So if a designer, for example, is using 2020, two seconds after we finish the scanning of the space, the designer’s office can open his 2020 program and [the InnoDraw] drawing will jump into his screen, and one second after that, he can start the design.
Yehiel Goldstein Founder and CEO
Ltd.
WGAN-TV | MSP? Introduction to InnoDraw: Laser-based Measuring and 3D Drawing Software with Instant CAD Conversion | Guests: InnoDraw Inc. VP, Business Development Daniel Strauss and InnoDraw Inc. Founder and CEO Yehiel Goldstein | Thursday, 16 October 2025 | Episode: 400 | www.InnoDraw.com
Dan: Are you a Matterport Service Provider? How can the InnoDraw laser-based measuring and 3D drawing software with instant CAD conversion help you diversify and grow your business? Stay tuned.
Hi all, I’m Dan Smigrod, founder of the [www. WeGetAroundNetworkForum.com].
Today is Thursday, October 16th, 2025. You’re watching WGANTV Live at 5: a podcast for digital twin creators shaping the future of real estate today.
We have an awesome show for you: Matterport Service Provider? Introduction to InnoDraw; Laser-based Measuring and 3D Drawing Software with Instant CAD Conversion.
Our subject matter experts are Yehiel Goldstein, Founder and Chief Executive Officer, InnoDraw. And Daniel Strauss, Vice President and Business Development for InnoDraw. Yehiel and Daniel, thank you for being on the show.
Yehiel: Thank you, Dan, for hosting us. It’s great to be here, and hope you learn on this podcast.
So if a designer, for example, is using 2020, two seconds after we finish the scanning of the space, the designer’s office can open his 2020 program and [the InnoDraw] drawing will jump into his screen, and one second after that, he can start the design.
Yehiel Goldstein Founder and CEO InnoDraw Ltd. www.InnoDraw.com
Daniel: Okay, Dan, it’s great to be here. I hope everyone will find this podcast informative and fruitful.
Dan: Thank you, Daniel. Thank you Yehiel.
For our viewers, by the end of today’s show, we’ll cover the following. We have a lot to cover: Introduction to InnoDraw [www. InnoDraw.com]; InnoDraw key capabilities; InnoDraw demo and case studies; InnoDraw business benefits; InnoDraw gear; InnoDraw revenue opportunities for Matterport Service Providers; and how to get started with InnoDraw.
Yehiel, before we do a deep dive into InnoDraw, what problems does InnoDraw solve and for whom?
Yehiel: InnoDraw is tailormade.
The technology is tailormade for the home improvement market.
The home improvement market is characterized by several specific requirements for this market or for this industry.
The first and most important thing is that this industry needs a much higher accuracy than other standard solutions.
Second, it needs drawing to come as soon as possible to the designers.
And we will explain later on why we need it.
And the third one, this industry needs, this industry develops its own CAD programs, which solve specific needs for this industry, unlike AutoCAD, Revit, and others.
So the third requirement is to be compatible to deliver drawing directly through the same format of the designers.
Dan: Yeah, Yehiel, I hear you. For let’s say kitchen planners or architects, the three things that are important are accuracy, speed of delivery and compatibility with a variety of CAD programs.
But why does that matter to a Matterport Service Provider?
Daniel: We are offering Matterport Service Providers a new opportunity to go beyond what they are doing on a day by day basis. And to open for them a new world in order to diversify their business and to expand it to a new area which they usually are not working with.
And we’ll later on go into detail about what is the unique part that we are offering here.
Dan: Okay, awesome. Maybe Daniel, could you kind of give us a deeper dive.
Daniel: Yeah.
Dan: To introduction.
Daniel: Sure, sure.
Dan: To InnoDraw?
Daniel: Sure, sure.
So just to expand a bit what Yehiel said, is that we are focusing mainly on the home improvement market, which is a very, very profitable industry.
Mainly it’s very profitable because there’s a very high turnover of jobs in the kitchen, bed, and bath industry that require instant CAD drawings.
