѴ; o -Ѵu;-7 hmo -u; bm|;u;v|;7 bm o u 0 vbm;vvĺ

!;l-uh;ঞm]ķ _b1_ bv o[;m -Ѵvo u;=;uu;7 |o -v u;|-u];ঞm]ķ bv -m - |ol-|;7 |;1_mbt ; |_-| 1omঞm ;v |o v 0|Ѵ ruolo|; o u 1olr-m _;m |_-| Ѵ;-7 bv omѴbm;Ō; ;m _;m v_;Ľv mo| u;v;-u1_bm] bm7o =-v_bomvĺ | ]b ;v o - v;1om7ķ |_bu7ķ =o u|_ Ő;|1ĺő 1_-m1; |o 1om ;u|

m7 _-|Ľv ;vr;1b-ѴѴ bm|;u;vঞm] bv |_-| u;l-uh;ঞm] -7v 1-m 0; 0-v;7 vr;1bC1-ѴѴ om _b1_ r-];v vol;om; b; ;7 om o u vb|;ĺ "oķ b= |_; _ol;o m;u vr;m| lov| o= _;u ঞl; b; bm] v_ ||;uvķ o u u;l-uh;ঞm] -7 1-m vr;1b= - 7;-Ѵ om v_ ;uvĺ

$_; 0-vb1v o= - u;l-uh;ঞm] 1-lr-b]m -u;Ĺ Ɛő uovr;1ঞ ; 1Ѵb;m| bvb|v o u ;0vb|;ķ 0 | Ѵ;- ;v 0;=ou; Ѵ;- bm] 1om|-1| 7;|-bѴv ou l-hbm] - r u1_-v;ĺ Ƒő $_-| bvb| |ub]];uv ľ1oohb;vĿ |o |u-1h |_-| bvb|ouĺ ƒő )_bѴ; bvbঞm] o|_;u ;0vb|;vķ |_-| bvb|ou v;;v -7v =ou o u ruo7 1|vĺ Ɠő !;l-uh;ঞm] -7v u;v Ѵ| bm - 1Ѵb1hŊ|_uo ]_ 0-1h |o o u ;0vb|;ĺ

14 | wf-vision.com | Mar + Apr 2018

That second part is important, because o u u;l-uh;ঞm] |-u];| lb]_| mo| m;1;vv-ubѴ ];| vb1h o= v;;bm] -7v =uol o ĸ v_; lb]_| vblrѴ mo| 0; u;vromvb ; |o |_; r-uঞ1 Ѵ-u -7 Őou v-Ѵ;ķ ou -rruo-1_ő o Ľu; ruo b7bm]ĺ $o - ob7 |_bvķ o u u;l-uh;ঞm] 1-lr-b]m 1o Ѵ7 7bvrѴ- om; | r; o= -7 - =; ঞl;vķ 1_-m]; |o - v;1om7 | r; - =; ঞl;vķ -m7 1omঞm ; |o - |_bu7 Ő-m7 |_;m - =o u|_ķ ;|1ĺő -v m;1;vv-u ĺ $_;mķ b= |_; |-u];|;7 _ol;o m;u _-v -Ѵu;-7 1om ;u|;7 -m7 _-v ruo b7;7 o _;u 1om|-1| bm=oul-ঞomķ 1om|-1|;7 o ķ ou ; ;m v;| r -m -rrobm|l;m|ķ the |;1_moѴo] bm1Ѵ 7;v - ruo1;vv |_-| v|orv 7bvrѴ- bm] o u -7 -[;u v_;Ľv -Ѵu;-7 1om ;u|;7ĺ | omĽ| Ѵ;| o -v|; -7 lom; -m7 Ѵঞl-|;Ѵ -mmo vol;om; _oĽv -Ѵu;-7 7;1b7;7 |o 7o 0 vbm;vv b|_ o ĺ 77bঞom-Ѵ ;m;C|v |o !;l-uh;ঞm] "oѴ bm] |_; -0-m7om;7 1-u| bvv ;: = o u ;0vb|; bm1Ѵ 7;v -m omѴbm; r u1_-v; orঞomķ o Ľ ; Ѵbh;Ѵ 7;-Ѵ| b|_ |_bv bvv ;ĺ ;u_-rv -77bঞom-Ѵ =;;v v 1_ -v |- -m7ņou v_brrbm] 1- v;7 _;u |o

vb|;v omѴbm;ĺ ou ; -lrѴ;ķ o lb]_| -m| o u bm7o 1o ;ubm] -7v |o 7bvrѴ- vr;1bC1-ѴѴ _;m o u |-u];| bv b; bm] vb|;v u;Ѵ-|;7 |o _ol; blruo ;l;m|ķ ou u;-Ѵ| -m7 o|_;u _ol;Ŋ0 bm] vb|;vĺ -1;0ooh = m1ঞom-Ѵb| Ĺ More than one 0bѴѴbom r;orѴ; v; -1;0ooh ; ;u 7- ĺ +o 1-m 1u;-|; - u;l-uh;ঞm] 1-lr-b]m |_-| vr;1bC1-ѴѴ |-u];|v |_;v; v;uvĺ v|ol - 7b;m1; Ѵbv|v Ѵ;| o u;l-uh;| |o |_;l _bѴ; |_; Ľu; 1_;1hbm] |_;bu m; v =;;7 om -1;0oohĽv ;0vb|; ou |_; -1;0ooh lo0bѴ; -rrĺ zz Welton Hong is the founder of Ring Ring -uh;ࢼm] -m7 - leading expert in 1u;-ࢼm] Ѳ;-7v =uol online to the phone line for window covering businesses. !bm]!bm] -uh;ঞm]ĺ1ol -1;0oohĹ !bm]!bm] -uh;ঞm]

om|; | -Ѵ u;Ѵ; -m1;Ĺ +o 1-m |-u];| _ol;o m;uv _;m |_; bvb| r-uঞ1 Ѵ-u

www.BlindsBook.combbb +1 (888) 208 5230

Window Fashion Vision | 15

INSIGHT business coaching

The Great Disconnect o |o ru; ;m| ruof;1|v =uol ]obm] o@ň|u-1hĸ 0 -l;v oѴѴo -

Ŏ ubou |o =-0ub1-ঞomĺ = |_; rѴ-1;l;m| o= |_; _-u7 -u; _-v |o 0; ; |u;l;Ѵ ru;1bv;ķ b| l- 0; - ]oo7 b7;- |o _- ; |_; bmv|-ѴѴ;u lo m| |_; _-u7 -u; 0;=ou; -m |u;-|l;m|v -u; =-0ub1-|;7ĺ

m; - |o ru; ;m| ruo0Ѵ;lv bv 0 v;|ঞm] ruor;u ; r;1|-ঞomvĺ m |_; Cuv| ; -lrѴ; -0o ;ķ -[;u om; ou | o ľ7;Ѵ- ;7 r- l;m|vĿ v_o Ѵ7 _- ; l-7; 1Ѵ;-u |o |_; 7;vb]m;u |_-| v_; v_o Ѵ7 0; u;-7 |o r- =ou |_; bmv|-ѴѴ-ঞom |_; 7- o= |_; fo0 -m7 |_-| o Ѵ7 mo| v|-u| ouh mঞѴ v_; ;ubC;7 v_; _-7 _;u 1_;1h0ooh b|_ _;uĺ

