Page 1

Downtown West Palm Beach Market Survey Prepared for: West Palm Beach DDA Prepared by: Radius Global Market Research 4020 South 57th Avenue Lake Worth, Florida 33463 561- 965- 8300 www.radius-global.com February 2018


Table of Contents Page Number

Background & Purpose ……………………………………………………

3

Methodology.…………..……………………………………………………

4

How to Read This Report…………………………………………………… 5 Summary of Findings………………………………………………………. 6 Visitation……………………………………………………………………..

9

Image….…..………………………………………………………………… 18 Ratings of Downtown West Palm Beach………………………………… 21 Future Visitation………………….…………………………………………. 23 Additional Offerings……………………………………………………….

27

Lifestyle……………………………………………………………………… 30 Residency…………………………………………………………………… 34 Demographics ……………………………………………………………… 36

February 2018

Radius Global Market Research

2


Background & Purpose In 2011, the West Palm Beach Downtown Development Authority (DDA) launched a marketing research program to assist the development of its marketing plan. The DDA continued this program in 2012, 2013 and 2015 to provide an update as well as provide information on a trended basis in order to track progress and change. The goal of the research is to provide understanding and insights of current visitors in terms of visit behavior, spending, wants/needs, satisfaction, demographic profile, etc. Additionally, an understanding of market area residents in terms of awareness, visitation, perception of the area, barriers to visitation, etc. is sought. As such, a two-part research study has been undertaken. This report presents findings from the second part of the research - a survey of Palm Beach County residents. The first part of the research, reported separately, is an on-site survey of Downtown West Palm Beach visitors.

February 2018

Radius Global Market Research

3


Methodology

Who? Samples were drawn on the basis of residential household location in terms of distance from Downtown West Palm Beach as follows, with an equal split between genders within each sector: • Sector 1 (n=107): under 1 mile • Sector 2 (n=101): 1 to under 5 miles • Sector 3 (n=102): 5 to under 10 miles • Sector 4 (n=101): 10 to under 20 miles, Palm Beach County only • Total: n=411

What? 16 minute telephone interview

How? West Palm Beach DDA named as survey sponsor

When? Interviews took place between November 20, 2017 and January 5, 2018

Sample records were selected by geography (latitude/ longitude coordinates) by radii around the West Palm Beach DDA address.

These sectors are referred to as the target market area February 2018

Radius Global Market Research

4


How to Read This Report Significance testing has been conducted among the various subgroups presented. Letters and/or color frames denote a significant difference versus the subgroup indicated at the 95% level of confidence. The term “Top 2 Box� refers to respondents providing a 9 or 10 rating (on a 10 point scale) on a particular question/topic. Data by sector, year, and demographic subgroups were reviewed (data available in the cross-tabulation reports) and, depending on relevance, may or may not be presented. Data presented in total and by demographics are weighted into market proportions by Sector population and Age (per U.S. Census Bureau). Data presented by Sector are weighted into market proportions by Age (per U.S. Census Bureau)

February 2018

Radius Global Market Research

5


Summary of Findings

February 2018

Profile Marketing Research

6


Overview Visitation remains extremely high this year.  CityPlace in particular was cited as a place many visited frequently for shopping, dining, and entertainment.  Dining is once again the main draw. A large number of people also say they have visited the area’s events and art and entertainment offerings in the past, although not as many as in 2015.  Many respondents said they are likely to visit the area in the future, and this likelihood increases the closer they live to the area.  Fewer people this year said they were likely to visit Downtown West Palm Beach in the next year for arts and cultural activities compared to 2015.

 Awareness of special events is down across the sectors, especially in Sector 4. However, visitation of these events is up, particularly in Sector 1. February 2018

Radius Global Market Research

7


Overview The area’s strongest points are its restaurants and scenery. People also rated the area’s safety during the day and entertainment very highly. The biggest complaint about the area is that parking is a hassle. This is also reflected in the area’s ratings, with availability of parking and parking fees receiving the lowest ratings among the attributes we asked about. When asked what would encourage them to visit Downtown West Palm Beach more often, many cited events (more events in general, more free events) and parking (free parking, better/easier parking).

