First Quarter 2020
Letter from the
Incoming President Alissa Griffith Welcome 2020! Itâ€™s a brand new decade and what a great time to be living in Western Chester County. Iâ€™ve heard the term THRIVING used several times in the past few weeks, what an appropriate adjective. I feel it fittingly encompasses the mood of our area. Things are definitely moving forward for our region. We are anticipating work to begin on the Coatesville train station with the Parkesburg station soon to follow. In addition, new restaurants, businesses, buildings, industries and road improvements are on the horizon. As our region grows, so does our Chamber memberships, sponsors and affiliations. Continued on page 3
Letter from the
Outgoing President Karl Klingmann II Without even the murmur of an impeachment, my time as the 2019 Chamber President has drawn to a close. I found that the Chamber Presidency was a very rewarding and gratifying experience, albeit a greater time commitment than I had initially factored. I have had the opportunity to meet so many great people throughout the year that are not just members in our Chamber, but rather dedicated members to our region, many having a vested interest in the community and a desire to see the area grow. My time as President has only helped to solidify the importance and value the Chamber provides for its members. Continued on page 4
CHESTER COUNTY HOME SHOW Annual Dinner Award...5 Trade Scholarship ...8 Business News ...9 Business Advocacy ...11
Find the home improvement businesses that will transform your space.
February 22, 2020 | 10:00 am to 3:00 pm TCHS Brandywine
Chester County Fencing
Justin Chan | Valley Creek Productions Deb Ellis | Highspire Hills Farm Matt Gorham | The Gorham Group Donna Horvath | Honeybrook Golf Club Sonia Huntzinger | Coatesville 2nd Century Alliance Robbyn Kehoe | Atglen Public Library John H. Lymberis | Harry's Nieghborhood Place/ Zing Sushi Cliff Masscotte | SERVPRO of Kennett Sq. / Oxford Donna McCorkle | CBIZ, Inc. Lisa McNamara | Octorara Area School District Brenda McNeil | Mahoney Environmental Services Mark Milanese | Milanese Remodeling John Newton | First Eastern Development Company Mark Reyngoudt | Brandywine Hospital Gwen Smoker | Citadel Anthony Verwey, Esq. | Gawthrop Greenwood Dwayne Walton | The Parkesburg Point Jonathan Wright | The Wright Agency
Chris Kaminski | (610) 273-3300 chestercountyfencing.com A family owned business serving commercial and agricultural customers, experienced Fence Installers offering expert installation and repairs with free estimates and very competitive prices! They also offer emergency services when needed.
Chester County Futures
Clarence Joohnson | (610) 241-6624 ccfutures.org Chester County Futures provides comprehensive academic support, mentoring and scholarships for motivated economically disadvantaged youth to succeed in school, higher education and life.
Susan Springsteen | (610) 594-2191 | leakalertor.com Developer and manufacturer of the LeakAlertor - the reliable and automatic leak, running, and overflowing toilet detection device for 300+ million North American tank-based toilets.
Jennifer Randell | (610) 659-0800 | battykolo.com Residential Real Estate Agent experienced in all areas of Chester County with additional background in interior design and renovations.
Star Superior, LLC. | Star Superior Foundation Stefanie Tarloski | 610-331-2624 | starsuperior.com starsuperiorhomefoundation.org Star Superior LLC Real Estate Brokerage Services is their clients #1 choice with real estate transactions. Star Superior Home Foundation is a 501c3 nonprofit Charity Organization building lives and bringing strength to those that find themselves in an acute crisis situation. The Real Estate Business and Charity Organization directly serve Coatesville, Chester County, and surrounding areas.
Skinner Law Firm LLC
Michael Skinner | (610) 436-1410 skinnerlawfirm.net Founder Michael J. Skinner is a former Chester County prosecutor who uses his previous experience to defend those who have been accused of crimes.
Wentz Funeral Home
M. Joye Wentz | (610) 384-0318 | wentzfuneralhome.com Wentz Funeral Home has been family owned and operated since its establishment in 1894. The family works with every client to ensure that all of the necessary services are properly arranged.