They need CAD drawings instantly for a high level of accuracy, and they need their drawings compatible really for home improvement CAD programs.
Just a few main benefits, a few key capabilities about a deeper dive is that we offer a real time laser-based measuring and drawing with instant CAD conversion with very high level of accuracy.
Actually 1/16 to an inch accuracy.
More than that, we also have a built-in verification accuracy function that guarantees the performance.
And we come with... We’re compatible with all common CAD programs in the markets. Among them, 2020, there’s ProKitchen, Cabinet Vision, Revit, SketchUp and others.
Some other features, we can profile uneven walls.
We can also collect all data collection for the industry such as designers, remodelers, and countertops.
In summary, it all comes from understanding the home improvement market and their needs.
And over the years, we’ve collected a lot of information. We’ve done over half a million jobs.
We’ve a lot of experience in the industry. And we are opening up a new door for the Matterport Service Provider community.
Dan: Well, I’m still struggling, Daniel, because there’s a Matterport Service Provider that uses a Matterport Pro3 Camera.
It’s a LiDAR laser measurer. You can use Matterport to create a point cloud, use that point cloud to convert to SketchUp, Revit, and lots of different CAD software.
So how is InnoDraw different from a Matterport Service Provider that’s already using a LiDAR scanner?
Daniel: Right, that’s a great question. It’s a great question.
So there’s a few main differences between us and the LiDAR scanner.
The LiDAR scanner, as you know, works with point cloud’s technology.
So if a designer, for example, is using 2020, two seconds after we finish the scanning of the space, the designer’s office can open his 2020 program and [the InnoDraw] drawing will jump into his screen, and one second after that, he can start the design.
Yehiel Goldstein Founder and CEO InnoDraw Ltd.
www.InnoDraw.com
One of the main benefits with us is that we’re automatically generating the CAD drawings instantly at the job site.
Unlike point clouds, it’s a semi-manual extraction process that takes a long time. It could often take a week even longer sometimes.
And this is actually because there’s a lot of human intervention. So it’s prone to errors as well.
The main point is that we are, as Yehiel said earlier, that we’re focusing on the home improvement market a lot...
They can open a door to a wide variety of jobs. And this industry requires CAD compatible drawings such as ProKitchen, Cabinet Vision, SketchUp.
And this is something that point cloud’s technology does not offer. This is the main difference between us and point cloud’s technology.
Dan: Sorry, but I’m still struggling.
So I can convert a Matterport point cloud into a CAD program.
If my client is an architect or a kitchen space redesigner or putting in new countertops, why can’t the point cloud file, generated by a Matterport Pro3 Camera, for example, be used by the architect or the space planner to redo the kitchen? Don’t they have all the measurements?
Yehiel: I will explain.
There are several reasons.
The first important thing is that the designers in the home improvement need the drawings immediately.
And there is no way that point cloud scanning of any space can deliver the drawing right away.
If in the home improvement market, somebody will tell the designer, “Hey, I am going to scan the area and I will deliver you the drawing in let’s say two or three days.”
The design reaction will be, “Hey, by that time until then, the customers will shop around and will go to another competitor. I need the drawing immediately, and not after two or three days.”
That’s number one.
Dan: So Yehiel, does that mean using the InnoDraw solution that the Service Provider can deliver the CAD file literally from the job site?
They’ve done their laser measurements, took them an hour, and boom, they’re now delivering CAD files?
Yehiel: Normally...
Daniel: Yeah, okay, Daniel you can go.
Daniel: Yeah, Dan, that’s exactly the point.
We deliver at the job site CAD drawings that are CAD compatible.
And that’s something that, as Yehiel said, that’s something that point clouds cannot do.
And this is industry. You have to understand this industry is not an industry that can wait.
If you’re selling kitchens, time is of essence.
If you’re going to take a week, consider it a lost sale.
People decide quickly to purchase a kitchen.
They shop around. And the designers need to be able to quickly show the customers what they’ll be getting.
And the customers don’t want to wait a week. They don’t want to wait a week for a quote. They want to get a quote instantly.