• Art events, concerts, and food festivals were top suggestions of specific arts and cultural events or activities respondents would consider attending in the area. People were especially interested in events similar to the Lake Worth Street Painting Festival and Garlic Fest. There were also a number of requests for jazz events, specifically. • Respondents would also like to see a supermarket and more casual dining in the area. February 2018

Radius Global Market Research

8


Visitation

February 2018

Radius Global Market Research

9


Visitation Nearly everyone we spoke to had visited Downtown West Palm Beach, which is comparable to what we’ve seen in the past. Have you ever visited Downtown West Palm Beach? 2017 1%

82%

Have visited

17%

Have not visited Do not Live/work live/work in downtown downtown WPB WPB

99% n=411

2017 Sector Analysis Visitation Have visited Do not live/work in downtown WPB Live/work in downtown WPB

February 2018

Sector 1 (< 1 mile) n=107 (A)

Sector 2 (1 to 5 miles) n=101 (B)

Sector 3 (5 to 10 miles) n=102 (C)

Sector 4 (10 to 20 miles) n=101 (D)

100%

99%

100%

98%

50%

72%A

81%A

85%AB

50%BCD

28%D

19%

13%

Radius Global Market Research

Change versus 2015

10


Visitation History Most of those who have visited the area have done so recently â&#x20AC;&#x201C; within the last three months. When was the last time you visited Downtown West Palm Beach? (Among those who have visited)

n=409

29%

20%

Past week

Past month

15%

Past 3 months

17% 10%

8%

Past year

Longer ago than that

Live/work in downtown WPB

2017 Sector Analysis Visitation History

Total 2017

Sector 1 (< 1 mile) (A)

Sector 2 (1 to 5 miles) (B)

Sector 3 (5 to 10 miles) (C)

Sector 4 (10 to 20 miles) (D)

How many times would you say you have visited Downtown West Palm Beach in the past year? (Among those who have visited in the past year but do not live/work in Downtown West Palm Beach)

n=46

n=65

n=74

n=78

10.6 When was the last time you came to Downtown West Palm Beach?

17.4BD

9.9

13.2

9.5

(Among those who have visited/work/live)

n= 263

Average number of visits

n=409

n=107

n=100

n=102

n=100

Past week

29%

25%

24%

28%

30%

Past month

20%

10%

21%

24%A

19%

Past 3 months

15%

4%

12%A

12%A

19%A

Past year

10%

5%

8%

10%

10%

Longer ago than past year

8%

6%

6%

7%

7%

Live/work in downtown WPB

17%

50%BCD

28%D

19%

13%

February 2018

Radius Global Market Research

Change versus 2015

11


Preferred Method of Travel When asked how they prefer to travel to the area, most said their personal vehicle is their first choice.

Preferred methods of travel to Downtown Area 96%

My personal car/truck

(Among those who have visited)

2%

1%

Ride share (Uber, Lyft)

Other 2017 n=263

New question in 2017

February 2018

Radius Global Market Research

12


Main Reason For Last Visit (Unaided) Dining continues to be the number-one main reason for visitors to be in the area, with significantly more people citing it as their primary motivation to travel there compared to 2015. During this timeframe, thereâ&#x20AC;&#x2122;s also been a marked decrease in the number of people who say their main reason to visit Downtown West Palm Beach was for an event or shopping. Both these changes are mainly driven by respondents in Sector 4.

What was your MAIN reason for your last visit to Downtown West Palm Beach? (Top mentions - Among those who have visited)

35% 16%

Dining

Art & Entertainment

Cheesecake Factory Roccoâ&#x20AC;&#x2122;s Tacos

10%

Events

Art & Entertainment

Dining 2017 Top Mentions

12%

6%

Kravis Center

Shopping

Events

6%

5%

Municipal/Community

Work

Municipal/ Community

Shopping

9% Greenmarket

4%

2017 n= 409

Muvico

2%

CityPlace

4%

4%

Courthouse/ City Hall

Sector 1 (< 1 mile) n=107 (A)

Sector 2 (1 to 5 miles) n=100 (B)

Sector 3 (5 to 10 miles) n=102 (C)

