this target market. They rely on their peers for recommendations. Since Facebook users will have to add Auto-Owner’s to their friend’s page, AutoOwners and agents will have direct access to their personal page and will be able to target potential customers in their area for an extremely personalized campaign.
event marketing graduation fairs A graduation fair is a time when all college seniors gather to learn about what is required of them for graduation. A variety of vendors attend these events. Some vendors include photographers, banks, student loan consolidators, career services, and campus bookstores. Most, if not all, college seniors attend these fairs. This is an excellent time to reach our target market. Since attendees will be finishing college, graduating, and potentially moving on to careers, they will be considering purchasing automobiles and homes and possibly starting families. This is a perfect time to get them thinking about purchasing insurance for their new futures. We designed the first brochure for an event such as this. The brochure is very simple, but functions as a way to gather information. The last page with the AutoOwners logo on one side and the personal survey on the reverse will be used to gather information about prospective clients. The survey will be attached with a perforated edge and will be removed and the remainder of the brochure will be kept by the individual. The brochure sample that we currently have is designed for a Midland, Michigan agent of Auto-Owners, called Ieuters. The design is completely editable to format an agency’s logo across the top. As an incentive for filling out this personal survey, we have created USB 2.0, flash drives to give away. The company that we found for the cheapest and widest variety of styles and functions of USB 2.0 drives was IPromo. These flash drives are fairly inexpensive compared to the relative costs of acquiring a new prospect. When ordered in bulk, the total costs decreases significantly. Using the Auto-Owners logo, we created an example of what the graphic would look like. This is just a rough sample and the white box around the logo would not be visible, just the blue oval and the contents inside.