20 + years
BB&T Patrick McCullough
Budget Blinds of Coatesville Germaine Schumann Chester County Agricultural Development Council Hillary Krummrich Coatesville 2nd Century Alliance Sonia Huntzinger Coventry Environmental Steven Ohrwaschel Electric Advisors Frank Lacey Fashay Consulting Diane Fasnacht Five Point Renovation Rob Wishneski James J. Terry Funeral Home Greg Froio Lamb McErlane PC Helen Esbenshade, Esq. Stottsville Inn Michael Quinn The Tree Connection Ryan Sipple Tobelmann Energy Brokers John Tobelmann White Willows Memorial Design Fay Monte Wills Property Maintenance Richard Wills Windy Hill Farm Anna Larsen
10+ years Beaver Creek Stu Deets Brandywine Regeneration Project Bob Holliday ChesPenn Health Services Michael Lucas Heatherwood Retirement Home Kerri Jones Joe Ward Plumbing & Heating Joe Ward SERVPO of Central Chester County Dave Lyman Siana, Bellwoar and McAndrew LLP Chris Gerber, Esq. Tony Buck Home Improvement Tony Buck
5+ years Highspire Hills Farm Deborah Ellis Keen, Keen & Good William Keen, Esq. Lancaster General Health Debra Wertz Penn Rise Advisors Karl Klingmann II Precision Flooring Marilyn Costalas
Looking forward to the next six months- We are starting the year off with the Member Extravaganza. This popular event is hosted by Victory Brewing in Parkesburg and is always a great way to kick off the New Year, catch up with old friends and meet new ones. Don’t let the winter blues get you down, join with us in February at our Home Show at the Technical College High School (TCHS) in Downingtown. What a great opportunity to see what our local experts have to offer and remember spring is right around the corner. TCHS students will be helping at our home show with tours showcasing their shops and their work. The Legislative Breakfast at Pope John Paul ll Regional Catholic Elementary School gives everyone an opportunity for an open panel discussion with our elected officials. March into March with our Municipal Update at Vietri Electric where we invite our 24 municipalities to give updates. April will find us at our What’s Working Workforce Solutions event. Workforce shortages continue to be a challenge for our local employers and the Chamber is constantly working to close this gap. June will find us at our Annual Gala on the Greene featuring delicious food and drinks from our area restaurants in a beautiful historical setting. In July we recognize a local business at our Corporate Citizenship event, a time honored tradition that honors a local business for their contributions to the Chamber and the community. Finally, we’ll spend a warm summer evening in July for Western Chester County Chamber Night, cheering on the Reading Phillies, enjoying fireworks, friends and of course the game. I don’t know about you, but I can almost smell those ballpark hot dogs and popcorn right now. Now that we’ve seen some future highlights, I will tell you a little bit about myself. I grew up in the Coatesville Area, graduated from Coatesville Area School District and attended Temple School of Pharmacy. I now live in West Caln with my husband Shane and 3 children. I work as a pharmacist with my mother and father Robert and Illaria Steele at QuikStop Pharmacy in Thorndale where we’ve served the community for the past 31 years.
I’ve learned first hand the struggles of owning a small business and have a deep appreciation for the challenges our residents and business owners experience. With the limited resources of a small business I rely heavily on the expertise offered by the Chamber of Commerce, and find this resource an invaluable tool that allows me to remain competitive. I hope each of you make an effort to get the most value from your chamber membership by attending events, making connections and learning about the area where you live, work and play. We have so much to offer and the Western Chester County Chamber of Commerce is an amazing resource to grow your business and be involved in your community. I strongly encourage everyone to join a committee. This is the best way to not only gain an appreciation for what goes on behind the scenes, share your creative ideas, but also is a valuable networking tool. I am proud to live in this amazing part of Chester County which offers expansive open spaces, beautiful parks, farmlands, dining and shopping. I am most proud of the energic and dedicated people of our region who give tirelessly of their time and energy to keep us thriving. Finally, I would like to express my deep gratitude to our active Board Members who give of their time and talents for the betterment of the community. Past presidents, Karl Klingmann and Donna McCorkle. Mike Guyer our treasurer who make sure we are fiscally responsible for all our members. I thank John Lymberis, twice past president for his role in involving me with the chamber. I would be remiss if I did not mention Donna Steltz, Executive Director and Rachel Cathell, communications and marketing coordinator for their passion and dedication to the Chamber. It’s been a wild and exhilarating ride. I have learned so much already and met so many wonderful people. I can’t wait to see what the future holds for all of us. With such amazing individuals it’s no wonder we are thriving! Remember we are here to assist you so please reach out to us. I am honored to be your president this year and I look forward to a happy, healthly and prosperous year!
