02 visual development guide

_Re-branding for HIGH TIMES magazine _02. Visual Development Guide

_Re-branding for HIGH TIMES magazine _02. Visual Development Guide

First published 2016 Š2016 Weifeng (Sent) Kong Designed by Weifeng (Sent) Kong www.forthechronic.com All rights reserved. No part of this publication may be reproduced, stored in retrieval system or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without the written permisssion of HIGH TIMES magazine.

Sk

Sketch direction

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Cc

Computer comps

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Similar logos

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direction 1.

At the first attempt of creating a new logo, we go through the keyword: educational, medical, and lifestyle.

When developing a logo, we followed the "Acorns and Tree" principle to narrow down the range, try to find out a direction of rebranding.

The Acorns and Tree principle, drawn by Hunter the instructor.

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direction 2.

At the second attempt we tried to think more about the lifestyle aspects, and we are doing better than attempt 1 because we narrowed down couple directions to remain the soul of HIGH TIMES in the logo sketches.

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direction 3.

At the third attempt, which we have to settle down the final logo, we seemed to figure out the new direction of the logo.

With the help from class and the instructor, we've first got the idea to make the logo look and feel like a TV channel sign. And we also explore the chamical graphics, numbers, and clock to symbolize and incorporate with the logo.

Cc

Computer comps

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Computer comps 1.

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HIGH TIMES

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We tried to make the logo simple and feels like a TV channel in the first computer comping.

H IGH H

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Computer comps 2.

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We used red color to symbolize the logo as a charity, and explored different patterns to match with the letter H.

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Computer comps 3.

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We are very close to our goals in the third comping. Simple, healthy, clinic care are the most important key words.

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Similar logos

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Logo inspiration Before we tried to create the new logo for HIGH TIMES, we had looked for some inspiration from existing brand logos. As we mentioned before, we tried to contain a feeling of TV channel for the new logo.

We eventually got inspiration from the Green Cross logo, so the new HIGH TIMES logo has been done.

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let's take a look of the visual standards in the next book.

GR 604: Nature of Identity Instuctor: Hunter Wimmer Fall 2016 @Academy of Art University San Francisco, CA