Downtown West Palm Beach Market Survey Prepared for: West Palm Beach DDA Prepared by: Radius Global Market Research 4020 South 57th Avenue Lake Worth, Florida 33463 561- 965- 8300 www.radius-global.com February 2018
Table of Contents Page Number
Background & Purpose ……………………………………………………
3
Methodology.…………..……………………………………………………
4
How to Read This Report…………………………………………………… 5 Summary of Findings………………………………………………………. 6 Visitation……………………………………………………………………..
9
Image….…..………………………………………………………………… 18 Ratings of Downtown West Palm Beach………………………………… 21 Future Visitation………………….…………………………………………. 23 Additional Offerings……………………………………………………….
27
Lifestyle……………………………………………………………………… 30 Residency…………………………………………………………………… 34 Demographics ……………………………………………………………… 36
February 2018
Radius Global Market Research
2
Background & Purpose In 2011, the West Palm Beach Downtown Development Authority (DDA) launched a marketing research program to assist the development of its marketing plan. The DDA continued this program in 2012, 2013 and 2015 to provide an update as well as provide information on a trended basis in order to track progress and change. The goal of the research is to provide understanding and insights of current visitors in terms of visit behavior, spending, wants/needs, satisfaction, demographic profile, etc. Additionally, an understanding of market area residents in terms of awareness, visitation, perception of the area, barriers to visitation, etc. is sought. As such, a two-part research study has been undertaken. This report presents findings from the second part of the research - a survey of Palm Beach County residents. The first part of the research, reported separately, is an on-site survey of Downtown West Palm Beach visitors.
February 2018
Radius Global Market Research
3
Methodology
Who? Samples were drawn on the basis of residential household location in terms of distance from Downtown West Palm Beach as follows, with an equal split between genders within each sector: • Sector 1 (n=107): under 1 mile • Sector 2 (n=101): 1 to under 5 miles • Sector 3 (n=102): 5 to under 10 miles • Sector 4 (n=101): 10 to under 20 miles, Palm Beach County only • Total: n=411
What? 16 minute telephone interview
How? West Palm Beach DDA named as survey sponsor
When? Interviews took place between November 20, 2017 and January 5, 2018
Sample records were selected by geography (latitude/ longitude coordinates) by radii around the West Palm Beach DDA address.
These sectors are referred to as the target market area February 2018
Radius Global Market Research
4
How to Read This Report Significance testing has been conducted among the various subgroups presented. Letters and/or color frames denote a significant difference versus the subgroup indicated at the 95% level of confidence. The term “Top 2 Box� refers to respondents providing a 9 or 10 rating (on a 10 point scale) on a particular question/topic. Data by sector, year, and demographic subgroups were reviewed (data available in the cross-tabulation reports) and, depending on relevance, may or may not be presented. Data presented in total and by demographics are weighted into market proportions by Sector population and Age (per U.S. Census Bureau). Data presented by Sector are weighted into market proportions by Age (per U.S. Census Bureau)
February 2018
Radius Global Market Research
5
Summary of Findings
February 2018
Profile Marketing Research
6
Overview Visitation remains extremely high this year. CityPlace in particular was cited as a place many visited frequently for shopping, dining, and entertainment. Dining is once again the main draw. A large number of people also say they have visited the area’s events and art and entertainment offerings in the past, although not as many as in 2015. Many respondents said they are likely to visit the area in the future, and this likelihood increases the closer they live to the area. Fewer people this year said they were likely to visit Downtown West Palm Beach in the next year for arts and cultural activities compared to 2015.
Awareness of special events is down across the sectors, especially in Sector 4. However, visitation of these events is up, particularly in Sector 1. February 2018
Radius Global Market Research
7
Overview The area’s strongest points are its restaurants and scenery. People also rated the area’s safety during the day and entertainment very highly. The biggest complaint about the area is that parking is a hassle. This is also reflected in the area’s ratings, with availability of parking and parking fees receiving the lowest ratings among the attributes we asked about. When asked what would encourage them to visit Downtown West Palm Beach more often, many cited events (more events in general, more free events) and parking (free parking, better/easier parking).
