A/B testing (sometimes called split testing) is comparing two versions of a web page to see which one performs better. You compare two web pages by showing the two variants (let's call them A and B) to similar visitors at the same time. The one that gives a better conversion rate, wins!
A/B testing AKA split testing or bucket testing is
a method of comparing two versions of a webpage or app against
each other to determine which one performs better. By creating
two different versions as A and B variant and testing them against
each other. On regular intervals analysts can compare data, metrics
& statistics to find out which one is better. This helps in to choose
better design to improve Web or App conversion rates
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