Westside News Church Marketing Guide

Presented by

Publisher of Suburban News, Hamlin Clarkson Herald, and Greece News Publisher Keith Ryan Communica>on & Media: Tami Raco Website & Direct Mail Debbie Clune 585-­‐352-­‐3411

Opening Prayer (Pastor Nick Dorland of First Presbyterian Church of Brockport) Introduce Yourself What church are you represen8ng What brought you to this event?

Where does your church/ministry need help in communica8on and marke8ng?

• Who we are and why are we are presen8ng this?

• • • • •

2 Corinthians 11:28 “Besides everything else, I face daily the pressure of my concern for all the churches.”

Trends in the Church

Is your church growing?

Op8mize Marke8ng Evangelism Three reasons why people come to church for the first >me:

1. Hurt or Struggle-­‐ those struggling to find answers to a problem. Targeted Events like Celebrate Recovery or Financial Peace workshop. Talk beyond the convinced.

2. Invita>on-­‐give your members posi8ve talking points and services geared towards guests.

3. Public rela>ons-­‐ visibility in your community beyond the Sunday aKenders. Crea8ng a posi8ve buzz in the community.

MaJhew 16:18 “Now I say to you that you are Peter and upon this rock I will build my church, and all the powers of hell will not conquer it.”

Blessed to be a blessing! CommunicaNon that produce a posiNve image of the church to the general public. Generally through media (newspapers, tv, radio, social media) Typically unpaid as it helps build credibility in the percepNon of the community.

What is Advertising?

A means for producing a posiNve image or call to acNon for your organizaNon among your targeted audience which is paid for.

Your space-­‐your message.

The Digital Era Changed How We Communicate…

The old & the new!

US Demographics-­‐Social Media Facebook

Instagram

Pinterest

LinkedIn

TwiVer

Highschool

56%

19%

18%

9%

14%

College

77%

35%

31%

25%

24%

College grad

77%

32%

33%

49%

28%

Urban

70%

34%

26%

29%

22%

Sub/Rural

72%

24%

24%

19%

20%

US Income Demographics Social Media Facebook

Instagram

Pinterest

LinkedIn

TwiVer

> 30k

65%

29%

23%

16%

18%

30k-­‐50k

68%

27%

27%

11%

16%

50k-­‐75k

70%

30%

29%

30%

26%

<75k

76%

30%

34%

45%

30%

Facebook Growth in 10 Years

Facebook is still growing!

More than 2.232018onthly users!

CONTINUES REASE EVERY YEAR 2.3 Billion Ac>ve Monthly Users (31% increase) 1.33 Billion Daily Users (18% increase)

There is no social media pla7orm with greater reach.

• 1 out of 5 pages viewed is on FB • 4.75 billion pieces of content shared daily • Average 8me spent on FB per visit is 20 minutes • 16 million local businesses

Maximize your Facebook and social media efforts?

• • • • • • • •

Designate a person to handle social media; paid or volunteer Understand the differences between the placorms and the age demographics Integrate Social Media into your current marke8ng and communica8on plan Use social media links on your church website-­‐increases click through rates and search rankings.

Post quality content and schedule to 8me with frequent social media use 8me.

Link back to your website-­‐FB is the number one traffic driver to websites You don’t need to re-­‐create the wheel! Share other’s content. (ie K-­‐love) Remember you have two audiences; current members and poten8al new aKenders.

Make Your Page Useful & Fun! 1. Post often but not too often (2-3x week) 2. Post to your viewer’s schedule 3. Keep it short 4. Be liberal with photos and videos 5. Keep an eye on your analytics

Geing More Likes!

• Get more likes • Organic • Paid

Best times to post • The best 8me to post on Facebook is 3:00 p.m. on Wednesday. Other op8mal 8mes include 12:00–1:00 p.m. on Saturdays and Sundays and 1:00– 4:00 p.m. on Thursdays and Fridays.

• On Fridays, Facebook use spikes. People tend to be happier on Fridays. Post funny or upbeat content to match your audience's mood.

#funnyfriday

Got Video?

GENERATION MOBILE

About 87 percent of the U.S. adult popula>on has a mobile phone 77 percent of those phones are smartphones.

2016 Federal Reserve Board

In 2017, more than half of Bible readers used the internet

Find services here and follow along!

Put your church hereâ&#x20AC;Ś

How well is your website working for you?

With Debbie Clune

Build visibility and credibility Give reasons for people to talk about your church!

Press Releases Submit a brief press release to the editorial department when your church does something helpful for the community, a mission, outreach or exciting changes. Be sure to send pics!

Weekly Worship Directory free for eligible church adver@sers Repeated exposure builds visibility and improves other outreach efforts.

Congratulations to the Apple Fest Committee for 37 great years!

Donâ&#x20AC;&#x2122;t forget to get your delicious at booth #7 -

Apple Sausage

an Apple Fest tradition!

St. Georgeâ&#x20AC;&#x2122;s Episcopal Church 635 Old Wilder Road, Hilton, NY 14468

Find us on Facebook: stgeorgeschurchhilton

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GreeceNewsNY.com

Your message delivered 24/7 with measurable referrals to your site!

Westside & Greece SIDE BANNER ADS

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SIDE BANNER ADS @ 50% OFF for All Annual Print Advertisers!

Identify your key media outlets • What do your members or poten8al aKenders read or watch?

• Where do you find people who don’t go to church yet?

• Balance the Tradi8onal Media & Digital Media • Share Events and Programs • Enrich current programs w/ technology • News Releases with pictures share on social Don’t do it all-­‐ focus on 3 things and do it well.

1 Corinthians 3:6-7 â&#x20AC;&#x153;I sowed the seed, Apollos watered the plant, but it was God who made the plant grow.

The one who sows and the one waters really do not matter.

It is God who matters, because he makes the plant grow.â&#x20AC;?