DAVIDA MORAGA
WHAT PEOPLE ARE SAYING...
If you are in the market to purchase a home, Davida is the agent you need. She is very thorough in her approach; she does her homework and she know the business side of purchasing a home. She is very accomplished, confident and will not rest until you find what you are looking for. Davida practices servant leadership to the core: she listens, is empathetic, is self-aware, is persuasive, has foresight, she conceptualizes and above all is a true steward. I will certainly enlist her service again.
Our experience working with Davida was fantastic from start to finish! She dealt with our unique situation of being out of state buyers. She was available when we needed her, often last minute. She answered all of our questions, was professional, and easy to work with. The entire process was enjoyable and we found our house quickly.
Davida was wonderful from start to finish! We listened and took her advise and sold our home for above asking in less than 15 days! She is kind, professional, goes above and beyond and truly cares. I would recommend all of my family and friends list with Davida. She also helped us find our dream home. I wake up every day thinking that I’m on vacation and it’s all thanks to Davida!
BROKER BLOG FROM DEAN BECKER
GETTING BACK INTO WORK MODE AFTER THE HOLIDAYS
The holidays are a special time—a chance to step back, reflect, and enjoy the company of loved ones. But as a real estate broker, I know that once the last of the holiday decorations are boxed up, it’s time to refocus and prepare for the busy months ahead. The market doesn’t wait, and neither do clients eager to buy or sell at the start of the year. Transitioning from holiday relaxation to fullon productivity isn’t always easy, but with a strategic approach, it can be both manageable and invigorating.
STEP 1: EMBRACE THE RESET
The first step is to embrace the post-holiday period as a fresh start. This is the perfect time to assess where your business stands and set clear goals for the year. Whether it’s closing more transactions, recruiting new agents to your team, or refining marketing strategies, having specific objectives will provide a clear roadmap.
Personally, I like to set SMART goals—Specific, Measurable, Achievable, Relevant, and Time-bound these goals keep me motivated and ensure I’m not just busy but effective.
STEP
2: RECONNECT WITH CLIENTS & TEAM MEMBERS
After the holidays, many clients are eager to hit the ground running, whether they’re first-time homebuyers or seasoned investors. A great way to re-engage is by reaching out with a simple “Happy New Year” message. This can be done via email, social media, or even a personal phone call. Showing you’re back and ready to work reminds clients of your dedication and opens the door to discuss their real estate needs.
Don’t forget your team. Host a kickoff meeting to align everyone’s goals and strategies for the year with a collaborative session where agents share their insights on market trends and brainstorm fresh ideas. This not only builds camaraderie but sets the tone for a productive year.
STEP 3: ORGANIZE & PLAN
During the holiday lull, paperwork, listings, and emails can pile up. Start the year by decluttering your workspace and organizing your digital files. A clean slate—both physically and mentally—creates the clarity needed to tackle tasks efficiently.
Planning is equally crucial. I recommend reviewing your calendar and prioritizing key dates like listing presentations, client meetings, and training sessions. Tools like CRM systems can help you stay on top of deadlines and streamline follow-ups.
STEP 4: STAY ON TOP OF MARKET TRENDS
The real estate market doesn’t pause for the holidays, so the start of the year is an excellent time to get up to speed on market conditions. Study recent sales data, pricing trends, and inventory shifts in your area. This information positions you as a knowledgeable resource for your clients and gives you a competitive edge.
STEP 5: EASE BACK INTO THE ROUTINE
Finally, don’t expect to go from zero to sixty overnight. Build momentum gradually by tackling smaller, impactful tasks first. Celebrate small wins—whether it’s setting up a successful listing appointment or generating new leads— and use that energy to fuel larger goals.
Getting back into work mode after the holidays is about finding balance: leveraging the renewed energy of a fresh year while pacing yourself for long-term success. By staying organized, goal-focused, and connected, you’ll not only hit the ground running but also position yourself for an incredible year ahead.
MARKETING RESOLUTIONS FOR 2025
The new year offers a fresh opportunity for real estate agents to refine their marketing strategies and gain a competitive edge. With a dynamic market ahead, here are key tactics to help you stand out and achieve success in 2025.
1. BUILD A PERSONAL BRAND
Your brand is your identity in real estate. Make sure it reflects your expertise, values, and personality. Update your headshots, and craft a compelling tagline that resonates with your target audience. Authenticity builds trust, so share your story through blogs, videos, and social media posts that showcase your dedication and passion for real estate.
