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NORTHERN NEW JERSEY JANUARY 17TH, 2017


Northern New Jersey

Cara Del Duca

Emma Rutter


Northern New Jersey

Scott Fiore

Amy Kautz


Northern New Jersey

Dave Berman

Martha Wright

Claire Thibeau


Northern New Jersey

Alan Berg, CSP WeddingWire Education Guru


Northern New Jersey


City Name Goes Here


Northern New Jersey


Northern New Jersey


Northern New Jersey

36,422 Northern New Jersey


Northern New Jersey

87,779 Northern New Jersey


Northern New Jersey

NORTHERN NJ ENGAGEMENTS

15% 10%

9%

9%

8% 4%

Nov

Dec

Jan

Feb

ENGAGEMENT SEASON

Mar

Apr

5%

6%

May

Jun

8%

Jul

10%

9% 6%

Aug

Sep

Oct


Northern New Jersey

NORTHERN NJ WEDDING DATES 20% 16% 13% 12% 4% Nov

4% Dec

6% 1%

1%

Jan

Feb

Mar

8%

7%

Apr

May

8%

Jun

Jul

Aug

Sep

WEDDING SEASON

Oct


Northern New Jersey

NORTHERN NJ ENGAGEMENT LENGTHS

1 MONTH

12 MONTHS

36 MONTHS


Northern New Jersey

NORTHERN NJ COSTS $48,000

$26,000

Expected Spend

Actual Spend


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Why do they ask “How much…?”

They don’t know what else to ask

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When they ask “How much…?” It does not automatically mean: • • • •

they can’t afford it they want your bottom package/service they won’t spend more they’re price shopping

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Price questions are buying signals and opportunities © ©2016 2016AlanBerg.com AlanBerg.com••Left Leftof ofCenter CenterMktg. Mktg.&&Pub. Pub.LLC LLC

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If they’re not asking you “How much?”…

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What do you want to hear when you’re the customer? © ©2016 2016AlanBerg.com AlanBerg.com••Left Leftof ofCenter CenterMktg. Mktg.&&Pub. Pub.LLC LLC

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4 ways to handle price on your website & marketing

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4 ways to handle price on your website & marketing tell them

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4 ways to handle price on your website & marketing tell them

don’t tell them © ©2016 2016AlanBerg.com AlanBerg.com••Left Leftof ofCenter CenterMktg. Mktg.&&Pub. Pub.LLC LLC

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4 ways to handle price on your website & marketing tell them

don’t tell them

starting price

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4 ways to handle price on your website & marketing tell them

don’t tell them

starting price

price range © ©2016 2016AlanBerg.com AlanBerg.com••Left Leftof ofCenter CenterMktg. Mktg.&&Pub. Pub.LLC LLC

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Tell them WHY, not just WHAT

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Northern New Jersey


Northern New Jersey


City Name Goes Here



WeddingWire Networking Night Northern New Jersey