WestWord - July 2023

WESTWORDS JULY 2023

BUD CAREY I AM WEST USA

REAL ESTATE

PITFALLS

FOR SELLERS FROM DEAN BECKER

4 WAYS YOU CAN UTILIZE TEXTING

IN YOUR DAILY BUSINESS

HOME WARRANTY TERMS EXPLAINED PT.1

JUNE MARKET STATS

BACK-TO-SCHOOL

SUPPLY DRIVE

JULY CALENDAR

I AM

I AM BUD CAREY I AM LOYAL I AM KNOWLEDGEABLE I AM PERSONABLE I AM COMPASSIONATE I AM PERSISTENT I AM WEST USA

HIGHLY RECOMMENDED

WHAT PEOPLE ARE SAYING Bud Carey has been a trusted friend for over 30 years.

He has never once given me a reason to doubt his integrity.

He is always ready to handle any difficult real estate issue.

Bud’s easy-going temperament makes him easy to talk to and communicate with. So, I would not trust my real estate transactions to any other agent.

Bud is a top-notch agent. He was very proactive and listened to our needs. One of his best strengths was his communication, both with his client and the other agent.

He is great with people and an all-around good guy!

I've been working with Bud Carey for a little over 13 years now. He's helped my family and I find 40 properties, helped us through acquisition, rehabilitation, renting, managing and

much more. My favorite thing about Bud is his ability to listen and hear me, not only through my words but also through my sentiment for each specific instance. Bud has an ability to adapt to every situation. He is multi-faceted, dynamic and he actually cares. His property management style goes unrivaled.

It's a mix of nothing is impossible, time is of the essence and has little fingerprints of being emotionally invested in all aspects of the task at-hand. We've come to know Bud Carey very well and have recommended him to many friends and family. I have the utmost trust in Bud and I consider him an extension of my family. He is all business but makes you feel like family. I'm grateful to have met Bud and look forward to the lifelong bond we've created through all of our experiences!

BROKER BLOG FROM DEAN BECKER REAL ESTATE PITFALLS FOR SELLERS Here are some potential pitfalls that sellers should be aware of when selling a property: 1. OVERPRICING One of the most common mistakes that sellers make is overpricing their property.

This can lead to a lack of interest from buyers and a longer time on the market, which can ultimately result in a lower sale price.

2. POOR CONDITION If a property is in poor condition, it may be difficult to attract potential buyers.

Sellers should consider investing in repairs and upgrades to make the property more attractive to buyers.

3. LACK OF STAGING Staging a property can help buyers envision themselves living in the space and can lead to a faster sale. A property that is not staged or is poorly staged may not generate as much interest from potential buyers.

4. INADEQUATE MARKETING Sellers need to ensure that their property is marketed effectively in order to generate interest from potential buyers. This may include online listings, open houses, and other forms of advertising.

5. LIMITED AVAILABILITY If a seller is not available to show the property or respond to inquiries from potential buyers, it can lead to missed opportunities and a longer time on the market.

6. INFLEXIBILITY Buyers may request repairs, changes to the closing date, or other accommodations.

Sellers who are inflexible may miss out on potential sales.

7. UNREALISTIC EXPECTATIONS Sellers who have unrealistic expectations about the sale price or the time it will take to sell the property may be disappointed with the outcome. It's important to set realistic goals and work with a real estate agent who can provide guidance based on market conditions.

Overall, sellers should be aware of these potential pitfalls and work with a real estate agent who can help them navigate the selling process and maximize the sale price of their property.

QUESTIONS, CONTACT: Managing Broker, Dean Becker | 602-942-4200

4 WAYS YOU CAN UTILIZE TEXTING

IN YOUR DAILY BUSINESS

BY WISE AGENT

Sending text messages is one of the easiest and fastest ways to get in touch with existing clients and prospective leads. Our members even report that texting is their clients' preferred mode of communication. So it is not surprising when we hear agents say that texting is their favorite method to nurture new incoming leads as it generates much higher engagement than other forms of communication, such as emails or phone calls.