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= o Ѵ;- ; -ѴѴ 1oll mb1-ঞom b|_ |_; bmv|-ѴѴ;u mঞѴ -[;u =-0ub1-ঞom bv 1olrѴ;|;7ķ o -u; vblrѴ -vhbm] |_; bmv|-ѴѴ;u _-| 7- |_; 1-m bmv|-ѴѴ |_; ruof;1|ĺ

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$_; ]o-Ѵ o= -m ruof;1| bv - _-rr 1Ѵb;m| -m7 - _-rr 1Ѵb;m| bv |_; u;v Ѵ| o= - ruof;1| |_-| bv v 11;vv= ѴѴ 1olrѴ;|;7 bm - ঞl;Ѵ l-mm;uķ ru;=;u-0Ѵ m7;u 0 7];|ĺ [;u -ѴѴķ - _-rr 1Ѵb;m| bѴѴ ruo0-0Ѵ |;ѴѴ _;u m;b]_0ouķ _bѴ; -m m_-rr 1Ѵb;m| bѴѴ ruo0-0Ѵ |;ѴѴ _;u m;b]_0ou_oo7 Ő-m7 -ѴѴ o= _;u =ub;m7v om -1;0oohőĺ z James Holloway has ouh;7 = ѲѲňࢼl; bm |_; bm7o |u;-|l;m| bm7 v|u vbm1; ƏƍƍƎĸ m ƏƍƍƔ _; =o m7;7 "o |_ -v| mv|-ѲѲ-ࢼom "oѲ ࢼomvĶ -m ļbmv|-ѲѲ-ࢼomň omѲ Ľ v;u b1; 0-v;7 bm u;;m bѲѲ;Ķ " ĸ m ƏƍƎѳĶ _; Ѳ- m1_;7 ;-um Ə mv|-ѲѲĶ - _-m7vňom v1_ooѲ |o |;-1_ |_; m; | ];m;u-ࢼom o= bmv|-ѲѲ-ࢼom ruo=;vvbom-Ѳvĸ "o |_ -v| mv|-ѴѴvĺ1ol ;-umƑ mv|-ѴѴĺ1ol -1;0oohĹ "o |_ -v| mv|-ѴѴv o Ĺ "o |_ -v| mv|-ѴѴv

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INSIGHT business coaching

Make Time for More Clients To get started, make a list of all the ideas o _- ; =ou l-uh;ঞm] o u 0 vbm;vvķ |_;m rѴ ] bm|o o u 1-Ѵ;m7-u |_; ঞl; |o | um |_;v; b7;-v -m7 |oŊ7o Ѵbv|v bm|o -1ঞomvĺ = o 7omĽ| ;;hv 1-m -m7 bѴѴ ]o 0 _bѴ; o ľbm|;m7Ŀ |o ];| |o |_;v; |-vhvĺ mv|;-7 0Ѵo1h |_; ঞl; -m7 _;m b| uoѴѴv -uo m7 om o u 1-Ѵ;m7-uķ 7o |_; |-vh o -vvb]m;7 =ou |_bv 7- ĺ Online Overview +o u Cuv| |-vh v_o Ѵ7 0; |o |-h; - ]oo7 Ѵooh -| o u ;0vb|;ĺ = b|Ľv 7-|;7ķ -m l-uh;ঞm] bmbঞ-ঞ ;v bѴѴ 0; Ѵbh; bm bঞm] r;orѴ; o ;u |o 7bmm;u _;m o _- ;mĽ| v_orr;7 ou 1Ѵ;-m;7 o u _o v;ĺ +o u vb|; m;;7v |o 0; u;-7 -m7 ;Ѵ1olbm] =ou bvbŊ |ouvĺ v|-uঞm] 1_;1hѴbv| v_o Ѵ7 bm1Ѵ 7;Ĺ Ŏ v b| 1Ѵ;-m -m7 ;-v |o u;-7ĵ Ŏ o;v b| 1Ѵ;-uѴ ; rѴ-bm -ѴѴ |_; v;u b1;v o ruo b7;ĵ Ŏ v b| ;-v |o m- b]-|;ĵ Ŏ o;v b| Ѵo-7 t b1hѴ ĵ Ŏ v b| lo0bѴ; =ub;m7Ѵ ĵ Ŏ v b| ;-v |o 1om|-1| o ĵ Ŏ o;v b| ; ru;vv _o o -u; -m7 _-| o u 1olr-m -Ѵ ;v -u;ĵ 7b7 |_bv bm ;1;l0;u =ou |_; )bmŊ 7o )ouhv ;0vb|;ĺ | |_-| robm|ķ o u vb|; -v mo| t b|; | o ;-uv oѴ7ķ 0 | vol;_o ;0vb|;v _- ; 0;1ol; Ѵbh; vl-u|r_om;vĺ m |_ov; | o ;-uv |_;u; _-7 0;;m vo l-m 1_-m]Ŋ ;v bm Ѵ- o | v| Ѵ;ķ |;1_ =;-| u;vķ -m7 rѴ ]bmv |_-| |_; vb|; Ѵooh;7 o |7-|;7ĺ o| |o l;mঞom 1_-m];v bm v|-@ -m7 |_; m;;7 |o r7-|; |_; r_o|o ]-ѴѴ;u b|_ 1 uu;m| ouhĺ )_bѴ; o -u; -| b|ķ rѴ;-v; Ѵooh -| o u vo1b-Ѵ l;7b- vb|;vķ |ooĺ o o _- ; - 1o_;vb ; 0u-m7 -m7 -u; o ; ru;vvbm] |_; v-l; l;vv-]bm] -1uovv -1;0oohķ mv|-]u-lķ o ķ 18 | wf-vision.com | Mar + Apr 2018

