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featured blogger


Braid Creative

SPRING fashion




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art & fashion



Braid Creative

Alex + Jessie


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MIAMI HEAT fashion

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a magazine about sharing the things you like & love

issue 10 * our COLLABORATE issue!

ALYSSA YUHAS Creative Director /

LIZ FIELD Managing Editor /


JOSH NAUD Copy Editor


CALL FOR SUBMISSIONS: ISSUE 11 DEADLINE IS JULY 31st Send all photo/art submissions to Send all writing submissions to


THIS IS OUR TENTH ISSUE! wlwl is published quarterly & is available to purchase via

Certain jobs and projects make sense to collaborate with others on: it takes a whole crew of people to build a house or plan an event or run a campaign. But in the creative industry, collaboration can seem like a daunting and frustrating process, like trying to fit a round peg into a square hole. Creative work is exciting and meaningful: to think that before you had that idea or made that image or took that photo or strung those words together, they didn’t exist. They now exist because of you, and there is something intensely personal about that process. Which can be why it’s so hard to let someone else come along and share that with you. I always describe Alyssa as an “ideas” person. For as long as I’ve known her, she’s always had a little notebook on hand. Its pages are usually filled with doodles, and notes and sketches and quotes. How many different ways can you write the word polka-dot? You’ll have to ask her, because Lord knows she’s got the answer. Alyssa, what do you mean we need all that white space? What I’m trying to say is that I need her. I need her to go about her day with a notebook tucked in her bag. I need her to pull it out at the coffee shop, or the dinner table or when we’re in a crowded living room with a big group of friends, or wherever it is she collides with a moment of inspiration. I need her to have shelf after shelf packed with design books in her office. I need her to care deeply about typography and the use of fonts and pantones and bromides and halftones. Why? Because I’m not good at those things. I don’t even know what half of those things mean. I couldn’t do what I do without Alyssa. That’s why I pulled her away from approving layouts and proofing drafts and adjusting kern for just a moment so she could chime in here. Pssst. Alyssa. Over here. Say hello to everyone. {Hello!} I’m telling them about how it would be really terrible if I tried to do the things you do. Wouldn’t that just be a mess? { And, I know I couldn't do the things you do! Plus it wouldn't make us come alive or be as much fun. Writing makes me anxious, and I second guess everything I put down. I'm thankful to collaborate with someone that always makes me sound smarter and more articulate than I am. Liz has always had an incredible way with words, and it’s a designer’s dream to work with a writer that weaves a beautiful web. When art and copy collide, it’s a beautiful thing. We are better when we do it together! } Read the blog, send us an email, submit to the magazine & support us by visiting > Thank you for your ongoing support of welikewelove!

– from the WLWL girls


FEATURED BLOGGER ANABELA, typesetter by day & Fieldguided operations by night, Toronto, ON, Canada

I work for a small project based in an academic library where I make books for print and online publication. I maintain my blog and Fieldguided business on the side, with my boyfriend of eight years, Geoff. I enjoy taking pictures with my film cameras (although I consider myself to be very much an amateur), listening to records, and snuggling my cats, which makes them act as though they are being tortured.



Why did you start blogging, and what do you love about it? I’ve had blogs or online journals of some form or another for over ten years, starting with the deeply confessional Livejournal. This particular blog was started as a classroom assignment when I was working on my library degree, but I was in the process of phasing out another one. It’s been fascinating to watch the world of blogs transform from what was once super personal and intimate to something more editorial. When you aren't blogging or creating for your Fieldguided shop, what would we find you doing? Since my free time is so precious to me, I like to spend it with friends and those that I care about, having a drink and chatting, or spending time outdoors with Geoff. That’s really the best use of time, I think. Your Fieldguided shop is a WLWL favourite, what was the inspiration behind the shop & where do you come up with the beautiful French sayings on your bags? Thank you! When I first started the shop, I was really inspired by all the people I had met online who were creating things, and the business and entrepreneurial aspects appealed to me as well. The shop grew organically, and very slowly, and there is still so much I want to do. Most of the sayings come from songs that I’ve loved since I was a teenager, and they tend to pop into my head from time to time.

