Brand Activation
Liberty Gives You the Freedom to Achieve More.
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Our New Liberty Brand Anthem Video
Our Vision and Strategy
Transforming Our Digital Presence and Customer Engagement
Liberty embarked on a transformative journey to redefine its brand and solidify its position as a premium national provider of integrated technologies. This relaunch aimed to enhance Liberty's digital presence, improve customer engagement, and expand its market reach across various sectors.
The vision was to position Liberty as a national leader, offering Wesco customers comprehensive infrastructure solutions and establishing itself as an attractive alternative to national brands with highquality products at competitive prices.
To achieve this vision, Liberty’s strategy focused on several key areas:
• Building a Digital Presence: Launching Libertyonline.com with new eCommerce site to create and nurture sales leads with a modern design, improved navigation, and enhanced functionality.
• Integrated Marketing Approach: Implementing a comprehensive marketing strategy that includes digital content, tradeshows, case studies, and thought-leadership initiatives.
• Customer Engagement: Engaging customers through social media, webinars, newsletters, and branch events to create demand and promote stock offerings.
Activation Highlight Libertyonline.com
Liberty launched the new and improved Libertyonline.com and eCommerce site, consolidating all products into a comprehensive online suite featuring:
• Streamlined Navigation: Simplifies discovering Liberty's extensive solutions.
• Enhanced User Experience: Provides a seamless, intuitive buying journey.
• Comprehensive Solution Access: Integrates information on Liberty’s A/V, connectivity, security, and infrastructure offerings.
• Empowered Decision-Making: Helps users understand how Liberty’s technologies enhance collaboration, security, and connectivity.
• Faster Results: Saves time with improved layout and functionality.
Marketing Initiatives and Milestones
• Product and Service Solutions: Expanding offerings beyond core wire and cable, pro A/V into security and surveillance, and wireless and DAS.
• Brand Positioning: Positioning Liberty as a thought-leader with a new solution message framework, boilerplate and anthem video, and media outreach at major industry events.
• Sales and Support: Established a toll-free number and customer support email, creating a national contact point. The system uses interactive voice response to route calls to the right person, improving customer support.
• Sales Enablement: Developed new solution selling tools, refreshed SharePoint site, updated sales training, customer success storytelling tools, formalized NPI launch calls, and a bonus multiplier for Wesco customer loyalty.
ISC West Landing Page Warren Clark
Unveiling of the New Liberty Brand at ISC West, the Largest U.S. Security Event
At ISC West, Liberty set out on a mission to elevate its brand visibility, foster meaningful customer and media engagement, and generate valuable leads.
500K Impressions
• Enhanced Brand Equity: Liberty achieved stronger brand equity compared to its peers, with survey respondents indicating that Liberty is easy to do business with and reliable.
• Customer Engagement: The launch of Libertyonline.com and the integration of social channels significantly boosted customer engagement. Liberty's new digital footprint attracted new prospects and strengthened its market presence.
• Sales Growth: The re-launch drove sales growth through targeted account marketing, lead generation, and participation in industry events. Liberty's products were made easily accessible through Wesco channels, and the brand's stock offerings were promoted via a complete portfolio of sales tools.
60 Publishers Outreach
437 Visitors / Leads