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Window Fashion Vision | 19

INSIGHT business coaching

Complement Your Partner A workroom must have a process that includes clear 1oll mb1-ࢼom -m7 bѲѲbm]m;vv |o 1oѲѲ-0ou-|; bm ou7;u |o v-ࢼv= 7;vb]m;u 1Ѳb;m|vĸ

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|_;bu ruof;1| |_-| omĽ| C| bm|o |_; =oѴ7;uķ ]o;v bm |_; 0-vh;|ĺ ;=ou; - ruof;1| bv r | bm|o ruo7 1ঞomķ ; 1-m ;-vbѴ 1omCul b= -m |_bm] bv vঞѴѴ lbvvbm]ĺ m |;ulv o= ou]-mb -ঞom-Ѵ |ooѴvķ bm -77bঞom |o |_; om;v ru; bo vѴ mo|;7ķ uor0o ķ m; o|;ķ -m7 ;umo|; -ѴѴo o |o v|ou; -m7 v_-u; bm=oul-ঞom 0-1h -m7 =ou|_ĺ "| 7bo ;vb]m;u -m7 -uh -u; ruof;1|Ŋl-m-];l;m| vo[ -u; ruo7 1|v - -bѴ-0Ѵ; |o _;Ѵr o h;;r |u-1h o= |_; 1olrѴ;|; -11o mঞm] -m7 lou; 1olrѴ; 7;vb]m ruof;1|v -m7 ruo1;vv;vĺ $_;u; -u; l-m o|_;u orঞomv -m7 -rrv - -bѴ-0Ѵ; |o _;Ѵr ruo b7; |_; ou]-mb -ঞom o m;;7 |o v|- om |u-1hķ Cm7 |_; om;v |_-| ouh =ou o ĺ $_; 1Ѵb;m|vķ 7;vb]m;uvķ -m7 r;orѴ; ; -ѴѴ Ѵbh; |o ouh b|_ -m7 0; -uo m7 -u; |_ov; _o ;m1o u-]; v |o 0; o u 0;v| v;Ѵ ;vĺ ;m1o u-]; o |o 0 bѴ7 - |;-l -uo m7 o |_-| o u;vr;1|ķ |_-| o ouh ;ѴѴ b|_ķ |_-| o 1-m 1oll mb1-|; -m7 1oѴѴ-0ou-|; b|_ķ -m7 |_-|

l-h;v o - 0; ;u 7;vb]m;u -m7ņou ouhuoolĺ z Kathryn Dillon owns and operates Kathryn Dillon Drapery & Design, LLC, a full–service window treatl;m| -m7 vo[ goods design -m7 =-0ub1-ࢼom business, based bm -ub; -Ķ ĸ ;u |_; r-v| ƏƐ ;-uvĶ v_; _-v 1u;-|;7 Ѳ-vࢼm] u;Ѳ-ࢼomv_brv b|_ u;r;-| 1Ѳb;m|v -m7 |_ov; |_-| -Ѳ ; - ;mࢼom |o 7;|-bѲ |_uo ]_o | |_; 7;vb]m -m7 =-0ub1-ࢼom ruo1;vvĸ "_; _-v 0;;m - Ѳo1-Ѳ -m7 m-ࢼom-Ѳ ) l;l0;u vbm1; Əƍƍƒ -m7 ;-uѲ om v;u ;7 bm v; ;u-Ѳ 7b@;u;m| 0o-u7 rovbࢼomv bm |_; |Ѳ-m|- _-r|;u bm1Ѳ 7bm] 0Ѳb1b| Ķ m7 v|u -u|m;u b-bvom ŝ ;l0;uv_brĸ |_;7u-r;u 7;vb]m;uĺ1ol mv|-]u-lĹ |_;7u-r;u 7;vb]m;u

Window Fashion Vision | 21

INSIGHT business coaching

Balance Your Media Budget &v; l ѲࢼrѲ; - ;m ;v o= r 0Ѳb1 u;Ѳ-ࢼomv -m7 -7 ;uࢼvbm] |o ];| |_; 0;v| u;v Ѳ|vĸ 0 -|_ )-ѴѴ

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Ɣő ;]oঞ-|; |_; 0;v| 7;-Ѵĺ $_bv 1o Ѵ7 bm1Ѵ 7; - 7bv1o m| -v - m; -7 ;uঞv;u ou vol; 0om v vr-1;ĺ

ƕő "_-u; |_; -7v bm o u v|ou; ou v_or -m7 om omѴbm; vb|;vĺ u;-|; ľ-v v;;m bmĿ ;-v;Ѵv vbm] |;-u v_;;|v Őou 0Ѵo r |_; |;-u v_;;|v |o rov|;u vb ;őķ -m7 l-h; |_; lov| o= |_; -7v 0 u mmbm] |_;l om o u vo1b-Ѵ l;7b- vb|;vĺ z Kathy Wall is president and ringleader of $_; ;7b- - ;uvĶ -m -];m1 bm |_; $ub-7 -u;- o= ou|_ -uoѲbm- o@;ubm] l-uh;ࢼm]Ķ -7 ;uࢼvbm]Ķ -m7 0u-m7 v|u-|;] |o - uov|;u o= bm|;um-ࢼom-Ѳ 1Ѳb;m|vĸ -|_ _-v v_-u;7 _;u |-Ѳ;m|v b|_ |_; _ol; = umbv_bm]v bm7 v|u =ou |_u;; 7;1-7;v 0;=ou; =oulbm] _;u o m 0 vbm;vv Ǝѳ ;-uv -]oĸ ;u lo oĴ ļ); 7omĻ| ouh b|_ f;uhvĸĽ |_;l;7b-l- ;uvĺ1ol -1;0oohĹ |_;l;7b-l- ;uv $ b ;uĹ Š|_;l;7b-l- ;uv

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888-615-0642

Elegant Shutters, 3709 East Randol Mill, Suite 200, Arlington, Texas 76011, 888-615-0642, elegantshutters.com

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Eﬃciency Made Easy by Susan Shinn Turner

