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William E. Stelmach (989) 280-0577 westelmach@hotmail.com 1118 S. Grant St., Bay City, MI 48708 Portfolio: westelmach.googlepages.com


My name is William Stelmach. Everyone calls me Will. I am a self-motivated, creative entrepreneur. A marketing professional with over five years of experience, I graduated from Northwood University with a Bachelor’s Degree, triple majoring in Advertising, Marketing and Management. Currently I am a Project Manager at a small media firm. My passion lies in utilizing creative problem solving techniques for large and small clients. My technical skills cover a wide range of services including project management, business development, design, copywriting, primary and secondary research, promotions, media planning, media buying, marketing plans, advertising campaigns and pretty much anything else I can get my hands on.

WILLIAM STELMACH My passion for marketing started when I was about 12 years old. Like most kids my age, I started my own lawn care company catering to my local neighborhood. Eventually I found that I had more fun promoting my services, than I did actually mowing lawns. While in high school I also worked at a retirement community as a culinary artist. As a cook, I learned valuable information about catering to and working with the elderly. I transferred this knowledge to my lawn care company. I effectively developed a marketing strategy targeting the 50+ age demographic. I knew what they wanted and how they wanted to be treated, the chubby cheeks didn’t hurt either. Eventually my business grew, and I was able to generate enough money to pay for my college education. In addition to running my own lawn care company and cooking at a retirement community, I also worked for an online radio station called FlagAss Radio, part of Danhead Productions. The goal of the radio station was to promote local and international independent artists. My primary role was the International Street Team Manager. I contacted artists, gathered their promotional material and concert venues and helped spread the word about their performances. I managed

over 100 Street Team Members in major cities all over the world. When a band was playing in a certain area, I would contact my Street Team in that region, send them the artist’s promotional materials and have them practice guerilla marketing to promote the venue. My secondary roles included my own talk show called the Couch Offensive and selling on-air space to advertisers and artists. While studying at Northwood University I worked at the local Barnes & Noble, where I developed a keen sense of retail strategy and great taste in literature. I also worked with a local museum professional and his magazine, Museum Design Magazine as an Independent Media Sales Consultant. Working with his vast collection of contacts, I developed contact database of over 500 individuals. Utilizing this database I cold-called for sales purposes and developed marketing materials to promote and sell advertising space in the magazine. I also started freelancing my advertising and marketing skills. I worked with both large and small companies, learning every step of the way how to work with clients across multiple industries. You will find examples of these throughout this book.

After college I started working for Design Craftsmen. The company specialized in planning, designing, project managing, engineering, manufacturing and installing exhibits for museums, attractions, visitor centers, sports venues and corporations. My role with the company was the Lead Creative Writer and Marketing Coordinator. I handled all of the creative and technical writing for new business opportunities for the company. As Marketing Coordinator I handled all of the legal forms, contracts, and client communications. New Business was composed of Marketing and Estimating, I ran the Marketing end of the company. I worked on over 70 projects estimated at over $70 million dollars. A list of clients I worked for can be found and the page following my resume. Unfortunately, the company was facing financial problems and closed their doors August 2009. Currently I work for a small media firm called Red Road Media. My title is Project Manager, but my day-to-day varies. I manage all of the company’s financial responsibilities, design, write, source independent contractors, purchase, estimate, invoice and pretty much anything and everything else.


Education Northwood University – Midland, MI

Bachelor of Business Administration - May 2008 Triple Major: Advertising/Marketing/Management President’s List: 2 terms Dean’s List: 1 term GPA: 3.8/4.0

Delta College – University Center, MI

Associate of Arts - May 2007 Double Major: Marketing/Management Vice President’s List: 2 semesters Dean’s List: 2 semesters GPA:3.68/4.0

Relevant Experience

Red Road Media Account Manager/Senior Copywriter/Account Planner/Office Administrator