Alissa Griffith Quik-Stop Pharmacy
I was fortunate to be able to lead in a year of growth and economic stability. Not just in the Chamber, but also its members. There were three main strategies I felt deserved the Chamber’s attention: A focus on mentorship Kickstarted our CEO Insider Interviews Streamlined chamber financial processes
There is no doubt that Donna and Rachel are the glue to this Chamber. It was important to me to help find ways for them to be able to better serve the increasing needs of our growing Chamber. Helping to streamline some administrative processes and bookkeeping will help foster our continued growth and success as a leading business organization in our region.
Promoting mentorship in the Chamber was my primary objective in 2019. This was of significant importance to me as I was fortunate to see firsthand the value of having a mentor and dealing with losing him to cancer last year. A mentor can help in many ways: provide guidance, offer support and also challenge you to reach your potential. Mentorship can help the young entrepreneur forge a path to achieve their goals and also help the established business owner reach new heights and offer insight into problems. I encourage you all to make the time to share your experience and wisdom with others on their path to success.
I have appreciated the opportunity to lead the Chamber in 2019 and look forward to being a dedicated member for many years to come and help make a meaningful impact on our region. At this time, I proudly hand over the reins to the incoming President, Alissa Griffith of Quik-Stop Pharmacy. I wish Alissa much success in her new role and hope for the same warm acceptance I received throughout my tenure.
Karl Klingmann II President – Penn Rise Advisors, LLC.
THE HIGHEST QUALITY CARE, WHEN AND WHERE YOU NEED IT. Brandywine Hospital is dedicated to Advancing Health and Transforming Lives by providing life-changing care for our communities. From award-winning cardiac services in our Accredited Chest Pain Center to Joint Commission Certified knee and hip replacements — we’ll never stop advancing for you.
Discover more at Brandywine.TowerHealth.org.
Western Chester County Chamber of Commerce (WCCCC) recently celebrated its Annual Dinner at French Creek Golf Club. During the event, WCCCC honored long-time community advocates, Mark and Dottie McGill with the Joseph G. Filoromo, Jr. Community Service Award for their lifetime commitment to serving others in the western Chester County region. WCCCC also honored former Chamber Board Member, Janet Petsko of Image Ink, with the Elliott R. Jones Memorial Award for her continued commitment to enhancing the Chamber and its impact on the business community. Under the direction of Chamber President Karl Klingmann II, the dinner revolved around the theme, “we grow by shaping the leaders of tomorrow.” Mentorship is a goal that WCCCC has worked on through the 2019 Chamber year in the form of new education pieces bringing awareness of the importance of mentorship in our business community. Karl encouraged attendees, “mentorship can mean a lot of different things to different people and it is important that we try to reach out and extend our hand to others and uplift them.” Award recipient Janet Petsko was honored for her longterm commitment, specifically as chair of the Communications Committee for 8 years and serving on the Board for 6 years. She helped bring the Western Chester County Life Magazine to fruition and ensured the newsletter contained fresh and resourceful content. Her insight and ideas have helped the Chamber grow with many new marketing tactics. Janet said, "I have enjoyed every moment of serving on the WCCC Board and chairing their committee. I have made many friends and business partners over the years."
