WESTERN NEW YORK PGA PARTNERSHIPS
GROW YOUR BUSINESS THROUGH THE WESTERN NEW YORK PGA
The Experts in the Game and Business of Golf
Section Overview About Western New York PGA
Table of Contents WNYPGA Overview
2
Section History
3
Section geographically covers twenty-one counties throughout Buffalo, Rochester and Northwest Pennsylvania.
Community Impact
4
Partnership Opportunity
5
Also operates PGA REACH WNY Foundation, a 501 c(3) that supports a robust junior program, veterans and diverse populations.
Investment Package
6
Opportunity Examples
7-9
Close affiliation with PGA of America as well as clubs and professionals that help us to create custom partnerships.
Return on Investment
10
Homesite will be located at Glen Oak Golf Course in 2019. Glen Oak is located in East Amherst, NY which is one of the most affluential towns in Erie County.
Approximately 300 PGA Professionals and Associates serving at over 100 golf facilities across Western NY.
Western NY PGA Section C/O The Fox Valley Club 6161 Genesee St. Lancaster, NY 14086 Phone: 716-626-7095 Steven Bartkowski Executive Director
WWW.WNYPGA.COM
Section History HISTORY When the PGA of America was formed right here in New York in 1916, they never dreamed of one day the Association they were creating would grow to 29,000 PGA Members and Associates Nationwide. At the very forefront of the PGA of America both then and today, is the Western New York Section. The PGA of America is divided into 41 Geographical Sections across the United States. The leadership, passion, professionalism and quality that has become synonymous with the Western New York Section PGA Programs elevate the Association to a position of prominence both in the local golf community and its national counterparts. For the Western New York PGA Professional, “Growing the Game� is a commitment day-in and day-out. The PGA REACH WNY Foundation is our vehicle to carry out the mission to promote the goodwill and growth of the game of golf by positively impacting the lives of junior golfers, veterans, and those who are underserved by the game. We accomplish this by focusing our efforts under three founding pillars: Youth Golf, Military, and Diversity and Inclusion. Much of the success of the PGA and its Foundation is due to its location in the golfing community. With Rochester in our backyard, we have had the great fortune of helping to conduct numerous US Opens, PGA Championships, Senior PGA Championships and a Ryder Cup at Oak Hill Country Club. The next seven years are going to be an exciting time for golf in the Western New York Section as Oak Hill will play host to the 2019 Senior PGA Championship and the 2023 PGA Championship. In addition to that, the Western New York Section will celebrate its centennial in 2025. As a not-for-profit organization, the Western New York Section is proud to continue to partner with some of the most influential and community oriented companies in the region. Our partnerships not only allow us to grow our community initiatives such as PGA HOPE (Helping Our Patriots Everywhere), and our junior golf programs; but they also help to promote the various tournaments that our PGA Professionals participate in. In return, our partners receive valuable, direct exposure to hundreds of PGA Professionals, amateur golfers, veterans, families, and influential individuals throughout the Western New York area golf community.
www.wnypga.com | 716-626-7095
3
Community Impact Because we serve both the professional association member as well as youth, military and diverse populations, we are uniquely positioned to provide you with opportunities for both corporate entertainment through PGA Experiences and a chance to be involved in a large scale charitable effort or a variety of other opportunities including: Pro-Am Charitable Contributions Similar to the PGA Tour, the Western New York Section focuses on giving back to the community through tournaments. In 2018, WNYPGA Professionals conducted and competed in thirteen Pro-Am Tournaments throughout the summer. In total, these Pro-Am events raised just under $300,000 for local charities.
WNYPGA Junior Tour
PGA HOPE (Helping Our Patriots Everywhere) The program includes a working partnership with VA Hospitals, introducing veterans to the sport of golf, golf instruction, playing opportunities and social events – using golf as an activity to assist veterans with their progress in rehab along with helping them to assimilate and mainstream with their families and into their communities and into life. In 2018, we provided a job opportunity to a veteran at a local golf course.
