Launching Portalyze
A Proposal for Pinpoint Medical
Prostate cancer is the second most common cancer in men worldwide, yet current tests miss the mark. With false positives in nearly 60% of cases, traditional methods cause unnecessary anxiety, invasive procedures, and delays in treatment.
Portalyze changes everything.
Our revolutionary, non-invasive screening system delivers results in just 30 minutes—with an accuracy rate of 75%. Designed for precision, speed, and seamless integration into clinical settings, Portalyze minimises false positives and maximises early detection.
Portalyze: Because early detection should be effective and effortless. www.portalyze.co.uk
Introduction: Laying the foundations
Launching a revolutionary medical innovation like Portalyze requires a well-structured and professional strategy. While social media will play an important role in future marketing efforts, the immediate focus must be on establishing credibility and creating the tools to engage effectively with key stakeholders—oncologists, NHS procurement teams, and other decision-makers in the healthcare industry.
Why foundations matter
A successful launch begins with positioning Portalyze as a game-changer in prostate cancer diagnostics. Research shows that 88% of consumers trust a business with a professional website over one without, and in the healthcare sector, credibility is paramount. A standalone website dedicated to Portalyze will allow us to tailor messaging for its unique audience, focusing on its clinical advantages and ease of integration into healthcare systems. Currently, the existing PinPoint Medical website leans heavily towards investor relations. While this is valuable for the parent company, Portalyze’s distinct potential warrants a dedicated platform to maximise impact with healthcare professionals.
Strategic pillars
To create a strong foundation for the launch, I recommend the following core deliverables:
A Slick, Professional Website
A product-focused website will serve as the primary hub for all communications. It will be optimised for NHS procurement teams and oncologists, showcasing Portalyze’s revolutionary diagnostic capabilities and the clinical validations that set it apart.
High-Quality Brochure
A tangible, professionally designed brochure will allow buyers to easily digest Portalyze’s benefits and share them with colleagues. It will be a critical tool for trade shows, conferences, and in-person meetings.
Video Explainer
Visual storytelling is vital in explaining the complex technology behind Portalyze. A professionally crafted explainer video will demonstrate the device’s ease of use, rapid results, and unparalleled accuracy—key differentiators that healthcare professionals need to see in action.
360-Degree CGI Model
A dynamic, interactive CGI model of the device will give stakeholders a clear, detailed understanding of its design, functionality, and portability. This digital asset will serve as an invaluable tool for online presentations, virtual trade shows, and sales discussions.
Why these pillars matter
Without these foundational assets, extending the marketing strategy to social media or other channels risks diluting the product’s core message. By first establishing Portalyze’s credibility through these professional assets, we position it to make a strong impression on key decision-makers who control adoption in healthcare systems.
By investing in these critical launch tools now, we ensure that Portalyze is poised for a professional and impactful market entry, ready to scale its messaging to wider audiences when the time is right.
Creating your new website
The website purpose is to establish Portalyze as a credible and innovative leader in prostate cancer diagnostics, targeting key decision-makers such as oncologists, NHS procurement teams, and healthcare professionals. The website will serve as the cornerstone of the brand’s digital presence, showcasing the technology’s clinical advantages and driving engagement with stakeholders.
PROPOSED STRUCTURE
A fully-responsive, professional-grade website hosted in Webflow, optimised for fast performance and seamless user experience. Approximate page structure includes:
Home
• Engaging hero section showcasing Portalyze’s unique value proposition.
• Key benefits: revolutionary accuracy, rapid results, and ease of use.
• Highlight clinical validation and partnerships.
About Us
• Overview of Portalyze’s mission, vision, and values.
• Background on the parent company and its track record in healthcare innovation.
Technology
• Explanation of Portalyze’s diagnostic technology and how it outperforms traditional methods.
FEATURES & FUNCTIONALITY
Content Management System (CMS)
• For easy updates to case studies, blogs, and job postings.
High-Quality Design
• A modern, clean design tailored to appeal to healthcare professionals and decision-makers.
SEO-Optimised
• On-page SEO setup with optimised metadata, alt text, and structured content to boost discoverability.
GDPR Compliance
• Integration of SSL certificates, cookie consent banners, and a privacy policy tailored to healthcare data requirements.