5 LIKES & LOVES 1 riding my bike 2 coffee 3 pale pink roses 4 silk chiffon 5 medieval literature

FEATURED BLOGGER ANNA E. COTTRELL, editorial & personal wardrobe stylist & blogger, Fayetteville, AR

I’ve worked in the fashion district of New York City as well as the corporate division of fashion of Neiman Marcus in Dallas, TX. In 2008, I moved back to Arkansas as the creative director of a local boutique. I style for editorials shoots, online campaigns, special occasions and everyday looks. To me, style is about taking risks, experimenting, and, most importantly, expressing yourself. Forget the trends, the look-a-likes, and the message that you have to spend lots of cash to look good.

THREE QUESTIONS Why did you start blogging, and what do you love about it? I first began blogging while working for Neiman Marcus. My story is similar to most bloggers – I needed a creative

outlet to break the corporate routine. Excited about my new project, I naïvely emailed the new site to my boss. She said she enjoyed what she saw, but asked that I stop writing due to their non-compete clause. She was lovely enough to ask me to write for the NM blog, but my little heart was broken! After that, I could never bring myself to let go of the domain name I always felt the need to hold on to it! Once I decided to pursue wardrobe styling full-time last year, the blog came back to life! The best part about blogging has definitely been getting to know fellow-bloggers across the world – it’s like having a bunch of online pen pals! You've started to use more and more video on your blog, how has this changed the way you interact with your readers? Sharing more video on the blog has been helpful by showing a bit more of my personality to readers that can’t be expressed with just a photo. I’ve been happy to find that people enjoy the segments and usually end up taking away that I’m just as awkward and silly as they come. Video shows your humanness.

bikini, loads of stacked bracelets, lightweight scarves, a crisp white sundress, and neutral sandals. As far as trends go, I’m getting pretty pumped about pastels – you’ll find me in soft mint, yellow, blue, and pink. Another one that has caught my attention is the fruit and vegetable textile trend – that will be happening too, but it’s not for the faint of heart!

5 LIKES 1 feeling like I can conquer the world after a hair appointment 2 iced coffee {+ vanilla and cream} 3 freshly laundered sheets 4 sweet reader feedback on my blog 5 parallel parking

5 LOVES 1 finding something special at a vintage shop 2 popping the cork off a bottle of champagne 3 the tradition of Sunday night dinners with my family 4 my bossy Bichon Frise, Poppy 5 vintage jewelry

What are some must-have items or trends you are excited about for spring/summer 2012? My must-have items for spring/ summer are denim cut-offs, a high-waisted photos by





by Kathleen Shannon + Tara Street


Overcoming the fears of starting your own small creative business can feel a bit like taming the lions (you’ve got ‘em whipped, but know they can take a bite of you anytime they want). But once you begin to actually tell other people what you do and why it’s different, it’s kind of like stepping out onto a tightrope with a very bright spotlight shining right on you. What you put out there – your logo, your website, your story – is supposed to say what you’re all about, right? Perfectly concise and narrowly focused on what makes you special. Not to mention, pretty and sparkly so people will ooh and ahh, or at least bother to crane their neck to look at you. And the higher you set the expectation (whew!), the further it is to fall. It’s enough to give you vertigo. But, if you can ease up on the professional-speak and stop trying so hard to have the perfect words and the perfect logo and the perfect online social media strategy for a minute, you might actually be able to remember what made your creative passion fuel your artist-preneurial dream to be small, sustainable and independent. You might not have a net, but if you can find a way to balance your personal brand with your business one, you’ll keep the real act confidently centered in the spotlight where it should be. GET BRAVELY SELF-CENTERED When we stepped out on the wire, so to speak, and first started our brand consulting business not too long ago, some people (honestly well-intentioned people) told us we shouldn’t really mention we’re sisters. So we didn’t. Well, we quickly realized that our clients love that we’re sisters. It’s not only not an issue, it’s actually a big part of how we’re able to communicate on a “real” level, better understand what makes them tick, and write and design on two sides of the creative coin. We’ve learned by embracing our personal brand, that we attract people like us. That, along with a revolution of the small independent businesses, comes a new generation of creative business owners whose lives aren’t rigidly divided between nine-to-five and off-the clock. We have family-centric, travel-centric, community-centric, food-centric, and just plain us-centric lives. Our business shouldn’t hide those parts of us, they should thrive because of them.