PGA Junior League PGA Jr. League is a fun, social and inclusive opportunity for boys and girls to learn and enjoy the game of golf. Much like other recreational league sports, participants wear numbered jerseys and play on teams with their friends. In 2018, the PGA REACH Foundation sponsored local First Tee of WNY Team who otherwise may have not have had the opportunity to compete for financial reasons
www.wnypga.com | 716-626-7095
4
Partnership Opportunity The Western New York PGA Partnership Program provides companies with a vehicle to promote their product. By becoming a Partner, you will raise PGA Professionals’ awareness of your product and programs, all while supporting the Section’s most important initiatives. The funding provided to the Section through the Partnership directly benefits our educational programs, public relations, tournament opportunities, player development, and growth of the game initiatives.
Meet and Greet Opportunities:
Invitation and recognition at the Spring & Fall Business Meetings which averages 80-120 PGA Professionals in Attendance.
Recognition and Invite to year end Awards Ceremony.
Marketing Opportunities:
Identification as a Partner on the WNYPGA Website that receives over 250,000 unique hits a year . In February of 2019, we will be rolling out a new Professional Website that has enhanced recognition for all partners with a rotating partner area on the homepage.
Identification in online PGA Member Digital Newsletter year round and highlighted as a featured partner one month out of the year . All important news, upcoming events, and updates will be featured for the month. Newsletter has a 67% open rate. (You’ll have the opportunity to link to a promotional video/ad of your choice that month)
Every Thursday different Partners are featured in our E-Update that goes out to all of our Professionals with opportunities to promote current offerings as well as new Social Media Spotlight.
Email marketing opportunities to section professionals (E-Blasts are available. A great vehicle to advertise special promotions and opportunities to the professionals).
Branding recognition on Blue Golf Tournament Pages which saw 226,178 page views in 2018.
Branding Recognition on the Blue Golf Tournament App which saw 45,401 views in 2018.
On-site branding opportunities.
Other Opportunities:
Signage and vehicle parking at the entrance of Glen Oak GC, East Amherst, NY (NEW Home Offices in 2019). The golf course administers over 35,000 golf rounds per season.
PGA will purchase the Official Staff Vehicle through your company in 2019 and brand it with Basil. Vehicle travels to over 100 tournaments throughout Buffalo, Rochester, and Northwest PGA
www.wnypga.com | 716-626-7095
5
Investment Package
Title Partner Investment Package TITLE PARTNERSHIP (Annual Fee of $10,000) The below explains numerous opportunities throughout 2019 for Basil to be able to continue to advance the exposure of their company. 1. Exclusivity as the Official Dealership of the Western New York Section, PGA of America. A. Section to Purchase Vehicle through Basil for Executive Director Use B. Basil will be promoted as the “Official Dealership of the WNYPGA� 2. All the benefits listed on page #5 3. Exclusive Title sponsorship in one golf event to be known as the XYZ Company Event. A. Includes playing opportunity for Basil Clients in said event 4. Hole In One Provider for below 2019 Major Championships. 1. WNY Open at Stafford Country Club, Stafford, NY on May 13 2. Western New York Classic at Lakeview Country Club, Erie, PA on July 29 3. Match Play Championship at Crag Burn Golf Club, East Aurora, NY on Sept. 9-10 4. Tour Championship at Niagara Falls CC, Niagara Falls, NY on September 23-24 5. VIP Parking and signage for any Professionals that own/lease a Basil vehicle at above events. 6. Signage and parking of Basil Vehicles at the entrance of the new WNYPGA Home Offices that will be located at Glen Oak GC in 2019. Glen Oak gives maximum exposure with over 35,000 average rounds between April and November. 7. Naming rights on the new tour caliber scoreboard to be built at Glen Oak Golf Course 8. Includes Senior PGA Championship Package to entertain clients at Oak Hill CC, Rochester, NY (see page #7) 9. Discounts for PGA Members and Associates for purchases at Basil dealerships
www.wnypga.com | 716-626-7095
6
2019 Senior PGA Champ 2019 Senior PGA Championship at Oak Hill CC The PGA of America announced that Oak Hill Country Club in Pittsford, New York, will host the 80th KitchenAid Senior PGA Championship in 2019. This historic and prestigious championship in senior golf will be played for a second time on Oak Hill’s historic East Course, which was designed by Donald Ross in 1925. With this unique event you will be afforded the opportunity to play a World Class Championship Venue the day after the Championship Proper! Total package includes ($2,000 Value)—
(3) Sunday Passes for May 26, 2019 to entertain Company Executives and/or customers.
