What is Paid Advertising in Digital Marketing?
Paid advertising is any kind of advertising that you pay for; it is an online advertising model where advertisers bid to compete in real-time auctions, in order, to show their ads within the windows of a particular platform or network. Examples of paid advertising arePay-Per-Click: it is an internet advertising framework used to pilot traffic towards websites, in which an advertiser pays a publisher when the ad is clicked. Online partnerships: it’s also known as paid partnership and is available on platforms like Instagram and Facebook. Website takeovers: you can request a famous personality or someone of importance to take over your website for a day and give them a broad topic or theme for the day. Now, let’s focus on paid advertising done on different social media platforms. 1. Instagram- it is a method of paying to post sponsored content on the platform itself to reach a wider and a more targeted audience. You need an image, a set of images or a video as Instagram is primarily a photo sharing site. 2. Facebook- to set up a Facebook ad campaign you need to first set up goals, then go to Facebook Ads Manager, choose your objective, define your audience and budget, create the ad and decide its placement, and then place your order!