YOUR PERSONAL BRAND IS YOUR PROFESSIONAL BRAND A personal brand is about the person (not the business) we all want to be like, buy from and learn from. People want to work with other people. Getting “real,” doesn’t mean you can’t put on a dazzling show. If you’re a creative, you should absolutely be inspiring others. That’s the brand part, after all. Here’s how to create a personal brand that comes from an authentic place: 1 TALKING UP YOUR ACT When you’re tempted to start referring to your small business in third person corporate jargon, or as if you have a staff of twenty when you don’t... don’t. Talk and write in first person, as in “I” and “we.” 2 SHAPE UP Just like you curate and refine your Pinterest boards, shape your point of view and expertise with the work you do. This might mean saying “no” to a client that can pay your bills in order to say “yes” to a project that feeds your soul. 3 SHARE WHAT YOU KNOW Being a successful creative entrepreneur isn’t just about doing the work - it’s about how you share it. We’ve found that the more transparent you are about the process, the more you are able to position yourself as an expert in your field. 4 SHARE WHO YOU ARE A lot of people feel the need to separate their personal lives with their professional ones, but we’re here to tell you that your dream customer wants to work with, and support, a real person. Keep your work in front of people who are visiting your blog and remind them how to hire you. And on the flipside, if your blog is strictly to share your work or curated collections of things you like, start injecting some lifestyle bits in there too. If your readers like you, they’re much more likely to support your work. 5 HAVE A POINT Part of developing a personal brand is having a consistent point of view and sharing it often. This helps your customer-to-be know that: a) you are for them, and b) what to expect when working with you. And forget about being an everything-to-everyone crowd pleaser by narrowing in on your niche, you’ll turn your clients into super fans and brand evangelists.


KATHLEEN SHANNON and TARA STREET are two sisters, and seasoned advertising agency creatives, who said goodbye to the safety net of their former careers, and stepped right up to the “smallest” show on earth. As Braid Creative, they’ve turned self-branding into a self-sustaining small business.

THE ADVENTURER Sometimes people describe me as brave. Brave enough to fly into the world’s most dangerous airport in the foothills of the Himalayas, only to be followed by a 100-mile hike to Mt. Everest and back. Brave enough to quit my advertising job to go on a freelance adventure. And then brave enough to share it all. As a blogger, I’ve shared everything from small, creeping insecurities to big dreams to business secrets, like how I estimate project costs and handle tricky clients. But that’s why I do it. I’m not hooked on the adventure so much as I just want an amazing experience to share. And even though it’s true that I’ve found bravery through these adventures, what I’ve really found is my expertise. – Kathleen Shannon of Braid Creative

THE STORYTELLER It’s only been in the past few years that I realized storytelling was the common thread between my career and my personal brand – whether I’m reading books to my kids in crazy accents, or finding myself (and my clients) getting a little teary-eyed when reading a bit of poetic copy in a presentation - it was only when I started writing and saying out loud “I’m a storyteller” that people start telling me on a regular basis “oh, you tell the best stories ever.” Weaving these stories about us growing up (including our sideshow performing brother), and about me and my sister as creative professionals, kind of sealed the deal on how those worlds could overlap for me and gave me the courage to leave my steady job and started up this business together. – Tara Street of Braid Creative

M a nor ho use Art Direction & Styling / Leah Van Loon, Photography / Colin Way, Hair & Make-up / Teslin Ward, Model / Matt Janssen, courtesy of Mode Models Floral / Li'l Pink Daisy Florals,

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PREVIOUS PAGE: Jacket by Lanvin, Shorts by wings + horn from Henry Singer, T shirt by APC from Understudy | THIS PAGE: French cuff shirt by Lanvin, Jacket (part of a suit) by Hugo Boss, Track pants by Boss, all from Henry Singer, Hoodie by Reigning Champ from Understudy, Skull cufflinks by John Blair from Rubaiyat |

