COMMUNICATIONS
PRESS RELEASE QUOTES FROM WEST-MEC
“West-MEC’s mission is to empower all students to participate fully in the economy by providing and enhancing CTE is very important because we truly are training the next generation of workers, innovators and leaders in the West Valley.”
- Dr. Aaron Parsons, Southwest Campus Administrator
“West-MEC is thrilled to introduce new state-of-the-art facilities at our Northeast Campus, designed to meet the growing workforce demands of the West Valley. Through strategic partnerships and in-depth discussions with industry leaders such as Amkor, Gatorade, Nestle, and TSMC, we’ve identified critical workforce needs and developed programs that will empower students to fill these essential roles.”
- Dr. Scott Spurgeon, Superintendent
The Communications Department wrote 7 total press releases to pitch to various media outlets.
7 PRESS RELEASE TOPICS
1. West-MEC kicks off 2024-25 School Year
2. West-MEC Physical Therapy Program Obtains New State -of-the-Art Devices
3. Learn why West-MEC is a faster way forward at Experience Orange
4. West-MEC Career Academy opening Fall 2025
5. West-MEC receives 25 trees
6. West-MEC Alliance Car Show
7. West-MEC breaks ground on advanced manufacturing training facilities
View the press releases here
The most organically shared release this semester was the Northeast Campus groundbreaking ceremony with a total of 5 local placements.
MEDIA EXPOSURE
TOP ONLINE & PRINT PLACED STORY
Adult Education Programs Advance Students’ Career and Education
MEDIA PLACEMENT STATISTICS
113
total media placements
2,289,997,019
total media exposure (audience)
$19,710,131
The total cost of the advertising dollars we would have spent for the media exposure we received.
ARIZONA PLACEMENTS
ABC 15
Arizona Capitol Times
Arizona Digital Free Press
Arizona Republic
AZ Big Media
AZ Central
FOX 10
Glendale Star
Grand Canyon Times
InBuckeye
Peoria Times
Phoenix Business Journal
PHX Reporter
West Valley View
NATIONAL PLACEMENTS
Austin Herald
Benzinga.com
Business Times Singapore
Charlotte Gazette
France 5
MSN India
National Institute of Standards & Technology
New York Times
San Diego Times
Volt Post
Washington Daily News
Yahoo! Finance
Yahoo! News
Yahoo! UK and Ireland
Francis Tuttle
EVIT
PIMA JTED
GREAT OAKS
TV BROADCAST SEGMENTS
“I knew I wanted to do something hands on. I’ve always liked aviation so when I found the program I applied and now I’m ready to start my life.”
Samuel IIioi, Aviation Maintenance Technology Completer
FAQ
When can students apply to West-MEC programs?
Current Sophomores, Juniors, and Seniors may begin applying in October, and we will review applications in February for the following year. West-MEC is tuition-free, so students who live in West-MEC boundaries will only have to pay minimal registration fees!
Does West-MEC provide transportation?
EXAMPLES OF DESIGN JOBS
A-F Flyer
Students are responsible for their own transportation to a West-MEC program; however, we are currently working with a menu of transit supports. If you anticipate transportation needs, indicate this when completing your application.
DESIGN JOBS & TICKETS
COMPLETED THIS SEMESTER 310
Adult Ed Flyer
Arrow Apparel Store
Big Picture Flyer
Career Academy Flyer
Central Programs Cut Sheet
Can students participate in extracurricular activities at their home high school while attending West-MEC?
Of course! However, some programs may conflict with extracurricular activities, so it is important to keep this in mind when applying for a West-MEC program. West-MEC students will travel from their high school campus to West-MEC, and will earn elective credits in the process. Work with your school counselor to ensure that your schedule has no conflicts.
Can students be enrolled in more than one
What is the length of a West-MEC program?
Good New Cards
Hairstyling Business Cards
Holiday Card
Programs are one or two years in length. Class times vary depending on the program of choice.
Impact Report
Medical Assisting Externship Flyer
Open House Cards
Partner Program Flyer
Project SEARCH Flyer
TV Kiosk Designs
West-MEC Poster
WESTMARC Ad
Central Programs Cut Sheet Example
“
” EVERY CHOICE YOU MAKE IS CREATING CHOOSE WISELY. - JOE TICHIO
FUTURE
SHARING THE ORANGE WAVE
Examples of organizations and people that engaged with our social media posts
TOTAL ENGAGEMENTS
21 , 232
SOCIAL MEDIA ENGAGEMENT
Engagements are the number of reactions, comments and shares on social media posts.
ACTEAZ
Arizona Sustainability Alliance
Buckeye Valley Chamber of Commerce
Careers at TSMC
East Valley Institute of Technology (EVIT)
FF @ Bollman / Washington Square
Glendale Chamber of Commerce
Legacy EV
Peoria Chamber of Commerce
Pima JTED
Tolleson Union High School District
Valley Steel Supply LLC
Wickenburg Chamber of Commerce
FACEBOOK TOP POSTS
Click on the photos to view the posts
INSTAGRAM TOP POSTS
Click on the photos to view the posts
32 EVENTS COVERED
EXAMPLES OF DISTRICT EVENTS COVERED BY COMMUNICATIONS
AASA Cohort Presentation
ACTE-AZ Fellows Panel
ACTE-AZ Summer Conference
Automotive Parent Night
Central Programs Open Houses
Counselor Advisory Meeting
CTSO Training
Experience Orange
First Day of School
Halle Foundation
Northeast Campus Groundbreaking
Partner Programs Open Houses
Phoenix Raceway NASCAR Event
Southwest Campus Tree Planting
Sundown Equinox Tournament
West-MEC Alliance Car Show
West-MEC Rep Day
WESTMARC Best of the West
VIDEO PROJECTS THIS SEMESTER
8 WEST-MEC VIDEOS
EARNING CREDENTIALS VIDEO
A Look Into Dental Assisting
Automation and Robotics Systems
Automotive Technology Credentials
Central Programs How to Apply
Cosmetology
Parent Testimonials
Project SEARCH How to Apply
Why I Hire West-MEC
WHY I HIRE VIDEO
Discover why Potter’s House Apothecary values the skills and professionalism West-MEC students bring to their team in our Why I Hire series!