Sector 4 (10 to 20 miles) n=100 (D)

Dining

21%

24%

28%

40%AB

Art & Entertainment

11%

13%

8%

21%C

Events

11%

13%

20%D

8%

2017 Sector Analysis Main Reason For Last Visit By Sector

Shopping

20%D

14%

15%

7%

Municipal/Community

6%

6%

6%

6%

Work

3%

5%

3%

5%

Significance Testing at 95% Level of Confidence Between the Columns (ABCD)

Radius Global Market Research

5%

Change versus 2015

13


Events/Places/Establishments Ever Visited (Unaided) Compared to 2015, thereâ&#x20AC;&#x2122;s been a significant decrease in the number of people who say they have ever been to the Downtown West Palm Beach area for events, arts & entertainment, shopping, or municipal/community offerings.

What events/places/establishments in Downtown West Palm Beach have you ever attended or visited?

55%

42%

41%

(Among those who have visited)

2017 n= 409

25% 13%

Dining

Events

Dining

2017 Top Mentions

Cheesecake Factory

Art & Entertainment

Arts & Entertainment

Events 13%

Sunfest

Shopping

13%

Muvico

Bars/Nightclubs

Shopping

10%

Clematis By Night

11%

Kravis Center

Dining Events Art & Entertainment Shopping Bars/Nightclubs Other locations Municipal/Community Work Coffee/Ice cream Significance Testing at 95% Level of Confidence Between the Columns (ABCD)

Bars/ Nightclubs

Municipal/Community

Other Locations Convention Center

13%

Blue Martini

Waterfront

Sector 1 (< 1 mile) n=107 (A)

Sector 2 (1 to 5 miles) n=100 (B)

43% 48% 37% 42%D 16%B 21%D 16% 3% 5%B

57% 39% 45% 35% 6% 18% 11% 5% 0%

Radius Global Market Research

5%

4%

Work

Coffee/Ice Cream

Municipal/ Community

Coffee/ Ice Cream

4% Courthouse/ City Hall

7%

18%

2017 Sector Analysis Events/Places/Establishments Ever Visited By Sector

9%

Other Locations

21% CityPlace

Roccoâ&#x20AC;&#x2122;s Tacos

12%

7%

Starbucks

4%

3%

Sector 3 Sector 4 (5 to 10 miles) (10 to 20 miles) n=102 n=100 (C) (D) 46% 51% 46% 29% 17%B 16% 11% 4% 4%

58% 37% 37% 23% 13% 9% 8% 5% 4%

Change versus 2015

14


Awareness of Specific Events (Aided) Awareness is down across all special events asked about. This shift appears to be driven by a lack of awareness in the third and especially fourth sectors. â&#x20AC;˘ â&#x20AC;˘

Awareness of the Greenmarket is higher among respondents without children. Respondents who are 50 years old or older tend to be more aware of the Greenmarket, Art after Dark, and the Seafood Festival than younger respondents; those over the age of 64 are more aware of Sunday on the Waterfront. Survey Year Awareness of Specific Events* (Aided)

Total 2017 n=411

2017 Sector Analysis

Sector 1 (< 1 mile) n=107 (A)

Sector 2 Sector 3 (1 to 5 miles) (5 to 10 miles) n=101 n=102 (B) (C)

Sector 4 (10 to 20 miles) n=101 (D)

Which of these events have you ever heard of? Clematis by Night

72%

92%CD

86%D

81%D

64%

Tree Lighting at City Place

67%

88%CD

79%D

66%

64%

Greenmarket

63%

84%CD

80%CD

62%

60%

Art after Dark at Norton Museum

50%

72%BCD

51%

53%

48%

Seafood Festival

48%

76%BCD

55%

50%

45%

Sunday on the Waterfront

46%

72%CD

59%D

48%

42%

* New question in 2015

Significance Testing at 95% Level of Confidence Between the Columns (ABCD) Change versus 2015

February 2018

Radius Global Market Research

15


Visitation of Specific Events (Aided) Despite the decrease in awareness, visitation for these events is as high as or higher than 2015, especially for Clematis by Night, the Greenmarket, and the Tree Lighting at CityPlace. Since 2015, visitation has increased for all events among those who live within one mile of Downtown West Palm Beach.