Award recipients Mark and Dottie McGill owned and operated McGill’s Stationers for 25 years in Thorndale, growing their business into a staple of the community. The pair have served as dedicated Rotarians. Mark is a 41-year member and past president of Coatesville Rotary, a Rotary District Governor of Southeastern Pennsylvania and a founding member of the Thorndale Rotary. Currently Mark serves on the Board for Coatesville Area Partners for Progress (CAPP), has served as a member and past president on the Board of Handi-Crafters, was a founding member of the Strawberry Festival in 1985 and along with Harry Lewis, Jr., started the STRIVE program at Coatesville Area High School. After receiving the award, Mark McGill said, "Becoming a Rotarian was one of the best things I have ever done. I know you don't have time for Rotary and we didn't have the time either, but we made the time. I would suggest you make the time for Rotary or other service clubs and you will never regret it." Through Rotary, Dottie has contributed to many projects including book bags for Caln Elementary School and Caln Christmas Families. Dottie is a Charter member and past president of the Thorndale Rotary. She served for 10 years as treasurer of the Women’s Auxiliary, actively engaged in programs benefiting the hospital. Dottie was also involved with the former Soroptimists Club and worked with the “Friends of the Library” to get the new building built for the Coatesville Library. Dottie McGill said, " Service clubs have shown Mark and I multiple ways to be able to offer help to our community and people in this world."
Many of you are involved in serving on our committees and for that we, (The board of directors, Rachel & I), are very grateful! We truly couldn’t provide the level of service to our members or our communities without your help. On the reverse side, committee members have consistently shared with us the connections they have made by getting involved; from gaining new clients to finding a trusted source to get work done at their business or their home. Some connections have even been to find employment for themselves or their children. Friendships are formed and with that comes referrals. Any chamber member can serve on committee. As you are reading this newsletter, realize this publication is a group effort of our Communications Committee. Our Communications Committee members share their expertise and have their ideas heard through the articles they share. In doing so they are featured as authors and their businesses promoted through the work they offer. Remember, as chamber members, whenever you do business with another WCCCC member- email us and we will feature both of you in our member connections page.
Have we got you thinking you might want to get involved? Can’t decide which committee to jump on? Visit a few meetings and discover the dynamics of each group. We also have short term groups that meet for our largest events (Annual Dinner, Golf Outing, June Gala and our Ag Event). Program Committee meets the 4th Wednesday at 8:30am at the Marriott Communications meets the 3rd Monday at 10am at the Marriott (due to holidays in Jan & Feb we will meet Jan. 21st and Feb. 18th ) Membership meets the last Tuesday at 7:30am at various locations(January 28 will be our Member Orientation at the Marriott, 7:30 am to 8:45 am) Regional Planning meets the 1st Wednesday at 8am at the Lukens Executive Building, 50 S. First Ave., Coatesville Gov’t Affairs meets the 1st Tuesday at 8:30am at the Lukens Executive Building, 50 S. First Ave., Coatesville Remember to serve where your passion lies-since then it is fun and rewarding. And best of all??? We get to help you become more connected!
100 YEARS OF COMFORT
FAMILY OF COMPANIES
Serving the community’s heating and cooling needs for over 100 years PROPANE • HEATING OIL • NATURAL GAS SERVICE & INSTALLATION • FLEET FUELING
610.384.5500 • rhoadsenergy.com
Star Superior Real Estate / Foundation Move into a New Space The Chamber recently celebrated the grand opening and ribbon cutting for Star Superior Real Estate’s new location. The real estate business specializes in primary residential housing, investment purchases and distressed properties. The business also has a foundation named Star Superior Home Foundation (501c3 Nonprofit Organization) which empowers individuals in the community by providing relief from burden during times of crisis. The non-profit helps families and individuals meet essential daily needs and work toward a brighter future by providing aid to people susceptible to hard times due to low wages, job loss, illness, age, domestic violence or divorce.
Donna Horvath- Honeybrook Golf Club, Maria and Jonathan Wright of the Wright Agency and Ken Ross Chairman of the Honey Brook Food Pantry Board
The Wright Agency Gives Back to Honey Brook The Wright Agency and West Field Insurance teamed up to donate $5,000 to the Honey Brook Food Pantry. The pantry relies on donated funds to purchase healthy foods that will contribute to the well-being of children, adults and elderly clients. They provide a 3-4 day supply of various food items on a monthly basis to neighbors in need within the Honey Brook community.
The Valley Creek Productions team
Valley Creek Productions Celebrate 15 Years! Valley Creek Productions celebrated its 15th anniversary this month with a dinner for partners and staff at the Desmond Hotel in Malvern.
ASK OUR TEAM HOW to keep healthy.
