Tools Training Session March 2014

Discovering the Tools for Success March 18, 2014

Presented By:

Brendan McClellan

Associate Director, Customer Success Team bmcclellan@weddingwire.com

Welcome to our Tools Training Session!

• Specifically for our premium members • Please ask questions throughout

 Send questions to ‘Organizers and Panelists’  We’ll try to answer questions at the end

• We’ll send you a copy of the presentation and post in our Education Center

WeddingWire Tools • • • • • • •

Review Collector Tool Social Media Manager Facebook Page Designer Video Builder Mobile Website Creator Search Engine Optimizer Client Management Tools

Collect and manage your reviews using Review Collector Tool

72%

of consumers trust online reviews as much as personal recommendations *Local Consumer Review Survey (2012)

52%

say positive reviews make them more likely to use a local business *Local Consumer Review Survey (2012)

Double-digit reviews drive success

0-10

11-20

+106% traffic

Create a Multiplier Effect on Your Listing

Live Demo

Manage your social media presence using the Social Media Manager

What % of online users count on social media when making a purchase?

Source: Nielsen

46%

Social media is influencing SEO results

Live Demo

Customize your business page using the Facebook Page Designer

1) 1.15 billion monthly active users 2) 68% login from mobile per month 3) 70% of companies use Facebook to gain new customers Source: Search Engine Journal

More than half of the country uses Facebook

Percentage of internet users that are actively using the following social media sites (Q4 2013) Facebook Facebook YouTube

YouTube

Twitter

26%

Twitter

Google+ Pinterest

55%

24%

Goggle+

17%

InstagramPinterest

16%

LinkedInInstagram Tumblr

12%

LinkedIn Tumblr

Source: globalwebindex

11% 6% Base: North American internet users 16-64

Millions of engaged couples are on facebook

4.4 million

Live Demo

Create unlimited, professional videos with the Video Builder

How many online video consumers will there be in 2015?

1.5 billion Source: Cisco Systems

Live Demo

Optimize your site for mobile & tablet devices using the Mobile Website Creator

Mobile sites don’t have to replicate the web- Provide a good user experience

Live Demo

Optimize your WeddingWire Storefront with the Search Engine Optimizer

A top 3 ranking drives significant clicks 60% of all organic clicks go to the top three organic search results SHARE OF CLICKS

27% 20% 13%

1

2

3

10%

4

9%

5

7% 6

5% 7

3%

4%

3%

8

9

10

RANKING ON SEARCH RESULTS PAGE Source: Marketing Sherpa, 2007

Live Demo

Don’t Forget About The Client Management Tools!

The Clients Tab, designed for event professionals, is the easiest way for Pros, like you, to manage your clients ‌ so that you can focus on what you love!

How Can The Client Management Tools Help You? You now have access to a suite of industry leading tools that allow you to manage your client relationships from end to end; effectively moving customers from prospect to payment.

Live Demo

How to Get In Touch: 1. Leave a comment in the questions section of today’s webinar to have your dedicated CSM reach out to schedule a 15 minute WeddingWire account health check 2. Email our team at success@weddingwire.com 3. Contact your Customer Success Rep through your WW Account

Questions?