Which of these events have you ever attended? Would you attend again in the future, given the opportunity?

55% 39%

(Among those who have ever visited)

44% 32%

29%

27% 16%

Greenmarket

Tree Lighting at City Place

February 2018

Art after Dark at Norton Museum

24% 14%

11%

Sunday on the waterfront

Seafood Festival

Sector 1 (< 1 mile) n=107 (A)

Sector 2 (1 to 5 miles) n=100 (B)

Clematis by Night Greenmarket Tree Lighting at City Place Art after Dark at Norton Museum Sunday on the Waterfront Seafood Festival Would you attend again?

75%D 65%CD 66%CD 44%CD 54%CD 57%BCD

62%D 60%CD 51%D 40%C 40%D 33%

73%D 44% 44%D 24% 28% 24%

43% 42% 29% 28% 24% 21%

Clematis by Night Greenmarket Tree Lighting at City Place Art after Dark at Norton Museum Sunday on the Waterfront Seafood Festival

54%D 51%CD 48%CD 20% 36%CD 30%CD

45%D 47%CD 36%D 28%C 28%CD 21%CD

53%D 30% 27% 12% 13% 10%

29% 31% 16% 16% 12% 8%

2017 Sector Analysis

Singles are more likely to attend Clematis by Night than respondents who are married or living with a partner. Theyâ&#x20AC;&#x2122;re also more likely to say they would attend it again in the future.

Would attend again

36%

22%

Clematis by Night

Attended

n=409

Sector 3 Sector 4 (5 to 10 miles) (10 to 20 miles) n=102 n=100 (C) (D)

Which of these events have you ever attended?

Radius Global Market Research

New question in 2015

Change versus 2015

16


Visitation of Arts and Cultural Venues (Aided) The Kravis Center is by far the most visited arts and cultural venue in the area, with nearly three-quarters of the respondents who have visited Downtown West Palm Beach saying they’ve been there. • •

Those with no children at home, and those older than 49 are more likely to have visited the Norton Museum of Art. Palm Beach Dramaworks and the Harriet Himmel Theater are most popular with the 50 to 64 year-old demographic. Arts and Cultural Venues Visited (Aided) Among those who have ever visited

2017 Sector Analysis Total 2017 n= 409

Sector 1 (< 1 mile) n=107 (A)

Sector 2 (1 to 5 miles) n=100 (B)

Sector 3 Sector 4 (5 to 10 miles) (10 to 20 miles) n=102 n=100 (C) (D)

And which of the following arts and cultural venues have you ever visited in Downtown West Palm Beach, if any?

Kravis Center for the Performing Arts

74%

72%

81%C

62%

77%

Norton Museum of Art

38%

49%C

49%C

31%

38%

Harriet Himmel Theater

24%

38%D

32%

35%D

19%

Palm Beach Drama Works

10%

17%

13%

10%

10%

Palm Beach Photographic Center

7%

18%CD

14%

8%

6%

Other

11%

5%

8%

15%A

11%

Significance Testing at 95% Level of Confidence Between the Columns (ABCD) Change versus 2015

February 2018

Radius Global Market Research

17


Downtownâ&#x20AC;&#x2122;s Image

February 2018

Radius Global Market Research

18


Image – Strengths Downtown restaurants and scenery are viewed as strengths by area residents. There has been a significant decline in the number of people who say Downtown West Palm Beach’s strong points include: the atmosphere, stores, having many things to do/places to go, and family friendliness. • •

Men were nearly twice as likely as women to say the atmosphere is one of the area’s strong points. Households with children were more likely to cite being family friendly and having many things to do/places to go as strengths. What would you say are the area’s strong points?

36% 31%

24%

22%

22% 17% 13%

The Restaurants

The Scenery

Change versus 2015

The Atmosphere

The Entertainment offerings

The Events

Clean/ Organized/ Safe

The Stores

13%

Many things to do/ places to go

Question format changed from open-ended commentary to a pre-list in 2015, resulting in higher response, but proportionally comparable to prior periods. Multiple responses accepted

Radius Global Market Research

10%

9%

Convenient

It is Family Friendly

2017 n= 411

19


Image – Weaknesses The number of people complaining about the area’s traffic, crowds, and priciness have decreased since 2015, while at the same time, more have said the area has no weak points.

