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Pricing with Purpose

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Pricing with Purpose

Pricing with Purpose Part I: Top Pricing Tips Part II: Your Pricing Questions


Pricing with Purpose

I love price inquiries

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Pricing with Purpose

Who makes price inquiries? 4


Pricing with Purpose

BUYERS! 5


Pricing with Purpose

Asking about price is a strong buying signal 6


Pricing with Purpose

Asking for a lower price is a stronger buying signal 7


Pricing with Purpose

Why do they ask “How much…?” 8


Pricing with Purpose

They don’t know what else to ask! 9


Pricing with Purpose

“88% of couples want to see pricing before even reaching out to contact a vendor� WedInsights Volume 6


Pricing with Purpose

4 ways to handle price in email, on your website & marketing

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Pricing with Purpose

4 ways to handle price in email, on your website & marketing tell them

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Pricing with Purpose

“Thanks for asking. I’d love to make your wedding amazing. My price for _____ is only $XX. (and then ask one question) 13


Pricing with Purpose

“Thanks for asking. I’d love to make your wedding amazing. My price for Day-Of Planning is only $XX. Will you be having both the ceremony and reception at (venue name)?” 14


Pricing with Purpose

“Thanks for asking. I’d love to make your wedding amazing. My price for a mirror booth is only $XX. How many guests are you expecting to attend?” 15


Pricing with Purpose

“Thanks for asking. I’d love to make your wedding amazing. My price for that particular wedding arch is only $XX. Would you like me to reserve that for your wedding?” 16


Pricing with Purpose

4 ways to handle price in email, on your website & marketing tell them

don’t tell them

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Pricing with Purpose

“I’d love to give you our pricing, I just need to know a few details to ensure that you don’t pay more than you need to, or for things you don’t want or need.

And then ask one question.

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Pricing with Purpose

“I’d love to give you our pricing, I just need to know a few details to ensure that you don’t pay more than you need to, or for things you don’t want or need.

Have you looked at the packages on our website yet?” 19


Pricing with Purpose

“I’d love to give you our pricing, I just need to know a few details to ensure that you don’t pay more than you need to, or for things you don’t want or need.

Are you interested in both DJ and Photobooth?” 20


Pricing with Purpose

4 ways to handle price in email, on your website & marketing tell them

starting price

don’t tell them

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Pricing with Purpose

“Thanks for asking. We’d love to help you have the most amazing wedding. Our video prices start at $2,500 and go up depending upon which package or services you need.

And then… ask one question 22


Pricing with Purpose

“Thanks for asking. We’d love to help you have the most amazing wedding. Our video prices start at $2,500 and go up depending upon which package or services you need. Were you looking to have us capture everything from your rehearsal through the entire reception?” 23


Pricing with Purpose

4 ways to handle price in email, on your website & marketing tell them

starting price

don’t tell them

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price range


Pricing with Purpose

“Thanks for asking. We’d love to help you have the most amazing wedding. Our wedding catering prices range from $56 to $97 per person, depending upon which package or services you need. Have you already reserved a venue, or would you like us to help you find the right one for your wedding?” 25


Pricing with Purpose

“Thanks for asking. We’d love to help you have the most amazing wedding. Our wedding officiating ranges from $550 to $950, depending upon which package or services you need. Were you planning on writing your own vows, or were you looking for me to help you with that?” 26


Pricing with Purpose

If they’re not asking you about price… 27


Pricing with Purpose

Acknowledge that they’ve asked about price


Pricing with Purpose

Don’t assume that they can’t afford you because they asked about price 29


Pricing with Purpose

Don’t assume they want your lowest package/service because they asked about price 30


Pricing with Purpose

Give them some idea of your pricing, before asking their budget


Pricing with Purpose

Don’t lead with only your lowest price (Top Down Selling) 32


Pricing with Purpose

Don’t be afraid to talk about price… … you’re communicating with buyers! 33


Pricing with Purpose

Let’s answer your pricing questions


Pricing with Purpose

Thanks for listening

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Pricing with Purpose

use code WW100 to save $100 Mastermind Day, Anaheim, CA th Tomorrow, Wednesday, Feb. 7 www.AnaheimMM.EventBrite.com


Pricing with Purpose

Visit the registration desk to get Alan’s books here today www.AlanBerg.com

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Pricing with Purpose: Your Questions Answered  

Presented by Alan Berg, CSP

Pricing with Purpose: Your Questions Answered  

Presented by Alan Berg, CSP