• Data-driven visuals and infographics.
• Clinical Validation
• Detailed presentation of clinical studies and trial outcomes.
• Testimonials from leading oncologists and healthcare professionals.
Applications
• Real-world use cases for NHS systems, oncology teams, and broader healthcare settings.
News and Insights
• Updates on developments, partnerships, and advancements in the field of diagnostics.
Contact
• Simple and intuitive forms for enquiries and demo requests.
• Direct links for email and phone support.
Google Analytics (GA4)
• Setup and configuration to track user interactions and website performance.
Advanced Media Integration
• Embedded video explainers, downloadable brochures, and a 360-degree CGI model of the device.
Secure Hosting
• Hosted on Webflow’s robust and scalable platform, ensuring high uptime, security, and performance.
Why Webflow?
Choosing to build your new website in Webflow offers significant benefits over custom PHP development, providing enhanced flexibility, ease of use, and broad developer support.
Webflow combines the power of visual design tools with the flexibility of custom code, allowing for rapid prototyping and seamless updates without extensive coding knowledge. This results in faster turnaround times and reduced development costs. Furthermore, Webflow’s nocode platform empowers marketing teams to make real-time updates, eliminating the dependency on specialized PHP developers, which can lead to cost savings and greater control over the website’s content and design*.
Webflow boasts a large and growing community of over 3.5 million designers and developers worldwide **. This means that you are not restricted to a single omnipotent developer; instead, you can easily find skilled Webflow experts globally, ensuring continuous support and maintenance for your website. This contrasts with custom PHP development, where you may find yourself dependent on specific developers, potentially leading to delays and higher costs if those developers are unavailable***
Overall, Webflow offers a scalable, user-friendly, and efficient solution, ensuring that your website can be maintained and updated with ease, providing long-term benefits and flexibility.
Sources:
* https://webflow.com/resources/reports/2024-state-of-the-website and https:// mycodelesswebsite.com/webflow-statistics/
** https://mycodelesswebsite.com/webflow-statistics/
*** https://reverbico.com/blog/top-webflow-developers-to-hire-in-2024/
Browser compatibility
Webflow ensures robust browser compatibility, making it an ideal choice for building modern websites. It supports all major browsers, including Google Chrome, Mozilla Firefox, Safari, Microsoft Edge, and Opera. Webflow’s platform generates clean, standards-compliant code, which helps maintain consistent performance and appearance across different browsers and devices. Additionally, Webflow continuously updates its features and infrastructure to align with the latest web standards and browser updates, ensuring that your website remains functional and visually appealing regardless of browser updates or changes. This broad compatibility minimizes potential issues and enhances the user experience across various platforms
Our Approach Sitemap Creation in Relume
We take a collaborative and open approach to web development, ensuring transparency and client involvement at every stage. Our mantra, “no surprises,” underscores our commitment to keeping you informed and engaged throughout the project. We utilise a suite of advanced tools that not only streamline the process but also allow for faster and more efficient website creation compared to traditional methodologies. Our website development offers a scalable, user-friendly, and efficient solution, ensuring that your website can be maintained and updated with ease, providing long-term benefits and flexibility.
We begin by creating detailed sitemaps using Relume. This tool enables us to structure the website effectively, ensuring all necessary elements are included and logically arranged. The clear visualisation provided by Relume allows for easy client feedback and approval, ensuring alignment from the outset.
Always feel in control of your site...
This is is your website and we never forget that. We are obviously here to help you every step of the way, but we also believe that your website should be as dynamic and adaptable as your business.
That’s why we build our sites using Webflow, a platform that puts you in control.
With the Webflow CMS, managing your website’s content is incredibly simple. You can easily update text, images, and other elements without needing any coding knowledge.
The intuitive interface allows you to make changes on the fly, ensuring your website always reflects your latest offerings. Whether you’re adding a new blog post, updating a product page, or tweaking design elements, the power is in your hands.
Wireframing
and Copywriting in
Relume
Once the sitemap is approved, we generate wireframes that outline the basic structure and layout of each page. At this stage, we also incorporate the website copy. Copy is created by our inhouse copywriter, working from your notes or interviews with key stakeholders. This process allows us to focus on the content and functionality before adding design elements, ensuring that the site’s structure and messaging are solid and effective.