38%

What would you say are the area’s weak points? 25%

18% 15%

16%

15%

6% 3%

Parking is a hassle

Traffic

Parking is too expensive

Safety

It's crowded

Not enough stores

2%

1%

Not enough It's expensive (in Others: Loud No weak points Entertainment/ general) Music/ Events/Activities Trains/Homeless people

Change versus 2015

2017 n= 411

Question format changed from open-ended commentary to a pre-list in 2015, resulting in higher response, but proportionally comparable to prior periods. Multiple responses accepted

Radius Global Market Research

20


Ratings of Downtown West Palm Beach

February 2018

Radius Global Market Research

21


Ratings Safety during the day received the highest ratings this year. Parking remains a sore spot for the area, with availability of parking and parking fees receiving the lowest ratings. 2017 Sector Analysis Total 2017 n=varies*

Sector 1 (< 1 mile) n=varies* (A)

Sector 2 (1 to 5 miles) n=varies* (B)

Safety during the day

51%

57%

46%

63%B

48%

Entertainment

45%

45%

42%

54%

41%

Atmosphere

44%

44%

50%

52%

40%

Restaurant choices

43%

46%

33%

57%BD

40%

Special events

42%

45%

49%

51%

37%

Quality of restaurants

40%

38%

32%

51%B

38%

Cleanliness

40%

44%

42%

46%

36%

Quality of shopping establishments

35%

31%

29%

41%

35%

Ease of finding your way around

34%

56%D

42%

47%D

27%

Variety of shopping establishments

34%

26%

28%

39%

33%

Accessibility (getting to your destination)

32%

42%D

31%

41%

27%

Safety during the evening/at night

24%

29%

28%

35%D

16%

Availability of parking**

14%

16%

11%

22%

11%

Parking fees**

10%

15%

12%

13%

9%

Ratings of Downtown West Palm Beach (Among those answering)

Sector 3 Sector 4 (5 to 10 miles) (10 to 20 miles) n=varies* n=varies* (C) (D)

Top 2 Box (rating 9 or 10 on a 10 point scale)

*Base varies by question. Due to high number of “don’t know” responses, these questions are among those answering. **Asked of special event days and typical, non-event days separately prior to 2017

February 2018

Significance Testing at 95% Level of Confidence Between the Columns (ABCD)

Change versus 2015

Radius Global Market Research

22


Future Visitation

February 2018

Radius Global Market Research

23


Likelihood to Visit in the Future Overall, likelihood to visit Downtown West Palm Beach is holding steady vs. 2015, with over half of area residents indicating they are likely to visit downtown in the future. How likely are you to visit Downtown West Palm Beach in the future? (Top 2 Box score â&#x20AC;&#x201C; 9 or 10 out of 10)

72%D

67%

58%

TOTAL (n=411)

Sector 1 (n=107) (A)

Sector 2 (n=101) (B)

Significance Testing at 95% Level of Confidence Between the Columns (ABCD)

60%

Sector 3 (n=102) (C)

56%

Sector 4 (n=101) (D) 2017

Change versus 2015

February 2018

Radius Global Market Research

24


Motivators to Visitation Many respondents said that more/free events and free/better/easier parking would encourage them to visit the area more. What would encourage you to visit Downtown West Palm Beach more often? More events in general

17%

Free parking

12%

Better/Easier Parking

12%

More free events More restaurants/ bars/ cafes

More parking spaces

9%

More stores

8%

More kids/ family events

7% 7%

Other Nothing/ Don't know

Sector 1 (< 1 mile) n=107 (A)

Sector 2 (1-5 miles) n=101 (B)

