WestWords_AUG2025_web

WESTWORDS AUGUST 2025

I AM WEST USA

ROBBIE HOLYCROSS ADAPTING TO THE NEW BUYER LANDSCAPE IN PHOENIX FROM BROKER DEAN BECKER

AUGUST CALENDAR

I AM

R O B B I E H O LYC R O S S WHAT PEOPLE ARE SAYING...

We recently worked with Robbie to purchase our new home, and we couldn’t be happier with the experience. He was incredibly responsible and attentive throughout the entire process. Whenever we had a question or concern, Robbie was always just a phone call away, answering promptly and ensuring we were never left waiting.

From the very beginning, Robbie took the time to thoroughly explain each step of the home-buying process, making us feel confident and informed. His knowledge and professionalism were evident, and he went above and beyond to ensure everything went smoothly. We highly recommend Robbie to anyone looking to buy or sell a home. He made what could have been a stressful experience into an enjoyable journey. Thank you, Robbie, for your exceptional service!

Robbie was Awesome! He made buying a house such a breeze! I was new to home buying and have heard horror stories from friends and family about terrible agents. Robbie was professional and personal! He accommodated my timeframe for the purchase of my new home. Robbie was always available to answer my questions and to show me available possible matches and open houses.

His promptness, knowledge of the market, and kindness made a potentially chaotic purchase process simple. When I am looking to buy again, I will not hesitate to call Robbie Holycross.

We had an outstanding experience working with Robbie, our REALTOR®. In just two months, we successfully sold our house and bought a new one, all without feeling rushed. Everything went incredibly smoothly, and Robbie's approach is a perfect blend of friendliness and professionalism. He accommodated our busy schedule and expertly guided us through both the selling and buying processes, eliminating any stress. I wholeheartedly recommend Robbie to friends and family in need of real estate services.

DRIVEN • STRATEGIC • PERSONABLE • KNOWLEDGEABLE • INNOVATIVE

2 YEARS

BROKER BLOG FROM DEAN BECKER ADAPTING TO THE NEW BUYER LANDSCAPE

IN PHOENIX

As we move through the second half of 2025, we continue to see rapid shifts in our local real estate landscape - particularly when it comes to buyer behavior. The Phoenix market, long known for its growth and resilience, is now entering a new phase marked by increased buyer caution, evolving expectations, and tighter scrutiny around representation and compensation. These changes are not only influenced by interest rates and affordability concerns, but also by the recent NAR settlement and the ripple effects it has had on how we engage with buyers.

One of the most critical adjustments we must make is how we position ourselves as valuable buyer representatives. Consumers today are more aware of their options - and their costs - than ever before. This means we need to get ahead of the conversation with clear communication, proper documentation, and a well-defined value proposition.

In this environment, using the Buyer-Broker Exclusive Employment Agreement isn’t just a best practice - it’s a necessity. Not only does it clarify your role and protect your commission, but it also signals to your clients that you operate with professionalism and transparency.

West USA Realty provides training, tools, and broker support to help you confidently implement these agreements and explain their benefits to your clients.

Additionally, we’re seeing more opportunities emerge in niche markets: investors looking for long-term holds, out-of-state buyers relocating for lifestyle or tax advantages, and retirees seeking lock-and-leave properties. The agents who succeed in this new normal are the ones who stay sharp, lean into education, and adjust their marketing strategies to speak directly to these audiences.

Remember, even in a shifting market, relationships remain your most powerful asset. Lead with value, stay consistent in your follow-up, and don’t be afraid to try Phoenix remains one of the fastest-growing metros in the country, but buyers aren’t moving as quickly as they new approaches. Our West USA divisions, coaching were in previous years. They’re asking more questions, programs, and weekly trainings are all here to support you in navigating these changes with confidence. taking more time, and expecting agents to be not just salespeople, but strategic advisors. From navigating down payment assistance and first-time buyer programs In closing, the Phoenix market is not slowing down to understanding neighborhood trends, school ratings, it’s simply evolving. And at West USA Realty, we are and future infrastructure projects - our role is becoming committed to evolving with it. Let’s stay proactive, stay educated, and continue to lead the way as trusted more consultative. experts in one of the most dynamic real estate markets in the country.

