WestWords - December 2024

WESTWORDS DECEMBER 2024

I AM WEST USA

DAVIDA MORAGA GETTING BACK INTO WORK MODE AFTER

THE HOLIDAYS FROM BROKER DEAN BECKER

MARKETING RESOLUTIONS

FOR 2025 FROM WEST USA MARKETING

TOY DRIVE FROM WEST USA CARES

HOW TO BE PERCEIVED AS A

MARKET STATS EXPERT FROM TODD MENARD

DECEMBER CALENDAR

I AM

DAVI DA MORAG A WHAT PEOPLE ARE SAYING...

If you are in the market to purchase a home, Davida is the agent you need. She is very thorough in her approach; she does her homework and she know the business side of purchasing a home. She is very accomplished, confident and will not rest until you find what you are looking for. Davida practices servant leadership to the core: she listens, is empathetic, is self-aware, is persuasive, has foresight, she conceptualizes and above all is a true steward. I will certainly enlist her service again.

Our experience working with Davida was fantastic from start to finish! She dealt with our unique situation of being out of state buyers. She was available when we needed her, often last minute.

She answered all of our questions, was professional, and easy to work with. The entire process was enjoyable and we found our house quickly.

Davida was wonderful from start to finish! We listened and took her advise and sold our home for above asking in less than 15 days! She is kind, professional, goes above and beyond and truly cares.

I would recommend all of my family and friends list with Davida. She also helped us find our dream home. I wake up every day thinking that I’m on vacation and it’s all thanks to Davida!

TRUSTWORTHY • COMPASSIONATE • DEDICATED • PERSONABLE • RESPONSIVE

3 YEARS

BROKER BLOG FROM DEAN BECKER GETTING BACK INTO WORK MODE AFTER THE HOLIDAYS The holidays are a special time—a chance to step back, reflect, and enjoy the company of loved ones. But as a real estate broker, I know that once the last of the holiday decorations are boxed up, it’s time to refocus and prepare for the busy months ahead. The market doesn’t wait, and neither do clients eager to buy or sell at the start of the year. Transitioning from holiday relaxation to fullon productivity isn’t always easy, but with a strategic approach, it can be both manageable and invigorating.

STEP 1: EMBRACE THE RESET The first step is to embrace the post-holiday period as a fresh start. This is the perfect time to assess where your business stands and set clear goals for the year. Whether it’s closing more transactions, recruiting new agents to your team, or refining marketing strategies, having specific objectives will provide a clear roadmap.

STEP 3: ORGANIZE & PLAN During the holiday lull, paperwork, listings, and emails can pile up. Start the year by decluttering your workspace and organizing your digital files. A clean slate—both physically and mentally—creates the clarity needed to tackle tasks efficiently.

Planning is equally crucial. I recommend reviewing your calendar and prioritizing key dates like listing presentations, client meetings, and training sessions. Tools like CRM systems can help you stay on top of deadlines and streamline follow-ups.

STEP 4: STAY ON TOP OF MARKET TRENDS The real estate market doesn’t pause for the holidays, so the start of the year is an excellent time to get up to speed on market conditions. Study recent sales data, pricing trends, and inventory shifts in your area. This information Personally, I like to set SMART goals—Specific, positions you as a knowledgeable resource for your clients Measurable, Achievable, Relevant, and Time-bound these and gives you a competitive edge. goals keep me motivated and ensure I’m not just busy STEP 5: EASE BACK INTO THE ROUTINE but effective.

Finally, don’t expect to go from zero to sixty overnight.

STEP 2: RECONNECT WITH CLIENTS & TEAM MEMBERS Build momentum gradually by tackling smaller, impactful After the holidays, many clients are eager to hit the tasks first. Celebrate small wins—whether it’s setting up a ground running, whether they’re first-time homebuyers successful listing appointment or generating new leads— or seasoned investors. A great way to re-engage is by and use that energy to fuel larger goals. reaching out with a simple “Happy New Year” message.

Getting back into work mode after the holidays is about This can be done via email, social media, or even a finding balance: leveraging the renewed energy of a fresh personal phone call. Showing you’re back and ready to year while pacing yourself for long-term success. By work reminds clients of your dedication and opens the staying organized, goal-focused, and connected, you’ll not door to discuss their real estate needs. only hit the ground running but also position yourself for Don’t forget your team. Host a kickoff meeting to align an incredible year ahead. everyone’s goals and strategies for the year with a collaborative session where agents share their insights on market trends and brainstorm fresh ideas. This not only builds camaraderie but sets the tone for a productive year.

QUESTIONS, CONTACT:

Managing Broker, Dean Becker | 602.942.4200

MARKETING RESOLUTIONS FOR 2025 The new year offers a fresh opportunity for real estate agents to refine their marketing strategies and gain a competitive edge. With a dynamic market ahead, here are key tactics to help you stand out and achieve success in 2025.