“We’ve come a long way since the first event we booked in 2005 when I was working out of my parents basement” says owner Justin Chan. The local video production company specializes in event and branding video. They have been busy with many local projects including branding videos for the City of Coatesville which recently launched on the city’s new website.
Why work for the U. S. Census? Bob Holliday- Brandywine Regeneration Project
The U.S. Census Bureau is recruiting to fill positions across the country to assist with the 2020 Census count. The Decennial census data is used to determine your community's representation in Congress, as well as how funds are spent for roads, schools, hospitals, and more. Help ensure that everyone in your community is counted in the next census. Visit 2020census.gov/ Speaking from my experiences as a “Recruiter” in the 2000 Census, and as “Census Taker” in the 2010 Census, there are several reasons why I found this to be a valuable and positive experience: • I needed the work and money. “Competitive wages” is real! The pay rate for Census Takers in Chester County is now $27.50 per hour, and includes weekly paychecks, flexible hours, and paid training. • The results of your work – getting accurate counts of people living in the community – is significant. It determines the level of funding to our community for the next ten years! • I found people ultimately appreciate participating in the Census; it’s not like pulling teeth. The positive spirit of the community shines through. • Results are totally safe and walled-off from any other agency of the government. Give it a try, if you are at all attracted or inclined – it can only help and its interesting and fun! (https://2020census.gov/en/jobs.html)
Rhoads Energy Settles in to New Headquarters The Rhoads Energy Family of Companies has moved into a new home of its own: a redesigned flagship location in the City of Lancaster. Through Rhoads Energy and other brands, the company provides heating fuels, HVAC and fleet fueling services in Central Pennsylvania. The new building offers approximately 16,000 square feet, enough to accommodate the 20 employees at the current headquarters and future growth. Among other key additions are: A hands-on training facility that provides training space for the company’s HVAC technicians, a new display room showcasing products like tankless hot water heaters and hearth products, a new conference space provides an area for company-wide meetings – and for community use, a garage expansion adds four new bays to the property “We’ve always been a community-based company, and we’re proud to remain located in the heart of Lancaster,” said CEO Michael DeBerdine, III. The Hazel Street project is the latest step in a period of sustained growth for the Rhoads Energy Family of Companies. Over the past decade, Rhoads has expanded its regional footprint, added a thriving propane division, increased its workforce and celebrated its 100th anniversary serving the community.
WE ARE HERE TO GUIDE YOU.
Financial Planning Investments Life Insurance Employee Benefits
Karl Klingmann II 610.269.8363 karl@PennRiseAdvisors.com www.PennRiseAdvisors.com
Karl Klingmann II is registered with and securities are offered through Kovack Securities, Inc. Member FINRA/SIPC. Kovack Securities Corporate Headquarters: 800-711-4078 | www.kovacksecurities.com Advisory services offered through Kovack Advisors Inc. Penn Rise Advisors is not affiliated with Kovack Securities, Inc. or Kovack Advisors, Inc.
Advocacy WCCCC understands the importance of a unified partnership in dealing with business issues that affect our diverse membership. We remain increasingly dedicated to identifying issues that matter to our members so we can effectively advocate for local business interests at the local and state level. Through our Government Affairs Committee, we maintain a consistent outreach to elected officials at all levels of government, to consistently stay informed on the latest developments while seeking common sense solutions to many complex issues. At the local level we are playing an increasing role as the voice of business and we remain committed to having a productive working relationship with lawmakers to foster a positive business climate that will support an outstanding quality of life for the citizens of the Western Chester County region.