QUESTIONS, CONTACT:

Managing Broker, Dean Becker | 602.942.4200

Master Minds at Work

FREE REMOTE CE CLASS: To Be Or Not To Be Paid That Is The Question (3Hrs Contract Law)

REACT 10:00am - 12:00pm @ Chandler iFound Agent Lunch & Learn 10:00am - 11:30am @ Arrowhead Arrowhead Office Meeting

M O N DAY

T U E S DAY

W E D N E S DAY

AUGUST 2025

T H U R S DAY

F R I DAY

01

9:00am - 10:00am / Webinar West USA Weekly Podcast

04

9:00am - 2:30pm / Zoom REACT

05

9:00am - 10:00am / Zoom Zillow Showcase Agent Training

10:30am - 12:00pm / Zoom West USA Agent Orientation

10:00am - 12:00pm @ Surprise Surprise Office Meeting 3:00pm - 4:00pm @ Arrowhead Master Minds at Work

9:00am - 10:00am / Webinar West USA Weekly Podcast

11

10:00am - 11:00am @ Goodyear Goodyear Office Meeting

11:00am - 12:00pm @ Arrowhead Transaction Desk & Dashboard Assistance

07

08

10:00am - 11:00am @ Arrowhead Arrowhead Office Meeting

2:00pm - 3:00pm / Zoom Zillow Showcase Agent Training

13 9:00am - 4:00pm / Zoom ProStart Session 1 9:00am - 12:00pm / Zoom FREE REMOTE CE CLASS: Arizona Water, Deed Fraud, And Firewise (3Hrs General)

14

15

21

22

28

29

10:00am - 11:00am / Virtual White Mountain Office Meeting 4:30pm - 6:30m @ TBD Scottsdale Happy Hour

4:30pm - 6:30m @ TBD Arrowhead Happy Hour

18

19 9:00am - 4:00pm / Zoom ProStart Session 2 9:00am - 2:00pm @ North Phoenix BLOOD DRIVE

9:00am - 4:00pm / Zoom ProStart Session 2

9:00am - 2:30pm / Zoom REACT

10:00am - 11:30am @ Scottsdale Scottsdale Office Meeting

3:00pm - 4:00pm @ Arrowhead Transaction Desk & Dashboard Assistance

9:00am - 10:00am / Webinar West USA Weekly Podcast

06

9:00am - 12:00pm / Zoom FREE REMOTE CE CLASS: Disclosure and the Law (3Hrs Disclosure Law)

12 9:00am - 4:00pm / Zoom ProStart Session 1

9:00am - 4:00pm / Zoom ProStart Session 1

9:00am - 2:30pm / Zoom REACT

10:00am - 12:00pm @ Chandler Monthly Property Manager Meet Up 3:00pm - 4:00pm @ Arrowhead Master Minds at Work

20 9:00am - 3:30pm @ Arrowhead Broker in Office with Claudia Ewen 9:00am - 12:00pm / Zoom FREE REMOTE CE CLASS:Secrets to Unprecedented Growth and Referrals (3 Hrs RE Legal Issues) 9:00am - 4:00pm / Zoom ProStart Session 2

9:00am - 4:00pm / Zoom ProStart Session 2 10:00am - 11:00m @ Surprise Coffee with Justin

10:00am - 11:00am @ North PHX Real Estate Investing for Beginners

10:00am - 11:00m @ Goodyear Morning Brew, Coffee and Collaboration

10:00am - 1:00pm @ Scottsdale FREE LIVE CE CLASS: New Home Construction (3 Hours Disclosure)

11:00am - 12:00pm @ Chandler Chandler Check-In with Kara

10:00am - 11:00am @ Chandler Chandler Office Meeting

4:30pm - 6:30m @ TBD Surprise Happy Hour

9:00am - 10:00am / Webinar West USA Weekly Podcast

25

11:30am - 12:30pm @ North PHX Coaches Corner

26

27

9:00am - 3:30pm @ Scottsdale Broker in Office with Claudia Ewen

9:00am - 12:00pm / Zoom FREE REMOTE CE CLASS: Advanced Contract Writing (3Hrs Contract Law)

10:00am - 1:00pm @ Scottsdale FREE LIVE CE CLASS: Navigating Divorce Transactions for REALTORS® (3Hrs Legal Issues)

10:30am - 11:30am @ Mesa Mesa Office Meeting

10:30am - 11:30am @ North PHX North Phoenix Office Meeting

1:00pm - 4:00pm @ Chandler FREE LIVE CE CLASS: Understanding Agency Law Of Arizona (3 Hrs Agency)

5:00pm - 7:00m @ TBD Chandler Cheers and Chats Happy Hour

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