SELLER
ABOUT
From the city to the suburbs and even rural areas, our philosophy is simple: clients come first . We believe that if you’re not left with an amazing experience, we haven’t done our job. With our extensive knowledge regarding all things Real Estate, as well as local market knowledge and insider info, you can rest assured that you are working with the most knowledgeable and experienced agents in the business. West + Main’s commitment is to provide only the best and most timely information to our clients.
THANK YOU
Thank you for the opportunity to equip you with helpful information regarding purchasing property. We not only specialize in awesome + diverse communities...we live + play here, too! Want a recommendation or need a resource? Contact us, we’re here to help with whatever you might need.
REFRESH
Repaint with light neutrals
DE-PERSONALIZE
Pack up personal photos + momentos
HOW DOES IT SMELL?
LIGHT + BRIGHT
Replace light bulbs, remove dated window treatments + wash windows
DECLUTTER
Think clean, simple + staged
DEEP CLEAN
From top to bottom, don’t forget ceilings, lights, fans, corners + carpets
Carefully place diffusers with organic essential oils and odor neutralizers in every room
HIDE THE PETS
Conceal food + water bowls and litter boxes for photos + showings
CLEAR THE KITCHEN
Remove small appliances, containers, fridge magnets + area rugs
BEAUTIFY BATHROOMS
Replace used towels, rugs + toiletries with new white towels
THE
You made a great investment in your property, and whether you have owned it for just a few months, or for years or even decades, we consider it our goal to make sure that you sell it quickly, and for the highest profit possible. We don’t stop there, though…we also strive to provide West + Main clients with a smooth transaction, as little hassle as possible, and a seamless process with transparent and constant communication.
WHAT YOU CAN EXPECT
Honest advice. From preparing your home for sale to handing over the keys to the property’s new owners, we are here at every step, bump, and curve in the journey.
PREPARE YOUR PROPERTY FOR SALE
You might keep your home looking like a designer showroom every day…if that’s the case, great! Let’s put a sign in the yard and let the showings begin! But, if you’re like most of the people that we work with, you have a little work to do first. This might involve:
• Decluttering + depersonalizing
• Minor touch-ups
• Small repairs
• Deep cleaning
• Staging + Photography
And, in some cases, it might even mean some cosmetic upgrades or even remodeling Every situation is different, and, depending on your Real Estate goals, it might take a few days or even weeks to get your house ready, and that’s totally ok with us.
We have a large network of contractors and professionals who have done a great job for our clients and our agents. If you need a recommendation or referral for a plumber, electrician, painter, handyman, etc, just let us know, we will be happy to make an introduction or pass along their information!
WHAT IS IT WORTH?
We are always happy to create a Comparative Market Analysis for your property so that you will have an idea of where you stand financially, even if you aren’t planning on selling anytime soon. We will also generate an Estimated Net Sheet so that you can see every line item and cost involved, as well as your potential bottom line profit.
PRICING + POSITIONING YOUR PROPERTY
One thing we say over and over again is Don’t trust the Zestimate . Even though Zillow might pop out a number for your property, it’s always better to have a local Realtor tour your home, consider all of the factors involved, and run a detailed analysis in order to make sure your home is perfectly positioned for the market.
Did you know that there are very drastic differences in numbers of showings, multiple offer potential, and even escrow timelines depending on which time of the year and day of the week you choose to list your property? We keep a close eye on the statistics, historical data, and many other factors in order to make sure that your house hits the market at exactly the right time - and it’s not the same for every type of home, neighborhood, or city! Listing at the non-optimal time can cost you thousands or even tens of thousands of dollars in potential profit.
MARKETING MATTERS
Our in-house Creative Team is staffed by seasoned professionals who are passionate about making sure your home’s story is seen + heard by potential homebuyers. From beautiful flyers to expertly crafted property descriptions and photos, our goal is to target your property’s audience with attention-catching materials that get doors unlocked. This might include targeted online advertising, print materials, highlighted exposure in our widely distributed newsletters, feature placement on our blog + website, and more. Every home’s story is special + unique…we can’t wait to tell yours.
EXPERT NEGOTIATION
Believe it or not, the best offer for your situation might not always be the highest price. We will help you consider all of the factors involved so that you not only go under contract in a timely manner, but also make it all the way to the closing table.
This might include considering the best dates + deadlines for your timeline, as well as provisions like waived inspections or offers that include appraisal gap coverage. If you need to find a replacement property or would like to have the option to rent your home back for a few days or even weeks after closing, that is also something that we consider when reviewing and negotiating offers.
