WedInsights: How Couples Plan in 2017 - Jess Finnefrock

Page 1


TODAY’S AGENDA


Who are the Millennials?


U.S. POPULATION

2016

1916


U.S. POPULATION

Gen Z 2016

Millennials

Gen X

Boomers

Silent 1916


U.S. POPULATION

• Born between 1982-2000 • Now age 16-35 • 80 million Gen Z 2016

Millennials

Gen X

Boomers

Silent 1916


U.S. POPULATION

รง80% of WeddingWire couples Females Males

2016

1916


WW

$86K 82%

96% $62K

NonWW

86% 58% 38%

20%

Bachelors+

Avg Household Have computer Have computer Income at home at work


89%

WW

74%

66%

67% 50%

50% 25%

Maintains FB page

Listens FM radio

Listens Pandora

Watches ABC

Watches Lifetime

Shops Target

Shops Trader Joes


WHAT THEY DIDN’T TELL YOU

25% looked forward to the honeymoon more than the ceremony 23% invited guests they hoped would decline

16% regret some of the choices they made 7% changed vows at the last minute 6% got married before the ceremony 4% booked venue before getting engaged


DON’T FORGET THE PARENTS • • • • •

Pay for 67% of the total expenses Start saving when child between 11-15 years old 10% dip into their retirement savings 81% involved in decision-making 30% say they can voice their opinions because they are paying


Let’s meet WW couples!



What they care about…



STEREOTYPES‌THAT ARE TRUTHS Culturally aware, diverse and inclusive Heightened social consciousness Spend for experiences, not frivolity Seek emotional payout

Thirst for life hacks

Favor brands that showcase personality and humor Watch more streaming than cable TV


VIEWS ON MARRIAGE • • • • •

Delaying marriage Matter of timing/convenience than necessity Marriage ≠ financial stability Online dating Desensitized to divorce

VIEWS ON WEDDINGS • • • • • •

Joint proposals more common Unique engagement rings Engagement selfies 96% will use Internet to plan their wedding Personalization of ceremony/reception Universal registries


TOP CHALLENGES Millennials

GenX

Budget/guest size Making decisions Tracking expenses Knowing on right track Finding vendors

Budget/guest size Making decisions Tracking expenses Knowing on right track Finding vendors


How they plan…


How much does a wedding cost?

Where can my guests RSVP online?

How do I start planning my wedding? How do I find vendors near me? How do I make a wedding website?

Engaged, now what?


USE BY TIME OF DAY

5

6

7

8

9

10

11

12

Desktop Smartphone/tablet

13

14

15

16

17

18

19

20

21

22

23

0

1

2

3

4


FIRST CONTACT PREFERENCE 59%

Email

Don’t think it’s necessary

Thought vendor wouldn’t care

50%

Through website

39%

Phone Online form

25%

Social media

22%

Text message

WHY NOT RESPOND?

11%


FACTORS COUPLES LOOK FOR 92% 85%

Price Reviews

73% 73%

Availability Location

55% 51% 41%

Photos Responsiveness Personality Description of Business

25%


WHEN ON SOCIAL MEDIA 76%

72%

70%

68% 50% 31%

Bored

In bed

At work

TV/online

Eating

Mtg with vendor

22%

Commute


WHY ON SOCIAL MEDIA Find inspiration Discover new wedding pros to contact Verify wedding pro’s product quality Pass the time when bored Get a sense of wedding pro’s personality Most

Least


IMPORTANCE OF SOCIAL MEDIA

56%

would only consider booking wedding pros who they can find on social media

64%

59%

believe wedding pros on social media are more likely to understand their interests

like when wedding pros share some of their personal life on social media


How do they want info?






Text REPORT[space] [your email address] to 69979 WedInsights.com


Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.