Another thing that makes texting your database more straightforward than ever: it's included in your CRM! We've made it easy for you to view and continue your text conversations from any page of your CRM and will continuously save your text messages. You can refer back at any time to texting conversations and see detailed notes of when messages were sent and received.

And if you prefer working while you're on the go, you're also able to link your personal mobile number to your texting number so that you can receive text messages and reply right from your mobile device.

Are you already utilizing texting? Try these four methods and see how texting can assist you in your day-to-day business:

drip campaigns. This lets you send out texts on a specific date and time or choose to have them "drip" on your contacts over a period of time. A mix of emails, text messages, and phone calls will allow you to stay in touch with your database and maximize your marketing efforts.

AUTO-RESPONDERS: With our Lead Management feature, you can set up an autoresponse text for any leads coming into your CRM. After set-up, it will automatically send an SMS text message to all new real estate leads.

Have you ever heard the phrase 'speed to lead'?

With this feature, you can get in touch with new leads immediately.

AI BOT: Another fantastic tool you can use with our texting feature is our Artificial Intelligence (AI) Bot. The AI Bot uses industry-proven real estate scripts to engage incoming leads and nurture existing ones. The AI Bot is your assistant that can help you save time when following up with and qualifying new leads.

Last but not least: Don't feel limited to just plain texts. You can send videos and images in texts as well! You can send files right from your phone or incorporate videos you already have created from our partners at Dubb or BombBomb.

BULK TEXTING: If you need to send text When you set up your number, you'll also be messages to a large group of people, your CRM's able to customize your text message signature, mass text messaging feature is the perfect tool which will go out on the first text message sent for you. Bulk texts will go out to each of your to a contact, along with all the required opt-out contacts individually, never in a group text where language. everyone replies.

This allows you to personalize your messaging, DRIP CAMPAIGNS: You can incorporate text give your messages a creative touch,and help messages and video text into your automated your business to stand out!

HOME WARRANTY TERMS EXPLAINED PT.1

BY DEREK RILEY

If your clients are shopping for a home warranty to protect their home investment, they might come across some terminology that they need more clarification on. Make their search easier with our complete list of home warranty terms, which are explained in detail, so they know exactly what to expect from American Home Shield®.

Here are some common home warranty phrases: ADD-ONS With add-on coverage, your clients can customize their AHS home warranty plan—because we realize that every household has different needs. Available add-ons: • Well pump • Septic pump • Pool or spa components

• Roof leak repair • Guest or rental units <750 sq. ft.

• Home electronics, like laptops, TVs, printers, headphones, and more

APPLIANCE HOME WARRANTY COVERAGE This type of coverage is included in our ShieldPlus and ShieldComplete plans and covers kitchen and laundry appliances such as: • Dishwashers • Refrigerators • Ovens, ranges, and cooktops

• Built-in microwaves • Garbage disposals • Washers and dryers

American Home Shield keeps coverage limits competitive and reasonable in the current market.

DUPLICATE COVERAGE Does your client have an extra fridge in their fully enclosed garage or two A/C units? If they are under the same roof, the ShieldPlus or ShieldComplete plan will cover both items.

HOME WARRANTY A home warranty is a year-long home service plan that helps cover the cost to repair or replace covered parts of home systems and appliances that malfunction due to normal, everyday use.

What is a home warranty from American Home Shield?

We offer coverage for parts of up to 23 home systems and appliances, as well as discounted maintenance services for seasonal HVAC tune-ups and air filters. Each home warranty policy provides one year of coverage, with the option of a home warranty renewal once the contract ends. We also have add-on coverage to help your clients customize their plan to fit their household needs.