And this is where we come in hand, because designers, they can simply, instantly, even after the job site, they can show the customer what they’ll be getting.
And they can close deals.
They can close deals more.
And this is something that the point cloud doesn’t touch. Point cloud technology can take, I said, hours if not a week till you get your drawings.
Yehiel: May I add?
There is a very specific reason why high accuracy is needed because we are talking about furniture, critical furniture.
If we are missing with let’s say two or three 16th of an inch away, the cabinet on the kitchen will not fit.
Same as on the countertop, it will not fit and it will have to use a hammer to break the water in order to fit it.
Which is a lot of frustration for everybody.
It needs to be very highly accurate.
And also it needs to be very highly detailed because we are talking about an environment which has wall socket, switches, water, sewer, so many items that each of them need to be documented and indicated on the drawing very precisely.
Another thing.
Over the years, the home improvement industry has developed its own specific CAD programs.
Although we know many architects are using AutoCAD and Revit, which is fine, but most of the industry today, I would say in the United States, perhaps 85% of the home improvement designers are not using the traditional CAD program.
They’re using the very specific CAD program that has been developed for this specific need.
They are addressing the specific needs of this industry.
For example, 2020, ProKitchen, Cabinet Vision and others, and in South America, Promob, some places there are others.
So if a designer, for example, is using 2020, two seconds after we finish the scanning of the space, the designer’s office can open his 2020 program and [the InnoDraw] drawing will jump into his screen, and one second after that, he can start the design.
Yehiel Goldstein Founder and CEO InnoDraw Ltd. www.InnoDraw.com
Now, when we are delivering a drawing, we don’t want the designer to spend some time to start looking and convert our drawing to his own specific CAD program.
That’s why we have created automatic conversion of our drawing to the very specific format of the designer.
So if a designer, for example, is using 2020, two seconds after we finish the scanning of the space, the designer’s office can open his 2020 program and our drawing will jump into his screen, and one second after that, he can start the design.
Yehiel: Many designs and send them to his customer.
Dan: Yeah, excuse me, Yehiel, I would say my wife and I actually probably need it or sort of experienced this situation.
Just recently we did some countertop remodeling, and I was super surprised when the measuring person came out because they were actually using a tape measure.
And I said, “Wow, you don’t even use a laser measuring?”
And he said, “Well, it’s in the car, but your job’s so small, I don’t really need it.”
And he was just handwriting all his measurements down.
And I think it was actually about a week later, they sent me and said, “Hey, we want you to sign off on this art.”
So I presume it was created in one of these specialty applications you’re talking about for kitchen or bath.
Yehiel: After one week.
Dan: The design software.
Yehiel: Yeah, I think it was about a week, and I’m thinking, “Wow, well, that seems like a long time.”
So it sounds like what InnoDraw actually does is it gets rid of that manual measuring and then that manual of taking handwritten measurements, and actually working with this design software.
It sounds like you skipped this whole step.
It just goes from measurement to the cloud to working with an integration to whatever software it is.
Yehiel: I’m happy that you mentioned countertop, because countertop is the most demanding niche in the whole world of measurement.
That is the highest accuracy.
Because when you bring, let’s say wood furniture to the house and you are not exactly accurate, sometime, sometime you might take some tools and somehow trim it at the space.
It’s still coming with a lot of frustration.
But if you are bringing a stone countertop to the kitchen and it does not fit, there’s no way you can trim it there.
And we are not only providing higher accuracy, but as you know, stone countertops are manufactured by what’s called CNC machines in the fabrication plan.
When we are completing the scanning of the area of the countertop and we push a button, two seconds after that, the CNC machine can start running around the slab of the stone and cut it without the need of what are usually called CNC programmers to tell the system how to do it.
We are eliminating human intervention.
Dan: Yeah, I think what we saw, because we went to the countertop place, which was stone, and we could hear the machines running and say, “Hey, can we look at what they’re doing?”
