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AUSTIN NOVEMBER 13TH, 2017


Austin

Emily White

Casie Bizuwork


Austin

Tiffany Harrison

Megan Haney


Austin

Shayna Dubler

Naisby Herring


Austin

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Austin

Katey McBurney Regional Manager of Customer Success, WeddingWire


Austin


City Name GoesAustin Here


Austin


Austin


Austin

AUSTIN ENGAGEMENTS

15%

12% 13%

11% 6%

5%

Nov

Dec

Jan

10%

Feb

ENGAGEMENT SEASON

Mar

Apr

7% 4%

May

Jun

7%

7% 4%

Jul

Aug

Sep

Oct


Austin

AUSTIN WEDDING DATES

13% 9%

Nov

4%

4%

Dec

Jan

7%

10%

8%

9%

11%

9%

13%

3% Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct


Austin

AUSTIN ENGAGEMENT LENGTHS

1 MO

7 MO

17 MO

36 MONTHS


Austin

AUSTIN COSTS $26,000

$14,000

Expected Spend

Actual Spend


Austin

16,691 AUSTIN


Austin

35,757 AUSTIN


Get to know Millennial couples


Millennials vs. Boomers


Millennials vs. Boomers


The US population

2016

1916


The US population

Gen Z 2016

Millennials

Gen X

Boomers

Silent 1916


The US population

• Born between 1982-2000 • Now age 16-34 • 80 million Gen Z 2016

Millennials

Gen X

Boomers

Silent 1916


The US population

80% of our couples are Millennials

• Born between 1982-2000 • Now age 16-34 • 80 million

2016

1916


Millennials vs. GenX


Top 5 ways to reach Millennials

Top 5 ways to reach Millennials


Millennials’ views on weddings


Find ways to personalize

Find ways to personalize!


Find ways to personalize

1 in 4

couples include 5 unique details


Find ways to personalize

Millennials are willing to spend more per guest


Find ways to personalize


Find ways to personalize


Find ways to personalize


Key takeaways

Top challenges couples face


Be mobile friendly

Be mobile friendly


Be mobile friendly

1/2

of time planning is spent on mobile


Be mobile friendly

50%

of couples find vendors on mobile


Be mobile friendly

MOBILE VISITS


Be mobile friendly

Email

Attachments

Website


Decrease response time

Decrease response time


Decrease response time

70%

of couples consider vendor responsiveness


Find ways to personalize

25%

of couples don’t like auto responses


Decrease response time

24 HRS. couples’ expected response time


Decrease response time

Only

39% of vendors


Decrease response time

PRO TIP: Respond to leads in the same format


Decrease response time

97% of couples prefer email


Decrease response time

Why? 64% fit between activities 63% read at work 54% save conversation


Decrease response time

4 Key Tips: ✓ Respond quickly to stand out ✓ Keep responses short and personalized ✓ Answer their questions ✓ Use the Clients App with push notifications


Embrace content

Embrace content


Embrace content


Embrace content


Invest in social media

Invest in your social media


Invest in social media

5.5 HRS. time spent on social media daily


Invest in social media


Invest in social media

When are couples on social media


Invest in social media

How do couples use social media


Invest in social media

Where are couples vs. vendors


Invest in social media

Why couples follow you


Key takeaways

Two key takeaways


Key takeaways

Focus on the positive


Key takeaways

Millennials aren’t so different…


Austin


Austin


WeddingWire Networking Night Austin  

Presented by Katey McBurney