Michigan Sports Alliance | Sponsorship Opportunities

SPONSORSHIP OPPORTUNITIES

MICHIGAN SPORTS ALLIANCE OVERVIEW

Vision Statement To be the leading influencer in health, wellness and personal development through sports in the state of Michigan.

Mission Statement To deliver events and programs that encourage Michigan residents of all ages and abilities to live active and healthy lifestyles.

About The Michigan Sports Alliance (MISA) is a 501(c)(3) nonprofit established in 2016 to run events and programs that encourage Michigan residents of all ages and abilities to live active and healthy lives.

MISA was created to be the operator of the State Games of Michigan Winter and Summer Games every year. The multisport, Olympic style event welcomes athletes of all ages and abilities to compete. Each year 50+ sporting events take place and over 10,000 athletes compete in the State Games of Michigan. Like the Olympics, the Summer Games features an Opening Ceremony for athletes. The State Games of Michigan is a member of the National Congress of State Games and is one of thirty State Games programs in the U.S.

MEIJER STATE GAMES OF MICHIGAN

OVERVIEW | 2022 DEMOGRAPHICS

Annually: -

8,500 Athletes 60 Sporting Events - 34 Summer Games - 26 Winter Games

-

Winter Games:

-

-

Gender - 68% Male - 32% Female Age Breakdown - 5-9; 3.5% - 10-14; 33% - 15-19; 26% - 20-29; 4.5% - 30-39; 18.5% - 40-49; 6% - 50-59; 3.5% - 60-69: 3.5% - 70-79%; 1% - 80-89%; .5%

77 of 83 Represented

55% of athletes in team sports 45% of athletes in individual sports Youngest Participant: C. Howell, 6, Jackson, MI (Archery) Oldest Participant: F. Haines, 84, Onsted, MI (Track)

Summer Games: -

Michigan Counties:

-

Gender - 69% Male - 31% Female Age Breakdown - 4-9; 13% - 10-14; 50% - 15-19; 11% - 20-29; 4% - 30-39; 6% - 40-49; 6% - 50-59; 5% - 60-69: 3.5% - 70-79%; 1% - 80-89%; .5%

Most Participants: 1) Kent, 2793 2) Ottawa, 537 3) Muskegon, 454 4) Kalamazoo, 448 5) Oakland, 401

6) Wayne, 395 7) Monroe, 314 8) Macomb, 251 9) Marquette, 249 10) Washtenaw, 231

MEIJER STATE GAMES OF MICHIGAN

MEDIA ASSETS | 2022 COVERAGE 7.5K+ followers 1K+ followers 960+ followers

Newsletters: -

14K+ subscribers Published monthly, bi-weekly & weekly leading up to the Games 23 MSGOM Newsletters Sent

E-Blasts: -

9K+ Sports Email Subscribers 79 Sports Specific Emails

Engagement: -

Facebook - 118,676 Reach - 835 Likes & Reactions Instagram - 7,315 Reach - 196 Likes & Reactions

Earned Media:

Stats reported independently by Meltwater Media Monitoring Service.

-

News - Total Reach 8,653,188 - Advertising Value Equivalence $80,042

-

Broadcast - Total Reach 29,355 - Advertising Value Equivalence $271.55

-

Social - Total Reach 969,491 - Engagement 1,357 - Advertising Value Equivalence $8,967.50

Website:

January – August 2022 - 191K+ pageviews (+7% yr/yr) - 85K+ visits (+17% yr/yr) - 51K+ unique visitors (+24% yr/yr)

Streaming:

Hockey Finals (18U boys & HS Girls) - 2.4K+ YouTube (17.41 hours) - 1.7K+ Facebook

Advertising: -

NPR - 630 Spots - All markets (No Detroit/Grand Rapids) Silent Sports Magazine Mining Journal 1,500 flyers to Marquette Area Public Schools

Platinum $35,000 Media Radio, Billboard, Newspaper Ads, Statewide News Releases Event Benefits Logo/Link included on homepages of all MiSA websites Logo included on MSGOM shirts, reminder cards, entry confirmation emails and posters Signage at MSGOM events Complimentary booth privileges at all MSGOM events Mention/logo included on video board at MSGOM Opening Ceremonies, if applicable Social Media Benefits One (new/continuing)-partner post annually Monthly partner content social media shares One Thank-You post annually Additional Benefits Category exclusivity Full-page, full-color ad in yearbook Sponsored emails to MSGOM database $1,500 in entries for employees/clients 8 invitations for all MSGOM VIP functions, including MSGOM Opening Ceremony Complimentary passes to MSGOM Opening Ceremony First Opportunity to renew

Diamond $15,000 Media Statewide News Releases Event Benefits Premium sport/event sponsorship Logo/Link included on all MiSA websites Logo/name included on yearbook and MSGOM posters Signage at sponsored sport/events Complimentary booth privileges at sponsored sport/event Mention/logo included at MSGOM Opening Ceremonies Social Media Benefits One (new/continuing)-partner post annually Six partner content social media shares annually One Thank-You post annually Additional Benefits Full-page, full-color ad in yearbook Sponsored email to sport/event participants $500 in entries for employees/clients 6 invitations for all MSGOM VIP functions, including MSGOM Opening Ceremony reception Complimentary passes to MSGOM Opening Ceremony First Opportunity to renew

Gold $10,000 Event Benefits Tier 1 sport/event sponsorship Logo/Link included on website of sponsored sport/event Logo/name included on yearbook and MSGOM posters Signage at sponsored sport/events Complimentary booth privileges at sponsored sport/event Social Media Benefits One (new/continuing)-partner post annually Four partner content social media shares annually One Thank-You post annually Additional Benefits Full-page, full-color ad in yearbook Sponsored email to sport/event participants $400 in entries for employees/clients 4 invitations for all MSGOM VIP functions, including MSGOM Opening Ceremony reception Complimentary passes to MSGOM Opening Ceremony First Opportunity to renew

Silver $5,000 Event Benefits Tier II sport/event sponsorship Logo/Link included on website of sponsored sport/event Logo/name included on yearbook and MSGOM posters Signage at sponsored sport/events Complimentary booth privileges at sponsored sport/event Social Media Benefits One (new/continuing)-partner post annually Three partner content social media shares annually One Thank-You post annually Additional Benefits Half-page, full-color ad in yearbook Sponsored email to sport/event participants $250 in entries for employees/clients 2 invitations for all MSGOM VIP functions, including MSGOM Opening Ceremony reception Complimentary passes to MSGOM Opening Ceremony First Opportunity to renew

Bronze $2,500 Event Benefits Tier III sport/event sponsorship Logo/Link included on website of sponsored sport/event Logo/name included on yearbook and MSGOM posters Signage at sponsored sport/events Complimentary booth privileges at sponsored sport/event Social Media Benefits One (new/continuing)-partner post annually Two partner content social media shares annually One Thank-You post annually Additional Benefits 1/4-page, full-color ad in yearbook Sponsored email to participants $100 in entries for employees/clients 1 invitations for all MSGOM VIP functions, including MSGOM Opening Ceremony reception Complimentary passes to MSGOM Opening Ceremony First Opportunity to renew

MSGOM YEARBOOK ADVERTISING MSGOM YEARBOOK Meijer State Games of Michigan digital yearbook is available to participants, volunteers, and sponsors of all MSGOM programs. All ad purchases come with a complimentary partner listing on the MSGOM website and four free passes to the Opening Ceremony.

MSGOM YEARBOOK SIZES & RATES (All ads full-color) Full Page Half Page Quarter Page

8” x 10.75” 7” x 4.625” 3.25” x 4.625”

$1,000 $500 $300