• Art events, concerts, and food festivals were top suggestions of specific arts and cultural events or activities respondents would consider attending in the area. People were especially interested in events similar to the Lake Worth Street Painting Festival and Garlic Fest. There were also a number of requests for jazz events, specifically. • Respondents would also like to see a supermarket and more casual dining in the area. February 2018
Radius Global Market Research
8
Visitation
February 2018
Radius Global Market Research
9
Visitation Nearly everyone we spoke to had visited Downtown West Palm Beach, which is comparable to what we’ve seen in the past. Have you ever visited Downtown West Palm Beach? 2017 1%
82%
Have visited
17%
Have not visited Do not Live/work live/work in downtown downtown WPB WPB
99% n=411
2017 Sector Analysis Visitation Have visited Do not live/work in downtown WPB Live/work in downtown WPB
February 2018
Sector 1 (< 1 mile) n=107 (A)
Sector 2 (1 to 5 miles) n=101 (B)
Sector 3 (5 to 10 miles) n=102 (C)
Sector 4 (10 to 20 miles) n=101 (D)
100%
99%
100%
98%
50%
72%A
81%A
85%AB
50%BCD
28%D
19%
13%
Radius Global Market Research
Change versus 2015
10
Visitation History Most of those who have visited the area have done so recently â&#x20AC;&#x201C; within the last three months. When was the last time you visited Downtown West Palm Beach? (Among those who have visited)
n=409
29%
20%
Past week
Past month
15%
Past 3 months
17% 10%
8%
Past year
Longer ago than that
Live/work in downtown WPB
2017 Sector Analysis Visitation History
Total 2017
Sector 1 (< 1 mile) (A)
Sector 2 (1 to 5 miles) (B)
Sector 3 (5 to 10 miles) (C)
Sector 4 (10 to 20 miles) (D)
How many times would you say you have visited Downtown West Palm Beach in the past year? (Among those who have visited in the past year but do not live/work in Downtown West Palm Beach)
n=46
n=65
n=74
n=78
10.6 When was the last time you came to Downtown West Palm Beach?
17.4BD
9.9
13.2
9.5
(Among those who have visited/work/live)
n= 263
Average number of visits
n=409
n=107
n=100
n=102
n=100
Past week
29%
25%
24%
28%
30%
Past month
20%
10%
21%
24%A
19%
Past 3 months
15%
4%
12%A
12%A
19%A
Past year
10%
5%
8%
10%
10%
Longer ago than past year
8%
6%
6%
7%
7%
Live/work in downtown WPB
17%
50%BCD
28%D
19%
13%
February 2018
Radius Global Market Research
Change versus 2015
11
Preferred Method of Travel When asked how they prefer to travel to the area, most said their personal vehicle is their first choice.
Preferred methods of travel to Downtown Area 96%
My personal car/truck
(Among those who have visited)
2%
1%
Ride share (Uber, Lyft)
Other 2017 n=263
New question in 2017
February 2018
Radius Global Market Research
12
Main Reason For Last Visit (Unaided) Dining continues to be the number-one main reason for visitors to be in the area, with significantly more people citing it as their primary motivation to travel there compared to 2015. During this timeframe, thereâ&#x20AC;&#x2122;s also been a marked decrease in the number of people who say their main reason to visit Downtown West Palm Beach was for an event or shopping. Both these changes are mainly driven by respondents in Sector 4.