It seemed like, wow, if the gentleman that came out and measured our countertops was off and they’re going through all this effort to make this countertop that, if it was a mistake, it would be a very expensive mistake.
So I’m guessing what you’re describing here is, you’re eliminating some of this manual process of measuring with a tape measure for sure.
And manual, converting those measurements to the software that’s needed by that machine in order to precisely cut the countertop.
So I think what I heard was three things.
One was accuracy, speed, and maybe avoiding rework, which I think a lot of Matterport Service Providers see in the AEC space, is rework is a huge expense.
So if you can cut that down, reduce the amount of rework, you’re actually saving clients a ton of money, is that...
Yehiel: I would say that most of our end customers are not reducing the rework, but they’re eliminating them completely.
Dan: Yeah, awesome. You know, Daniel, I think it might be helpful if we could actually see some examples of CAD files maybe.
I think you had some examples to show of what the output looks like just so we could envision what the output looks like.
Daniel: Sure, sure, sure.
Dan: Yeah.
Daniel: Yeah, sure, sure. So let me share my screen here. Because here are some sample drawings.
Dan: And go slow and tell us a little bit about what’s happening.
Daniel: Sure, sure. Sure.
We haven’t looked at how this is done, but this is literally what gets output almost instantly from the job site.
Yehiel: Not almost. It happens instantly. The drawing you see here, for example, on each page of this pack, we put both the two dimensions and the three dimensions.
You might not believe it, but this is, for example, a drawing of a showroom, a big showroom.
The lower level of the showroom. You can see that there on the upper left side, is also not a straight line, which we had to profile.
But once we finish shooting with the laser, this is exactly what the measuring person saw on his tablet.
He didn’t have to do anything, okay?
Daniel: Yeah, everything is done automatically at the job site.
Here’s just a few more.
Again, you see 2D and 3D. Another apartment here.
This is a standard...
So if a designer, for example, is using 2020, two seconds after we finish the scanning of the space, the designer’s office can open his 2020 program and [the InnoDraw] drawing will jump into his screen, and one second after that, he can start the design.
Yehiel Goldstein Founder and CEO InnoDraw Ltd. www.InnoDraw.com
Dan: So for clarification is a Service Provider that goes out to create this kind of output.
I’m not drawing this, I don’t need any expertise in understanding how this is done, as long as I do the measuring correctly, which I think you’ll show us soon.
This is literally what a Service Provider is able to output and provide to their client.
Daniel: Exactly, exactly, exactly.
And one of the integrations...
Exactly. Using the laser device combined with our software, you can create these very beautiful 2D and 3D drawings.
It’s that simple. And it’s instant.
It’s instant. You don’t have to wait, which is the beauty here.
Just a few more samples here. Again, all 2D and 3D drawings.
This is a standard L-shaped kitchen you can see here.
We do a lot of kitchens.
Dan: Well, go back to the kitchen for a moment.
Because if I’m a Matterport Service Provider and somebody said, “Hey, come out and scan my kitchen,” we’d probably say, “Oh, that job’s way too small. I can’t possibly make any money on just scanning a kitchen.”
So is this prop?
I mean, and the other thing is, Matterport Service Providers typically think, “Oh, residential real estate, you know, it’s a race to the bottom, the price, the margins are small.
And now you’re talking about coming out and just shooting a kitchen.”
Is there a high margin that’s worth doing this?
Daniel: You have to understand.
You have to understand that kitchens itself, the retail value of a kitchen is $10,000 plus at the very basic level.
So kitchens have very, very high value.
That means that there’s a lot of detail that goes into kitchens.
Here, you can see there’s windows, there’s sink, there’s oven, there’s gas, there’s electric, there’s a lot of details here.
So this is why the designers need this high level of accuracy, which means they can sell it for a very nice price.
Just to give you an idea of the suggested retail price, you know, we recommend to our partners, they can sell a kitchen, a standard room, a standard kitchen, 150 square feet.
They could sell it for at least $120 a piece, you know, for just a standard room.
You know, so it’s a very nice margin to be made just for one room alone.
