WestWords - June 2023

WESTWORDS JUNE 2023

I AM WEST USA

RODNEY

FARIA

REAL ESTATE

PITFALLS

FROM DEAN BECKER HOW TO GENERATE

NEW LEADS

WITH DIGITAL ADS

5

WAYS TO SAVE MONEY ON YOUR

WATER BILL

MAY MARKET STATS

BACK-TO-SCHOOL

SUPPLY DRIVE

JUNE CALENDAR

Grand Canyon, Arizona

I AM

I AM RODNEY FARIA I AM PATIENT I AM KNOWLEDGEABLE I AM PASSIONATE I AM RELIABLE I AM EXPERIENCED I AM WEST USA

HIGHLY RECOMMENDED

WHAT PEOPLE ARE SAYING Rodney is experienced, honest, and delivers! We’ve had Rodney help us buy several properties and recently had him help sell our primary residence. Even in this challenging market he walked us through the whole process, helped set timelines, prepare our house to show the best, and sell our home! We will partner with Rodney to sell our condo in the near future and he’s already helped find our next dream home. We’d recommend Rodney Faria to anybody who is looking to sell or buy a home.

Making the decision to sell your home is a big one. So is considering who you will pick to represent you during the sale process. We selected Rodney Faria from West USA Realty and we are so happy that we did. The real estate landscape is going through many changes and Rodney

calmly navigated us through the entire process. He is very experienced and knowledgeable, which helps immensely.

We are very happy and would recommend Rodney to anyone looking for an excellent agent when either selling or looking to purchase a new home.

Rodney went above and beyond in my opinion. We were moving and moving fast and were not going to be in town for the bulk of the time the house was on the market.

Rodney helped connect us with a great landscaper who could monitor our yard while gone and Rodney would stop by to check on the house in our absence. Communication was always spot on. We knew what to expect and when. It really made the process as smooth as it could be. Thanks Rodney and Team!

BROKER BLOG FROM DEAN BECKER REAL ESTATE PITFALLS Real estate can be a great investment opportunity for those who are well-informed and strategic in their approach. However, there are also several potential pitfalls that can cause investors to lose money or experience other negative outcomes. Here are some of the most common real estate pitfalls to be aware of: 1. OVERPAYING One of the biggest mistakes real estate investors make is overpaying for a property. This can happen when investors get caught up in bidding wars or fail to do thorough research on the property's value.

2. POOR LOCATION The location of a property is one of the most important factors in real estate investment. Properties located in less desirable areas, such as high-crime areas or those with limited job opportunities, may have a difficult time attracting tenants or buyers.

3. POORLY TIMED INVESTMENT The real estate market can be unpredictable, and investing at the wrong time can lead to financial losses.

It's important to pay attention to market trends and indicators before making an investment decision.

property. This may include discovering problems with the property's title, zoning restrictions, or building code violations.

5. UNDERESTIMATING EXPENSES Real estate investors need to consider all of the expenses associated with owning a property, including maintenance costs, property taxes, and insurance.

Underestimating these expenses can lead to financial difficulties down the line.

6. INADEQUATE FINANCING Real estate investors need to secure adequate financing to cover the cost of a property. Failing to do so can result in missed opportunities or the need to sell the property at a loss.

7. POOR PROPERTY MANAGEMENT Once a property is acquired, it needs to be managed effectively in order to maximize returns. Poor property management can lead to high vacancy rates, delinquent rent payments, and other issues.

Overall, real estate investing can be a lucrative opportunity, but it's important to approach it with caution and avoid these common pitfalls.

Thorough research and planning can help investors avoid potential pitfalls and make the most of their investments.

4. LACK OF DUE DILIGENCE Failing to conduct proper due diligence can lead to unforeseen issues with a

QUESTIONS, CONTACT: Managing Broker, Dean Becker | 602-942-4200

HOW TO GENERATE NEW LEADS WITH DIGITAL ADS

BY WISE AGENT Today's real estate landscape is competitive and ever-evolving - agents now must work harder to market themselves and make their businesses more visible. The key to successfully advertising your business is to promote it where your clients are: online and on social media. According to a study by NAR, in 2020, 97% of homebuyers used the Internet in their home search. On top of that, the average American now spends more than an hour a day on Facebook and Facebook-connected platforms. As a result, advertising your business with digital ads has become a great way to acquire new leads.

