SPONSORSHIP OPPORTUNITIES
MICHIGAN SPORTS ALLIANCE OVERVIEW
Vision Statement
To be the leading influencer in health, wellness and personal development through sports in the state of Michigan.
Mission Statement
To deliver events and programs that encourage Michigan residents of all ages and abilities to live active and healthy lifestyles.
About
The Michigan Sports Alliance (MISA) is a 501(c)(3) nonprofit established in 2016 to run events and programs that encourage Michigan residents of all ages and abilities to live active and healthy lives.
MISA was created to be the operator of the State Games of Michigan Winter and Summer Games every year. The multisport, Olympic style event welcomes athletes of all ages and abilities to compete. Each year 50+ sporting events take place and over 10,000 athletes compete in the State Games of Michigan. Like the Olympics, the Summer Games features an Opening Ceremony for athletes. The State Games of Michigan is a member of the National Congress of State Games and is one of thirty State Games programs in the U.S.
Counties:
MEIJER STATE GAMES OF MICHIGAN OVERVIEW | 2022 DEMOGRAPHICS Annually: - 8,500 Athletes - 60 Sporting Events - 34 Summer Games - 26 Winter Games Winter Games: - Gender - 69% Male - 31% Female - Age Breakdown - 4-9; 13% - 10-14; 50% 15 19; 11% 20 29; 4% - 30-39; 6% - 40-49; 6% - 50-59; 5% - 60-69: 3.5% - 70-79%; 1% - 80-89%; .5% Summer Games: - Gender - 68% Male - 32% Female - Age Breakdown - 5-9; 3.5% - 10-14; 33% 15 19; 26% 20 29; 4.5% - 30-39; 18.5% - 40-49; 6% - 50-59; 3.5% - 60-69: 3.5% - 70-79%; 1% - 80-89%; .5% Michigan
77 of 83 Represented - 55% of athletes in team sports - 45% of athletes in individual sports - Youngest Participant: C. Howell, 6, Jackson, MI (Archery) - Oldest Participant: F. Haines, 84, Onsted, MI (Track) Most Participants: 1) Kent, 2793 2) Ottawa, 537 3) Muskegon, 454 4) Kalamazoo, 448 5) Oakland, 401 6) Wayne, 395 7) Monroe, 314 8) Macomb, 251 9) Marquette, 249 10) Washtenaw, 231
7.5K+ followers 1K+ followers 960+ followers Newsletters: 14K+ subscribers Published monthly, bi weekly & weekly leading up to the Games - 23 MSGOM Newsletters Sent Website: January – August 2022 - 191K+ pageviews (+7% yr/yr) - 85K+ visits (+17% yr/yr) - 51K+ unique visitors (+24% yr/yr) E-Blasts: - 9K+ Sports Email Subscribers - 79 Sports Specific Emails Earned Media: Stats reported independently by Meltwater Media Monitoring Service. - News - Total Reach 8,653,188 - Advertising Value Equivalence $80,042 - Broadcast - Total Reach 29,355 Advertising Value Equivalence $271.55 Social - Total Reach 969,491 - Engagement 1,357 - Advertising Value Equivalence $8,967.50 Advertising: NPR - 630 Spots - All markets (No Detroit/Grand Rapids) - Silent Sports Magazine - Mining Journal - 1,500 flyers to Marquette Area Public Schools Streaming: Hockey Finals (18U boys & HS Girls) - 2.4K+ YouTube (17.41 hours) - 1.7K+ Facebook Engagement: - Facebook - 118,676 Reach - 835 Likes & Reactions Instagram 7,315 Reach - 196 Likes & Reactions MEIJER STATE GAMES OF MICHIGAN MEDIA ASSETS | 2022 COVERAGE
Media Radio, Billboard, Newspaper Ads, Statewide News Releases
Event Benefits
Logo/Link included on homepages of all MiSA websites
Logo included on MSGOM shirts, reminder cards, entry confirmation emails and posters
Signage at MSGOM events
Complimentary booth privileges at all MSGOM events
Mention/logo included on video board at MSGOM Opening Ceremonies, if applicable
Additional Benefits
Category exclusivity
Platinum $35,000
Social Media Benefits One (new/continuing)-partner post annually Monthly partner content social media shares One Thank-You post annually
