Success Workshop: Lead Replies that Convert - Kyle Mihalcoe

Reply Quickly

Responses are expected within:

24 hours

Prefer email contact

97%

Be Personal

Felt responses were canned

1 in 4

Keep It Short

One of the top ways to plan

Mobile

#WWIRETOPTIP “I always recommend keeping it short (less than a phone screen) and ending with an easy-to-answer question that will create a conversation, like: ‘What is your fiancé’s name?’“ -Genevieve Murphy, SCSM

Answer Questions

Responses • Over 60% of wedding professionals respond to an email inquiry with general information, pricing and availability.

• However, around 10% don’t respond to the questions asked by the couple, and instead reply with alternative information OR ask to set up a phone call - both which can be discouraging responses for potential clients.

Follow Up

Why they don’t think they need to tell you: • 50% “Didn’t think it was necessary” • 30% “I didn’t think the pro would care”

#WWIRETOPTIP “Very few of my wedding professionals send follow-ups because they don't want to be pushy. I always recommend gently pushing urgency in the followup by asking if they should ‘put a soft hold on the date’ until they can connect further. No one wants to feel like their option is slipping away because they didn't make a move.”

-Taylor Wymer, CSM

Suggest a Next Step

Homework: 1. Locate the messages section of your account.

2. Calculate your average response time.

3. Evaluate your response lengths.

4. Come up with a suggested next step.

5. Respond to/follow up with outstanding leads.