The easiest part? Everything can be done from one site: your CRM. As the first step, you can pull property information from a real estate listing and automatically generate detailed ads with photos, listing info, your agent photo, and logo. When setting up a new ad in your CRM, you can even create an ad that will run on both Google and Facebook at the same time. Then, new incoming leads are directly added to your CRM, and lastly, you can also set up an automated follow-up with these new leads in your CRM. Instead of being frustrated and confused when managing your real estate ads, be in control, knowing that you have the tools available to create ads quickly, saving you the time and hassle of dealing with other complicated ad platforms.

Testing your ad is the best way to determine what works best with your audience. As you decide on the right creative approach for your ads, we have compiled a few best practices for you on how to run digital ads:

• SHOW OFF YOUR LISTING, SERVICE, OR BRAND People scroll through Facebook and Instagram quickly. Show what you're selling, your brand, or your logo to communicate your message efficiently. Using exterior home imagery from listing content as the main image on your ad tends to be standard across the best-performing ads.

• USE HIGH-RESOLUTION IMAGES Use the highest resolution images available to avoid your picture appearing blurry or pixelated.

For images with a link on desktop 479 x 246 pixels, and on mobile a minimum width of 320 pixels. We recommend 1,080 x 1,350 pixels.

• AVOID TOO MUCH TEXT ON THE IMAGE ITSELF We've found that images with less than 20% text perform better, though there is no limit on the amount of text that can exist in your ad image.

• KEEP THE CHARACTER LIMIT IN MIND One of the most important things to consider for ads is whether your copy is too long for display and will therefore be truncated when your audience sees it.

• PLAN FOR A BIG ENOUGH BUDGET Giving Facebook enough money to work with allows it to learn enough to maximize performance. We've seen the best results when allotting a minimum of $5 - $10 media spend/day.

5 WAYS TO SAVE ON YOUR WATER BILL

BY DEREK RILEY

Warmer weather means you’re bathing more, watering plants, filling swimming pools and making gallons of iced beverages. Despite all that extra water usage, you can help reduce your water bill by following these simple tips.

wilt. Perennials are tougher and only need water when they get droopy. Water during the cooler parts of the day to reduce evaporation. Make sure your sprinkler is only watering plants and grass, not your sidewalk. Check hoses for leaks and collect rainwater in barrels to water plants.

The EPA suggests using soaker hoses because they use less water than sprinklers.

1. STOP LEAKS Check all your faucets for leaks. A month of drips can add up to anywhere from 200-250 gallons of wasted water.

Also, be sure to check your toilet. The Environmental EYE-OPENING FACTS Protection Agency suggests putting a few drops of These facts from the EPA may inspire you to do a few food coloring in the tank and waiting 15 minutes before things differently. flushing. If any food coloring appears in the bowl before • The average family of four uses about 100 gallons of flushing, you have a leak. If you decide to buy a new toilet, water per day. look for one with the EPA WaterSense label. They use at • Turning off the tap while brushing your teeth twice a least 20% less water than a standard toilet. day can save over 100 gallons a month.

2. SHOWER POWER • A high-efficiency toilet saves 2.2 - 5.7 gallons/flush.

The EPA reports showering saves significant amounts of • Letting your faucet run for five minutes uses about as water. A bathtub can use 30 gallons or more, depending much energy as leaving a 60-watt bulb on for 22 hrs. on the water depth. If you DO soak in the tub, use the • Less than 1% of the water on earth is available for bath water on your plants. Try to limit your showers to 5 people’s everyday use. minutes or less. Also, think about getting a water-efficient WHAT ELSE CAN I DO? showerhead to save even more.

These tips not only provide you with ways to save water at 3. GO EASY ON THE DISHWASHER home but also help you save money, time, and our planet!