Full-page, full-color ad in yearbook Sponsored emails to MSGOM database $1,500 in entries for employees/clients 8 invitations for all MSGOM VIP functions, including MSGOM Opening Ceremony Complimentary passes to MSGOM Opening Ceremony First Opportunity to renew
$15,000
Media Statewide News Releases
Event Benefits
Premium sport/event sponsorship
Logo/Link included on all MiSA websites
Logo/name included on yearbook and MSGOM posters
Signage at sponsored sport/events
Complimentary booth privileges at sponsored sport/event Mention/logo included at MSGOM Opening Ceremonies
Social Media Benefits
One (new/continuing)-partner post annually
Six partner content social media shares annually
One Thank-You post annually
Additional Benefits
Full-page, full-color ad in yearbook
Sponsored email to sport/event participants
$500 in entries for employees/clients
6 invitations for all MSGOM VIP functions, including MSGOM Opening Ceremony reception
Complimentary passes to MSGOM Opening Ceremony
First Opportunity to renew
Diamond
Event Benefits
Tier 1 sport/event sponsorship
Logo/Link included on website of sponsored sport/event
included on yearbook and MSGOM posters
Signage at sponsored sport/events
Complimentary booth privileges at sponsored sport/event
Social Media Benefits
One (new/continuing)-partner post annually
Four partner content social media shares annually
One Thank-You post annually
Additional Benefits
Full-page,
Complimentary
First
Gold $10,000
Logo/name
full-color ad in yearbook Sponsored email to sport/event participants $400 in entries for employees/clients 4 invitations for all MSGOM VIP functions, including MSGOM Opening Ceremony reception
passes to MSGOM Opening Ceremony
Opportunity to renew
Event Benefits
Tier II sport/event sponsorship
Logo/Link included on website of sponsored sport/event
included on yearbook and MSGOM posters
Signage at sponsored sport/events
Complimentary booth privileges at sponsored sport/event
Social Media Benefits
One (new/continuing)-partner post annually
Three partner content social media shares annually
One Thank-You post annually
Additional Benefits
Half-page,
First
Silver $5,000
Logo/name
full-color ad in yearbook Sponsored email to sport/event participants $250 in entries for employees/clients 2 invitations for all MSGOM VIP functions, including MSGOM Opening Ceremony reception Complimentary passes to MSGOM Opening Ceremony
Opportunity to renew
Event Benefits
Tier
Signage at
Complimentary booth privileges at
Social Media Benefits
One
Additional Benefits
Bronze $2,500
III sport/event sponsorship Logo/Link included on website of sponsored sport/event Logo/name included on yearbook and MSGOM posters
sponsored sport/events
sponsored sport/event
(new/continuing)-partner post annually Two partner content social media shares annually One Thank-You post annually
1/4-page, full-color ad in yearbook Sponsored email to participants $100 in entries for employees/clients 1 invitations for all MSGOM VIP functions, including MSGOM Opening Ceremony reception Complimentary passes to MSGOM Opening Ceremony First Opportunity to renew
YEARBOOK
MSGOM YEARBOOK ADVERTISING MSGOM
Meijer State Games of Michigan digital yearbook is available to participants, volunteers, and sponsors of all MSGOM programs. All ad purchases come with a complimentary partner listing on the MSGOM website and four free passes to the Opening Ceremony. MSGOM YEARBOOK SIZES & RATES (All ads full-color) Full Page 8” x 10.75” $1,000 Half Page 7” x 4.625” $500 Quarter Page 3.25” x 4.625” $300