ontela picdeck analysis

OntelaPicdeckCaseAnalysis

OntelaPicDeckcreativeapproachtohavecellularcustomershavetheabilitytoautomaticallyhavepicturesand videosdirectlysenttotheircomputer.Thisreducestimeneededandsimplifyingthestrenuousactofdoingit manuallyTheUSmobilephoneserviceindustryearned150billiondollarsin2007andgrowingThistechnology haspotentialofplayingaroleinthatwithcritiquingthemarketingstrategytheyhaveapproachedthemarketwith. Itisessentialforabettermarketingstrategyfor...

OntelaPicdeckCaseStudyEssay

ONTELAPICDECK–Understandingthemarketplace–Assignment1Questions:1Basedonlyonthecluster analysisdata,whichpreferencerelatedvariablesaremostusefulforsegmentidentificationandevaluation?Which variablesareleastuseful?Thisqualitativeresearchaimsinidentifyingandevaluatingthepotentialcustomersof PicDeckanddeterminateaprecisetarget.Theintervieweeshavebeenaskedtoanswerquestionsbasedona rankingsystemfrom1(stronglydisagree)to5(strongly

EssayOntelaPicdeckHarvardCase

Onteladesignedarevolutionaryproductwhichallowswirelesssubscriberstoseamlesslytransferdatafromthe consumer'swirelessphoneandsendittoanemailinbox,PC,orwebsite.Thisallowsconsumerstousetheir wirelessdevicemorefrequently,whichgeneratesmorerevenuefortheindustryinmobilephoneservicesJoe Levy,Ontela'sdirectorofcarriermarketing,assistedwithPicDeck'ssegmentationindeterminingtheappropriate targetaudienceBelowyouwillfindananalysisonPicDeck's

BenefitsofPositioningStatements

OntelaPicDeck1.PositioningstatementsThepositioningstatementrepresentstheimagebywhichthecompany wouldbeperceivedbythecustomersandthepublicWiththeaidofthepositioningstrategy,theeconomicagent placestheirproductsandserviceswithinthemarketandraisesconsciousnesswithinthemindoftheconsumers.In adifferentformulation,thepositioningstatementrepresentsthe"company'spersonality"(Luther,2011)Appendix Arevealsmoredefinitionsofthepositioning...

OntellaPicdeckCase

Shorter,itgivesusa"realistic"kindofcustomer(withsocioprofessionalsituation,sex,age,etc…)Ofcourseit's possibletohaveseveralcustomerpersona(likeintheOntelacasestudy)Auserpersonaisarepresentationofthe goalsandbehaviorofahypothesizedgroupofusers.2-Whichsegment(s)shouldOntelatarget?Weare comfortablechoosingtheyoungprofessional,IalsoconsidertheparentaviablesegmentTheyoungprofessional willdefinitelyutilizetheserviceintheir...