WestWords_MAY2025_WEB

WESTWORDS MAY 2025

I AM WEST USA

RYAN HOUSEHOLDER THE ROLE OF SOCIAL MEDIA IN SELLING HOMES FROM BROKER DEAN BECKER

MAY

CALENDAR

I AM

RYA N H OU SE HOLD E R WHAT PEOPLE ARE SAYING...

Ryan was awesome. We told him what we were looking for and that we wanted a nice Neighborhood. He looked until he found the one he new we would like. The second he showed it to us we knew it was for us. We live a long way away and he went out of his way to go take pictures and video of the place. He walked us through the whole process. We drove ten and a half hours to Yuma and signed the papers the next day. We could call him anytime of the day to ask questions and if he did not have the answers he'd find them out for us.

We would recommend him to anyone. My best friend wants to move here too and Ryan's our man. We would not think of using anyone else.

In the past, I've purchased several homes and not met even one real estate agent that you could tell loved his job.

Ryan was so enthusiastic about the home I purchased his enthusiasm rubbed off on me. I knew I would love the house before I even saw it. He's very professional and a credit to his office. I would happily recommend him to anyone interested in moving to Yuma.

My husband and I had a great experience with Ryan For being first time home buyers both my husband and I were grateful for how much Ryan went above and beyond to make our first purchase possible. Ryan kept in constant contact during the entire process and reassured us about every detail, he even sent photos and videos of the house before we got to see it. From weekdays to weekends if we had any questions or concerns, Ryan was there answering our questions and if he didn’t have the answer he would make it possible to find the answer for us.

PERSONABLE • TENACIOUS • BOLD • CARING • DEDICATED

3 YEARS

BROKER BLOG FROM DEAN BECKER THE ROLE OF SOCIAL MEDIA IN SELLING HOMES In today’s real estate market, having a “For Sale” sign in the yard and an MLS listing isn’t enough. Buyers are scrolling through homes just as much as they’re walking through them—and that means social media has become one of the most powerful tools in an agent’s marketing toolkit. Platforms like Instagram, Facebook, and TikTok aren’t just for selfies and viral dances anymore—they're where homes are sold, stories are told, and buyers are inspired.

As a real estate broker, I’ve watched firsthand how agents who embrace social media can expand their reach, create meaningful connections, and sell homes faster and often for more money. But success isn’t just about being online—it’s about being strategic. Here’s how agents can use today’s top platforms effectively: Instagram: Showcasing Lifestyle, Not Just Listings Instagram is all about visual appeal—and that’s exactly what real estate thrives on. Use high-quality photos and short videos to highlight not just the home, but the lifestyle it offers. Think sweeping shots of kitchens at golden hour, backyard firepits in full glow, or cozy reading nooks on rainy days. Use Stories and Reels to walk followers through the home in real time or offer tips on buying and selling.

demographic. Create a business page that’s more than just a place to post listings. Share testimonials, home buying tips, local market updates, and community events. Going live for open houses or market Q&As can help boost visibility and make you more approachable.

Facebook Groups are also an underused goldmine— join or create local homeowner groups, buy/sell communities, or neighborhood pages to establish yourself as the go-to expert in your market.

TikTok: Authentic, Fast-Paced, and Growing Fast TikTok may feel like uncharted territory for some agents, but it’s where the next generation of buyers is spending their time. Quick, entertaining content—like “day in the life of a REALTOR®,” staging tips, renovation before-and-afters, or “3 things buyers always ask”—can go viral and expand your brand exponentially.

The key to TikTok is authenticity. You don’t need fancy equipment—just good lighting, clear audio, and genuine insight. And remember, trends come and go quickly, so stay current and be willing to adapt your message to the platform’s fast-moving culture.

Consistency Is Key Whichever platform you use, the real power of social media comes from consistency. Post regularly, use Hashtags are still relevant (#JustListed, #AZRealEstate, professional visuals when possible, and provide value #DreamHome), and geotags help attract local interest. in every post. Selling homes is about relationships, and Most importantly, don’t just post and ghost—respond social media allows you to build those at scale. to comments and messages quickly. Engagement At our brokerage, we provide tools, training, and builds trust, and trust builds business. templates to help agents master these platforms Facebook: Building Community and Credibility with confidence. Whether you’re a seasoned agent or Facebook remains a powerhouse for reaching local just starting out, there’s never been a better time to audiences, especially those in the home-buying leverage social media to grow your business.