So it’s a very short time. They can make a very nice revenue, a very nice margin.
So it’s very profitable.
And as Yehiel said earlier, this market has a very high volume, a very high turnover.
So the people are always doing kitchens. I think we said before, 25% of the Americans are [renovating] their kitchens every [year].
So it’s just, it’s constant, constant, constant high turnover.
So revenue is there...
Dan: How long would it take using the InnoDraw solution on site to get the measurements...
Draw a kitchen like this.
Yehiel: Again, a kitchen like that, it would take a measuring person, I would say 25 minutes to scan, which means that he can do, some of our people are doing 5, 6, 7, and even 8 kitchens per day depending on the traveling distance.
But we have some places where we are working with developers.
When they have a complete building to measure without driving distance, then I have already seen 12 and 13 kitchens done on the same day by one person.
Having in mind that normally we charge about $100 to $150 a job per room, you can make the calculation very easily that it’s very highly profitable.
Dan: Okay. Daniel, you had some other...
Daniel: Yeah, I just add one important point.
You know, Yehiel talked about apartment buildings as well, but keep in mind that many renovation jobs are not just the kitchen.
When you’re doing a renovation, often it’s also you’re doing a living room, you’re also doing a dining room, you’re also doing a few bedrooms.
So it’s multiple rooms. It’s multiple rooms.
So the kitchen is just one of, let’s say two or three rooms.
So keep in mind that for charging anywhere from $100 to $150 per job, your margin could be $450, $500 for every single job. It could be very, very profitable.
So if a designer, for example, is using 2020, two seconds after we finish the scanning of the space, the designer’s office can open his 2020 program and [the InnoDraw] drawing will jump into his screen, and one second after that, he can start the design.
Yehiel Goldstein Founder and CEO InnoDraw
Ltd. www.InnoDraw.com
So, you know, most of our customers, they’re not just doing a kitchen. They’re doing a few rooms in their home, because renovation it’s a pain.
And people usually do a few rooms at a time.
That’s from our experience, that’s what we find.
Dan: Okay. I just want to see some other examples...
Daniel: Absolutely. Let’s play the demo video.
Narrator: We just need to simply hit two points on each wall.
Data is automatically transmitted to your computer.
L CAD automatically generates the walls.
We can also very simply measure the room height.
For windows, we just need to shoot any two opposite corners.
We shoot the doors the same way.
Small objects such as electrical outlets, we shoot by hitting their center point.
We also shoot switches the same way we shoot outlets.
We now have the completed drawing of the room.
Daniel: This is a high-detail floor plan generated automatically on-site.
No office work.
The 2D and 3D conversions happen instantly.Dan: That’s remarkable. The software truly automates everything.
Daniel: We integrate with leading CAD programs like 2020, ProKitchen, AutoCAD, Revit, and SketchUp. Here’s another short animation showing these integrations. Designers love this — we call it a “designer’s dream.”
Dan: Instant delivery in the file format clients want — that’s a huge competitive edge for Service Providers. They can charge more and deliver on-site.
Daniel: Exactly. Faster delivery means more sales. The early bird wins the deal.
Dan: Why wouldn’t designers just do this measuring themselves?
Daniel: Some do, especially in Europe, but most prefer outsourcing. Measuring is time-consuming. Designers want to focus on design, not measurement logistics. Service Providers, like Matterport pros, are already skilled at on-site work and can complete jobs faster and more accurately. It’s a natural fit.
Dan: That makes sense — designers enjoy designing, not measuring. Outsourcing saves them time and frustration. Yehiel: Precisely. We train our InnoDraw Service Providers to measure efficiently and ensure accuracy, often better than architects measuring manually.
Dan: You shared a testimonial from a designer, right?
Daniel: Sure, sure. Yeah, please, please share that.
Dan: Yeah, just take me a sec to cue that up.