09/2009-Present

• Advertising and branding specialist, develop and pitch effective marketing communication strategies across all forms of media including digital, interactive, print and broadcast • Effectively communicate and lead meetings to discuss client’s needs with designers, producers and fabricators working within and outside the company • Develop effective strategies and recommendations through communication with architects, designers, producers and fabricators on large and small projects as subcontractors • Create and manage project estimates, budgets and timelines with clients and project associates • Write copy for all proposals, qualification packages and newsletters • Research and manage all requests for proposals and qualifications • Write content for client’s marketing materials, websites and various media platforms • Manage and develop all marketing efforts for company promotion including projects for company website, search engine optimization, social media planning and new business projects • Develop layouts, source graphics and put together designs for Chief Creative Director and Designer • Update and manage accounting software for income and expenses • Client List: United States Navy; BRC Imagination Arts; Expo 2010 Shangai Information and Communications Pavillion; Portraits of Honor: Michigan’s Holocaust Survivors; Cline Close Dyer PLC; Preserve Historic Sleeping Bear; Stanley’s Furniture; Prospect Mortgage; Dow Family Foundation; Griggs Building and Remodeling; Edward’s Men’s Shop; Marina Bay Sands, ArtScience Museum; Klehm Arboretum & Botanic Gardens

Design Craftsmen  Lead Creative Writer/Business Development/Marketing Coordinator

07/2008-08/2009 *Company Closed

• Write all appropriate proposals and bidding documents for the planning, designing, project managing, engineering, manufacturing and/or installing of exhibits for museums, attractions, visitor centers, sports venues and corporate centers • Interpret requests for proposals, qualifications, and contracts to ensure all components of marketing and estimating materials generate the appropriate solutions to specific projects • Coordinate and lead meetings with the Chief Executive Officer and Chief Operations Officer; estimating and graphics departments; subcontractors and outside vendors for managing and planning information for new business opportunities and on-going projects • Acting Marketing Manager in times of Manager’s absence • Prepare client correspondence for project management on various contract issues and obligations • Layout and design estimates and proposals utilizing Adobe CS3 software • Creation and implementation of web content for effective search engine optimization and management • Efficiently manage time to meet strict deadlines on multiple projects • Streamlined the proposal writing and layout process, decreasing the amount of preparation and writing time by over 40 hours • Successful completion of over 70 projects estimated at over $70 million, never missing a deadline • Sample Client List: Smithsonian Institute, Ferrari, National Parks Service, Connecticut Science Center, among many others

Freelance Advertising and Marketing Services 

05/2008-9/2009

• Wide variety of services including, but not limited to: design, copywriting, primary and secondary research, promotions, media planning and buying, marketing plans, and advertising campaigns • Maintain client relations on multiple accounts as the account planner and coordinator • Present advertising campaigns and marketing plans to high-ranking employees of major companies • Current and previous client list: Ignis Green Café: Logo Design; Business Planning Riverside Senior Living Community: Complete Marketing Communications Program Great Lakes Loons Baseball Team: Primary and Secondary Research George Jacob: Poster, Mass Mailer and Biography Flyer Design; Copywriting; Promotions; Distribution George Jacob: Graphic Design and Proposal Layout for Alden B. Dow Creativity Center/Northwood University George Jacob: Graphic Design and Promotions for book signing event of Museum Design The Future Journey’s Café: Integrated Marketing Communications Planning, Website and Social Media Planning for Search Engine Optimization and Management; Graphic Design Farm Bureau Insurance: Mark Bone, Independent Insurance Agent- Billboard Design; Media Planning


Museum Design Magazine – Midland, MI  Independent Media Sales Consultant

01/2008-07/2008

• Create and manage a prospect and client database from scratch of over 500 professionals • Cold-call prospective clients to secure advertising for new trade periodical • Create marketing materials and communications for promotion and sales • Efficiently manage time to meet print deadlines

Danhead Productions – Frankenmuth, MI Street Team Manager and On-Air Personality

2002-2004

• Guerilla marketing for online radio station that promoted local and international artists • Responsible for cold-calling to secure advertising and seek artists for promotion • Manager of a street team of over 100 members from all over the world • Handled all artist promotional items and distributed them internationally • Event marketing at concerts and local artist shows

William’s Lawn Service – Frankenmuth, MI  Owner/Operator

05/1998-06/2004

• Managed full lawn service for residential clients, handling 5-30 clients per week • Responsible for day-to-day operations of business including maintaining equipment, marketing, advertising, and managing employees

Work Experience Barnes & Noble – Midland, MI  Book Seller

03/2007-Present

Independence Village – Frankenmuth, MI Line Cook

06/2001-12/2007

• Utilize communication skills to assist customers with questions regarding books, magazines, and gift items • Responsible for maintaining cash drawer, handling cash and credit transactions • Developing suggestive sales skills by selling Barnes & Noble discount card memberships • Assist with floor sets

• Culinary Artist; Prepare meals for special events, serve, and wash dishes • Assist with meal planning for 200-280 residents • Act as host to seat residents for each meal and handle any complaints or issues

