West + Main Seller Walkthrough 2025

W+M SELLER

walkthrough

CONTENTS ABOUT From the city to the suburbs and even rural areas, our philosophy is simple: clients come first. We believe that if you’re not left with an amazing experience, we haven’t done our job.

With our extensive knowledge regarding all things Real Estate, as well as local market knowledge and insider info, you can rest assured that you are working with the most knowledgeable and experienced agents in the business. West + Main’s commitment is to provide only the best and most timely information to our clients.

SELLER

THANK YOU Thank you for the opportunity to equip you with

06

THE HO ME SEL L ER PRO C E SS

Steps to Sell a Home

helpful information regarding purchasing property.

We not only specialize in awesome + diverse communities...we live + play here, too! Want a recommendation or need a resource? Contact us, we’re here to help with whatever you might need.

09

TRA NSACTIO N MA NAG EME NT

Steps to Success

Get Your House Ready to Sell REFRESH

HOW DOES IT SMELL?

Repaint with light neutrals

Carefully place diffusers with organic essential oils and odor neutralizers in every room

DE-PERSONALIZE Pack up personal photos + momentos

LIGHT + BRIGHT Replace light bulbs, remove dated window treatments + wash windows

DECLUTTER

HIDE THE PETS Conceal food + water bowls and litter boxes for photos + showings

CLEAR THE KITCHEN Remove small appliances, containers, fridge magnets + area rugs

BEAUTIFY BATHROOMS

Think clean, simple + staged

Replace used towels, rugs + toiletries with new white towels

DEEP CLEAN

CURB APPEAL

From top to bottom, don’t forget ceilings, lights, fans, corners + carpets

Trim trees + bushes, freshen mulch, remove debris + decor, plant annuals, powerwash + paint

R EA DY, S ET, S ELL!

THE HOME SELLING PROCESS

You made a great investment in your property, and wheth-

•

Decluttering + depersonalizing

•

Minor touch-ups

you sell it quickly, and for the highest profit possible. We

•

Small repairs

don’t stop there, though…we also strive to provide West

•

Deep cleaning

•

Staging + Photography

er you have owned it for just a few months, or for years or even decades, we consider it our goal to make sure that

+ Main clients with a smooth transaction, as little hassle as possible, and a seamless process with transparent and constant communication.

WHAT YOU CAN EXPECT Honest advice. From preparing your home for sale to handing over the keys to the property’s new owners, we are here at every step, bump, and curve in the journey.

PREPARE YOUR PROPERTY FOR SALE You might keep your home looking like a designer showroom every day…if that’s the case, great! Let’s put a sign in the yard and let the showings begin! But, if you’re like most of the people that we work with, you have a little work to do first. This might involve:

And, in some cases, it might even mean some cosmetic upgrades or even remodeling Every situation is different, and, depending on your Real Estate goals, it might take a few days or even weeks to get your house ready, and that’s totally ok with us.

We have a large network of contractors and professionals who have done a great job for our clients and our agents.

If you need a recommendation or referral for a plumber, electrician, painter, handyman, etc, just let us know, we will be happy to make an introduction or pass along their information!

WHAT IS IT WORTH?

EXPERT NEGOTIATION

We are always happy to create a Comparative Market

Believe it or not, the best offer for your situation might

Analysis for your property so that you will have an idea of

not always be the highest price. We will help you consider

where you stand financially, even if you aren’t planning

all of the factors involved so that you not only go under

on selling anytime soon. We will also generate an Esti-

contract in a timely manner, but also make it all the way

mated Net Sheet so that you can see every line item and

to the closing table.

cost involved, as well as your potential bottom line profit.

This might include considering the best dates + deadlines

PRICING + POSITIONING YOUR PROPERTY

for your timeline, as well as provisions like waived inspections or offers that include appraisal gap coverage. If you

One thing we say over and over again is Don’t trust the

need to find a replacement property or would like to have

Zestimate. Even though Zillow might pop out a number

the option to rent your home back for a few days or even

for your property, it’s always better to have a local Real-

weeks after closing, that is also something that we con-

tor tour your home, consider all of the factors involved,

sider when reviewing and negotiating offers.

and run a detailed analysis in order to make sure your home is perfectly positioned for the market.

TRANSACTION MANAGEMENT

Did you know that there are very drastic differences in

Once your home is pending, we work to keep everything

numbers of showings, multiple offer potential, and even

on track + moving forward as smoothly as possible. From

escrow timelines depending on which time of the year

tracking and meeting important deadlines to coordinat-

and day of the week you choose to list your property?

ing with the buyer’s agent, lender, and title company...

We keep a close eye on the statistics, historical data, and

there are a lot of moving pieces + parts involved.

many other factors in order to make sure that your house

hits the market at exactly the right time - and it’s not

01

ACCEPTANCE DATE

the same for every type of home, neighborhood, or city!

Listing at the non-optimal time can cost you thousands

All milestones in the contract start from the Date Of

or even tens of thousands of dollars in potential profit.

Acceptance which occurs when the executed purchase agreement is signed by all involved parties.

