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SOCIAL MEDIA CHECKLIST The Basics Post Topic: __________________________________________________________ Publish date: _________________________________________
Audience/Purpose
Buyer’s Journey Awareness
Post goals:
Consideration
Create Awareness
Drive conversion
Inspire evangelists
Generate demand
Delight customers
Retention/Check-up
(awareness stage)
(consideration stage)
(decision stage)
Decision
(advocacy stage)
Adoption Advocacy
(keep top of mind)
(adoption stage)
is this post... Useful*
(70% of posts should be useful)
Promotional
(20% of all posts should be promotional)
About your company/culture
(10% or less of posts should be company specific)
*Useful = Will it drive people to your website? Will it drive social engagement (likes, shares, retweets, comments, etc)?
What’s the purpose of this post:_______________________________________________________ What I want readers to get out of this post: _______________________________________________ Personas reached:
1
“ Persona Name: ____________________ Descriptor 1: ____________________
”
2
“ ____________________
”
3
“ ____________________
____________________
____________________
Descriptor 2:
____________________
____________________
____________________
Descriptor 3:
____________________
____________________
____________________
What does each persona struggle with?
1
“ Persona Name: ____________________
”
2
“ ____________________
”
3
“ ____________________
Pain Point 1:
____________________
____________________
____________________
Pain Point 2:
____________________
____________________
____________________
Pain Point 3:
____________________
____________________
____________________
Content Type of content: Blog Outreach
Content Offer
Event
Promo Offer
”
”