TRANSACTION MANAGEMENT
Once your home is pending, we work to keep everything on track + moving forward as smoothly as possible. From tracking and meeting important deadlines to coordinating with the buyer’s agent, lender, and title company... there are a lot of moving pieces + parts involved.
01 ACCEPTANCE DATE
All milestones in the contract start from the Date Of Acceptance which occurs when the executed purchase agreement is signed by all involved parties.
02 EARNEST MONEY DEPOSIT
Also called the “Initial Deposit” is usually due within 3 days after acceptance and will be deposited in an escrow account and applied to the Down Payment at time of purchase.
03 SELLERS DISCLOSURES
Usually due 7 days after acceptance, but it’s a good idea for Sellers to get these completed to the best of their knowledge ASAP.
04
BUYER’S INVESTIGATION
Seller allows Buyer to complete all due diligence, property inspections and reports such as disclosures and homeowner’s association rules. Often, these investigations lead to another round of negotiations.
05 CONTINGENCY REMOVAL
When satisfied, Buyer removes inspection contingency, appraisal contingency, loan contingency and any other deadlines. Once all deadlines have passed, Buyer’s earnest money becomes non-refundable.
06 FINAL WALKTHROUGH
Seller allows Buyer to verify that the property is in substantially the same condition as when they first wrote the offer by walking the property. This usually occurs within 5 days of the expected closing date.
07 CLOSING + POSSESSION
Seller and Buyer typically meet at the closing table to sign all property transfer documentation. Keys are typically transferred to the Buyer at the closing table, unless there is delayed possession or a rent-back that has been agreed upon.
SELLING EXPERIENCE
HOME PREP
After our initial walkthrough, we can help find and coordinate the best contractors to make sure your home is in top shape for the market.
PRICING
We will assist you with pricing your home based on a comparative market analysis. Pricing Strategy = Your Timeframe + Top Dollar.
FEATURE CARDS
We will put up feature cards around your house to point out all the highlights of your home.
STAGING
A staged home sells faster and for more money. We hire a professional stager for every home we list.
REALTOR NETWORKING
We promote your home to agents around the area before hitting the market to build buzz and/or find a buyer before going to market.
LOCK BOX
We will place a lockbox on your property to increase showings and provide you with the security of knowing who has shown your home.
PROFESSIONAL IMAGERY
We use the best photographers to capture magazine quality pictures. Video, aerial, and virtual tours added as needed.
COLOR BROCHURE
Our marketing team creates a professional full-color brochure to be placed in your home.
MULTIPLE LISTING SERVICE (MLS)
We will enter your home’s information into the MLS, giving your home exposure to thousands of REALTORS®
INTERNET
We will enter your home’s info on thousands of public sites including Realtor.com, Zillow and Redfin.
SOCIAL MEDIA
Your home will be posted on all of our social media accounts multiple times for maximum exposure, as well as realtor-only networks.
YARD SIGN
We will place one of our attention catching signs on your property to attract those walking and driving by.
FEEDBACK FROM AGENTS
After every showing on your home, the agent is asked to provide feedback, to understand if there is anything additional we can do to make your home standout further to buyers.
SELLER NET SHEET
Once we have decided on a price range, we work with the title company to prepare your estimated proceeds so you know what to expect upon closing.
LISTING ENHANCEMENT
We may enhance your property’s online presence with additional photos, floorplans or 3D tour which means higher searchability, thus more buyers.
OFFER BREAKDOWN
We analyze every offer in an easy to understand format so you can be confident in picking the right one.
OPEN HOUSE
We will hold your house open (with your permission), with the goal of getting as many prospective buyers through the door as possible.
DIRECT CONTACT
We will personally reach out to agents who specialize in your neighborhood as well as all the agents who have buyers that have saved your house as a favorite.
PRE-TITLE COMMITMENT
We will order (at our cost) a pre-title commitment to reduce your risk of any title problems at closing.
TRANSACTION MANAGEMENT
Our full-time transaction manager will manage the details of your transaction to ensure we meet our deadlines and that your contract closes on time.
COMMUNICATION
I will contact you weekly with an update on the marketing of your home, upcoming deadlines and answer any questions you may have
This proven 21-step marketing process will put you in the strongest negotiating position to get your home sold timely, efficiently, and for top dollar all while reducing surprises and creating a seamless experience. Moving and selling a home can be stressful. But I am here to help - wherever life takes you next! I’ve done this hundreds of times and chances are you’ve only done it a few times, if any! So let me take the lead and guide you through this exciting chapter of life. No matter if the market is hot or cool, my marketing goal is to make sure your house is the best possible, thus attracting the most buyers to get you top dollar. This process works!