“We’re always working and talking fabrics,” LeBlanc says. “That’s how we came up with a lot of these products—talking through projects, discussing what tools work best, wondering if there was some|_bm] 0; ;u o | |_;u;ĺ | m;b|_;u o= v ;u; -0Ѵ; |o Cm7 -mo|_;u ruo7 1| |_-| -v Y; b0Ѵ;ķ 1o Ѵ7 0; v;7 om |-0Ѵ;|v and phones as well as computers, and -v -v ;-v -v ubঞm] 7o m l;-v u;ments in a notebook.” Breaking It Down “What we do is very custom,” says Smith. ľ Ѵo| o= ঞl;vķ ; ]o -0o ; -m7 0; om7 for a project, but we might forget to charge for some of those details because lov| o= v _- ; o u o m uo ঞm;vĺĿ $_; 1;Ѵ ouh0oohv o@;u;7 0 ";-lѴ;vv )ouhuool |u-1hv ; r;mv;vŌ0o|_ ruo7 1| -m7 Ѵ-0ouķ |_;m - |ol-ঞ1-ѴѴ |u-mvfers them to the quote page at the end of the workbook. The system provides tracking ability for project details which relate to the cost of quoting and =-0ub1-ঞm] anything you need when it comes to window treatments or other vo[ _ol; furnishings, all developed through the combined insight and ; r;ub;m1; o= ; Ѵ-m1 -m7 "lb|_ĺ

“Our goal was to make them incredibly easy to use, anywhere, for any type of ruof;1|ĺ = - 0o bvmĽ| CѴѴ;7ķ b| v;u ;v -v - u;lbm7;u |_-| o l- _- ; =ou]o ;m something,” LeBlanc says. “It’s a great cross-reference.” ";-lѴ;vv )ouhuool o@;uv - |o|-Ѵ r-1h-]; o= -ѴѴ CѴѴ-0Ѵ; l;-v ubm] =oulv -m7 ; 1;Ѵ ouh0oohvķ 0 | -Ѵvo 0 m7Ѵ;v =ou bm7b b7 -Ѵ orঞomv =ou windows, specialty windows and doors, bedding and accessories, ruo7 1ঞ b| ķ |u- ;uvbm] r-m;Ѵvķ -m7 v|-ঞom-u r-m;Ѵvĺ +o 1-m also purchase a four-bundle r-1h-];ĺ o|_ ; 1;Ѵ ouh0oohv are available in imperial and metric. Also recently added is the Project Tracker which is also -m 1;Ѵ ouh0ooh |_-| _;Ѵrv organize and track the scope of the project, details, job progress, materials, hardware, pricing and yardage, as well as change orders -m7 u;l-h;vĺ $_; |ooѴ bv - u-1ঞ ; |o - wide range of people in the industry, LeBlanc says—workroom owners, installers, and designers. Margi Kyle, owner of The Designing Doctor, says she could have “absolutely” 0;m;C ;7 =uol v 1_ - |ooѴ ;-uѴb;u bm _;u career. “This is a tool that will make all of it so much easier for those who have studied window design,” Kyle says. “It’s going to save workroom owners tons o= ঞl;ĺ $_bv |ooѴ 1-m 0ub7]; |_; ]-r between designers and workrooms.”

With such an automated program, Carolyn Rushing says, you have a plan. m 1;Ѵ ; r;u| 0 bѴ| o | ;-1_ ouh0ooh ! v_bm] bv ru;vb7;m| o= ) Ľv _-uѴo ; with all the necessary formulas already 1_-r|;uĺ ľ+o 1-m 7o ; ;u |_bm] |_; v-l; rѴ ]];7 bmĺ v| v|-u| om |_; Cuv| r-]; -m7 - ; ;u ঞl;ĺ | bv - ]u;-| ঞl; v- ;uĺ CѴѴ bm |_; m;1;vv-u 7;|-bѴvĺ $_; ouh0ooh o| omѴ bv b| ]u;-| =ou ou]-mb -ঞomķ |_; - |ol-ঞ1-ѴѴ 1-Ѵ1 Ѵ-|;v =-0ub1 -u7-];ķ measuring form gives measurements for labor, lining yardage, hardware, trim, and all types of windows. All of those num0-m7bm]ķ |_;m ; |u-roѴ-|;v b| -ѴѴ |o |_; bers have to balance. It’s a great reassurt o|; r-];ĺ m7ķ ]b ;m |_-| |_; Ľu; ance. It’s a good cross-check between the cel-based, the forms can be used not only ouhuool -m7 |_; 7;vb]m;uĺ +o m7;uon desktops and laptops, but on tablets stand each other’s language.” and phones as well.

Rushing says she had previously purchased a product that promised similar results, but was disappointed. “The Seamless Workroom product really is 0; ;u 0;1- v; b|Ľv mo| -v 1 l0;uvol;ĺ $_; ;-v; o= v; bv 0; ;uĺ $_; 0;- | o= this is that these two ladies have been in |_; ouhuool =ou - Ѵom] ঞl;ĺ $_; hmo our needs—what works and what doesn’t

work. They have thought of every possible thing you could possibly want.” “Not everybody is going to need every form or even every element of a form all |_; ঞl;ķĿ ; Ѵ-m1 mo|;vĺ ľ | |_; =oulv remind you to get all the details down. +o v- ; ঞl; -m7 lom; ĺ $_;v; =oulv l-h;v v lou; ;L1b;m|ĺĿ A New Partnership Seamless Workroom has partnered with |_; )bm7o -v_bom ;uঞC;7 uofessional (WFCP) program and will be o@;ubm] 7;lomv|u-ঞomv o= |_; v v|;l at booth #136 at IWCE. There will also be a show special of 10 percent any purchases made at the show.z seamlessworkroom.com Facebook: seamlessworkroom Instagram: seamless_workroom Pinterest: seamlessworkroom

Window Fashion Vision | 25

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26 | wf-vision.com | Mar + Apr 2018