33%

More events in general

14%

20%

15%

18%

Free parking

9%

14%

17%

10%

Better/Easier Parking

7%

17%A

10%

13%

More free events

6%

20%AD

18%AD

6%

More restaurants/bars/cafes

7%

7%

6%

12%

More parking spaces

9%

16%

8%

8%

Security

12%

8%

7%

10%

More stores

13%

13%

8%

8%

More entertainment venues in general

12%

7%

5%

8%

More kids/family events

7%

11%

11%

4%

Other

27%

40%

29%

34%

Nothing/Don't know

22%

17%

22%

22%

21%

Question format changed from open-ended commentary to a pre-list in 2015, resulting in higher response, but proportionally comparable to prior periods. Multiple responses accepted

February 2018

Sector 3 Sector 4 (5-10 miles) (10-20 miles) n=102 n=101 (C) (D)

What would encourage you to visit Downtown West Palm Beach more often?

10%

9%

2017 Sector Analysis Motivators to Visitation (Unaided)

11%

Security

More entertainment venues

2017 n= 411

Radius Global Market Research

Change versus 2015

25


Likelihood to Visit for Arts and Culture Overall, fewer people this year said they were likely to visit Downtown West Palm Beach in the next year for arts and cultural activities.

How likely are you to visit Downtown West Palm Beach in the next year for arts and cultural activities such as those at the Kravis Center, Palm Beach Dramaworks, etc.? (Top 2 Box score â&#x20AC;&#x201C; 9 or 10 out of 10) 45% 39%

35%

TOTAL (n=411)

40% 34%

Sector 1 (n=107) (A)

Sector 2 (n=101) (B)

Significance Testing at 95% Level of Confidence Between the Columns (ABCD)

Sector 3 (n=102) (C )

Sector 4 (n=101) (D)

2017

Change versus 2015

February 2018

Radius Global Market Research

26


Additional Offerings

February 2018

Radius Global Market Research

27


Suggestions for Arts and Cultural events Art events, concerts, and food festivals were among the top suggestions for arts and cultural events or activities that respondents would consider attending if held in Downtown West Palm Beach. Think of arts and cultural events or activities held in another city, downtown districtâ&#x20AC;Śand tell me which ones you would consider attending if held in Downtown WPB? (Open end question)

Art fairs, craft fairs, that type of thing. Art on the streets, like in Lake Worth, they have the paintings on the streets from chalk.

Jazz events.

Food festivals.

Children's festivals.

February 2018

More concerts.

Radius Global Market Research

I like the Garlic Fest.

28


Suggestions - Additional Offerings Supermarkets and casual dining were the most requested additions to the area this year. Which of the following would be important additions to the Downtown West Palm Beach area? 8% 7%

(Among Those Answering; Unaided; Top 10 Mentions) 6%

Supermarket

Casual dining

Art galleries

5%

Fine dining

5%

4%

4%

4%

4%

4%

Small grocery/gourmet market

Other type of boutiques

Fast food dining

Coffee shop/Cafe

Bars and/or night clubs

Men's clothing/accessories

2017 Sector Analysis 2017 n=267

Sector 1 (< 1 mile) n=81 (A)

Sector 2 (1 to 5 miles) n=70 (B)

Supermarket

4%

4%

19%ABD

2%

Casual dining

7%C

7%C

0%

13%C

Art galleries

6%

5%

3%

9%

Fine dining

7%

6%

3%

7%

Small grocery/gourmet market

8%

5%

8%

2%

Other type of boutiques

10%

4%

6%

4%

Fast food dining

7%

8%

2%

5%

Suggestions â&#x20AC;&#x201C; Additional Offerings

Coffee shop/Cafe

6%BC

0%

0%

8%BC

Bars and/or night clubs

0%

2%

9%A

2%

Men's clothing/accessories

3%

7%

3%

3%

Question changed back to a DO NOT READ LIST in 2017 after changing to a READ LIST in 2015. Multiple responses accepted

February 2018

Sector 3 Sector 4 (5 to 10 miles) (10 to 20 miles) n=68 n=48 (C) (D)

Significance Testing at 95% Level of Confidence Between the Columns (ABCD)

Radius Global Market Research

29


Lifestyle

February 2018

Radius Global Market Research

30


Lifestyle – Favorite Area CityPlace was the location most frequently cited as a favorite for shopping, dining, and entertainment, particularly among the 50 to 64 year-old demographic. 2017 Sector Analysis