Design in Figma
With wireframes and copy in place, we move to the design phase using Figma. Figma is a powerful design tool that supports real-time collaboration, allowing us to share designs with you for feedback and approval. This ensures that the look and feel of each page meets your expectations and branding guidelines before we proceed to development. The use of Figma enhances the efficiency of the design process and ensures that all stakeholders are aligned.
Development on Webflow Staging Server
Upon design approval, we build the website on a staging server in Webflow. This stage includes integrating optional tools like LiveChat and Stripe and other functionalities. Webflow’s robust platform allows us to develop responsive, visually appealing websites quickly, while also enabling easy testing and iterations.
Creating your brochure
Our process for creating high-quality brochures is a seamless blend of expert design, engaging content, and cutting-edge visuals. We start by working closely with you to gather all necessary information, using client notes and conducting interviews to extract key insights about your brand, product, or service. This ensures that the messaging in the brochure is not only clear and compelling but also perfectly aligned with your objectives and audience.
The content is crafted in-house by our skilled copywriters, who specialise in translating complex ideas into concise and impactful messaging. Meanwhile, our design team brings the content to life in Adobe InDesign, the industry standard for professional layout and typography. Every element is meticulously considered to create a brochure that is visually stunning, easy to navigate, and consistent with your brand identity.
To elevate the visual impact, we create a bespoke suite of imagery using a combination of AI-generated assets and CGI models of your product or machine. These advanced techniques allow us to produce highly realistic and dynamic visuals that showcase your product’s features and functionality in an engaging and professional way. This is particularly effective for demonstrating technical details or creating aspirational imagery that resonates with your audience.
Once the design is finalised and approved, we export the brochure as a polished digital document. We then upload it to Issuu, a leading platform for digital publishing. Issuu transforms the static PDF into an interactive, flipbook-style experience that is not only visually appealing but also optimised for viewing across devices. This ensures that your brochure can be easily shared online and offers an immersive, professional experience for readers.
By combining expertly written content, striking design, and innovative visuals, our process delivers brochures that not only look exceptional but also communicate your message effectively, leaving a lasting impression on your audience..
Creating your Explainer video
Our approach to creating your explainer video is designed to ensure a professional, polished result that clearly communicates the benefits of Portalyze’s innovative technology. We begin by collaborating with you to refine the draft script, ensuring it captures your key messages with clarity and precision while aligning with your brand tone. This script serves as the foundation for the video, guiding every visual and auditory element.
Once the script is approved, our expert CGI team steps in to bring your vision to life. Using advanced tools like Maya, we will create a detailed, dynamic glass body model to visually represent the human anatomy and demonstrate the impact of Portalyze’s technology. Simultaneously, we will craft a highly accurate digital model of the Portalyze machine, showcasing its design and functionality. These assets will then be carefully animated to illustrate complex processes in an accessible and visually engaging way.
After the animation is complete, we will bring everything together in Adobe After Effects. This stage involves seamlessly integrating all visual elements, adding dynamic transitions, and fine-tuning the pacing to ensure the video flows smoothly and keeps viewers engaged. We then enhance the production with professional voiceover narration, recorded to match the tone and content of the video, and add a carefully selected music track to complement the visuals and evoke the appropriate mood.
The result is a high-quality explainer video that transforms complex, technical concepts into a visually compelling story, making it easier for your target audience—whether they are healthcare professionals, procurement teams, or potential investors— to understand the unique benefits of Portalyze. This asset will not only showcase the advanced features and capabilities of your technology but also establish your credibility and reinforce your position as a leader in prostate cancer diagnostics. Whether used in presentations, online campaigns, or trade shows, this explainer video will be a powerful tool for engaging and informing your audience. Portalyze
Draft 1
Action
Scene: A rotating glass body, with light coursing through its vascular system.
Text appears: 'Prostate Cancer: A Global Challenge.'
Scene zooms into the prostate gland within the glass body, highlighting a glowing red area symbolising cancerous cells.
Key statistic appears: '1 in 8 men will be diagnosed in their lifetime.'
Scene: CGI visualisation of a biopsy procedure shown as intrusive and uncomfortable
Animated text: '60% False Positives.'