Window Fashion Vision | 27

INSIGHT take note

The compliance date for the new standard is December 15, ƑƏƐѶĺ $_bv l;-mv |_-| -ѴѴ ruo7 1|v l-m =-1| u;7 -[;u |_bv date must comply with the new standard, although many manufacturers will likely begin introducing new products based on the new standard earlier in the year. “The revised safety standard segments the market between stock and custom-made products because U.S. Consumer Product Safety Commission (CPSC) incident data shows that requiring stock products to be cordless or have inaccessible 1ou7v o Ѵ7 _- ; |_; lov| vb]mbC1-m| -m7 bll;7b-|; blr-1| om u;7 1bm] |_; v|u-m] Ѵ-ঞom ubvh |o o m] 1_bѴ7u;m =uol 1;u|-bm bm7o 1o ;ubm] 1ou7vķĿ v-b7 ) ; ;1 ঞ ; 7bu;1|ou Ralph Vasami. Based on the new standards, corded window coverings will only be available on custom-order products, although the revised v|-m7-u7 blrov;v m; u;v|ub1ঞomv om |_;v; 1 v|olŊou7;u ruo7 1|vĺ $_;v; bm1Ѵ 7; u;t bubm] or;u-ঞm] 1ou7v |o _- ; - default length of 40 percent of the blind height (currently it is mѴblb|;7ő -m7 - 7;=- Ѵ| |o - ঞѴ| -m7 bmv|;-7 o= - ঞѴ| 1ou7ĺ $_; new safety standard also includes a change in warning tags to lou; ]u-r_b1-ѴѴ 7;rb1| |_; v|u-m] Ѵ-ঞom _- -u7ĺ ) ru;vv u;Ѵ;-v; -mmo m1bm] |_; m; v|-m7-u7v ;vঞmates that more than 90 percent of products sold in the U.S. and Canada will be cordless or have inaccessible cords once compliance with the new safety standard is in place. This is 0-v;7 om |_; v rrovbঞom 0;Ѵb;= |_-| l-m 1 v|olŊou7;u window coverings are already available with cordless operating systems or have inaccessible cords, along with the fact that stock products make up a large share of the market. “All companies who manufacture, distribute, or sell window coverings in the U.S. must comply with the voluntary safety v|-m7-u7 ou =-1; ;m=ou1;l;m| -1ঞom 0 |_; " -m7ņou 0; or;m |o Ѵ;]-Ѵ -1ঞom b= momŊ1olrѴb-m| ruo7 1|v -u; voѴ7ķĿ v-b7 (-v-lbĺ ľļ(oѴ m|-u Ľ vblrѴ vb]mbC;v |_-| bm7 v|u ouh;7 1oor;u-ঞ ;Ѵ b|_ |_; " ķ v-=;| ; r;u|vķ -m7 o|_;uv m7;u the auspices of ANSI to develop the standard.” 28 | wf-vision.com | Mar + Apr 2018

Upon receiving the announcement of the new standards, Window Fashion Vision got in touch with the WCMA for a Q&A 0-v;7 om t ;vঞomv =uol u;-7;uvĺ The inclusion of “voluntary” in the language of these standards has caused a lot of confusion in the industry—as many designers, workrooms, installers, and retailers take it to mean that |_; 1-m or|Ŋo |ĺ )_ 7o |_; v|-m7-u7v 1omঞm ; |o v; v 1_ confusing language? WCMA: The term “voluntary standards,” which refers to the process by which the standard is developed with the American -ঞom-Ѵ "|-m7-u7v mvঞ| |; Ő " őķ bv - v|-| |ou |;ul v;7 bm the U.S. Consumer Product Safety Act that governs the regulaঞom o= 1omv l;u ruo7 1|v bm |_; &mb|;7 "|-|;vĺ |Ľv - |;ul |_-| has been in use in this country for more than four decades and one that window coverings manufacturers are familiar b|_ vbm1; |_; Cuv| bm7o 1o ;ubm]v oѴ m|-u v|-m7-u7 -v created in 1996. That said, and to be crystal clear, compliance with the voluntary standard is mandatory for all manufacturers. All companies who manufacture, distribute, or sell window coverings in the U.S., regardless of whether you make 100 units a week or one unit a week, must comply with the voluntary safety stan7-u7 ou =-1; ;m=ou1;l;m| -1ঞom 0 |_; " -m7ņou 0; or;m |o Ѵ;]-Ѵ -1ঞom b= momŊ1olrѴb-m| ruo7 1|v -u; voѴ7ĺ m1; -]-bmķ ľ oѴ m|-u Ŀ vblrѴ vb]mbC;v |_-| bm7 v|u ouh;7 1oor;u-ঞ ;Ѵ b|_ |_; " ķ v-=;| ; r;u|vķ -m7 o|_;uv m7;u the auspices of ANSI to develop the standard. b ;m |_; ruoѴb=;u-ঞom o= ľv;lbŊ1 v|olĿ ruo7 1|v bm |_; l-uket, how do designers, retailers, installers, etc., know for sure _;u; - ruo7 1| C|v om |_; v|o1h |o 1 v|ol vr;1|u lĵ WCMA: The common denominator for all stock products is that the product is produced in advance of any consumer order or request for that product.

Ŏ $_; = ѴѴ " ņ) ƐƏƏĺƐŊƑƏƐѶ v|-m7-u7 1-m 0; u;-7 online at wcmanet.org. z -1;0oohĹ bm7o 1o ;ubm]v $ b ;uĹ ou7"-=;|

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7u-r;u 1omm;1ঞomĺ1ol -1;0oohĹ |_;7u-r;u 1omm;1ঞom $ b ;uĹ _b1-]o u-r;v mv|-]u-lĹ 7u-r;u 1omm;1ঞom o Ĺ 7u-r;u 1omm;1ঞom Window Fashion Vision | 31

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32 | wf-vision.com | Mar + Apr 2018

Brand (Re)New When one of the window treatment industry’s oldest and best-known brands completely changes its market focus, you’d expect this to be pretty big news. But in the nearly 20 months since Kirsch came under new management, that team’s goals have been dedicated to addressing what WKH\ GLDJQRVHG DV VLJQLȴFDQW LQWHUQDO LVVXHV LPSURYHPHQWV which were necessary groundwork for reestablishing the company’s premier position in drapery hardware. Now, just in time for a debut at IWCE in Tampa, FL, later this month, Bill Whyte, the vice president/ general manager at Kirsch is ready to unveil a wealth of “new”: new products, new marketing initiatives, new service protocols, and much more. Turn the page to see what some of this “brand news” is about.

Wrought Iron Endcap adds rustic modern simplicity to this refreshing bathroom.

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Window Fashion Vision | 35

INSIGHT leader board

One of these distributors was Mark Calogero,

clients may not have been great, and the brand halo

president of Designer’s Resource Corp. in Lodi,

slightly tarnished, but there were still many positives to

NJ. “Kirsch had been stagnating the entire time

build on.”

Newell owned them, well over 10 years. When it became just another holding of a huge conglom-

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erate the brand was allowed to languish and had

entrepreneurial approach, that they wanted to be

a hard time keeping up with customer needs

known as a company that takes chances. “We know

and wants,” says Calogero. And he told Whyte

some of the things we going to introduce aren’t going

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to be ‘cash-register products,’” says Frost. “But instead

me almost as soon as the new team was in place.

of putting something in front of a focus group 99 times,

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we’d rather just get it out in the marketplace and see.”

