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SANTA BARBARA SEPTEMBER 14TH, 2016


Santa Barbara

Cara Del Duca

Julie Lombard


Santa Barbara

Caroline Hodges

Laura Napolitano


Santa Barbara

Caren Plummer

Danielle Solomon


Santa Barbara

Katey McBurney Regional Manager of Customer Success


Santa Barbara


City Name Goes Here


Santa Barbara


Santa Barbara


Santa Barbara

14,418 Santa Barbara


Santa Barbara

23,785 Santa Barbara


Santa Barbara

GREATER LA ENGAGEMENTS

17%

8%

8%

Nov

Dec

Jan

9%

Feb

ENGAGEMENT SEASON

10% 7%

7%

Mar

Apr

7%

7%

9% 5%

May

Jun

Jul

Aug

Sep

7%

Oct


Santa Barbara

GREATER LA WEDDING DATES

15% 11% 5%

Nov

6%

4%

4%

4%

Dec

Jan

Feb

Mar

Apr

10% 10% 9%

May

Jun

Jul

11% 12%

Aug

WEDDING SEASON

Sep

Oct


Santa Barbara

GREATER LA ENGAGEMENT LENGTHS

1 MONTH

12 MONTHS

36 MONTHS


Santa Barbara

GREATER LA COSTS $34,000

$17,000

Expected Spend

Actual Spend


KATEY MCBURNEY, Regional Manager, Customer Success


Before Facebook

We Actually Did Work


Before Facebook

We took vacations without status updates


Before Facebook

When we liked things ‌we simply smiled


Before Facebook


After Facebook...


Why Is Social Media So Valuable?


74%

Of All Internet Users


2.13

Billion People


COUPLES FOLLOW YOU

61%

of couples ‘follow’ or ‘like’ their wedding professionals


REASONS WHY THEY FOLLOW YOU


COUPLES TAKE ACTION

40%

of couples will comment on your post, tag their friend or post their own photo


COUPLES CONTACT YOU

34%

of couples will contact a wedding professional through social media


THEY EXPECT YOU TO BE SOCIAL

62%

say wedding professionals not on social media are ‘outdated’


ONLY 4% CAN’T BE FOUND


OUR BUSINESS GETS OLDER CUSTOMERS STAY THE SAME AGE

Engaged Couples

Engaged Couples

Engaged Couples

in 2015

in 2017

in 2020


+2


The best social network to reach engaged couples:


PINTEREST 5 TIPS


2 out of 3

pins originate from businesses


5X more

active than our Facebook fans


1

Improve your board titles and descriptions with keywords


2

Optimize Pin descriptions with a mix of keywords & hashtags


3

Use Rich Pins to append more information to your pins


4

Don’t just publish pins – like, comment, re-pin your followers


5

Install the Pin It Button on your website and blog


INSTAGRAM 5 TIPS


300 million

monthly active users


30 billion

photos shared


53% of

of internet users who are 18-29


1

Mix event photos with behind-thescenes photos & promos


2

Link additional social networks like Facebook and Twitter

Select which networks your business uses to save time by posting across multiple networks at once


3

Include popular non-branded hashtags to be discovered


4

Encourage user generated content with branded hashtags


5

Embrace Instagram for short video content, not just photos


FACEBOOK 5 TIPS


> 5X US


4.6 million

Users relationship status is Engaged


1

Include a mix of photos and videos in each of your posts

3 billion video views/day

2 billion shared/day


2

Keep your promotional posts to a minimum


3

Find the best time to post updates for your business

Highest traffic occurs mid-week between 1-3pm Engagement is 18% higher on Thursday and Friday


4

Monitor your Insights to understand what is working


55

Create a contest to encourage new Business Page ‘Likes’ ‘Like’ your business page and then: - Like / comment on a post

- Publish to your page - Send your page a message


CREATE VIDEOS


Easily Turn Your Photos into Professional Videos


Create a YouTube Account and Easily Post your Videos for an SEO Boost!


1 billion unique monthly visitors 2nd largest search engine in U.S.

reach more 18-34 than any network

6 billion hrs watched per month


REVIEW FACTORS


REVIEWS

ENDORSEMENTS

TESTIMONIALS

SOCIAL SHARING


COUPLES READ REVIEWS

95%

use reviews to select pros


YOU GET MORE TRAFFIC

123% increase with 11+ reviews


QUALITY

QUANTITY

CONSISTENCY

RECENCY


16 Wedding Reviews Per Year


Most Written 2-3 Weeks After


The Easiest Way to Get Reviews


JUST ASK!


Santa Barbara


Santa Barbara


City Name Goes Here



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