Honors • Phi Theta Kappa – Honors Society at Delta College 2004-2007 • Who’s Who Among American High School Students 2003, 2004

Activities • Adcraft Club of Detroit 2007-2008 • American Advertising Federation 2007-2008 • Delta Epsilon Chi (DECA) 2004-2007

Community Service • My Sister’s Closet Volunteer • Hurricane Katrina Relief • Frankenmuth United Methodist Church Youth Group

Hobbies and Interests • Rock Climbing • Mountain Biking • Hiking • Writing • Reading


Design Craftsmen Many projects were in the process of determination at the time the company announced its closure and thus disqualified us from the selection process. Bolded projects were wins.


Connecticut Science Center, Hartford, CT Cost: $5,000,000 Smithsonian Institute, National Museum of American History, Star Spangled Banner Exhibit Cost: $3,000,000 Ferrari World Abu Dhabi, Yas Island, United Arab Emirates Cost: $10,000,000 National Park Service, Walterboro’s Tuskegee Airmen Memorial, Tuskegee, AL Cost: $1,000,000 Red Rock Canyon Visitor Center Interpretive Exhibits, Las Vegas, NV Cost: $2,300,000 Kelsey Museum of Archaeology, University of Michigan, Ann Arbor, MI Cost: $500,000 Puget Sound Navy Museum, U.S.S. John C. Stennis Aircraft Carrier, Bremerton, WA Cost: $500,000 Smithsonian Institute’s Abraham Lincoln: An Extraordinary Life Exhibit Cost: $1,000,000 National Park Service Barrier Island Visitor Center, Assateague Island Cost: $ 1,750,000 National Museum of the Marine Corps Exhibit Fabrication and Installation, Triangle, VA Cost: $6,000,000 National Museum of the Marine Corps Exhibit Dioramas, Triangle, VA Cost: $1,200,000 Chik-Wauk Museum and Nature Center Restoration, Grand Marais, MN Cost: $500,000 Bob Bullock Texas State History Museum, Forgotten Gateway: Coming to America Through Galveston Island Traveling Exhibits, Austin, TX Cost: $300,000 Gulf Island National Seashore, Wayside Exhibit Elements, FL and MS Cost: $1,500,000 Garvies Point Museum and Tackapausha Museum, Discovery Centers, East Meadow, NY Cost: $600,000 Independence National Historical Park, Deshler-Morris House/Bringhurst House Exhibits, Philadelphia, PN Cost: $500,000 Maine State Museum, Augusta, MN Cost: $650,000 Edsel & Eleanor Ford House Garage Exhibit, Gross Pointe Shores, MI Cost: $650,000 Museum of Science and History, Jacksonville, FL Cost: $400,000 Santa Monica Historical Society Museum, Santa Monica, CA Cost: $600,000 Kansas City Royals Hall of Fame, Kansas City, KS Cost: $1,500,000 Killens Pond State Park Nature Center, Kent County, Delaware Cost: $400,000 Smithsonian Institution, National Museum of Natural History, Hall of Human Origins Cost: $3,500,000 • NASCAR Hall of Fame, Charlotte, NC Cost: $14,000,000 National Parks Service, National Mall and Memorial Parks, Washington DC Cost: $1,500,000 Athens-Clarke County Interactive Learning Center, Athens, GA Cost: $1,400,000 University of Alabama- Lost Realm of the Black Warrior at the Jones Archaeological Museum, Tuscaloosa, AL Cost: $2,000,000 Science North, Creatures of the Abyss Traveling Exhibit, Sudbury, Ontario Cost: $ Southern Ute Indian Tribe Culture Center and Museum, Ignacio, CO Cost: $2,200,000