1. BUILD A PERSONAL BRAND Your brand is your identity in real estate. Make sure it reflects your expertise, values, and personality. Update your headshots, and craft a compelling tagline that resonates with your target audience. Authenticity builds trust, so share your story through blogs, videos, and social media posts that showcase your dedication and passion for real estate.

2. MAXIMIZE SOCIAL MEDIA Social media is a powerhouse for connecting with clients. Focus on platforms like Instagram, Facebook, LinkedIn, or TikTok, where your audience spends their time. Use a mix of property tours, market updates, client testimonials, and personal content to engage followers. Video content, especially reels and live streams, is a must in 2025. Amplify your reach with targeted ads, narrowing your audience by location and demographics for optimal results.

3. STRENGTHEN YOUR ONLINE PRESENCE Your online presence is often your first impression. Ensure your website is mobile-friendly, easy to navigate, and filled with resources like market reports, mortgage calculators, and guides. Implement SEO strategies to rank higher in search engines using keywords relevant to your market, like “top real estate agent in [your city].”

4. USE DATA STRATEGICALLY Data-driven decisions are critical in today’s market. Leverage CRM systems, social media insights, and analytics to understand client behavior and trends. Focus on hyper-local marketing, targeting neighborhoods and demographics that show the most interest.

5. CONNECT WITH YOUR COMMUNITY Real estate is a relationship business. Attend local events, sponsor community causes, and host informational seminars to establish yourself as a trusted local expert. Partner with local businesses for mutual promotion opportunities.

6. INVEST IN GROWTH Stay ahead of the competition by pursuing ongoing education. Attend industry events, learn new marketing techniques, and stay updated on market trends. A commitment to growth strengthens your credibility.

Success in real estate requires adaptability, strategy, and consistency. By focusing on personal branding, leveraging social media, strengthening your online presence, using data, and connecting with your community, you can make 2025 your most productive and rewarding year yet. Take action now to secure your future success!

QUESTIONS? CONTACT: Keith Flynn

keith@westusarealty.com

Hailey Hurlock

hailey@westusarealty.com

602.942.4200

TOY

DrIVE Donating toys brings light and joy to children who might not have the magic of the season without a little help. Each toy you give becomes a spark of happiness, spreading warmth and love to families who need it most, reminding us all of the power of kindness and giving.

PLEASE CONSIDER DROPPING OFF AN

UN-OPENED TOY

TO YOUR OFFICE & SPREAD HOLIDAY CHEER!

BE PERCEIVED AS THE EXPERT

BY UNDERSTANDING MARKET STATS WITH TODD MENARD

During the weekly Market Stats segment, I provide you with the current market stats using two reports, the Market Stats Graphic, and the Market Comparison Spreadsheet. These are created for two different personalities, the first for the “D” driver and “I” influencer, and the second for the “S” structured and “C” calculative behaviors, the latter group of course being more analytical. Neither is right or wrong, it's just the way humans are wired. I recommend sending and sharing both, and during a follow-up call, you can ask them which they found more useful. This will help you internalize why the market stats are beneficial to your clientele. In this issue we will discuss the Market Stats Graphic. We will finish the discussion next month with an explanation of the Market Comparison Spreadsheet.

THE MARKET STATS GRAPHIC This report is designed to make the information as easy to read as possible, Each section shows the key performance indicators “KPI's” and their value for the current reporting period identified on the graphic. A percentage identifies the difference between this reporting period and the last, while the colored triangles indicate whether the value is worse (red), or better (green), for the real estate industry.

Here is an explanation of the key indicators: SOLD DAYS ON MARKET “DOM” The Sold DOM shows you the average days the sold, not active, properties were on the market. This means prior to being reported as pending.

MONTH’S SUPPLY This helps understand how quickly the market is moving. If the number Is 2.5, then this means that in 2.5 months there would be no inventory remaining.

ABSORPTION RATE Absorption is the rate at which the inventory is being consumed. When the rate Is 4.5%, this means that 45% of the available homes for sale is being absorbed or taken away from the inventory.

LIST PRICE TO SALES PRICE RETENTION “LP:SP' This is the percentage of the list price retained at the time of closing.

If you take the Sales Price and divide it by the List Price (at the time the offer was accepted), the result is the LP: SP retention. If the percentage is 97.8% this means that the sales price was 97/8% of the List Price at the time the offer was accepted. The average number should be 97.8%. When the number is higher the seller market is firmer on the list price.

Conversely, when the percentage is below 97.8% the Seller market is less firm and more willing to negotiate.

NEW LISTINGS TAKEN This is the number of listings added to ARMLS during the past week. This number needs to remain above 2500 to be in a neutral market where supply and demand are between a 4 and 6 months supply. When this number decreases, we head towards a seller’s market. When this number increases we are headed toward a buyer’s market. 4-6 months supply is neutral, however the market does best between 3-4 months’ supply.