QUESTIONS, CONTACT:

Managing Broker, Dean Becker | 602.942.4200

M O N DAY

T U E S DAY

W E D N E S DAY

T H U R S DAY

MAY 2025 F R I DAY

01

10:00am - 12:00pm @ Goodyear Agent Website Connection

02 2:00pm - 4:00pm @ North PHX Monthly Meet Up

10:00am - 11:30am @ Arrowhead Arrowhead Office Meeting & Potluck

9:00am - 10:00am / Webinar West USA Weekly Podcast

05

9:00am - 3:00pm / Zoom REACT

06

10:00am - 11:30am @ Surprise Surprise Office Meeting

10:30am - 12:00pm / Zoom West USA Agent Orientation

3:00pm - 4:00pm @ Arrowhead Master Minds at Work

9:00am - 10:00am / Webinar West USA Weekly Podcast

12

11:00am - 12:00pm @ Arrowhead Transaction Desk & Dashboard Assistance 3:00pm - 4:00pm @ Arrowhead Transaction Desk & Dashboard Assistance

10:00am - 1:00pm @ Surprise LIVE CE CLASS: Understanding New Construction (3Hrs Disclosure)

13 9:00am - 4:00pm / Zoom ProStart Session 1

9:00am - 4:00pm / Zoom ProStart Session 1

07

9:00am - 12:00pm / Zoom FREE REMOTE CE CLASS: Duties to Clients and Customers (3Hrs Commissioner Standards) 9:00am - 3:00pm / Zoom REACT

9:00am - 12:00pm @ Surprise LIVE CE CLASS: Cure Does Not Mean Cancel (3Hrs Contract Law) 10:00am - 11:00am @ Goodyear Goodyear Office Meeting

4:30pm - 6:30m @ Ajo Al’s Arrowhead Happy Hour

08

4:30pm - 6:30m @ The Stillery Goodyear Happy Hour

15 10:00am - 11:00am @ Goodyear Morning Brew, Coffee and Collaboration 10:00am - 11:00am @ Goodyear Renovation Loans 11:00am - 12:00pm @ Chandler Chandler Check-In with Kara 12:00pm - 1:30pm @ Chandler SHORT SALES: Who, What, When & How

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21

22

9:00am - 4:00pm / Zoom ProStart Session 2

9:00am - 4:00pm / Zoom ProStart Session 2

9:00am - 4:00pm / Zoom ProStart Session 2

9:00am - 4:00pm / Zoom ProStart Session 2

10:00am - 12:00pm @ Chandler Property Management - Vendor Panel

9:00am - 12:00pm / Zoom FREE REMOTE CE CLASS: Agency and Industry Related Issues (3Hrs Agency Law)

10:00am - 1:00pm @ Chandler LIVE CE CLASS: Running Comps like an Appraiser (1Hr General Credit)

10:00am - 12:00pm @ North PHX Monthly Property Manager Meet Up

10:00am - 1:00pm @ Scottsdale LIVE CE CLASS: Know Your Forms: The Addenda Agenda (3Hrs Contract Law)

10:30am - 11:30am @ North PHX North Phoenix Office Meeting

ALL OFFICES CLOSED MEMORIAL DAY

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16

10:00am - 1:00pm @ North Phoenix LIVE CE CLASS: Firewise, Water and Deed Fraud in AZ (3Hrs General)

9:00am - 10:00am / Webinar West USA Weekly Podcast

3:00pm - 4:00pm @ Arrowhead Master Minds at Work

09

10:30am - 11:30am @ Ahwatukee Ahwatukee Office Meeting

14 9:00am - 4:00pm / Zoom ProStart Session 1 10:00am - 11:30am @ Scottsdale Scottsdale Office Meeting

1:00pm - 4:00pm @ Chandler LIVE CE CLASS: Firewise, Water and Deed Fraud in AZ (3Hrs General)

19

9:00am - 3:00pm / Zoom REACT

23

10:00am - 11:00am @ Chandler Chandler Office Meeting

27

28

11:00am - 12:30pm @ Surprise SHORT SALES: Who, What, When & How

9:00am - 12:00pm / Zoom FREE REMOTE CE CLASS: High Fiduciary Representation (3Hrs Fair Housing) 10:30am - 11:30am @ Mesa Mesa Office Meeting

29 9:00am - 2:00pm @ North PHX Blood Drive 10:00am - 1:00pm @ Scottsdale LIVE CE CLASS: The Ultimate Guide to Avoid Probate in Your Estate Plan (3Hrs Legal Issues) 5:00pm - 7:00pm @ Old Chicago’s Chandler Cheers & Chats Happy Hour

SPONSORS

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