DURXQG WKH VKRZURRP DQG ZDUHKRXVH Ζ VKRZHG him items that customers love, items they hate,

Another “council” member is Lisa Brand, owner of Ameri-

items they don’t need and items you can add to

can Sun Control Co., in Alpharetta, GA, a second-

a collection that allow you to use that product in

generation window treatment business which has been

many more applications.” Calogero, who has been working with Kirsch for 25 years is now excited for the future. “Kirsch to me LV RQH RI WKH RQO\ FRPSDQLHV R΍HULQJ HYHU\WKLQJ from a basic curtain rod to custom hand-painted products, and a full line of functional Architrac products. The knowledge and experience that comes from manufacturing product for over one hundred years is invaluable. “As for my customers, the Kirsch name is well NQRZQ Ζ KDYH DOUHDG\ EHHQ UHOD\LQJ WR P\ FXVWRPers the kinds of changes that will be taking place. 7KH\ VHH KRZ H[FLWHG Ζ DP DQG UHDOL]H WKH\ ZLOO KDYH to follow the Kirsch brand more closely.” Whyte agrees that the Kirsch brand halo and overall recognition remained strong, even while product development dwindled. “The product commentary from our key distributors and their

36 | wf-vision.com | Mar + Apr 2018

a Kirsch client since 1969. While Brand welcomes the product updates, she’s perhaps more interested in what the brand’s change in focus means for KHU ȊΖ ZHOFRPHb.LUVFKbPRYLQJbEDFN LQWR WKH UROH RI being my business sales partner and I am excited to see Kirsch’s new direction. My clients want H[FOXVLYLW\ ZLWKRXW KDYLQJ WR SD\ WRS GROODU 7KH .LUVFK QDPH KDV D KLVWRU\ RI TXDOLW\ DQG LQQRYDWLRQ DQG Ζ WKLQN WKDW VWRU\ VKRXOG EH WROG ZLWK QHZ SURGXFWV IURP QHZ RZQHUVKLS WR EDFN LW XS ȋ %UDQG DOVR SXW LQ D VSHFLȴF SURGXFW UHTXHVW Ȋ7KH .LUVFK ZURXJKW LURQ FROOHFWLRQ LV D JRȂWR IRU PH bΖW R΍HUV WUHPHQGRXV YDOXH DQG TXDOLW\ȃΖ ZRXOG ORYH $QXELV ȴQLDO IURP WKH 'HVLJQHU 0HWDOV FROOHFWLRQ VKRZQ LQ 6DWLQ 1LFNHO ȴQLVK

WR VHH WKH OLQH H[SDQGHG ȋ ΖQ DGGLWLRQ WR RYHUKDXOLQJ LQWHUQDO RSHUDWLRQV UHDFKLQJ RXW WR LPSURYH UHODWLRQVKLSV ZLWK ORQJ WHUP FOLHQWV MXPS VWDUWLQJ SURGXFW GHYHORSPHQW DQG UHYLWDOL]LQJ LWV PDUNHWLQJ WKH .LUVFK WHDP LV DOVR LQYHVWLQJ LQ WKH LQGXVWU\ LQ RWKHU ZD\V Ȋ:H are one of the WCAA’s three platinum sponsors and we are sponsoring the Window Fashion Vision 'HVLJQ DQG :RUNURRP FRPSHWLWLRQ IRU WKH VHFRQG \HDU ȋ VD\V :K\WH Ȋ.LUVFK KDV WKLV JUHDW KLVWRU\ and it’s carried us through some tough times. We remain the most powerful brand for drapery hardware and we want to continue to be an important UHVRXUFH IRU HYHU\RQH LQ WKH LQGXVWU\ *LYLQJ EDFN in terms of support for education and training is DQ HTXDOO\ LPSRUWDQW IRUP RI LQYHVWPHQWȃLQ ERWK WKH VXFFHVV RI .LUVFK DQG RI RXU LQGXVWU\ ȋ Kirsch.com Facebook: kirsch1907 Instagram: kirsch1907

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Window Fashion Vision | 37

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INSPIRE design ﬁle

44 | wf-vision.com | Mar + Apr 2018

Suite Life A master bedroom suite gets a complete redesign thanks to Ginny Jacober of Blue Bear Design.

Window Fashion Vision | 45

INSPIRE design ﬁle

46 | wf-vision.com | Mar + Apr 2018

The extensive master suite in this Anchorage, AK, home previously featured Laura Ashley wallcoverings and borders in the brand’s trademark tiny florals. The overall look was dated and the clients were eager for something more sophisticated and one that fit better with the more recently updated interiors throughout the rest of the home. “Both my client and her husband love the color red, and still wanted wallpaper, so the starting point for the entire redesign was finding the right paper,” says Ginny Jacober of Blue Bear Design, Anchorage, AK. “We ended up choosing a Nina Campbell birdcage pattern that inspired the rest of the design.” Given that the wallpaper was such a pivotal point of the design, her wallpaper specialist used a multi-step process to make sure the paper would go on without any issues. “After the wallpapers were removed and all the old glue was cleaned off from the wall, we then applied a solution of trisodium phosphate, followed by a clear water rinse,” says Jacober. “This was followed by a tinted primer, with the final coat of the quality paint for a smooth base.” Jacober laid out a stripe for the upper walls in the bedroom and sitting room, and then a modified version for the bathroom. Over the painted stripes in the bathroom she designed a flowering vine mural, using elements from the wallpaper and providing another element to tie the rooms together. While the bedroom and sitting area feature full-length drapery panels, the bay window in the bathroom has side-panel jabots. But the split fold valances in red with soft gold inserts and topped with tassel trim add consistency to the design.

Window Fashion Vision | 47

INSPIRE design ﬁle

“I used two-crown pinch pleats with a center bar tack for the drapery panels,” said Jacober. “Because these were polyester-blend fabrics, I’ve found it’s worth doing a test to make sure the fabrics will hold a pleat properly and hang well once installed.” Other soft furnishing updates throughout the suite include reupholstering two wingback chairs, detailing the cushions with contrast piping in red; designing throw pillows and customizing a retail bedspread with banding and cord to coordinate with the window treatments. The completed rooms are warm, rich, and welcoming, as well as being a better ﬁt for the client’s evolving style. “This was a big change for my clients, but they love the ﬁnished results—it’s their own private retreat.” z

CREDITS PROFESSIONALS: Designer: Ginny Jacober, Blue Bear Design, Anchorage, AK. Bedding and pillow workroom: Teresa Blackmore, Custom Sewing, Anchorage, AK. Drapery Workroom: Rose and Alan Adler, Whole Nine Yards, Anchorage, AK. Upholsterer: Jan Meyers, My Home Upholstery, Anchorage, AK. Painter (and wallpaper removal): Elyce Hage, Paper Doll. Wainscote painter: Monica Turner, Palmer, AK. Photographer: Daryl Pederson, D&M Photo, Anchorage, AK. See following page for product sources.

