The Weekly Advertiser – Wednesday, September 11, 2019

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Vol. No. Vol. 2218No. 11 27

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Wednesday, January 11, 13, 2019 2016 Wednesday, September

IN FULL SWING: Dynamic Dance Ararat’s Hannah Knight steals the spotlight during rehearsals ahead of the group’s 11th annual concert at the weekend. Dance teacher and concert co-ordinator Charlotte Hamilton said rehearsals were in full swing. “We have more than 150 dancers busily rehearsing,” she said. “Each dance will portray emotions from happy to sad – every emotion. We will present three shows, at 6.30pm on Friday and 1pm and 6.30pm on Saturday.” Tickets are available at Ararat Performing Arts Centre or by searching for Dynamic Dance Ararat at trybooking.com. For more rehearsal pictures, visit www. theweeklyadvertiser. com.au. Picture: PAUL CARRACHER

International push A

BY DEAN LAWSON

10-year vision to attract an extra $20-million in international tourism spending in the Grampians is at the core of why Marc Sleeman is ‘spreading the word’ in Europe this week.

Grampians Tourism has a mission to double the 54,400 international visitors to the region in the next decade and is taking a sales pitch directly to the market. Grampians Tourism chief executive Marc Sleeman jetted off on Saturday for a 10-day whirlwind promotional tour of major cities in Europe and the United Kingdom.

As part of a Visit Victoria Roadshow he has the responsibility of promoting western Victoria’s Great Southern Touring Route, which includes the Grampians, Ballarat, Geelong-Bellarine and Great Ocean Road tourism regions. Representatives from Destination Gippsland and Destination Phillip Island and Yarra Valley and Dandenong Ranges tourism boards are also on the tour. “It’s an intense 10 days visiting seven cities where we meet with key international wholesale travel agencies and tell them why they need to visit our part of the world,” Mr Sleeman said.

“I’m representing about a quarter of the state because the reality is that international visitors do not simply come to Victoria regions in isolation. “We, for example, leverage off exposure of the Great Ocean Road or perhaps Sovereign Hill in Ballarat in encouraging people to also spend extended time in the Grampians.” Mr Sleeman said different international markets presented differing opportunities to regional areas and there was a strong message that Europe and the United Kingdom offered considerable growth potential for the Grampians. “We see this market as a significant opportunity for the touring route

and the roadshow provides us with a chance to connect directly with major industry players in a short period of time,” he said. “The UK and European markets have an appetite for regional Victoria. “Visitors from these parts of the world tend to disperse right across the regions and represent growth opportunities for the industry. “The UK and Europe represents 53.3 percent of all international visitation to the Grampians. “Visitors from other international markets don’t necessarily spend as much time as this group in regional Victoria.” Mr Sleeman said a collective lure

in attracting European visitors to the Grampians was the combination of wilderness, wildlife, wine, food and hospitality. “When it comes to the Grampians the prospect of ‘big nature’ is a major attractant and we have it in spades,” he said. “Of course we also have our wonderful wine industry and plenty of good food and I think the other element we have that is infinite is our hospitality. “We truly welcome visitors into our region and they leave feeling like they are part of the family.” Continued page 3

IN THIS ISSUE • Wheels in motion for DATA farm • Ararat business push • Football-netball grand final preview Phone: 03 5382 1351 Read it online: www.theweeklyadvertiser.com.au

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