Run the dishwasher only when it’s fully loaded and use A few small changes can make a big difference. the economy setting. Newer models run on different To further protect your budget, consider signing up cycles, so check your manufacturer’s recommendations for an American Home Shield® home warranty. Our for the most efficient setting. Also, scrape dishes rather than rinsing them before placing them in the dishwasher. home warranty plans cover up to 23 major systems and appliances. Plus, you can select add-on coverage for 4. GARBAGE DISPOSALS: CASH DOWN THE DRAIN things like your pool and spa, roof leak repair, and a guest Want to know how to lower your water bill even more? unit. We understand that there are many costs involved Garbage disposals use as much as 4 gallons of water per with being a homeowner—and rising utility bills are just minute! Consider disposing of food waste by composting some of them. That’s why we’ve created three plans at or by wrapping it and placing it in the trash. different price points, so you can have peace of mind that 5. OUTDOOR WATER USE your budget will be protected when a covered system or It’s okay to let the soil dry out between waterings. Water appliance breaks down from normal wear and tear. your vegetables and annuals as soon as they start to Derek Riley, Market Manager Cell: 480-286-1996 • Email: derek.riley@ahs.com

TODD MENARD’S REAL ESTATE MARKET STATS MAY 2023 NEW HOME INVENTORY VS.

ARMLS RESALE

B AC K-T O - S C H O O L

SUPPLY DRIVE

SUMMER 2023 ARROWHEAD

PEORIA SCHOOL DISCRICT AHWATUKEE

KYRENE FAMILY RESOURCE CENTER CHANDLER

FOR OUR CITY MESA

TOWN MEADOWS NORTH PHOENIX

H.E.L.P.

SCOTTSDALE

SAVE THE FAMILY SURPRISE

RISE FAMILY SERVICES

M O N DAY

T U E S DAY

W E D N E S DAY

JUNE 2023

T H U R S DAY

F R I DAY

01

02

9:00am - 12:00pm @ Chandler Office FREE LIVE CE CLASS Mastering the AAR Listing Contract (3Hrs Contract Law) 10:00am - 11:00am / Zoom iFound Agent - Ask the Pro Workshop

10:00am - 11:30am @ Arrowhead Office Arrowhead Office Meeting

05

8:30am - 10:00am @ Surprise Office Monday Morning Podcast Watch Party 9:00am - 10:00am / Webinar West USA Weekly Podcast 10:30am - 12:00pm / Zoom West USA Agent Orientation 2:00pm - 2:30pm / Webinar Don’t Do Dat w/Broker Bob Stephens

06

9:00am - 10:00am @ Surprise Office Women 4 Women Packing Party 9:00am - 3:00pm / Zoom REACT - Day 1 10:00am - 11:30am @ Surprise Office Surprise Office Meeting 3:30pm - 4:30pm @ Arrowhead Office Arrowhead Accountability Group

9:00am - 10:00am / Webinar West USA Weekly Podcast 9:00am - 4:00pm / Zoom ProStart Session 1 - 3 Days

9:00am - 10:00am / Webinar West USA Weekly Podcast 9:00am - 4:00pm / Zoom ProStart Session 2 - 4 Days 2:00pm - 2:30pm / Webinar Don’t Do Dat w/Broker Bob Stephens

14 9:00am - 12:00pm / Zoom FREE REMOTE CE CLASS - Agency & Industry Related Issues (3Hrs Agency Law)

10:00am - 11:30am / Zoom Coaching Essential Learning

09

10:00am - 11:00am / Zoom iFound Agent - Ask the Pro Workshop

10:00am - 11:00am / Zoom iFound Agent - Ask the Pro Workshop

15

16

22

23

9:00am - 4:00pm / Zoom ProStart Session 1 - 3 Days 10:00am - 11:30am @ Scottsdale Office Scottsdale Office Meeting 12:00pm - 1:00pm @ Chandler Office Chandler Office Pop-Bys 4:30pm - 6:30pm @ TBD Arrowhead Happy Hour

