What’s New in Content Marketing: 5 Trends to Follow in 2021 1. Personalized/Specific Content. 2. Diverse Content to Attract New Audiences. 3. Influencer Marketing. 4. Interactive Content. 5. Live Video. Content marketing is important because it helps build trust with your customers, generate leads, and attract potential customers. It also helps the brand to keep up with the customer’s preferences and needs. For help polishing & crafting your content, you can contact the experts of an SEO company in Lakewood, CO. Source:-blog.hubspot.com