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LOS ANGELES FEBRUARY 22, 2017


Los Angeles

Emma Rutter

Cara Del Duca


Los Angeles

Paige Koziuk

Abi Boss

Joe Ruzzi


Los Angeles

Jessica Roberts

Sim Dulai

Alicia Darrow


Los Angeles Los LosAngeles Angeles

Danielle Solomon Laney Rosdail Caren Plummer


Los Angeles

Bethel Nathan WeddingWire Contributor Coach & Speaker, Elevate by Bethel Ordained Officiant, Ceremonies by Bethel


Los Angeles


City Name Goes Here


Los Angeles


Los Angeles


Los Angeles

36,656 Los Angeles


Los Angeles

70,616 Los Angeles


Los Angeles

GREATER LOS ANGELES ENGAGEMENTS 18% 11% 10% 10% 9% 8% 5%

4% Nov

10%

Dec

Jan

Feb

ENGAGEMENT SEASON

Mar

Apr

May

Jun

4% Jul

Aug

6%

Sep

5%

Oct


Los Angeles

GREATER LOS ANGELES WEDDING DATES

11%

7% 2%

Nov

12%

10% 6%

Dec

Jan

15%

9%

10% 7%

7%

Jul

Aug

4% Feb

Mar

Apr

May

Jun

WEDDING SEASON

Sep

Oct


Los Angeles

GREATER LOS ANGELES ENGAGEMENT LENGTHS

1 MONTH

12 MONTHS

36 MONTHS


Los Angeles

GREATER LOS ANGELES COSTS $33,000

$18,000

Expected Spend

Actual Spend


We are an industry with LITTLE to NO REPEAT BUSINESS Hopefully some follow-on business but little repeat business


Need Strong Business Relationships: With colleagues (other vendor types) With competitors especially those with similar ideal clients With your clients during and even after


Colleague Relationships: • Referrals to their clients • Wedding runs more smoothly • Willing to jump in & help when needed


Colleague Relationships: • Learning and sharing best practices • Access to resources and potential opportunities • Accountability partner • Friend and even venting partner • Friendly faces at networking events – even a wingman


Colleague Relationships: Three things to do: 1. 3 people to establish or deepen a relationship with – invite for coffee 2. Write endorsements for 3 people 3. Ask 3 people to write endorsements for you


Remember that Relationships: Need both trust and rapport. And have to be built over time. Take effort to maintain. And must be mutually beneficial. You have to be willing to give, help, and support, not just take and receive.


Competitor Relationships: Who shares your ideal client? Do you send them your duplicate inquiries? Do they send you theirs? Remember that sending folks you cannot service to a safe and fitting place makes you look good and might lead to more inquiries in the future!


Competitor Relationships: One thing to do: Make sure that you have 3-5 “competitors” to send inquiries, including those that are not your fit – invite for coffee Ask if couples let them know you sent them Promise to tell them when couples come to you from them.


Client Relationships – During and After: They want to feel like more than a transaction to you, like their wedding matters. Millennials especially want personalized, authentic, and a connection. Working with your Ideal Clients (or close) makes this easier to do.


Millennials:

• Want it to be theirs – both different and authentic to them – a personalized experience that reflects their values & beliefs as a couple • Labels and “norms” mean less • Educate about why, and inspire


Millennials:

• Very tech-savvy • Value responsiveness and a personalized response


“Social Proof” So very important to future business – word of mouth, reviews, and testimonials WeddingWire surveys: 87% of couples look to reviews in choosing their vendors Therefore, give them an experience worth writing about and talking about!  And then they will


Client Relationships: Three things to do: 1. Ask for reviews from past year’s clients – deadline is December 31st for Couple’s Choice Award. Explain why it matters! 2. Brainstorm ways to connect deeper during. 3. Brainstorm ways to connect afterward.


ROCK your 2017! Bethel Nathan www.elevatebybethel.com www.ceremoniesbybethel.com bethel@elevatebybethel.com Facebook Group: The Elevator: Moving our Businesses Up Together


Los Angeles


Los Angeles

LA speaker announcement! Mindy Weiss


Los Angeles


Los Angeles


LosGoes Angeles City Name Here


Profile for WeddingWire

WeddingWire Networking Night Los Angeles  

Presented by Bethel Nathan

WeddingWire Networking Night Los Angeles  

Presented by Bethel Nathan