MARKETING MATTERS

02

EARNEST MONEY DEPOSIT

Our in-house Creative Team is staffed by seasoned professionals who are passionate about making sure your

Also called the “Initial Deposit” is usually due within 3 days

home’s story is seen + heard by potential homebuyers.

after acceptance and will be deposited in an escrow account

From beautiful flyers to expertly crafted property de-

and applied to the Down Payment at time of purchase.

scriptions and photos, our goal is to target your property’s audience with attention-catching materials that

03

SELLERS DISCLOSURES

get doors unlocked. This might include targeted online advertising, print materials, highlighted exposure in our

Usually due 7 days after acceptance, but it’s a good idea

widely distributed newsletters, feature placement on our

for Sellers to get these completed to the best of their

blog + website, and more. Every home’s story is special +

knowledge ASAP.

unique…we can’t wait to tell yours.

04

BUYER’S INVESTIGATION

06

FINAL WALKTHROUGH

Seller allows Buyer to complete all due diligence, property

Seller allows Buyer to verify that the property is in substan-

inspections and reports such as disclosures and homeown-

tially the same condition as when they first wrote the offer

er’s association rules. Often, these investigations lead to

by walking the property. This usually occurs within 5 days of

another round of negotiations.

the expected closing date.

05

CONTINGENCY REMOVAL

07

CLOSING + POSSESSION

When satisfied, Buyer removes inspection contingency, ap-

Seller and Buyer typically meet at the closing table to sign

praisal contingency, loan contingency and any other dead-

all property transfer documentation. Keys are typically

lines. Once all deadlines have passed, Buyer’s earnest mon-

transferred to the Buyer at the closing table, unless there

ey becomes non-refundable.

is delayed possession or a rent-back that has been agreed upon.

S TA R T

Selling Process MEET WITH AGENT + DISCUSS

1. Market Analysis 2. Process 3. Paperwork 4. Marketing Plan

BRING IN THE PROS

Prep your home

Photographer Measurements Styling/Staging

Review list date + marketing plan with agent

Your home is for sale

Showings begin

Receive an offer

Your agent negotiates the offer

You’re officially under contract!

Due diligence period begins Buyer schedules inspections appraisal

Repair negotiations

Due dilligence period ends

Sign closing paperwork

Leave your home clean + empty for the new buyers

Closing

day!

END

Hire agent + sign paperwork

SELLING EXPERIENCE

HOME PREP

STAGING

PROFESSIONAL IMAGERY

After our initial walkthrough, we can help find and coordinate the best contractors to make sure your home is in top shape for the market.

A staged home sells faster and for more money. We hire a professional stager for every home we list.

We use the best photographers to capture magazine quality pictures.

Video, aerial, and virtual tours added as needed.

PRICING

REALTOR NETWORKING

COLOR BROCHURE

We will assist you with pricing your home based on a comparative market analysis. Pricing Strategy = Your Timeframe + Top Dollar.

We promote your home to agents around the area before hitting the market to build buzz and/or find a buyer before going to market.

Our marketing team creates a professional full-color brochure to be placed in your home.

FEATURE CARDS

LOCK BOX

We will put up feature cards around your house to point out all the highlights of your home.

We will place a lockbox on your property to increase showings and provide you with the security of knowing who has shown your home.

MULTIPLE LISTING SERVICE (MLS)

We will enter your home’s information into the MLS, giving your home exposure to thousands of REALTORS®

INTERNET

SOCIAL MEDIA

OPEN HOUSE

We will enter your home’s info on thousands of public sites including Realtor.com, Zillow and Redfin.

Your home will be posted on all of our social media accounts multiple times for maximum exposure, as well as realtor-only networks.

We will hold your house open (with your permission), with the goal of getting as many prospective buyers through the door as possible.

YARD SIGN

LISTING ENHANCEMENT

DIRECT CONTACT

We will place one of our attention catching signs on your property to attract those walking and driving by.

We may enhance your property’s online presence with additional photos, floorplans or 3D tour which means higher searchability, thus more buyers.

We will personally reach out to agents who specialize in your neighborhood as well as all the agents who have buyers that have saved your house as a favorite.

FEEDBACK FROM AGENTS

OFFER BREAKDOWN

PRE-TITLE COMMITMENT

After every showing on your home, the agent is asked to provide feedback, to understand if there is anything additional we can do to make your home standout further to buyers.

We analyze every offer in an easy to understand format so you can be confident in picking the right one.

We will order (at our cost) a pre-title commitment to reduce your risk of any title problems at closing.

SELLER NET SHEET

TRANSACTION MANAGEMENT

COMMUNICATION

Once we have decided on a price range, we work with the title company to prepare your estimated proceeds so you know what to expect upon closing.

Our full-time transaction manager will manage the details of your transaction to ensure we meet our deadlines and that your contract closes on time.

I will contact you weekly with an update on the marketing of your home, upcoming deadlines and answer any questions you may have

This proven 21-step marketing process will put you in the strongest negotiating position to get your home sold timely, efficiently, and for top dollar all while reducing surprises and creating a seamless experience. Moving and selling a home can be stressful. But I am here to help - wherever life takes you next! I’ve done this hundreds of times and chances are you’ve only done it a few times, if any! So let me take the lead and guide you through this exciting chapter of life. No matter if the market is hot or cool, my marketing goal is to make sure your house is the best possible, thus attracting the most buyers to get you top dollar. This process works!