What was your MAIN reason for your last visit to Downtown West Palm Beach? (Top mentions - Among those who have visited)
35% 16%
Dining
Art & Entertainment
Cheesecake Factory Roccoâ&#x20AC;&#x2122;s Tacos
10%
Events
Art & Entertainment
Dining 2017 Top Mentions
12%
6%
Kravis Center
Shopping
Events
6%
5%
Municipal/Community
Work
Municipal/ Community
Shopping
9% Greenmarket
4%
2017 n= 409
Muvico
2%
CityPlace
4%
4%
Courthouse/ City Hall
Sector 1 (< 1 mile) n=107 (A)
Sector 2 (1 to 5 miles) n=100 (B)
Sector 3 (5 to 10 miles) n=102 (C)
Sector 4 (10 to 20 miles) n=100 (D)
Dining
21%
24%
28%
40%AB
Art & Entertainment
11%
13%
8%
21%C
Events
11%
13%
20%D
8%
2017 Sector Analysis Main Reason For Last Visit By Sector
Shopping
20%D
14%
15%
7%
Municipal/Community
6%
6%
6%
6%
Work
3%
5%
3%
5%
Significance Testing at 95% Level of Confidence Between the Columns (ABCD)
Radius Global Market Research
5%
Change versus 2015
13
Events/Places/Establishments Ever Visited (Unaided) Compared to 2015, thereâ&#x20AC;&#x2122;s been a significant decrease in the number of people who say they have ever been to the Downtown West Palm Beach area for events, arts & entertainment, shopping, or municipal/community offerings.
What events/places/establishments in Downtown West Palm Beach have you ever attended or visited?
55%
42%
41%
(Among those who have visited)
2017 n= 409
25% 13%
Dining
Events
Dining
2017 Top Mentions
Cheesecake Factory
Art & Entertainment
Arts & Entertainment
Events 13%
Sunfest
Shopping
13%
Muvico
Bars/Nightclubs
Shopping
10%
Clematis By Night
11%
Kravis Center
Dining Events Art & Entertainment Shopping Bars/Nightclubs Other locations Municipal/Community Work Coffee/Ice cream Significance Testing at 95% Level of Confidence Between the Columns (ABCD)
Bars/ Nightclubs
Municipal/Community
Other Locations Convention Center
13%
Blue Martini
Waterfront
Sector 1 (< 1 mile) n=107 (A)
Sector 2 (1 to 5 miles) n=100 (B)
43% 48% 37% 42%D 16%B 21%D 16% 3% 5%B
57% 39% 45% 35% 6% 18% 11% 5% 0%
Radius Global Market Research
5%
4%
Work
Coffee/Ice Cream
Municipal/ Community
Coffee/ Ice Cream
4% Courthouse/ City Hall
7%
18%
2017 Sector Analysis Events/Places/Establishments Ever Visited By Sector
9%
Other Locations
21% CityPlace
Roccoâ&#x20AC;&#x2122;s Tacos
12%
7%
Starbucks
4%
3%
Sector 3 Sector 4 (5 to 10 miles) (10 to 20 miles) n=102 n=100 (C) (D) 46% 51% 46% 29% 17%B 16% 11% 4% 4%
58% 37% 37% 23% 13% 9% 8% 5% 4%
Change versus 2015
14
Awareness of Specific Events (Aided) Awareness is down across all special events asked about. This shift appears to be driven by a lack of awareness in the third and especially fourth sectors. â&#x20AC;˘ â&#x20AC;˘
Awareness of the Greenmarket is higher among respondents without children. Respondents who are 50 years old or older tend to be more aware of the Greenmarket, Art after Dark, and the Seafood Festival than younger respondents; those over the age of 64 are more aware of Sunday on the Waterfront. Survey Year Awareness of Specific Events* (Aided)
Total 2017 n=411
2017 Sector Analysis
Sector 1 (< 1 mile) n=107 (A)
Sector 2 Sector 3 (1 to 5 miles) (5 to 10 miles) n=101 n=102 (B) (C)
Sector 4 (10 to 20 miles) n=101 (D)
Which of these events have you ever heard of? Clematis by Night
72%
92%CD
86%D
81%D
64%
Tree Lighting at City Place
67%
88%CD
79%D
66%
64%
Greenmarket
63%
84%CD
80%CD
62%
60%
Art after Dark at Norton Museum
50%
72%BCD
51%
53%
48%
Seafood Festival
48%
76%BCD
55%
50%
45%
Sunday on the Waterfront
46%
72%CD
59%D
48%
42%
* New question in 2015
Significance Testing at 95% Level of Confidence Between the Columns (ABCD) Change versus 2015
February 2018
Radius Global Market Research
15
Visitation of Specific Events (Aided) Despite the decrease in awareness, visitation for these events is as high as or higher than 2015, especially for Clematis by Night, the Greenmarket, and the Tree Lighting at CityPlace. Since 2015, visitation has increased for all events among those who live within one mile of Downtown West Palm Beach.