MUNICIPAL UPDATE LUNCHEON March 27, 2020 / 11:00 am to 1:30 pm
WCCCC's Annual Municipal Update brings together Municipal Leaders from across the western Chester County region. Speakers will share news, opportunities and future plans for the municipalities they represent. -Held at G. A. Vietri, Inc.-
"It is important to get involved with and be aware of what is happening in local government because it has the greatest impact on us. Our local municipal officials make decisions that directly impact both residents and businesses on the ground, where we live. It is also the most accessible and responsive. Both the Chamber’s Legislative Roundtable and their Municipal Update Luncheon are great opportunities to find out more about your community’s challenges and successes. It also offers a tremendous opportunity to meet and talk with local elected officials in our region. Remember to also consider serving on your municipalities’ boards, and commissions, according to your interests and knowledge, so you can help build a stronger community." Tony Verwey, Esq. - Gawthrop Greenwood PC
LEGISLATIVE ROUNDTABLE February 28, 2020 / 8:30 am to 10:00 am
This breakfast brings together western Chester County elected officials and business owners to discuss and analyze current events taking place in our government and community. -Held at Pope John Paul II Regional Catholic Elementary School-
•Commercial/Industrial Wiring •Utility Pole Construction •Equipment Rentals •Foundation/Civil Construction •Heavy Underground •Sports Lighting •Cable Fault Locating •Medium Voltage Cable Splicing & Terminating •Process Automation
105 Independence Way Coatesville, PA 19320 610-857-1110 • Fax 610-857-1191 • www.gavietri.com
Why do I network? My networking experience by Claudia Muntean, Clarel Janitorial / Maintenance Experts agree that the most connected people are often the most successful. When you invest in your relationships, professional and personal, it will pay you back in dividends throughout the years by increasing your business. Networking will help you develop and improve your skill set, stay on top of the latest trends in your industry, keep a pulse on the market, meet prospective mentors, partners and clients, and gain access to the necessary resources that will help with your business success. Networking builds relationships- plain and simple. Many counties have multiple chambers which may overlap in your business area. Do your research on each one. I visited all the local Chambers of Commerce and chose the best for me, and that is WCCCC. People have the tendency to believe that joining a Chamber of Commerce is just paying a fee to become a member and wait for the phone to ring and their business to bloom- so not true. Joining a Chamber of Commerce is great but it doesn’t stop there, you have to put some effort into it; go to events, network, get to know other members, and build up relationships. The members in your local chamber are business people just like you, getting their name and service/product out there. Why are they doing this? Because people prefer to give business to and work with those they know personally. Don’t be intimidated that you don’t know anyone at the Chamber of Commerce, I didn’t either. This is what you should do: check the Chamber of Commerce and call them and ask if you can attend as a guest, most of the chambers are happy to have you as a guest.
Once you are at the event, if the person with whom you spoke is not at the registration table ask to be directed toward that person. This person will be your key contact for the evening and will introduce you to the chamber’s ambassadors. The ambassadors are members who volunteer their time to work with new and prospective members. They will help ease you into the room and will begin to introduce you to some of the more active members. As you begin your introductions, be sure to have plenty of business cards with you. There’s no need to bring other materials along; save that for another time or a more personal, one-on-one meeting. After the event, take a few minutes to email those you met. Business will not bloom overnight; networking and crafting relationships takes time. You need to continue to attend the events to become familiar with the members. Don’t forget to dress for success. This is a business event! Be sure you are properly attired. Your first impression is a lasting one.
Using email to market to your prospects, clients, networking contacts and partners is an easy and inexpensive way to keep your brand in front of people. We all get hundreds of emails everyday but I’m the first to admit that when I see a message that resonates with me, I read and sometimes click to learn more. The goal of this article is to give a quick overview of how email marketing works and a few basic tips and tricks for starting an email marketing campaign. How do you send your messages? Sending emails to a large list of contacts using your regular email service is not the way to go. To start a successful email marketing campaign, you need to invest in an email marketing service to manage your contacts and your messages. There are many options out there but one of the most popular is Constant Contact. Another option that has a free service for fewer than 2,000 contacts is Mail Chimp. I personally use another service called iContact. An email marketing service will provide you with a simple platform for mass emailing. Many of them offer perks like a scheduling option, a system to organize your contacts and many design and background options for your emails. Sending email through your regular email service instead of an email marketing service will not give your email recipients the ability to opt out of receiving more emails from you. If recipients can’t opt out it’s more likely for them to report your messages as spam. If this happens, your future personal emails to that recipient may be automatically flagged as spam. Creating & Sending Messages How often & what to include Email marketing software like Constant Contact offer templates you can use to design the look and feel of your emails. You’ll want this look and feel to match your other marketing material. Spend some time designing your template because you’ll be using it for most messages you send. Email marketing message content will vary by the type of business you have. The messages can contain news or upcoming events your company is hosting. They can contain discount offers and new product announcements. One trick I use is to check your social media. The content you post on social media can be used in your email marketing campaigns and newsletters. Once messages are sent out, an email software allows you to evaluate the email results. The software will track how many contacts opened your email, how many clicked on links, and how many unsubscribed.