Aerospace Museum of California, McClellan, CA Cost: $235,000 Washakie Museum, Worland WY Cost: $1,200,000 Smithsonian Astrophysical Observatory, Black Holes: Space Warps and Time Twists Cost: $650,000 Knox College Heritage Center, Galesburg, IL Cost: $200,000 Sandy Creek Nature Center Environment, Interactive Learning Centers, Athens, GA Cost: $1,400,000 Museum of Science and Industry, Science Storms, Chicago, IL Cost: $6,500,000 New York Hall of Science, Charlie and Kiwi’s Evolutionary Adventure, Corona, NY Cost: $450,000 University of Michigan Harlan Hatcher Library, Ann Arbor, MI Cost: $500,000 Momentum Science and Health Adventure Park, Asheville, NC Cost: $3,000,000 University of Akron Graphics Enhancement, Akron, OH Cost: $300,000 Historical Museum, Tempe, AZ Cost: $3,500,000 Nevada State Railroad Museum, Carson City, NV Cost: $3,500,000 National Museum of the Pacific War, Fredericksburg, TX Cost: $3,700,000 Utah Museum of Natural History, Salt Lake City, Utah Cost: $8,500,000 Texas A&M University- The Association of Former Students, College Station, TX Cost: $1,500,000 Hyperion Treatment Plant Environmental Learning Center, Los Angeles, CA Cost: $2,000,000 City of Memphis, Pink Palace Family of Museums, Memphis, TN Cost: $200,000 State of Idaho Capitol Exhibit, Boise, Idaho Cost: $1,500,000 African American Library, Gregory School, Houston, TX Cost: $600,000 National Park Service, Independence National Historical Park- Wayfinding and Site -Security Signs, Philadelphia Pennsylvania Cost: $200,000 Smithsonian George Gustav Heyes Center Cost: $2,000,000 Nevada State Railroad Museum, Carson City, Nevada Cost: $3,500,000 Discovery Centers at Garvies Point Museum and Preserve and Tackapausha Museum and Preserve Seaford, New York Cost: $600,000 National Museum of the Pacific War (Four Separate Projects), The Admiral Nimitz Foundation, Fredericksburg, Texas Cost: $3,700,000 Missouri State Museum. Missouri Department of Natural Resources, Jefferson City, Missouri Cost: $2,000,000 Tubitak Turkey Science Center Ankara, Turkey Cost: $9,000,000 National Park Service, Portsmouth Village Exhibits Cape Lookout National Seashore North Island, North Carolina Cost: $300,000 Canadian War Museum, Camouflage Exhibit Ottawa Ontario Cost: $1,500,000 Saudi Arabia Lunar Science Center Cost: $8,000,000


It’s pretty difficult to describe what I do at Red Road Media with just one title. My daily responsibilities change by the minute. Currently I handle all things financial with the company. I manage all of the banking, bills, credit cards, invoicing, estimating, purchasing, taxes, you name it. Another one of my roles is Project/Account Manager. I typically sit down with clients, whether it is new business or a returning client, and find out their needs. I sit down with associates or lead meetings by myself. Generally these involve getting to know the client, what they want to do, how they want to get there, their budget limitations and their overall goals for their company. Usually from there I develop some sort of brief, depending on the project, to inform my colleagues. From there we will sit down together and determine cost estimates, timelines and a general idea of who will work on the project and how it will be accomplished. Then I usually sit down with the client and report back what was discussed. Generally there is some tweaking to our original thoughts, but we compromise and get to work. Once all of the project guidelines are settled upon, I contact our contractors and give them their responsibilities. Whether it be web development, design, programming, filming, editing and/or even fabrication, I work with all parties so that everyone knows what is expected of them. I also work as the Senior Copywriter for the company. I typically handle of the new business development, proposal, briefings and communications within the company, along with the writing for social media, marketing materials and websites for our clients. My responsibilities extend even farther to assisting in graphic design. Typically I don’t do final design, but I source graphics, set up layouts and get everything ready for our designers. So when we need to do a trifold, I create the template with all of the assets placed inside in a layout close to what the client will want and let our designers do their magic.


United States Navy BRC Imagination Arts; Expo 2010 Shangai Information and Communications Pavillion Portraits of Honor: Michigan’s Holocaust Survivors Cline Close Dyer PLC Preserve Historic Sleeping Bear Stanley’s Furniture Dow Family Foundation Griggs Building and Remodeling Edward’s Men’s Shop Marina Bay Sands, ArtScience Museum


Red Road Media was contracted by Exhibit Works International (EWI) to film a series of videos for a new visitor center at the United States Navy Great Lakes Recruit Training Command in Chicago, Illinois. These series of video interviews described typical Naval career paths that graduates could follow. Red Road Media worked with the RTC to develop interviews, film, produce, edit and install the videos in the interactive kiosks. My role in this project was finding a videographer; arranging his travel from Los Angeles to Chicago; arranging rental equipment in Chicago; writing interview questions; intial cutting and editing for the best interview sequences; b-roll editing and photo acquisition; estimating; timeline creation; and billing.