20

21

9:00am - 4:00pm / Zoom ProStart Session 2 - 4 Days 10:00am - 11:00am @ Scottsdale Office Real Estate Mastermind 10:00am - 11:30am @ Scottsdale Office Staging Your Next Listing for the Biggest Impact Lunch & Learn 10:00am - 1:00pm @ Mesa Office LIVE CE CLASS: Understanding New Construction (3Hrs Disclosure)

9:00am - 12:00pm / Zoom FREE REMOTE CE CLASS - Master the AAR Listing Contract (3Hrs Contract Law)

9:00am - 4:00pm / Zoom ProStart Session 2 - 4 Days

9:00am - 4:00pm / Zoom ProStart Session 2 - 4 Days

10:00am - 11:00am / Zoom iFound Agent - Ask the Pro Workshop

3:30pm - 4:30pm @ Arrowhead Office Arrowhead Accountability Group 3:30pm - 4:30pm @ Goodyear Office Goodyear Accountability Group

1:00pm - 2:30pm @ Mesa Office Wealth Building Class

10:00am - 11:00am @ Goodyear Office Property Managers Roundtable

10:30am - 11:30am @ North PHX Office North Phoenix Office Meeting

10:00am - 11:00am @ Chandler Office Chandler Office Meeting

4:30pm - 6:30pm @ State 48 Surprise Happy Hour

26

27 1:00pm - 2:00pm @ Arrowhead Office Transaction Desk Training

2:00pm - 2:30pm / Webinar Don’t Do Dat w/Broker Bob Stephens

08

4:30pm - 6:30pm @ Cook And Craft Norsdale Happy Hour

13

8:30am - 10:00am @ Surprise Office Monday Morning Podcast Watch Party 9:00am - 10:00am / Webinar West USA Weekly Podcast

9:00am - 3:00pm / Zoom REACT - Day 3

10:30am - 11:30am @ Ahwatukee Office Ahwatukee Office Meeting

9:00am - 12:00pm @ Mesa Office LIVE CE CLASS - To Be or Not to Be Paid, That is the Question (3Hrs Contrat Law) 9:00am - 4:00pm / Zoom ProStart Session 1 - 3 Days 10:00am - 11:00am @ Goodyear Office Goodyear Office Meeting 10:00am - 11:00am @ Scottsdale Office Investment Economics & Investor Networking 10:00am - 12:00pm @ Surprise Office ChatGPT Lunch & Learn 3:30pm - 4:30pm @ Arrowhead Office Arrowhead Accountability Group 3:30pm - 4:30pm @ Goodyear Office Goodyear Accountability Group

19

8:30am - 10:00am @ Surprise Office Monday Morning Podcast Watch Party

9:00am - 3:00pm / Zoom REACT - Day 2

3:30pm - 4:30pm @ Goodyear Office Goodyear Accountability Group

12

8:30am - 10:00am @ Surprise Office Monday Morning Podcast Watch Party

07

9:00am - 12:00pm / Zoom FREE REMOTE CE CLASS To Be or Not To Be Paid, That is the Question (3Hrs Contract Law)

3:30pm - 4:30pm @ Arrowhead Office Arrowhead Accountability Group 3:30pm - 4:30pm @ Goodyear Office Goodyear Accountability Group

28

9:00am - 12:00pm / Zoom FREE REMOTE CE CLASS Duties to Clients and Customers (3Hrs Commissioner Standards)

1:00pm - 2:00pm @ Arrowhead Office Transaction Desk Training

29 9:00am - 12:00pm @ Surprise Office FREE LIVE CE CLASS - Wills, Trusts and Asset Protection (3Hrs RE Legal Issues) 10:00am - 11:00am / Zoom Ask a Broker 10:00am - 11:00am / Zoom iFound Agent - Ask the Pro Workshop 10:00am - 1:00pm @ Scottsdale Office FREE LIVE CE CLASS - FHA & VA Loans What Agents Need to Know (3Hrs RE Legal Issues)

SPONSORS

30 10:00am - 11:00am @ Mesa Office Mesa Office Meeting