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Vintage band jacket from Crown Surplus, Striped sweater by APC from Understudy, Dropped crotch trousers by Dolce & Gabbana from Holt Renfrew |

Knit jacket from Harry Rosen, Fleece tank and fleece pants by reigning Champ from Understudy, Silk scarf from Holt Renfrew, Police boots from Alberta Boot Company |

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White silk jacket by Dolce & Gabbana from Holt Renfrew, Gold sweatshirt by velour from Leo, Striped shorts by Etro from Harry Rosen |

Knit jacket from Harry Rosen, Fleece tank and fleece pants by reigning Champ from Understudy, Silk scarf from Holt Renfrew, Police boots from Alberta Boot Company |

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Camouflage jacket and Black fleece trousers by Kaadiki from, Black shirt by Lanvin from Henry Singer, Grey mesh sweater by Dolce and Gabbana from Holt Renrew, Brogue boots by Grenson from Gravity Pope |

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/ Jessika Hunter,

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Curated to photograph Canadian designer Cait Week, Jessika Hunter set out on her first offi through her lens at what a back

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tlin Power’s collection at Toronto Fashion ficial runway assignment. Take a glimpse kstage pass to fashion week is really like.

JESSIKA HUNTER loves NYC & big cities, coffee in any form and tacos. Shooting runway for Toronto Fashion Week, you can feel the energy all around you. Behind the scenes where hundreds of models are coming and going at breakneck speeds, wardrobe and make-up crews strewn about doing various things, moving around in blur of activity. It was like a true crescendo, just waiting for the big moment. The way make-up was applied, how hair was styled, how the clothes were hung on the models; you could sense everyone was on edge, striving for perfection in every detail. If something was even just slightly off, a piece of hair out of place, a shirt tucked in wrong, it became a monumental crisis that needed to be fixed immediately. Designers spend months and months planning, visualizing themes and colours and cuts, for clothes to spend moments on the runway. Such a narrow window of opportunity to showcase a year’s worth of work make an incorrectly buttoned shirt or a whisper of hair out of place unacceptable. Throughout the backstage chaos, models were composed, and always camera ready. Capturing moments of the process is what I love doing, getting that sometimes awkward moment, but also getting those amazing unexpected shots keeps me on my toes. To be part of fashion, performing under pressure is mandatory. Maintaining a calm demeanour is essential; the designer can set the tone of the entire show. I learned so much by just observing how Caitlin functioned in backstage circus mode. If make-up wasn't quite right, she confidently had it correctly, and if a garment needed to be fixed, she was right there with needle and thread and a smile on her face. She knew how to enjoy every aspect of the show, as she knew what it took to get there. Once Caitlin approved make-up, the models moved on to wardrobe, which was an event in and of itself. Every model had a team of at least 2-3 wardrobe assistants dressing them, fitting them for shoes, and accessorizing them. Most of the models walked more than once down the runway. As I shot photos in the photographer’s pit, I could almost see the bluster of activity that ensued as soon as they stepped backstage again to change looks. But as soon as they stepped back out on to the runway, onlookers could only assume things were going as smooth as possible: there wasn’t a hint of the frantic activity they just breezed through backstage anywhere on their faces. As soon as the show was over, the models were undressed and were gone before you knew it. A total whirlwind and natural high.

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Taking social networking offline and into your living room LIZ FIELD likes island vacation, dogs named Winston, and calflength skirts. When was the last time you had people over? Not just your best friend Michelle or Dalyce. Not just your brother. When was the last time you hosted a party? When was the last time you met a new friend? I’m sure you already have great friends, I’m not suggesting they’re not. But in a world that is so increasingly dependent on relationship development and maintained in online and digital environment, are we sure that we’re not missing the point? Don’t get me wrong, I love the Internet. I love its never ending capacity for inspiration. I love that while sitting at my desk in North America, I can watch the news from South Africa or France or Greece or Japan. I love that the Byzantine Empire can just happen to cross my mind one afternoon, and I can type it in a dozen various search engines and give myself a crash course in history. I love that information has never been so accessible. I also love that we get to work with clients from all over the world. I love that we are