(3) Playing Spots in the PGA REACH Charity Pro-Am conducted at Oak Hill Country Club on Monday, May 27th following the Championship Proper. Threesome will be paired with a WNYPGA Professional. -Event includes greens fees, carts, caddies and all food and beverage
Each player to receive a Senior PGA Championship Tee Gift Package.
www.wnypga.com | 716-626-7095
7
WNY Classic Example of a Potential Tournament The Western New York Classic is conducted by the Western New York PGA Section; however, it is open to all PGA Members and amateurs across the over 100 PGA Facilities throughout Buffalo, Rochester and Northwest Pennsylvania. The premise is to provide a championship experience for each professional and amateur alike. The atmosphere and rotating venues are conducive to not just great golf, but annually provide a premier social experience for all participants. The tournament also recently added a charity aspect and has raised over $20,000 for local charities including PGA REACH WNY over the past three years. The WNY Classic has a rich history dating back to the inaugural event in 1989 at the Country Club of Rochester. Each year a PGA Professional is honored for his/her contributions to the PGA Section and Community. Those honored include names like Sam Urzetta (CC of Rochester), Craig Harmon (Oak Hill CC) and Jim Mrva (Monroe GC).
Socialize with PGA Professionals & Amateurs While Enjoying a Fantastic Day As the Title Partner of the Western New York Classic, Basil Executives and/or top customers have the chance to mingle with PGA Professionals and Amateurs alike both during the round of golf and at the cocktail reception afterwards. The Western New York PGA would cover your entry fee and food and beverage costs for the day. Basil would also have the opportunity for on-site activation and branding of tee gifts beneficial to the company.
www.wnypga.com | 716-626-7095
8
Major Championships 2019 PGA Major Championships PGA Professionals across the Section Compete in Major Championships throughout the season in an effort to be crowned the Player of the Year. In 2019, we are looking to add and official Hole In One Car Dealership as an additional opportunity for the competitors. The opportunity allows branding by said car dealership at each par 3, document signage, scoreboard signage, etc. which provides maximum exposure for the dealership. At each Major listed, the WNYPGA will also create signage (see below) with Basil “VIP� spots for competitors that currently own/lease Basil cars.
Parking Reserved for Basil Car Owners
www.wnypga.com | 716-626-7095
9
Return on Investment The Western New York PGA and PGA REACH Foundation are both not-for-profit entities that rely on partners to help fulfill our mission of growing the game of golf and positively impacting lives around the community. This sponsorship would not only enhance the experience for PGA Members and Amateur golfers alike, but it would also help strengthen your market position throughout Western New York and Northwest Pennsylvania. The footprint of the Western New York PGA Section includes:
300 PGA Professionals and their families
1000 Junior Golfers and their Families
Over 100 PGA Facilities with an average of 200 Amateur golfers at each facility.
New York Counties:
Erie, Niagara, Chautauqua, Cattaraugus, Allegany, Stueben, Livingston, Wyoming, Yates, Ontario, Orleans, Genesee, Monroe, Schuyler, Wayne, Seneca
For Additional Information Contact: Steven Bartkowski WNYPGA Executive Director sbartkowski@pgahq.com (716) 313-2943
Pennsylvania Counties: Erie, Warren, McKean, Potter, Tioga
10