HOME SYSTEMS COVERAGE This type of coverage spans all three American Home Shield home warranty plans. The following are the types of home systems we cover:

CODE VIOLATIONS Making sure your client’s house is up to code can be a • Electrical systems, including interior • Heating systems, including heat rigorous and often expensive process—and sometimes they electrical lines, doorbells, ceiling fans, pumps, geothermal systems, garage door openers, and the fuse wall-mounted heaters, and don’t know something is in violation unless they get a system panel box and main breaker forced-air systems or appliance repaired. Under the ShieldComplete plan, if a • Plumbing system, including • Air conditioning systems, Pro is sent to your client’s house and realizes certain covered conventional and tankless water including wall air conditioners, heaters, toilets, valves, and faucets geothermal units, mini-splits, and equipment needs to be relocated or modified to bring them ducted central electric split and up to code, they’ll get up to $1,000 per contract term for package units fixing the violation, permit fees, and modification costs.

HOME WARRANTY PLANS COVERAGE LIMITS Home warranty plans summarize the levels of protection your Coverage limits refer to the cap on the dollar amount each clients can choose from. Plans include three tiers of coverage: plan will pay out for covered repairs or replacements per • ShieldEssential Plan: This is our • ShieldComplete Plan: This plan offers contract term. This home warranty terminology is very the ultimate protection. Your client gets most basic plan, which covers important to understand each specific plan. coverage for parts of 23 systems and parts of 14 major systems in the appliances, as well as perks like roof heating and cooling, electrical, With appliances, coverage limits vary. The ShieldPlus plan leak repair, a complimentary HVAC and plumbing categories. allows for $4,000 per covered appliance to repair or replace tune-up per contract term, unlimited • ShieldPlus Plan: This is it. With the ShieldComplete plan, members can enjoy $7,000 refrigerant, increased appliance limits, our everyday plan, which and coverage for modifications, code offers all the benefits of the per covered appliance. requirements, and permits. It’s the best ShieldEssential plan but adds All plans include $15,000 in coverage per HVAC system. investment we offer to protect your coverage for parts of 9 different client’s home. laundry and kitchen appliances.

ShieldComplete includes $1,000 for roof leak repair and one free pre-season HVAC tune-up.

Stay on the lookout for ‘Home Warranty Terms Explained, Most home warranty companies have coverage limits in place. part 2’ coming in August!

TODD MENARD'S

REAL ESTATE MARKET STATS JUNE 2023

THE PODCAST

Weekly Market Stats SCAN TO LISTEN | EVERY MONDAY AT 9:00AM

MY

H S I W Y HOLIDA

ts to e k c i t buy d l u o c y!"

I t h r s a i P w "I iday l o H 3 2 M. y e l i a H the 20 -

Holiday Party 2023

Partnered with West USA Cares Annual Casino Night

SATURDAY, DECEMBER 2

SHERATON PHOENIX DOWNTOWN

4:30PM - 10:00PM

340 N. 3RD ST, PHOENIX, AZ 85004 TICKET OPTIONS

$45 $550 TICKETS ON SALE NOW! 1 TICKET Dinner | 2 Drink Tickets $100 Casino Voucher

TABLE OF 10

10 TICKETS EACH TICKET INCLUDES Dinner | 2 Drink Tickets $100 Casino Voucher

WESTUSARSVP.COM OR TEXT WESTUSA2023 TO 76278

M O N DAY 10:30am - 12:00pm / Zoom West USA Agent Orientation

T U E S DAY

03

ALL OFFICES CLOSED INDEPENDENCE DAY

W E D N E S DAY

04

05 9:00am - 12:00pm / Zoom FREE REMOTE CE CLASS High Fiduciary Representation (3Hrs Fair Housing)

JULY 2023

T H U R S DAY

F R I DAY

06

07

9:00am - 12:00pm @ Chandler Office FREE LIVE CE CLASS Mastering the AAR Residential Purchase Contract (3Hrs Contract Law) 10:00am - 11:00am / Zoom iFound Agent - Ask the Pro Workshop

10

8:30am - 10:00am @ Surprise Office Monday Morning Podcast Watch Party 9:00am - 10:00am / Webinar West USA Weekly Podcast 9:00am - 4:00pm / Zoom ProStart Session 1 - 3 Days 2:00pm - 2:30pm / Webinar Don’t Do Dat w/Broker Bob Stephens