Which of these events have you ever attended? Would you attend again in the future, given the opportunity?
55% 39%
(Among those who have ever visited)
44% 32%
29%
27% 16%
Greenmarket
Tree Lighting at City Place
February 2018
Art after Dark at Norton Museum
24% 14%
11%
Sunday on the waterfront
Seafood Festival
Sector 1 (< 1 mile) n=107 (A)
Sector 2 (1 to 5 miles) n=100 (B)
Clematis by Night Greenmarket Tree Lighting at City Place Art after Dark at Norton Museum Sunday on the Waterfront Seafood Festival Would you attend again?
75%D 65%CD 66%CD 44%CD 54%CD 57%BCD
62%D 60%CD 51%D 40%C 40%D 33%
73%D 44% 44%D 24% 28% 24%
43% 42% 29% 28% 24% 21%
Clematis by Night Greenmarket Tree Lighting at City Place Art after Dark at Norton Museum Sunday on the Waterfront Seafood Festival
54%D 51%CD 48%CD 20% 36%CD 30%CD
45%D 47%CD 36%D 28%C 28%CD 21%CD
53%D 30% 27% 12% 13% 10%
29% 31% 16% 16% 12% 8%
2017 Sector Analysis
Singles are more likely to attend Clematis by Night than respondents who are married or living with a partner. Theyâ&#x20AC;&#x2122;re also more likely to say they would attend it again in the future.
Would attend again
36%
22%
Clematis by Night
Attended
n=409
Sector 3 Sector 4 (5 to 10 miles) (10 to 20 miles) n=102 n=100 (C) (D)
Which of these events have you ever attended?
Radius Global Market Research
New question in 2015
Change versus 2015
16
Visitation of Arts and Cultural Venues (Aided) The Kravis Center is by far the most visited arts and cultural venue in the area, with nearly three-quarters of the respondents who have visited Downtown West Palm Beach saying they’ve been there. • •
Those with no children at home, and those older than 49 are more likely to have visited the Norton Museum of Art. Palm Beach Dramaworks and the Harriet Himmel Theater are most popular with the 50 to 64 year-old demographic. Arts and Cultural Venues Visited (Aided) Among those who have ever visited
2017 Sector Analysis Total 2017 n= 409
Sector 1 (< 1 mile) n=107 (A)
Sector 2 (1 to 5 miles) n=100 (B)
Sector 3 Sector 4 (5 to 10 miles) (10 to 20 miles) n=102 n=100 (C) (D)
And which of the following arts and cultural venues have you ever visited in Downtown West Palm Beach, if any?
Kravis Center for the Performing Arts
74%
72%
81%C
62%
77%
Norton Museum of Art
38%
49%C
49%C
31%
38%
Harriet Himmel Theater
24%
38%D
32%
35%D
19%
Palm Beach Drama Works
10%
17%
13%
10%
10%
Palm Beach Photographic Center
7%
18%CD
14%
8%
6%
Other
11%
5%
8%
15%A
11%
Significance Testing at 95% Level of Confidence Between the Columns (ABCD) Change versus 2015
February 2018
Radius Global Market Research
17
Downtownâ&#x20AC;&#x2122;s Image
February 2018
Radius Global Market Research
18
Image – Strengths Downtown restaurants and scenery are viewed as strengths by area residents. There has been a significant decline in the number of people who say Downtown West Palm Beach’s strong points include: the atmosphere, stores, having many things to do/places to go, and family friendliness. • •
Men were nearly twice as likely as women to say the atmosphere is one of the area’s strong points. Households with children were more likely to cite being family friendly and having many things to do/places to go as strengths. What would you say are the area’s strong points?