2. MAXIMIZE SOCIAL MEDIA
Social media is a powerhouse for connecting with clients. Focus on platforms like Instagram, Facebook, LinkedIn, or TikTok, where your audience spends their time. Use a mix of property tours, market updates, client testimonials, and personal content to engage followers. Video content, especially reels and live streams, is a must in 2025. Amplify your reach with targeted ads, narrowing your audience by location and demographics for optimal results.
3. STRENGTHEN YOUR ONLINE PRESENCE
Your online presence is often your first impression. Ensure your website is mobile-friendly, easy to navigate, and filled with resources like market reports, mortgage calculators, and guides. Implement SEO strategies to rank higher in search engines using keywords relevant to your market, like “top real estate agent in [your city].”
4. USE DATA STRATEGICALLY
Data-driven decisions are critical in today’s market. Leverage CRM systems, social media insights, and analytics to understand client behavior and trends. Focus on hyper-local marketing, targeting neighborhoods and demographics that show the most interest.
5. CONNECT WITH YOUR COMMUNITY
Real estate is a relationship business. Attend local events, sponsor community causes, and host informational seminars to establish yourself as a trusted local expert. Partner with local businesses for mutual promotion opportunities.
6. INVEST IN GROWTH
Stay ahead of the competition by pursuing ongoing education. Attend industry events, learn new marketing techniques, and stay updated on market trends. A commitment to growth strengthens your credibility.
Success in real estate requires adaptability, strategy, and consistency. By focusing on personal branding, leveraging social media, strengthening your online presence, using data, and connecting with your community, you can make 2025 your most productive and rewarding year yet. Take action now to secure your future success!
Donating toys brings light and joy to children who might not have the magic of the season without a little help. Each toy you give becomes a spark of happiness, spreading warmth and love to families who need it most, reminding us all of the power of kindness and giving.
PLEASE CONSIDER DROPPING OFF AN UN-OPENED
TO YOUR OFFICE & SPREAD HOLIDAY CHEER!
BE PERCEIVED AS THE EXPERT BY UNDERSTANDING MARKET STATS
WITH TODD MENARD
During the weekly Market Stats segment, I provide you with the current market stats using two reports, the Market Stats Graphic, and the Market Comparison Spreadsheet. These are created for two different personalities, the first for the “D” driver and “I” influencer, and the second for the “S” structured and “C” calculative behaviors, the latter group of course being more analytical. Neither is right or wrong, it's just the way humans are wired. I recommend sending and sharing both, and during a follow-up call, you can ask them which they found more useful. This will help you internalize why the market stats are beneficial to your clientele. In this issue we will discuss the Market Stats Graphic. We will finish the discussion next month with an explanation of the Market Comparison Spreadsheet.
THE MARKET STATS GRAPHIC
This report is designed to make the information as easy to read as possible, Each section shows the key performance indicators “KPI's” and their value for the current reporting period identified on the graphic. A percentage identifies the difference between this reporting period and the last, while the colored triangles indicate whether the value is worse (red), or better (green), for the real estate industry.
Here is an explanation of the key indicators:
SOLD DAYS ON MARKET “DOM”
The Sold DOM shows you the average days the sold, not active, properties were on the market. This means prior to being reported as pending.
MONTH’S SUPPLY
This helps understand how quickly the market is moving. If the number Is 2.5, then this means that in 2.5 months there would be no inventory remaining.
ABSORPTION RATE
Absorption is the rate at which the inventory is being consumed. When the rate Is 4.5%, this means that 45% of the available homes for sale is being absorbed or taken away from the inventory.
AVERAGE LIST PRICE
If you total the list prices of homes listed within that period of time, and divide by the number of properties listed, the result is the Average List Price.
AVERAGE SALES PRICE
If you total the sale prices of homes closed within that period of time and divide by the number of units (number of properties) closed, the result is the Average Sales Price.
LIST PRICE TO SALES PRICE RETENTION
“LP:SP' This is the percentage of the list price retained at the time of closing. If you take the Sales Price and divide it by the List Price (at the time the offer was accepted), the result is the LP: SP retention. If the percentage is 97.8% this means that the sales price was 97/8% of the List Price at the time the offer was accepted. The average number should be 97.8%. When the number is higher the seller market is firmer on the list price. Conversely, when the percentage is below 97.8% the Seller market is less firm and more willing to negotiate.