This will help you fashion better messages and find the best times to send them based on your open and click rates. How do you create a contact list? Now that you’ve invested in an email marketing service, you’ll need to upload your contact list to start sending messages. The email service will allow you to create multiple lists and I recommend doing this to keep your contacts organized. If you have various lines of business you may have some emails that will go to everyone while others would only go to a specific target audience. It’s very important to get permission to add anyone to your email list. What does that mean? Individuals in which you have an existing business relationship with have implied permission. This could be a client, friends or members of your networking group that you maintain an active relationship with. If you don’t have implied permission you need to get expressed permission. You can achieve this by creating a digital form on your website or providing a print option displayed at a trade show booth, retail store or other public event that an individual can fill out; giving you permission to send them email messages. It’s always smart to incentivize this process for example, “sign up now to save money” or “to learn important tips and tricks about your product or service”. Messages can be scheduled in advance which gives you the opportunity to schedule messages weeks or months in advanced depending on the nature of your business. At my business, Valley Creek Productions, we have a series of prepared messages that we send when someone first contacts us at a bridal show. These messages are scheduled every 10 days from that event and run for a few months giving prospects tips and tricks about their weddings and information about picking a good videographer. After the series is complete they continue to receive our regular newsletters. Email marketing is a relatively inexpensive way to market to your clients and prospects. If you want to give it a try test out one of the services like Mail Chimp that give you a free account for a smaller contact list. Good luck and happy emailing!
CE SERVI G N API C DS
NS O I CT NE
ICES V R SE EB
WESTERN CHESTER COUNTY CHAMBER OF COMMERCE 50 S. First Avenue, Coatesville PA 610-384-9550 westernchestercounty.com chescowest.com
Register at westernchestercounty.com
Making Connections Happy Hour
5:00 pm to 8:00 pm
Victory Brewing Co, Parkesburg
Create high-value connections, network with business professionals, and enjoy delicious appetizers and beer pairings.
Chester County Home Show
10:00 am to 3:00 pm TCHS Brandywine
This event brings you local industry-leading experts from across our region.
Midway Arts Coatesville
Ribbon Cutting/Networking 4:30 pm to 6:30 pm
Celebrate the new Midway Arts Building, network with others and check out the behind the scenes of the new community workspace.
7:30 am to 8:45 am FREE to attend Marriott - Coatesville
An overview of the Chamber's tools and initiatives, upcoming events, membership perks and more.
Legislative Roundtable 8:30 am to 10:00 am
Pope John Paul II Regional Catholic Elementary School
Local elected officials and business owners gather to discuss and analyze current events taking place in our local government.
Municipal Update 11:00 am to 1:30 pm G.A. Vietri Inc.
Municipal Leaders from across the western Chester County region will share news, opportunities and future plans for the municipalities they represent.
4:30 pm to 6:30 pm
Rocco & Anna's Ristorante Italiano
Casual networking event for both members and non-members to cultivate new business connections.
7 Cool Things to do With Your Website SCORE Educational Seminar 11:30 am to 1:15pm Marriott, Coatesville
Discover how to effectively market your business on the Internet or integrate your sales process into your website.
January 16 Life and Times of Rebecca Lukens- National Iron and Steel Heritage Museum 6:00 pm to 8:00 pm steelmuseum.org January 30 Let's Talk Coatesville 5:30 pm to 730pm Episcopal Church of the Trinity Brandywinehealthfoundation.org
February 10 8 Non-Financial Ways to Prepare for Retirement Tel Hai -StoneCroft Center for Worship & Performing Arts. telhai.org February 15-16 2020 Young Ag Professionals Leadership Conference Hosted by Chester/Delaware County Farm Bureau. pfb.com Register by Jan. 25, 2020 March 5 TCHS Career & Training Fair 7:30 am to 2:30 pm TCHS Brandywine cciu.org/domain/709 March 28th Good Samaritan Services Spring Luncheon goodsamservices.org
Western Chester County Chamber of Commerce | First Quarter Newsletter