Red Road Media teamed with BRC Imagination Arts, world renowned for the design and production of immersive brand, entertainment and educational experiences, to create and produce the world’s first Multi-Dimensional Interactive Network Pavilion. The pavilion combined state-of-the-art interactive digital media, wireless and mobile network technologies and special effects experiences, immersing visitors in a future where today’s dreams are tomorrow’s reality.

BRC Imagination Arts: Expo 2010 Shanghai Information and Communications Pavilion

Supporting the BRC Imagination Arts team, we developed various aspects of the Information Communication Technology Mobile Device that was lent to each visitor and accompanied them throughout the various stages of the Pavilion exhibits and shows. This device let users actively participate in the world’s first multi-dimensional interactive network visitor experience by combining a storage device, interactive media player and Wi-Fi video games,. We developed the Graphic User Interface (GUI), designed two interactive games, developed animation for both 2D and 3D designs, edited a total of 90, one and a half minute videos and worked with integrating and installing this media within the device. My role primarily included project management. I worked with our independent contractors to establish time lines and budgets while ensuring that they were taken care of while in China. I also coordinated the travel and worked with the developers and designers for image licensing and data transfers.


Red Road Media was engaged by Portraits of Honor, a nonprofit Jewish Holocaust Survivor support group, to design, conceptualize, develop, fabricate and install a complete inmuseum exhibit to enhance the understanding of Michigan Holocaust Survivors within the existing Holocaust Memorial Center, Zekelman Family Campus in Bloomfield Hills, Michigan. Red Road Media’s team worked on the development of both physical kiosk and museum experience to highlight and display interviews with over 400 Holocaust Survivors utilizing touch-screen interface software, narrated stories, images, maps and educational information for a complete physical and software exhibit. Our team worked with Sir Martin Gilbert CBE D.Litt. a leading British historian and author of over 80 books as well as the official biographer of Sir Winston Churchill, to map the survivor experiences, many of which have been undocumented until this project. The exhibit is currently in process of fabrication and will be installed in spring of 2011. My role in this project included working with exhibit designers durning exhibit conceptualization, design development, database creation, face to face Suvivor interviews, original photo scanning, conservation and digitizing of original Survivor photographs, mapping Survivor paths, touch-screen design, exhibit fabrication and installation management, billing, estimating, purchasing, scheduling, client previews and pretty much anything and everything else in between. Opening Day News Coverage


Opening Day

A Work in Progress


Top

Here users can search Survivors by their experience during the Holocaust. As visitors click each expereince, the names on the right fade if they did not undergo that experience

Left

This is the main home page after the attract loop. Here is where visitors choose how they will navigate their experience. Visitors can also bring in pre-printed “Passports� with QR codes and utilize the scanner taking them directly to the Survivor who is on the passport. The QR codes are also syncable with smartphone apps that work with the website.

Bottom

If visitors know the name of the Survivor, they can type it in. As they begin to type, the list minimizes only showing the names of Survivors with those letters.


Top

Left

This is the main Survivor profile page. It gives the visitor to get a brief look into life of the Survivor. At the bottom you can see subtitles. Each Survivor, or a family member, had the opportunity to leave a message to the future generation. Many were read aloud by Survivors or one of their family members.

This is where the visitor can find out the Survivors entire life story. This page gives a detailed story of their entire life. Categories include where they were born, their experience during the war, what they did after the war, and even down to their children and grandchildren.

Bottom

Each Survivor’s story contains a personal map of the journey they endured during the Holocaust. Working with Sir Martin Gilbert, Red Road Media took each Survivor’s story and plotted each camp on the map for over 400 Survivors. There are two different versions of the map created by Sir Martin Gilbert, including the one shown here and one that shows the entire continent for journies that went to China. The map features a zoom option to get a closer look at the towns and cities by utilizing a touch slider at the side.


Behind the Scenes One of the most over looked things when it comes to fun interactives is what actually drives it. The software behind the scenes of this exhibit is no exception. With the initial 400 Survivor profiles came ever piece of their life. This data had to be entered in an Excel spreadsheat for the software program to draw from. The screen shots of the software on the previous pages showcase the elegant side of what the opposite page shows. Not only was each detail about the Survivor’s life entered in to cells, but also every file extension pertaining to the Survivor. These included up to 4 different photographs, sound files, maps and anything else the Survivors or their family members gave us. Attention to detail was crucial. Each piece of their information had to be entered in by hand from biographies and each file extension had to be exact. If a file moved to a folder, the file extension would change and corrupt the Survivors profile. The initial 400 Survivors yielded over 11,000 different data entries and the plan is to more than double that number within a year.



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