able to partner with photographers from the UK and artists from Australia. Never before have those connections and opportunities been so easy and convenient. But I think it might be the convenience of it all that we need to be careful about. Online networking can bring a lot of amazing things with it, including career and personal opportunities, some of which I personally have benefited from. But it should never fully replace the face-to-face connections that occur while sharing the same space, and time-zone and dinner menu with someone. Taking the connections and friendships that are made online and transitioning them into “real” life can become increasingly important when we can be so far removed from those we interact with on a daily basis on the World Wide Web. To be welcomed into someone’s home, or invited to gather together over good food and conversation, with like minded individuals, connects us to something that the Internet cannot: our humanness.

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Yuji Watanabe is a 25-year-old photographer from Tokyo, Japan. In the five years that he’s been pursuing it professionally, he’s exhibited his art in Osaka, New York City, London and India. Besides photography, Yuji loves music, fashion and fantasy. Yuji describes how this photoshoot came together: Before we started shooting, I had a concept in mind. I was born in Japan, and needless to say, I have a Japanese identity. I wanted to do Japanese portraits that were true to Japanese identity.

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That was the starting point for this shoot. I knew the hair stylist and wardrobe stylist, so I contacted them, and the hair stylist introduced the make-up artist for this shoot. At the same time, I was looking for Japanese models, and I found a couple of Japanese model agencies, and I decided on them. In this editorial, I wanted to set the two models as twins. So, I explained my vision to them. I think it's important to talk to the models before shooting; even if we’re only interacting for a short time, it is worth while to get to know each other. I didn't want it to just be a Japanese portrait. I wanted unnatural essence in the images, so I asked the hair stylist to make some unnatural headpieces. I think inspiration is everywhere. I'm always looking for something new. I started photography when I saw Tim Walker's work. I look for the contradiction such as mixing new stuff and old stuff, positive and negative... I think the world is very complicated, so contradictions can show the true nature of that. I like both strong stuff and cute stuff. So, I think my aesthetic is the balance between opposites. To see more of his work, visit


ĺź? TWO

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GOING THE DISTANCE WHAT DO YOU GET WHEN YOU TAKE TWO STYLISTS LIVING ON OPPOSITE ENDS OF THE COUNTRY, WITH VASTLY DIFFERENT AESTHETICS, COLLABORATING ON A PHOTOSHOOT TOGETHER? WE CAUGHT UP WITH TWO OF OUR FAVOURITE STYLISTS, ALEX EVJEN AND JESSIE ARTIGUE, TO TELL US ABOUT HOW THEY TEAMED UP IN THEIR LATEST COLLABORATIVE EFFORT, DESPITE THE MILES AND TIME ZONES BETWEEN THEM. 48 / WLWL: Describe your personal sense of style, including influences and overall aesthetic; how does your personal style lend itself to styling others? Alex: I would describe my style as New England prep mixed with 1960s Palm Springs glam. My parents were both born in New England, and I was born in Los Angeles. With Houston and Phoenix thrown in, it was inevitable that the two styles would eventually combine. I also have a love affair with the 1960s. From the cat eyeliner to mid-century modern furniture, I just can't get enough. During my time in public relations in the architecture industry, I realized how much the clean lines of midcentury and contemporary architecture resonate with my style. My favourite designers are Jil Sander, Narcisco Rodriguez and Carolina Herrera. They use colour well, but also stick to timeless, simple cuts. It's a lot of fun when I get to work on projects or with people that share the same loves, but my goal as a stylist is to serve the client and really listen to what their style is. I feel

that my personal style is irrelevant of the task at hand most of the time. Jessie: I would say my personal style is one big mood-driven, head-tilting mix. I seem to focus more on a series of visual balances than one specific type of look, but my favourite outfits always include vintage pieces, a touch of tomboy, and a little quirkiness thrown in for good measure. My aesthetic is very influenced by the colours, textures and prints in the world around me - one of the many reasons I love living in the NYC area! The other morning, I walked by a gorgeous flowering tree with full heavy blooms weighing down the branches, and I loved the contrast that it provided to the narrow smooth trunk. That day, I ended up wearing an oversized, vintage silk tunic with a floral print and billowy balloon sleeves, paired with leather leggings and chunky sandals. That said, I try to let my clients and their inspirations drive my creativity while I'm working. A little tricky at times, but it's a challenge that I'm grateful for.