Favorite Shopping/ Dining/ Entertainment Areas

Total 2017 n=411

Sector 1 (< 1 mile) n=107 (A)

Sector 2 (1 to 5 miles) n=101 (B)

Sector 3 Sector 4 (5 to 10 miles) (10 to 20 miles) n=102 n=101 (C) (D)

What is your favorite shopping area, or location that offers a variety such as shopping, dining, and entertainment? (First mention- Unaided) CityPlace Atlantic Avenue Clematis Street Boca Town Center The Gardens Mall Downtown Lake Worth The Mall at Wellington Green Harbourside Place (Jupiter) Downtown at the Gardens The Boynton Beach Mall Worth Avenue Other (Net) Incl. Delray Beach ** Don’t know

24% 9% 6% 4% 4% 3% 3% 3% 2% 1% 1% 28% 11%

Significance Testing at 95% Level of Confidence Between the Columns (ABCD)

February 2018

28% 4% 16%CD 0% 10%D 2% 5% 2% 5% 2% 0% 21% 8%

23% 4% 9% 2% 10%D 2% 6% 0% 8%D 0% 2% 24% 11%

23% 3% 6% 3% 8%D 6% 6% 1% 5%D 4% 1% 27% 8%

25% 13%ABC 5% 6%A 1% 2% 1% 4% 0% 0% 1% 30% 13%

**11 respondents mentioned ‘Delray Beach’; 8 respondents mentioned ‘Palm Beach Outlet Stores’

Radius Global Market Research

Change versus 2015

31


Lifestyle – Areas - Total Mentions Although CityPlace remains the most frequented shopping area, fewer people are actually visiting compared to 2015.

2017 Sector Analysis Frequent Shopping/ Dining/ Entertainment Areas

Total 2017 n=411

Sector 1 (< 1 mile) n=107 (A)

Sector 2 (1 to 5 miles) n=101 (B)

Sector 3 Sector 4 (5 to 10 miles) (10 to 20 miles) n=102 n=101 (C) (D)

What is your favorite shopping area, or location that offers a variety such as shopping, dining, and entertainment? (Unaided) What other areas or locations do you frequent that offer a variety such as shopping, dining, and entertainment? (Unaided) CityPlace Atlantic Avenue Clematis Street The Gardens Mall Boca Town Center The Mall at Wellington Green Downtown Lake Worth Harbourside Place (Jupiter) Downtown at the Gardens The Boynton Beach Mall Worth Avenue Other (Net) Incl. Delray Beach**

28% 17% 12% 11% 10% 9% 8% 6% 6% 5% 4% 48%

Significance Testing at 95% Level of Confidence Between the Columns (ABCD)

February 2018

35% 13% 23%D 16% 1% 11% 6% 4% 10% 4% 2% 36%

26% 8% 15% 18% 4% 16%D 11% 0% 11%D 3% 6% 51%

30% 5% 19% 17% 6% 16%D 11% 5%B 9% 7% 3% 42%

**33 respondents mentioned ‘Delray Beach’; 14 respondents mentioned ‘Palm Beach Outlet Stores’

Radius Global Market Research

29% 24%BC 9% 8% 14%AB 4% 6% 7%B 3% 4% 4% 52%A Change versus 2015

32


Lifestyle – Local Information Sources Most of the people we spoke with rely on television for their local news and information and information about local events, shopping, dining, and entertainment. • Those living in Sector 4 also rely heavily on traditional newspapers (particularly the Palm Beach Post). Residents of Sector 4 differ demographically from residents in the other sectors – they’re more likely to be married with kids and have higher incomes. 2017 Sector Analysis Sources of Local News and Information (Top Mentions)

Total 2017 n=411

Sector 1 (< 1 mile) n=107 (A)

Sector 2 (1 to 5 miles) n=101 (B)

Sector 3 Sector 4 (5 to 10 miles) (10 to 20 miles) n=102 n=101 (C) (D)

