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PHILADELPHIA APRIL 3rd, 2017


Philadelphia

Cara Del Duca

Emma Rutter


Philadelphia

Alyssa Kropp

Mandira Sandrolini


Philadelphia

Zach Garfinkel

Mike Dillon

Dave Berman


Philadelphia

Katey McBurney Regional Manager, Customer Success WeddingWire


Philadelphia


City Name Philadelphia Goes Here


Philadelphia


Philadelphia


Philadelphia

42,754 PHILADELPHIA


Philadelphia

PHILADELPHIA ENGAGEMENTS 21%

8%

Nov

8%

Dec

Jan

9%

Feb

ENGAGEMENT SEASON

7%

Mar

6%

Apr

7%

May

9% 5%

Jun

6%

Jul

6%

Aug

Sep

8%

Oct


Philadelphia

PHILADELPHIA WEDDING DATES 17% 12% 12% 8%

10% 11%

7% 4%

Nov

14%

Dec

1%

2%

Jan

Feb

3% Mar

Apr

May

Jun

Jul

Aug

Sep

WEDDING SEASON

Oct


Philadelphia

PHILADELPHIA ENGAGEMENT LENGTHS

1 MONTH

12 MONTHS

36 MONTHS


Philadelphia

PHILADELPHIA COSTS $34,400

$20,000

Expected Spend

Actual Spend


KATEY McBURNEY, Regional Manager, Customer Success


Before Facebook

We Actually Did Work


Before Facebook

We took vacations without status updates


Before Facebook

When we liked things ‌we simply smiled


Before Facebook


After Facebook...


Why Is Social Media So Valuable?


74%

Of All Internet Users


2.13

Billion People


COUPLES FOLLOW YOU

61%

of couples ‘follow’ or ‘like’ their wedding professionals


REASONS WHY THEY FOLLOW YOU


COUPLES TAKE ACTION

40%

of couples will comment on your post, tag their friend or post their own photo


COUPLES CONTACT YOU

34%

of couples will contact a wedding professional through social media


THEY EXPECT YOU TO BE SOCIAL

62%

say wedding professionals not on social media are ‘outdated’


ONLY 4% CAN’T BE FOUND


OUR BUSINESS GETS OLDER CUSTOMERS STAY THE SAME AGE

Engaged Couples

Engaged Couples

Engaged Couples

in 2015

in 2017

in 2020


+2


The best social network to reach engaged couples:


PINTEREST 5 TIPS


2 out of 3

pins originate from businesses


5X more

active than our Facebook fans


1

Improve your board titles and descriptions with keywords


2

Optimize Pin descriptions with a mix of keywords & hashtags


3

Use Rich Pins to append more information to your pins


4

Don’t just publish pins – like, comment, re-pin your followers


5

Install the Pin It Button on your website and blog


INSTAGRAM 5 TIPS


300 million

monthly active users


30 billion

photos shared


53% of

of internet users who are 18-29


1

Mix event photos with behind-thescenes photos & promos


2

Link additional social networks like Facebook and Twitter

Select which networks your business uses to save time by posting across multiple networks at once


3

Include popular non-branded hashtags to be discovered


4

Encourage user generated content with branded hashtags


5

Embrace Instagram for short video content, not just photos


6

Show followers your personality through Instagram Stories


FACEBOOK 5 TIPS


> 5X US


4.6 million

Users relationship status is Engaged


1

Include a mix of photos and videos in each of your posts

3 billion video views/day

2 billion shared/day


2

Keep your promotional posts to a minimum


3

Find the best time to post updates for your business

Highest traffic occurs mid-week between 1-3pm Engagement is 18% higher on Thursday and Friday


4

Monitor your Insights to understand what is working


55

Create a contest to encourage new Business Page ‘Likes’ ‘Like’ your business page and then: - Like / comment on a post

- Publish to your page - Send your page a message


REVIEW FACTORS


REVIEWS

ENDORSEMENTS

TESTIMONIALS

SOCIAL SHARING


COUPLES READ REVIEWS

95%

use reviews to select pros


YOU GET MORE TRAFFIC

123% increase with 11+ reviews


QUALITY

QUANTITY

CONSISTENCY

RECENCY


16 Wedding Reviews Per Year


Most Written 2-3 Weeks After


The Easiest Way to Get Reviews


JUST ASK!


Philadelphia


Philadelphia


City Name Philadelphia Goes Here


WeddingWire Networking Night Philadelphia  

Presented by Katey McBurney

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