48 | wf-vision.com | Mar + Apr 2018

Averté Natural Fold The PERFECT Complement to Natural Roman Shades!

CORDLESS Operation! Averte operates with a gentle push on the guide rail.

Endless Possibililities! Ӑ ÃɁɨǉ ɽȃƃȶ іљѕ ɥƃɽɽǉɨȶɰ Ӑ ČȈ˃ǉɰ ʍɥ ɽɁ їѝѝԅ ʥȈǁǉ ʯ іїѕԅ ȢɁȶǼ Ӑ ʤƃȈȢƃƹȢǉ Ɂȶ ƃ AǉƺɁɨƃɽȈʤǉ ĀɁȢǉ

Available in all the same patterns as the Horizons Natural Woven Shades, Averté offers perfect coordination. Use Averté on a window like a drapery, on a patio door like a vertical blind or even as a room divider!

INVENTIVE Ӑ COLLABORATIVE Ӑ EXPERT Ӑ CRAFT-ORIENTED Ӑ STYLISH

50 | wf-vision.com | Mar + Apr 2018

ORION

ORNAMENTAL IRON, INC.

Iron Drapery Hardware Hand-finished by our artisans in California

Whatever you’re looking for in iron drapery hardware, Orion offers all that - and more! From finials, rods and brackets, to rings, batons and tiebacks, Orion has the hardware and accessories to complete your drapery designs. Every order is made to your specifications right here in the USA. Each one, a custom piece of art for your customers.

isit us at

Booth #413

sales@ironartbyorion.com | www.ironartbyorion.com | 877.476.6278

INSPIRE tear sheets

Window Fashion Vision | 53

INSPIRE tear sheets

54 | wf-vision.com | Mar + Apr 2018

Insolroll makes it easy to

LOVE Your Roller Shade Supplier

Do you experience supplier stress? s 'LVDSSRLQWLQJ TXDOLW\" s 6ORZ OHDG WLPHV" s 6KLSSLQJ SUREOHPV" /DFN RI VXSSRUW"

We SPECIALIZE in roller shades. ,QWHULRU s ([WHULRU s 5HVLGHQWLDO s &RPPHUFLDO 6RODU s %ODFNRXW s 'HFRUDWLYH s 3DWLR

Large fabric inventory

&XUDWHG IDEULF FROOHFWLRQV ZLQQHUV QRW Ƭ OOHUV Shades made in Louisville, Colorado, USA Custom Printed shades Well-packaged products to prevent shipping damage The BEST customer service and tech support a phone call away FAST 5 day lead time for non-contract orders 7R OHDUQ PRUH FDOO RU YLVLW ZZZ LQVROUROO FRP

637 S. Pierce Ave., Louisville, CO 80027 TEL ƻ

www.insolroll.com

INSPIRE tear sheets

56 | wf-vision.com | Mar + Apr 2018

The Somfy myLink now works with Amazon Alexa! TM

Voice-controlled comfort Just Ask “Alexa, ask myLink to open the shades.” Visit somfysystems.com/wfv to learn more.

Alexa-enabled device

The Somfy myLinkTM

INSPIRE on our radar

from More the Madca 58 | wf-vision.com | Mar + Apr 2018

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INSPIRE on our radar

Are ree ther there certain elements in a room th room that are the “easiest” for patter patternpattern-phobic clients to try, likee patt pat pattern-mixing training wheels? Pillows: Throw pillows are the jewelry of the home, so switching them out seasonally will give new life to a neutral sofa and make it feel fresh and new. Try this with a bed or a bench to give that “geography” in a home a new lease on life, too. “When layering a variety of patterns on a piece of furniture, such as this sofa (or even in a room), look to one hue that can tie the storyline together. Here, shades of red, from coral to scarlet, connect the fabrics.”

We love We ovee offering o “baby steps” to gett clien cl clients to embrace pattern!

Bedlinens: Mix the linens on your bed to 1u;-|; - 0;vroh; Ѵoohĺ -bu - _b|; C ;7 v_;;| b|_ - r- ;um;7 Y-| v_;;| -m7 You-Ѵ ou v|ubr;7 rbѴѴo 1-v;vķ =ou ; -lrѴ;ĺ -v ķ = mķ -@ou7-0Ѵ;ĺ “Bedding is an easy-breezy way to commit to pattern without purchasing a new sofa or papering over the walls. In this master bedroom, bluepainted walls and a green painted ceiling … help establish the palette for fabrics.”

Window treatments: Freshen up a room by switching out window treatments with prints and r- ;um |o 0ubm] m; oolr_ |o - vr-1; |_-| bv Ѵoohbm] ঞu;7ĺ u ;l0;ѴѴbv_ ; bvঞm] bm7o |u;-|l;m|v b|_ |ubl |o ]b ; |_;l ; |u- 7bl;mvbomĺ “Classic sophistication meets action-packed pattern in this master bedroom. Pale gray hues punctuated with soft pinks and aquas are the dominant color theme, and a layered pattern plan of ﬂorals and graphics builds on this foundation. Mix in a wallpaper mural, whimsical pelmets atop the window treatments, striking bedding, and trimwrapped lampshades for a room that is engaging and anything but cookie cutter.”

Tablescape: $-h; -m v u=-1; =uol mb1; |o hmo1ho | 0 lb bm] bm r- ;umĺ Turn to your cabinets =ou u- l-|;ub-ѴvŌ=uol grandmother’s china to lbvl-|1_;7 |-0Ѵ; Ѵbm;mv -m7 Y-| -u; |_-| o 1-m lb -m7 l-|1_ |o 1u;-|; - Ѵooh |_-| bv ;uѴ mbt ;ĺ “Collect vintage linens and china, then pair your ﬁnds with items you own that share a similar story to create a table that’s truly tip-top terriﬁc.” Window Fashion Vision | 61

INSPIRE on our radar

)_-| -u; vol; o= o u =- oub|; ļ]oň|oĽ r- ;umvĴ o| m;1;vv-ubѲ - vr;1bC1 =-0ub1ń -ѲѲr-r;u 0 | - | r;Ŋl;-mbm] 7o o |u |o Cm7 - - |o C| bm - r-bvѲ; _;m; ;u rovvb0Ѳ;Ĵ u -u; o - v 1h;u =ou - mbm] v|ubr;vĴ u m; ;u v- - |obѲ; o 7b7mĻ| Ѳo ;Ĵ Florals send us reeling and can be as contemporary and lo7;um ou 0o_;lb-m -v |_; 1-m 0; |u-7bঞom-Ѵĺ ubm] the great outdoors within. If it works in the garden, it will work in a living room or bedroom. Florals are truly ঞl;Ѵ;vvķ vo ;l0u-1; - Ѵb Ѵ; Yo ;u ro ;u -m7 -|1_ your design blossom.