36% 31%
24%
22%
22% 17% 13%
The Restaurants
The Scenery
Change versus 2015
The Atmosphere
The Entertainment offerings
The Events
Clean/ Organized/ Safe
The Stores
13%
Many things to do/ places to go
Question format changed from open-ended commentary to a pre-list in 2015, resulting in higher response, but proportionally comparable to prior periods. Multiple responses accepted
Radius Global Market Research
10%
9%
Convenient
It is Family Friendly
2017 n= 411
19
Image – Weaknesses The number of people complaining about the area’s traffic, crowds, and priciness have decreased since 2015, while at the same time, more have said the area has no weak points.
38%
What would you say are the area’s weak points? 25%
18% 15%
16%
15%
6% 3%
Parking is a hassle
Traffic
Parking is too expensive
Safety
It's crowded
Not enough stores
2%
1%
Not enough It's expensive (in Others: Loud No weak points Entertainment/ general) Music/ Events/Activities Trains/Homeless people
Change versus 2015
2017 n= 411
Question format changed from open-ended commentary to a pre-list in 2015, resulting in higher response, but proportionally comparable to prior periods. Multiple responses accepted
Radius Global Market Research
20
Ratings of Downtown West Palm Beach
February 2018
Radius Global Market Research
21
Ratings Safety during the day received the highest ratings this year. Parking remains a sore spot for the area, with availability of parking and parking fees receiving the lowest ratings. 2017 Sector Analysis Total 2017 n=varies*
Sector 1 (< 1 mile) n=varies* (A)
Sector 2 (1 to 5 miles) n=varies* (B)
Safety during the day
51%
57%
46%
63%B
48%
Entertainment
45%
45%
42%
54%
41%
Atmosphere
44%
44%
50%
52%
40%
Restaurant choices
43%
46%
33%
57%BD
40%
Special events
42%
45%
49%
51%
37%
Quality of restaurants
40%
38%
32%
51%B
38%
Cleanliness
40%
44%
42%
46%
36%
Quality of shopping establishments
35%
31%
29%
41%
35%
Ease of finding your way around
34%
56%D
42%
47%D
27%
Variety of shopping establishments
34%
26%
28%
39%
33%
Accessibility (getting to your destination)
32%
42%D
31%
41%
27%
Safety during the evening/at night
24%
29%
28%
35%D
16%
Availability of parking**
14%
16%
11%
22%
11%
Parking fees**
10%
15%
12%
13%
9%
Ratings of Downtown West Palm Beach (Among those answering)
Sector 3 Sector 4 (5 to 10 miles) (10 to 20 miles) n=varies* n=varies* (C) (D)
Top 2 Box (rating 9 or 10 on a 10 point scale)
*Base varies by question. Due to high number of “don’t know” responses, these questions are among those answering. **Asked of special event days and typical, non-event days separately prior to 2017
February 2018
Significance Testing at 95% Level of Confidence Between the Columns (ABCD)
Change versus 2015
Radius Global Market Research
22
Future Visitation
February 2018
Radius Global Market Research
23
Likelihood to Visit in the Future Overall, likelihood to visit Downtown West Palm Beach is holding steady vs. 2015, with over half of area residents indicating they are likely to visit downtown in the future. How likely are you to visit Downtown West Palm Beach in the future? (Top 2 Box score â&#x20AC;&#x201C; 9 or 10 out of 10)
72%D
67%
58%
TOTAL (n=411)
Sector 1 (n=107) (A)
Sector 2 (n=101) (B)
Significance Testing at 95% Level of Confidence Between the Columns (ABCD)
60%
Sector 3 (n=102) (C)
56%
Sector 4 (n=101) (D) 2017
Change versus 2015
February 2018
Radius Global Market Research
24
Motivators to Visitation Many respondents said that more/free events and free/better/easier parking would encourage them to visit the area more. What would encourage you to visit Downtown West Palm Beach more often? More events in general
17%
Free parking
12%
Better/Easier Parking
12%
More free events More restaurants/ bars/ cafes
More parking spaces
9%
More stores
8%
More kids/ family events
7% 7%
Other Nothing/ Don't know
Sector 1 (< 1 mile) n=107 (A)
Sector 2 (1-5 miles) n=101 (B)
33%
More events in general
14%
20%
15%
18%
Free parking
9%
14%
17%
10%
Better/Easier Parking
7%
17%A
10%
13%
More free events
6%
20%AD
18%AD
6%
More restaurants/bars/cafes
7%
7%
6%
12%
More parking spaces
9%
16%
8%
8%
Security
12%
8%
7%
10%
More stores
13%
13%
8%
8%
More entertainment venues in general
12%
7%
5%
8%
More kids/family events
7%
11%
11%
4%
Other
27%
40%
29%
34%
Nothing/Don't know
22%
17%
22%
22%
21%
Question format changed from open-ended commentary to a pre-list in 2015, resulting in higher response, but proportionally comparable to prior periods. Multiple responses accepted
February 2018
Sector 3 Sector 4 (5-10 miles) (10-20 miles) n=102 n=101 (C) (D)
What would encourage you to visit Downtown West Palm Beach more often?
