Niche PR: How to Become the "Go-To" Expert in your Field - Meghan Ely

Niche An area of the wedding industry that suits your talents and personality and allows you to specialize.

Benefits of a Niche Attracts your ideal audience Cuts back on competition Gives focus to your marketing Relief sets in: I FOUND YOU!

Won’t I turn away other business?

Specific Niches Destination LGBTQ Indian Jewish Persian Elopements Second marriages Celebrity

Broader Niches Vintage Eco-friendly Luxury Classic Rustic Modern High Fashion

{Credit: instagram.com/thecarolinedoll}

Defining Your Niche What do you do best?

What do you enjoy the most?

What type of client do you like working with the most?

What is most profitable?

Is this client actually in my market?

Can it evolve over time?

The Art of Owning Your Niche Before you can tell them you’re an expert, you need to show them…

Your Web Site Your bio Your portfolio Press Testimonials

Wedding PR Strategies Become a media expert Guest writing Speaking Real Wedding submissions

Becoming a Media Expert First ask yourself - what are my topics?

Research the best channels Pay careful attention to content Ask yourself - how can I add to the conversation?

My Typical Formula Emails only, please Greeting {with their actual name!} Brief intro {Story ideas} Explain how you’re a resource Contact information

Guest Writing Revisit your topics Research media outlets with a new purpose Outline submission guidelines The pitch

Speaking Developing a platform from your topics What does your targeted audience attend (OR) what will impress them?

What topics are already being covered?

Speaking Tips & Tricks Start small Collect guidelines & deadlines Allow your topics to evolve Never stop practicing!

Real Wedding Submissions Do your research Focus on your target audience Review your portfolio Study the submission guidelines Be mindful of editorial calendars Follow the rules of exclusivity

These are a few of my favorite things‌

PR Tools HARO. SourceBottle. ProfNet. Buzzstream.

Facebook. Twitter. RealWeds.com Getting Organized 17 Hats. Basecamp. Google Docs.

DropBox. Canva.

PR Tips Make it easy on them Make it about them Treat them like a client Calendar prompts

Your Homework 1. Test out a niche - what makes sense for you?

2. Look to your online content - what topics can you tackle?

3. Sign up for HARO and practice pitching 4. Review recent weddings and submit

Giveaway!

Keep in Touch Meghan Ely, OFD Consulting www.ofdconsulting.com meghan@ofdconsulting.com

@ofdconsulting