Scene: The biopsy needle freezes mid-motion, shattering into fragments of light that reform into the sleek Portalyze device.
[cene: Camera dives into the Portalyze device, showing glowing nano-scale biosensors at work. Data streams morph into a graphical interface
Text: 'Results in ~30 minutes.'
Scene: The prostate gland is highlighted again, with a precise blue laser pinpointing abnormalities.
Statistic appears: '75% Detection Accuracy.'
Scene: An animated map of Europe lights up, showing data points as they expand.
Statistic appears: '24 million PSA tests in Europe annually.'
Scene transitions to a glowing pulse radiating from the Portalyze device into the glass body, restoring its prostate to a healthy state.
The pulse spreads into clinical environments wireframes of a hospital, a GP’s office, and a remote diagnostic clinic.
Scene: The glass body stands tall, radiating health. The prostate glows blue to symbolise effective diagnosis.
The body dissolves into the Portalyze logo, glowing with light.
Prostate cancer is the second most common cancer in men worldwide, with over 1.4 million new cases diagnosed every year.
1 in 8 men will face this diagnosis in their lifetime, yet early detection remains a significant challenge.
Traditional tests, like the PSA test, result in false positives nearly 60% of the time, leading to unnecessary biopsies, heightened anxiety, and wasted resources.
Introducing Portalyze a revolutionary diagnostic tool designed to transform the future of prostate cancer detection.
Portalyze leverages cutting-edge biosensing technology to deliver accurate, non-invasive results in just 30 minutes.
With a detection accuracy of 75%, Portalyze reduces false positives, sparing patients from unnecessary procedures and enabling faster treatment.
The demand for better diagnostics is growing. Each year, 24 million men in Europe undergo PSA testing, a market valued at $4.4 billion.
Designed for seamless integration, Portalyze offers healthcare professionals a cost-effective, scalable solution to revolutionise cancer detection.
Portalyze: changing the future of prostate cancer detection one patient at a time.
Creating your 360 animation
Our approach to creating the 360-degree animation ensures that your audience can fully appreciate the precision engineering and innovative design of the Portalyze device. This interactive asset builds on the detailed CGI model we develop as part of the Explainer video, with the costs for creating this model included in the overall production budget. By leveraging this foundation, we can efficiently create a dynamic 360-degree animation that provides a comprehensive view of the machine from every angle.
The process begins with our team creating a highly accurate CGI model of the Portalyze device, designed to highlight its key features and functionality. We then animate this model in 360 degrees, allowing viewers to explore the device interactively. This format is particularly effective for showcasing technical details that might not be immediately apparent in static imagery or video alone.
Once the animation is complete, we optimise it for seamless integration into your website, presentations, or other digital platforms. This ensures it is easy to use across a variety of contexts, from trade shows to online product showcases. By giving your audience the ability to examine the device in detail, the 360 animation adds another layer of engagement, reinforcing the Portalyze brand as cutting-edge and transparent about its innovative technology.
This 360-degree animation works hand-in-hand with the Explainer video, providing complementary perspectives on the product and maximising the return on investment for these critical visual assets. Together, they create a powerful toolkit for communicating the value and benefits of Portalyze to key stakeholders.
Estimated Costs
Website creation (approx 6 pages)
Wireframes, Sitemap & Design
£3200
5x CGI Images
£1200
Copywriting
£1800
Build & Technical Setup
£2900
£9100 + VAT
Excludes Monthly Hosting & Maintenence
Brochure creation (approx 16 pages)
Copywriting
£1200
Design & Artwork
£1600
Image Generation
£500
Issuu Upload and Hosting (one-off fee)
£75
£3375 + VAT
Terms and conditions apply. We have based this proposal on the information supplied - any changes or corrections may result in additional fees being charged. Payment terms: 50% of total due prior to project commencing with balance due on day of delivery. All prices exclude VAT. This proposal is confidential and not intended to be viewed by anyone other than the direct recipients.
Explainer Video creation (approx 90 secs) 360 degree Product Spin
Scriptwriting
£950
CGI Modeling
£6200
Animation & Editing
£2500
Music & Voiceover
£800
£10450 + VAT
CGI Adaptation
£1500
Interactivity
£1400
Refinements
£500
£3400 + VAT
Costs assume leveraging model created for Explainer video