Nicole Sassaman: Hello, I’m Nicole Sassaman, and I run a successful interior design firm in Beverly Hills, California. Typically when I meet with my clients, I sit down and go over all of their designs, dreams, and wishes for their project, and then I schedule an appointment for my architect to go out and take all of the measurements of the project, which can sometimes take up to a week or longer.
And it’s a very expensive process for the client. That was until I discovered InnoDraw. I have Denny here from InnoDraw measuring this space, just to show you how fast and easy it is to do.
InnoDraw is 100% guaranteed accurate, which I can’t say my own drawings were. And Denny’s usually here for about an hour, just quickly taking his measurements and he’s off.
I don’t have to be on the job site. He can email them to me instantly while he is here on the job site.
All the drawings, all the photos, we can catch if we’ve missed a particular measurement, if I need another picture of an angle, and he can do it in any type of file that any of my architects might need. Now that I’ve discovered InnoDraw, it’s the only way I’ll measure.
Yehiel: As you said, it’s an addicting service. It’s very addicting. Once you start, it’s hard to stop.
Dan: Let’s talk about becoming an InnoDraw Service Provider. What are the benefits?
Daniel: Several. You save 80% of drawing time, eliminate errors, deliver instant CAD drawings, achieve 99.9% accuracy, and open new revenue streams.
You can serve markets like kitchens, baths, interiors, and countertops. Equipment costs are low — the Leica D2 is under $200, and two-thirds of our jobs use it.
For larger projects, the Leica S910 costs about $1,400 and captures curves and non-straight walls. The software runs on Windows. It’s affordable and easy to start — much lower cost than Matterport or BLK360 scanners.
Dan: And do Service Providers get leads from InnoDraw?
Daniel: We don’t formally provide leads, but if we receive inquiries in a region, we refer them locally. Ultimately, Service Providers are responsible for their own marketing. However, Yehiel can elaborate on upcoming lead initiatives.
Yehiel: Yes, we’re building partnerships with large renovation networks to generate future leads for Service Providers.
Dan: Excellent. What’s the next step to get started?
Daniel: Go to www.InnoDraw.com. Click “Become a Service Partner.” You’ll find a page summarizing the opportunity, benefits, CAD integrations, pricing, and sample drawings. Subscription plans start at $15 per month based on square footage. You can also schedule a one-on-one call with me directly from the site.
Dan: Fantastic. Yehiel, what inspired you to start InnoDraw?
Yehiel: It began with a project on carpet and flooring layout optimization. We developed AI software that reduced waste and improved layout design — eventually acquired by The Home Depot. With that success, we looked for the next challenge and discovered a gap: converting measurements into drawings. That became InnoDraw’s mission.
So if a designer, for example, is using 2020, two seconds after we finish the scanning of the space, the designer’s office can open his 2020 program and [the InnoDraw] drawing will jump into his screen, and one second after that, he can start the design.
Yehiel Goldstein Founder and CEO InnoDraw Ltd. www.InnoDraw.com
Daniel: Exactly. That’s the “missing link” — the bridge between measurement and CAD. That’s what InnoDraw solves. For the WGAN community, this means diversifying into a new market with consistent, high-profit jobs.
Dan: Summing up — why should a Matterport Service Provider care about InnoDraw?
Daniel: Because they can make more money, diversify their business, and enter a market with huge demand and fast turnover. It’s a low-cost, high-margin opportunity.
Yehiel: And globally, the home improvement market will reach $1.3 trillion by 2030 — larger than construction or automotive. We invite your community to join us and take advantage of this fast-growing opportunity.
Dan: Outstanding. It’s www.InnoDraw.com. You can book a one-on-one with Daniel Strauss and learn more about becoming an InnoDraw Service Provider. Yehiel, Daniel, thank you for being on the show.
Daniel: Thank you very much, Dan.
Yehiel: Thank you for hosting us.
Dan: We’ve been visiting with Yehiel Goldstein, Founder and CEO of InnoDraw, and Daniel Strauss, VP of Business Development for InnoDraw.
I’m Dan Smigrod, Founder of the We Get Around Network Forum, and you’ve been watching WGAN-TV Live at 5.