17

8:30am - 10:00am @ Surprise Office Monday Morning Podcast Watch Party 9:00am - 10:00am / Webinar West USA Weekly Podcast

11

9:00am - 12:00pm / Zoom FREE REMOTE CE CLASS - Mastering the AAR Residential Purchase Contract (3Hrs Contract Law)

3:30pm - 4:30pm @ Goodyear Office Goodyear Accountability Group

4:30pm - 6:30pm @ Ajo Al’s Arrowhead Happy Hour

9:00am - 4:00pm / Zoom ProStart Session 2 - 4 Days

18

10:00am - 11:00am @ Scottsdale Office Real Estate Mastermind 3:30pm - 4:30pm @ Arrowhead Office Arrowhead Accountability Group

9:00am - 4:00pm / Zoom ProStart Session 2 - 4 Days 2:00pm - 2:30pm / Webinar Don’t Do Dat w/Broker Bob Stephens

24

8:30am - 10:00am @ Surprise Office Monday Morning Podcast Watch Party 9:00am - 10:00am / Webinar West USA Weekly Podcast

12

9:00am - 12:00pm @ Mesa Office FREE LIVE CE CLASS - Duties to Clients and Customers (3Hrs Commissioner Standards) 9:00am - 4:00pm / Zoom ProStart Session 1 - 3 Days 10:00am - 11:00am @ Scottsdale Office Investment Economics and Investor Networking 9:00am - 12:00pm @ Chandler Office FREE LIVE CE CLASS - Down Payment Assistance and the Agent (3Hrs Fair Housing) 3:30pm - 4:30pm @ Arrowhead Office Arrowhead Accountability Group

3:30pm - 4:30pm @ Goodyear Office Goodyear Accountability Group

25

3:30pm - 4:30pm @ Arrowhead Office Arrowhead Accountability Group

3:30pm - 4:30pm @ Goodyear Office Goodyear Accountability Group

10:00am - 11:00am / Zoom iFound Agent - Ask the Pro Workshop

13

9:00am - 4:00pm / Zoom ProStart Session 1 - 3 Days

10:00am - 11:00am @ Surprise Office Surprise Office Potluck

11:00am - 12:00pm @ Chandler Office Escrow Essentials Lunch & Learn

4:30pm - 6:30pm @ Tukee’s Ahwatukee Happy Hour

10:00am - 11:30am / Zoom Coaching Essential Learning

14

11:30am - 12:30pm @ Goodyear Office Quarterly Coaches Meeting

2:00pm - 4:00pm @ Mesa Office Mesa Ice Cream Social

9:00am - 12:00pm / Zoom FREE REMOTE CE CLASS Disclosure and the Law (3Hrs Disclosure Law)

19

9:00am - 4:00pm / Zoom ProStart Session 2 - 4 Days

20

21

10:00am - 11:00am / Zoom iFound Agent - Ask the Pro Workshop

9:00am - 4:00pm / Zoom ProStart Session 2 - 4 Days 10:00am - 11:00am @ Chandler Office Chandler Office Meeting 10:00am - 11:00am @ Goodyear Office Property Managers Roundtable

26

9:00am - 12:00pm / Zoom FREE REMOTE CE CLASS Secrets tp Unprecedented Growth and Referrals (3Hrs RE Legal Issues)

2:00pm - 2:30pm / Webinar Don’t Do Dat w/Broker Bob Stephens

10:00am - 11:00am / Zoom iFound Agent - Ask the Pro Workshop

27

10:30am - 11:30am @ North PHX Office North Phoenix Office Meeting 4:30pm - 7:30pm @ Red Alan’s Goodyear Social Hour

31 8:30am - 10:00am @ Surprise Office Monday Morning Podcast Watch Party 9:00am - 10:00am / Webinar West USA Weekly Podcast 2:00pm - 2:30pm / Webinar Don’t Do Dat w/Broker Bob Stephens

SPONSORS

28

10:00am - 11:00am @ Mesa Office Mesa Office Meeting