10%
9%
2017 Sector Analysis Motivators to Visitation (Unaided)
11%
Security
More entertainment venues
2017 n= 411
Radius Global Market Research
Change versus 2015
25
Likelihood to Visit for Arts and Culture Overall, fewer people this year said they were likely to visit Downtown West Palm Beach in the next year for arts and cultural activities.
How likely are you to visit Downtown West Palm Beach in the next year for arts and cultural activities such as those at the Kravis Center, Palm Beach Dramaworks, etc.? (Top 2 Box score â&#x20AC;&#x201C; 9 or 10 out of 10) 45% 39%
35%
TOTAL (n=411)
40% 34%
Sector 1 (n=107) (A)
Sector 2 (n=101) (B)
Significance Testing at 95% Level of Confidence Between the Columns (ABCD)
Sector 3 (n=102) (C )
Sector 4 (n=101) (D)
2017
Change versus 2015
February 2018
Radius Global Market Research
26
Additional Offerings
February 2018
Radius Global Market Research
27
Suggestions for Arts and Cultural events Art events, concerts, and food festivals were among the top suggestions for arts and cultural events or activities that respondents would consider attending if held in Downtown West Palm Beach. Think of arts and cultural events or activities held in another city, downtown districtâ&#x20AC;Śand tell me which ones you would consider attending if held in Downtown WPB? (Open end question)
Art fairs, craft fairs, that type of thing. Art on the streets, like in Lake Worth, they have the paintings on the streets from chalk.
Jazz events.
Food festivals.
Children's festivals.
February 2018
More concerts.
Radius Global Market Research
I like the Garlic Fest.
28
Suggestions - Additional Offerings Supermarkets and casual dining were the most requested additions to the area this year. Which of the following would be important additions to the Downtown West Palm Beach area? 8% 7%
(Among Those Answering; Unaided; Top 10 Mentions) 6%
Supermarket
Casual dining
Art galleries
5%
Fine dining
5%
4%
4%
4%
4%
4%
Small grocery/gourmet market
Other type of boutiques
Fast food dining
Coffee shop/Cafe
Bars and/or night clubs
Men's clothing/accessories
2017 Sector Analysis 2017 n=267
Sector 1 (< 1 mile) n=81 (A)
Sector 2 (1 to 5 miles) n=70 (B)
Supermarket
4%
4%
19%ABD
2%
Casual dining
7%C
7%C
0%
13%C
Art galleries
6%
5%
3%
9%
Fine dining
7%
6%
3%
7%
Small grocery/gourmet market
8%
5%
8%
2%
Other type of boutiques
10%
4%
6%
4%
Fast food dining
7%
8%
2%
5%
Suggestions â&#x20AC;&#x201C; Additional Offerings
Coffee shop/Cafe
6%BC
0%
0%
8%BC
Bars and/or night clubs
0%
2%
9%A
2%
Men's clothing/accessories
3%
7%
3%
3%
Question changed back to a DO NOT READ LIST in 2017 after changing to a READ LIST in 2015. Multiple responses accepted
February 2018
Sector 3 Sector 4 (5 to 10 miles) (10 to 20 miles) n=68 n=48 (C) (D)
Significance Testing at 95% Level of Confidence Between the Columns (ABCD)
Radius Global Market Research
29
Lifestyle
February 2018
Radius Global Market Research
30
Lifestyle – Favorite Area CityPlace was the location most frequently cited as a favorite for shopping, dining, and entertainment, particularly among the 50 to 64 year-old demographic. 2017 Sector Analysis