NEW LISTINGS TAKEN
This is the number of listings added to ARMLS during the past week. This number needs to remain above 2500 to be in a neutral market where supply and demand are between a 4 and 6 months supply. When this number decreases, we head towards a seller’s market. When this number increases we are headed toward a buyer’s market. 4-6 months supply is neutral, however the market does best between 3-4 months’ supply.
PENDING
Pending gauges the number of properties in escrow at any point in time.
CLOSED
Closed sales allow us to compare monthly and annual sales cycles, average monthly sales, and the percentage of average monthly sales to help us identify our marketing and advertising objectives.
PRICE RANGE STATISTICS
This shows the state of the Active inventory. It allows you to see the number of active properties, the average days on market, and the percentage of the total inventory for that price range. This is helpful on listing and buyer appointments to help the consumer identify and set proper expectations for their personal objective.
LAST MONTH'S TOTALS
This allows a simple flashback opportunity to see a month at a glance and the comparison to last month, as well as the same month a year ago. This helps better understand the weekly statistics, as a comparison of a whole month.
Stay tuned to the weekly webinar or visit out YouTube Channel to listen to the market statistics while on the go using a mobile device. - www.youtube.com/westusarealtyinc
9:00am - 10:00am / Webinar
West USA Weekly Podcast
9:00am - 4:00pm / Zoom
ProStart Session 1
10:30am - 12:00pm / Zoom
West USA Agent Orientation
9:00am - 4:00pm / Zoom
ProStart Session 1
9:00am - 12:00pm @ Chandler O ce
FREE LIVE CE CLASS: Stay Out of Trouble 3 Hours Legal Issues (Meets NAR Code of Ethics Requirement)
11:00am - 2:00pm @ Surprise O ce Surprise End Of the Year O ce Party!!
9:00am - 10:00am / Webinar
West USA Weekly Podcast
9:00am - 4:00pm / Zoom
ProStart Session 2
9:00am - 10:00am / Webinar
West USA Weekly Podcast
9:00am - 4:00pm / Zoom
ProStart Session 2
9:00am - 2:00pm @ North PHX O ce Donate Blood…Give Life /Donate a Toy… Give Hope!
10:00am - 2:00pm @ Goodyear O ce Goodyear Holiday Luncheon
1:00pm - 4:00pm - Chandler O ce
LIVE CE CLASS: FHA and VA Loans: What Agents Need to Know (3 Hrs Legal Issues)
10:00am - 11:30pm @ Chandler O ce The New Beneficial Ownership Registry
11:00am - 12:30pm @ Mesa O ce Mesa Holiday Luncheon
9:00am - 4:00pm / Zoom
ProStart Session 1
9:00am - 12:00pm / Zoom
FREE REMOTE CE CLASS To Be Or Not To Be Paid That Is The Question (3Hrs Contract Law)
11:00am - 2:00pm @ North PHX O ce Photo Day!
DECEMBER 2024
10:00am - 12:00pm @ Chandler O ce Buyer Agent Workshop
10:00am - 1:00pm @ Scottsdale O ce What Have I Agreed To? Now in Jeopardy Format. 3 hrs Commissioner Standards and Code of Ethics – Will You Get Enough Questions Right to Stay Out of Jeopardy?
11:00am - 3:00pm @ North PHX O ce North Phoenix End Of the Year Holiday Party
9:00am - 4:00pm / Zoom
ProStart Session 2
9:00am - 12:00pm / Zoom
FREE REMOTE CE CLASS: Disclosure and the Law (3Hrs Disclosure Law)
9:00am - 12:00pm @ Chandler O ce
LIVE CE CLASS: Water, Fire, Fraud… Oh My! 3 Hours General (Meets ADRE Requirements)
4:00pm - 6:00pm @ Scottsdale O ce End of the Year Agent Appreciation & Happy Hour
9:00am - 12:00pm / Zoom
FREE REMOTE CE CLASS Secrets to Unprecedented Growth and Referrals (3 Hrs RE Legal Issues)
4:00pm - 6:00pm @ Chandler O ce Agent Appreciation Party
9:00am - 4:00pm / Zoom
ProStart Session 2
10:30am - 11:30am @ Ahwatukee O ce Ahwatukee End Of the Year O ce Meeting & Luncheon
11:30am - 1:30pm @ Arrowhead O ce Arrowhead Holiday Gathering
10:00am - 11:00am / Zoom Coaching Essentials
12:00pm - 5:00pm ALL OFFICES CLOSE AT NOON
Christmas Day ALL OFFICES CLOSED
10:30am - 11:30am @ North PHX O ce North Phoenix O ce Meeting
SPONSORS