Window Fashion Vision | 63

INSPIRE on our radar

Fashion to Design Are you headed to IWCE in Tampa? I am! I’ll be presenting a seminar, taking seminars, teaching workshops, trimspotting, shopping the exhibitors, and networking making new Fringe Friends. Please introduce yourself if you see me, and if you are wearing trimmings hunt me down, you know I’ll be doing a fashion recap of the stylemakers at the show. Here’s a sneak peek at what I’m packing in my embellished suitcase to share with you.

Join me on Tuesday, March 27, at 9 am for “Translating Fashion Trends to Original Designs with Staying Power,” a fast-paced, stimulating show and tell about why, or why not, the runway should inﬂuence decor. Learn to look past what may seem to be, at ﬁrst, absurd couture and garner creative fodder and fabrications to incorporate into your work. We’ll discuss modern color palettes, innovative textiles, embellishments, and unique fabrications that have longevity. 0 -m- Ѵ-ঞm- _brrv

equins

Window Fashion Vision | 65

INSPIRE on our radar

Lacing

66 | wf-vision.com | Mar + Apr 2018

Denim: Fray, Fringe, Embellish

Ѳo1h bv; =uol |or Ѳ;[‫ ث‬Alexander McQueen, FW18; Sonia Rykiel, Resort ’18; Dolce & Gabbam-ķ ;mĽv ""ƐѶĸ o bv; "; ;; =uol m|_uoroѴo]b;ĸ =u- ;7 ;7]; 7;mbl rbѴѴo 0 m7 ]o m1ঞomĸ Dolce & Gabbana, FW17; Maggie Marilyn highubv; =u- ;7Ŋ;7]; f;-mvĺ

Window Fashion Vision | 67

INSPIRE on our radar

Please come join me in the Construction Zone for an Embellishment Workshop. We’ll design and make tassels, pompoms, and create bespoke passementerie. We’ll experiment with how different materials perform when fabricating these decorative elements and you’ll leave with your creations and a new skill in your toolbox. Ultimately, what’s inspiration good for if you don’t have the know-how to achieve your vision? See you in Tampa! 68 | wf-vision.com | Mar + Apr 2018

Tassels

Window Fashion Vision | 69

INSPIRE on our radar

Home Based IMM Cologne is the first major furniture market of the year and, like Maison&Objet and Heimtextil, it has recently revamped its trend presentation, introducing more detailed directions versus an abstract overall theme. This year the focus was on how the home has become “an identity-forming protected zone,” a bastion against the media overload that over-informs daily life. Against the backdrop of globalization, the home has become the central location of identity. Furnishing a home in a highly personal manner gives people a sense of belonging. With the pervasive spread of security technology, the home is becoming the only enclave of uncompromised individuality. The home is a retreat, a refuge, and an idyllic, customized world. Perhaps this doesn’t seem like that big a shift, but consider that for centuries an individual’s identity was based on their family (and family connections), education, job, income, religion, etc.—all forms of social identity came first. Now, a fluid, interconnected, visually driven consumer is able to make decisions on what, and who, they like and dislike mostly independent of those social constructs. This breakdown of traditional classification systems means that targeting clients by sociodemographic characteristics is much more difficult, and why “lifestyle marketing” is so tricky to get a handle on. z

70 | wf-vision.com | Mar + Apr 2018

Window Fashion Vision | 71

INSPIRE on our radar

Boho Style A revolt against interiors that are sterile and polished to a high shine, boho style is markedly individual -m7 m1om ;mࢼom-ѲĶ _ov; -7_;uents relish that that is less than r;u=;1|Ķ b|_ -m ;lr_-vbv om m-| u-Ѳ l-|;ub-ѲvĶ |; ࢼѲ;vĶ -m7 l ub-7 1 Ѳ| u-Ѳ bmY ;m1;vĸ Boho style allows items to be lb ;7 _b1_ķ -| Cuv| ]Ѵ-m1;ķ 7o mo| -rr;-u |o t b|; C| |o];|_;uĺ Ѵ|_o ]_ |_;u; _- ; -Ѵ - v 0;;m room in the market for minimalism (see below), there are also always those who crave interiors that are busy, loud, crowded, vol;ঞl;v ; ;m 7bv1ou7-m|ĺ | -ѴѴ 7;r;m7v om o u r;uvr;1ঞ ;ĺ

72 | wf-vision.com | Mar + Apr 2018

INDUSTRIAL CO., LTD.

www.carrot.com.tw cic@carrot.com.tw

EU.P:002552422-0001

Roller & Roman Shade

INSPIRE on our radar

74 | wf-vision.com | Mar + Apr 2018

Unexpected

introductions

in Paris

Window Fashion Vision | 75

INSPIRE on our radar

76 | wf-vision.com | Mar + Apr 2018

INSPIRE on our radar

78 | wf-vision.com | Mar + Apr 2018

Focus Ona Drapery Hardware Company is your source for custom made drapery hardware. From contempoQ@QX SN SQ@CHSHNM@K VD NƤDQ @M DWSDMRHUD RDKDBSHNM NE RSXKDR @MC ƥMHRGDR 6D L@MTE@BSTQD DUDQX QNC RDS SN NQCDQ TRHMF NMKX OQDLHTL GD@UX F@TFD RSDDK VQNTFGS HQNM BQXRS@K @MC LNQD "TRSNL BTQUHMF HR @U@HK@AKD ENQ @KK QNC OQNƥKDR !D RTQD SN KNNJ @S NTQ MDV BQXKHB 1NCR QS &K@RR ƥMH@KR @MC /NKHRGDC "GQNLD ƥMHRGDR HM @CCHSHNM SN NTQ ONOTK@Q %QDMBG 1NCR @MC .- 5$12$ŷ (QNM "NQC 3Q@UDQRD 1NCR 6D OQHCD NTQRDKUDR NM PT@KHSX VNQJL@MRGHO SHLDKX CDKHUDQX @MC BTRSNLDQ R@SHRE@BSHNM 2DKDBS .M@ #Q@ODQX '@QCV@QD @MC NQCDQ VHSG BNMƥCDMBD For a free catalog please call 800/231-4025 NQ UHRHS NTQ VDARHSD @S VVV NM@CQ@ODQX BNL

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80 | wf-vision.com | Mar + Apr 2018

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Window Fashion VISION March + April 2018

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