Favorite Shopping/ Dining/ Entertainment Areas
Total 2017 n=411
Sector 1 (< 1 mile) n=107 (A)
Sector 2 (1 to 5 miles) n=101 (B)
Sector 3 Sector 4 (5 to 10 miles) (10 to 20 miles) n=102 n=101 (C) (D)
What is your favorite shopping area, or location that offers a variety such as shopping, dining, and entertainment? (First mention- Unaided) CityPlace Atlantic Avenue Clematis Street Boca Town Center The Gardens Mall Downtown Lake Worth The Mall at Wellington Green Harbourside Place (Jupiter) Downtown at the Gardens The Boynton Beach Mall Worth Avenue Other (Net) Incl. Delray Beach ** Don’t know
24% 9% 6% 4% 4% 3% 3% 3% 2% 1% 1% 28% 11%
Significance Testing at 95% Level of Confidence Between the Columns (ABCD)
February 2018
28% 4% 16%CD 0% 10%D 2% 5% 2% 5% 2% 0% 21% 8%
23% 4% 9% 2% 10%D 2% 6% 0% 8%D 0% 2% 24% 11%
23% 3% 6% 3% 8%D 6% 6% 1% 5%D 4% 1% 27% 8%
25% 13%ABC 5% 6%A 1% 2% 1% 4% 0% 0% 1% 30% 13%
**11 respondents mentioned ‘Delray Beach’; 8 respondents mentioned ‘Palm Beach Outlet Stores’
Radius Global Market Research
Change versus 2015
31
Lifestyle – Areas - Total Mentions Although CityPlace remains the most frequented shopping area, fewer people are actually visiting compared to 2015.
2017 Sector Analysis Frequent Shopping/ Dining/ Entertainment Areas
Total 2017 n=411
Sector 1 (< 1 mile) n=107 (A)
Sector 2 (1 to 5 miles) n=101 (B)
Sector 3 Sector 4 (5 to 10 miles) (10 to 20 miles) n=102 n=101 (C) (D)
What is your favorite shopping area, or location that offers a variety such as shopping, dining, and entertainment? (Unaided) What other areas or locations do you frequent that offer a variety such as shopping, dining, and entertainment? (Unaided) CityPlace Atlantic Avenue Clematis Street The Gardens Mall Boca Town Center The Mall at Wellington Green Downtown Lake Worth Harbourside Place (Jupiter) Downtown at the Gardens The Boynton Beach Mall Worth Avenue Other (Net) Incl. Delray Beach**
28% 17% 12% 11% 10% 9% 8% 6% 6% 5% 4% 48%
Significance Testing at 95% Level of Confidence Between the Columns (ABCD)
February 2018
35% 13% 23%D 16% 1% 11% 6% 4% 10% 4% 2% 36%
26% 8% 15% 18% 4% 16%D 11% 0% 11%D 3% 6% 51%
30% 5% 19% 17% 6% 16%D 11% 5%B 9% 7% 3% 42%
**33 respondents mentioned ‘Delray Beach’; 14 respondents mentioned ‘Palm Beach Outlet Stores’
Radius Global Market Research
29% 24%BC 9% 8% 14%AB 4% 6% 7%B 3% 4% 4% 52%A Change versus 2015
32
Lifestyle – Local Information Sources Most of the people we spoke with rely on television for their local news and information and information about local events, shopping, dining, and entertainment. • Those living in Sector 4 also rely heavily on traditional newspapers (particularly the Palm Beach Post). Residents of Sector 4 differ demographically from residents in the other sectors – they’re more likely to be married with kids and have higher incomes. 2017 Sector Analysis Sources of Local News and Information (Top Mentions)
Total 2017 n=411
Sector 1 (< 1 mile) n=107 (A)
Sector 2 (1 to 5 miles) n=101 (B)