WLWL: What makes a good stylist? Alex: A good stylist is like a curator of art. They have to be decisive, have the imagination to envision what will look best together, constantly consider the overall message, always be thinking of the client and then add their own touch of creativity within the details. Jessie: I think a great stylist has to have a keen artistic eye, the ability to be extremely organized/focused, a desire to contribute to creative collaborations and an entrepreneurial spirit. WLWL: What factors are important to you when considering/deciding on collaboration projects? What made you decide to work together on this particular project? Alex: Most importantly, you have to like your collaboration partner and respect their artistic eye. Because we live in separate states, we jumped at the chance to collaborate when



/ 49 Jessie knew she was coming to Phoenix, Arizona for a week. The concept came after. We saw this as a chance to combine our different styles and feature spring and summer trends that we thought were significant. Jessie: I've always admired Alex's work, and we've had a great time connecting on a personal level, as well. I respect her work ethic and just had a very strong hunch that we'd make a great team. When we first started talking about styling a project together, I knew that our different aesthetics would only benefit each other, and trusted that our final product would reflect the visions of both stylists. WLWL: Two heads can be better than one, but there must be some challenges that come along with that. What are the pros and cons of collaborating? Alex: Collaborations stretch your creativity and communication skills. There were moments when Jessie and I didn't see eye to eye, but if we always did, why wouldn't we just do

the project by ourselves? It's good to work with someone that approaches projects and fashion differently because you're bound to produce art that is far more creative. Jessie: I think the best thing about collaborations is that they (hopefully!) cause you to look outside the realm of how you would typically work; the fresh perspective and a two-minds-are-better mindset can be endlessly energizing. The only real challenge I've encountered is that sometimes you have to compromise on your ideas more than you would if you were working alone, but in most cases, this proved to be a good thing! WLWL: You were both on set for the photoshoot, but how did you plan for this project living thousands of miles apart? Jessie: Once we determined the overall look and feel we wanted to go for, everything developed fairly organically through a series of skype sessions and lots of emails. We also created a shared pinboard, so that we'd have a place to reference our joint collection of inspirational images.

WLWL: What advice do you have for clients choosing a stylist? Alex: When choosing a stylist you want to make sure that you love their personality and work. From there, make sure that the stylist isn't pushing their own agenda. Rather, they should always be putting you first. A dream client is someone that communicates well, is open to trying new things and trusts their stylist's opinion. Jessie: I think that having a genuine personal connection with a potential stylist is a good place to start, but beyond that, it's important to find someone who has a strong portfolio or personal style that resonates with you. My favorite clients are always the ones who are okay with taking risks and like to use fashion as a means of expressing themselves or their brand. To see how Alex and Jessie planned for their photoshoot while living and working in different cities, take a look at their Pinterest board: jessie-alex

The following photoshoot is the final product of their latest collaboration >

MIAMI HEAT Photography / Nick DuPlessis Hair & Makeup / Arthur Federico Wardrobe Styling / Alexandra Evjen & Jessie Artigue Models / Erin Thomas & Erin Beaty @ The Agency Arizona All sunglasses Arizona Trading Company, all jewelry Angel Court

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PREVIOUS PAGE: Flight suit Vintage, Blouse Old Navy | THIS PAGE: Skirt, Target, Top H&M |

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Top GAP, Skirt J.Crew, Belt J. Crew |

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Skirt Vintage, White Utility blouse J.Crew, Black Belt J. Crew | Scarf top Vintage, Black tulip scarf Opening Ceremony, Gold bel Vintage |

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Rust Vintage |

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Our mantra this issue is: { IT'S BETTER WHEN WE DO IT TOGETHER } It is simple. Write it on your hand. Put it on your fridge. Don’t forget it.

Profile for welikewelove

WLWL: Issue 10  

We Like We Love is a magazine about sharing the things you like & love.

WLWL: Issue 10  

We Like We Love is a magazine about sharing the things you like & love.