What sources do you use for local news and information and for information about local events, shopping, dining, and entertainment? (Unaided) Television Newspaper (Net) The Palm Beach Post Sun Sentinel Internet Social Media (Twitter, Facebook, etc.) Radio Other, incl. Family/friends/word of mouth Social Media Usage % Use Social Media

44% 37% 33% 5% 31% 25% 5% 4%

52%D 37% 36% 5% 22% 23% 8% 4%

52%D 38% 36% 3% 28% 25% 3% 3%

53%D 30% 29% 2% 24% 30% 8% 6%

36% 40% 34% 7% 36%A 23% 4% 3%

68%

62%

66%

74%

65%

Significance Testing at 95% Level of Confidence Between the Columns (ABCD) Change versus 2015

Multiple Responses Accepted

February 2018

Radius Global Market Research

33


Residency

February 2018

Radius Global Market Research

34


Palm Beach County Residency About one-in-ten respondents were seasonal residents. The rest live in the area year-round. â&#x20AC;˘

Year-round residents are more likely to be single and to have children in the home. 2017

9%

Year-round resident Seasonal resident

91%

2017 Sector Analysis Palm Beach County Residency

Year round resident Seasonal resident

Sector 1 (< 1 mile) n=107 (A)

Sector 2 (1 to 5 miles) n=101 (B)

Sector 3 Sector 4 (5 to 10 miles) (10 to 20 miles) n=102 n=101 (C) (D)

99%BCD

91%

89%

92%

1%

8%A

11%A

8%A

Change versus 2015

Significance Testing at 95% Level of Confidence Between the Columns (ABCD)

February 2018

Radius Global Market Research

35


Demographics

February 2018

Radius Global Market Research

36


Demographics 2017 Sector Analysis Total 2017 n=411

Sector 1 (< 1 mile) n=107 (A)

Sector 2 (1 to 5 miles) n=101 (B)

45% 55%

45% 56%

39% 61%

54% 46%

42% 58%

Own

78%

43%

70%A

78%A

81%A

Rent

22%

57%BCD

30%

22%

19%

0%

0%

0%

0%

0%

12% 69%

10% 37%

10% 56%A

12% 58%A

13% 78%ABC

Black

15%

45%BCD

26%D

22%D

9%

Mixed

3%

4%

4%

6%

2%

Asian/Pacific Islander

2%

1%

3%

4%

1%

Other

7%

10%

8%

6%

7%

4%

4%

3%

4%

4%

51.1

51.7

53.9

48.6

51.5

Demographics

Gender Male Female

Sector 3 Sector 4 (5 to 10 miles) (10 to 20 miles) n=102 n=101 (C) (D)

Home Ownership Status

Refused Ethnicity Hispanic (%yes) White

Donâ&#x20AC;&#x2122;t know/Refused Age Average

Significance Testing at 95% Level of Confidence Between the Columns (ABCD)

February 2018

Radius Global Market Research

Change versus 2015

37


Demographics

2017 Sector Analysis Demographics

Total 2017 n=411

Marital Status Single 33% Married 48% Living with partner 6% Separated/divorced 6% Widowed 6% Refused 1% Number of Children in Household None 70% 1 12% 2 11% 3+ 7% Refused 0% Household Income (among those answering) Those answering (base) 232 Average

$88,000

Sector 1 (< 1 mile) n=107 (A)

Sector 2 (1 to 5 miles) n=101 (B)

37% 36% 7% 7% 11% 2%

31% 39% 9%C 7% 11% 2%

40% 43% 1% 12% 5% 0%

29% 54%A 8%C 4% 5% 1%

78% 15% 3% 5% 0%

78% 9% 10% 3% 0%

73% 13% 7% 8% 0%

65% 11% 14%A 9% 0%

62

68

50

59

$64,200

$72,600

$78,600

$96,500AB

Significance Testing at 95% Level of Confidence Between the Columns (ABCD)

February 2018

Radius Global Market Research

Sector 3 Sector 4 (5 to 10 miles) (10 to 20 miles) n=102 n=101 (C) (D)

Change versus 2015

38

Profile for WestPalmDDA

2018 Downtown West Palm Beach Market Survey  

2018 Downtown West Palm Beach Market Survey