Sector 3 Sector 4 (5 to 10 miles) (10 to 20 miles) n=102 n=101 (C) (D)
What sources do you use for local news and information and for information about local events, shopping, dining, and entertainment? (Unaided) Television Newspaper (Net) The Palm Beach Post Sun Sentinel Internet Social Media (Twitter, Facebook, etc.) Radio Other, incl. Family/friends/word of mouth Social Media Usage % Use Social Media
44% 37% 33% 5% 31% 25% 5% 4%
52%D 37% 36% 5% 22% 23% 8% 4%
52%D 38% 36% 3% 28% 25% 3% 3%
53%D 30% 29% 2% 24% 30% 8% 6%
36% 40% 34% 7% 36%A 23% 4% 3%
68%
62%
66%
74%
65%
Significance Testing at 95% Level of Confidence Between the Columns (ABCD) Change versus 2015
Multiple Responses Accepted
February 2018
Radius Global Market Research
33
Residency
February 2018
Radius Global Market Research
34
Palm Beach County Residency About one-in-ten respondents were seasonal residents. The rest live in the area year-round. â&#x20AC;˘
Year-round residents are more likely to be single and to have children in the home. 2017
9%
Year-round resident Seasonal resident
91%
2017 Sector Analysis Palm Beach County Residency
Year round resident Seasonal resident
Sector 1 (< 1 mile) n=107 (A)
Sector 2 (1 to 5 miles) n=101 (B)
Sector 3 Sector 4 (5 to 10 miles) (10 to 20 miles) n=102 n=101 (C) (D)
99%BCD
91%
89%
92%
1%
8%A
11%A
8%A
Change versus 2015
Significance Testing at 95% Level of Confidence Between the Columns (ABCD)
February 2018
Radius Global Market Research
35
Demographics
February 2018
Radius Global Market Research
36
Demographics 2017 Sector Analysis Total 2017 n=411
Sector 1 (< 1 mile) n=107 (A)
Sector 2 (1 to 5 miles) n=101 (B)
45% 55%
45% 56%
39% 61%
54% 46%
42% 58%
Own
78%
43%
70%A
78%A
81%A
Rent
22%
57%BCD
30%
22%
19%
0%
0%
0%
0%
0%
12% 69%
10% 37%
10% 56%A
12% 58%A
13% 78%ABC
Black
15%
45%BCD
26%D
22%D
9%
Mixed
3%
4%
4%
6%
2%
Asian/Pacific Islander
2%
1%
3%
4%
1%
Other
7%
10%
8%
6%
7%
4%
4%
3%
4%
4%
51.1
51.7
53.9
48.6
51.5
Demographics
Gender Male Female
Sector 3 Sector 4 (5 to 10 miles) (10 to 20 miles) n=102 n=101 (C) (D)
Home Ownership Status
Refused Ethnicity Hispanic (%yes) White
Donâ&#x20AC;&#x2122;t know/Refused Age Average
Significance Testing at 95% Level of Confidence Between the Columns (ABCD)
February 2018
Radius Global Market Research
Change versus 2015
37
Demographics
2017 Sector Analysis Demographics
Total 2017 n=411
Marital Status Single 33% Married 48% Living with partner 6% Separated/divorced 6% Widowed 6% Refused 1% Number of Children in Household None 70% 1 12% 2 11% 3+ 7% Refused 0% Household Income (among those answering) Those answering (base) 232 Average
$88,000
Sector 1 (< 1 mile) n=107 (A)
Sector 2 (1 to 5 miles) n=101 (B)
37% 36% 7% 7% 11% 2%
31% 39% 9%C 7% 11% 2%
40% 43% 1% 12% 5% 0%
29% 54%A 8%C 4% 5% 1%
78% 15% 3% 5% 0%
78% 9% 10% 3% 0%
73% 13% 7% 8% 0%
65% 11% 14%A 9% 0%
62
68
50
59
$64,200
$72,600
$78,600
$96,500AB
Significance Testing at 95% Level of Confidence Between the Columns (ABCD)
February 2018
Radius Global Market Research
Sector 3 Sector 4 (5 to 10 miles) (10 to 20 miles) n=102 n=101 (C) (D)
Change versus 2015
38