PENDING Pending gauges the number of properties in escrow at any point in time.

CLOSED Closed sales allow us to compare monthly and annual sales cycles, average monthly sales, and the percentage of average monthly sales to help us identify our marketing and advertising objectives.

PRICE RANGE STATISTICS This shows the state of the Active inventory. It allows you to see the number of active properties, the average days on market, and the percentage of the total inventory for that price range. This is helpful on listing and buyer appointments to help the consumer identify and set proper expectations for their personal objective.

LAST MONTH'S TOTALS This allows a simple flashback opportunity to see a month at a glance and the comparison to last month, as well as the AVERAGE LIST PRICE If you total the list prices of homes listed within that period of same month a year ago. This helps better understand the time, and divide by the number of properties listed, the result weekly statistics, as a comparison of a whole month. is the Average List Price.

Stay tuned to the weekly webinar or visit out YouTube Channel to listen to the market statistics while on the go AVERAGE SALES PRICE using a mobile device. - www.youtube.com/westusarealtyinc If you total the sale prices of homes closed within that period of time and divide by the number of units (number of properties) closed, the result is the Average Sales Price.

FROM OUR FAMILY TO YOURS

M O N DAY

T U E S DAY

02

W E D N E S DAY

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DECEMBER 2024 T H U R S DAY

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F R I DAY

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9:00am - 10:00am / Webinar West USA Weekly Podcast

9:00am - 4:00pm / Zoom ProStart Session 1

9:00am - 4:00pm / Zoom ProStart Session 1

10:00am - 12:00pm @ Chandler Office Buyer Agent Workshop

9:00am - 4:00pm / Zoom ProStart Session 1

9:00am - 12:00pm @ Chandler Office FREE LIVE CE CLASS: Stay Out of Trouble 3 Hours Legal Issues (Meets NAR Code of Ethics Requirement)

9:00am - 12:00pm / Zoom FREE REMOTE CE CLASS To Be Or Not To Be Paid That Is The Question (3Hrs Contract Law)

11:00am - 2:00pm @ Surprise Office Surprise End Of the Year Office Party!!

11:00am - 2:00pm @ North PHX Office Photo Day!

10:00am - 1:00pm @ Scottsdale Office What Have I Agreed To? Now in Jeopardy Format. 3 hrs Commissioner Standards and Code of Ethics – Will You Get Enough Questions Right to Stay Out of Jeopardy?

10:30am - 12:00pm / Zoom West USA Agent Orientation

9:00am - 10:00am / Webinar West USA Weekly Podcast

09

9:00am - 4:00pm / Zoom ProStart Session 2

9:00am - 4:00pm / Zoom ProStart Session 2

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9:00am - 2:00pm @ North PHX Office Donate Blood…Give Life /Donate a Toy… Give Hope!

10:00am - 2:00pm @ Goodyear Office Goodyear Holiday Luncheon 1:00pm - 4:00pm - Chandler Office LIVE CE CLASS: FHA and VA Loans: What Agents Need to Know (3 Hrs Legal Issues)

9:00am - 10:00am / Webinar West USA Weekly Podcast

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10:00am - 11:30pm @ Chandler Office The New Beneficial Ownership Registry 11:00am - 12:30pm @ Mesa Office Mesa Holiday Luncheon

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24 12:00pm - 5:00pm ALL OFFICES CLOSE AT NOON

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11:00am - 3:00pm @ North PHX Office North Phoenix End Of the Year Holiday Party

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9:00am - 4:00pm / Zoom ProStart Session 2

9:00am - 4:00pm / Zoom ProStart Session 2

9:00am - 12:00pm / Zoom FREE REMOTE CE CLASS: Disclosure and the Law (3Hrs Disclosure Law)

10:30am - 11:30am @ Ahwatukee Office Ahwatukee End Of the Year Office Meeting & Luncheon

9:00am - 12:00pm @ Chandler Office LIVE CE CLASS: Water, Fire, Fraud… Oh My! 3 Hours General (Meets ADRE Requirements)

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10:00am - 11:00am / Zoom Coaching Essentials

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4:00pm - 6:00pm @ Scottsdale Office End of the Year Agent Appreciation & Happy Hour

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9:00am - 12:00pm / Zoom FREE REMOTE CE CLASS Secrets to Unprecedented Growth and Referrals (3 Hrs RE Legal Issues)

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26

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11:30am - 1:30pm @ Arrowhead Office Arrowhead Holiday Gathering

4:00pm - 6:00pm @ Chandler Office Agent Appreciation Party

Christmas Day ALL OFFICES CLOSED

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SPONSORS

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10:30am - 11:30am @ North PHX Office North Phoenix Office Meeting