TODAY’S AGENDA
Who are the Millennials?
U.S. POPULATION
2016
1916
U.S. POPULATION
Gen Z 2016
Millennials
Gen X
Boomers
Silent 1916
U.S. POPULATION
• Born between 1982-2000 • Now age 16-35 • 80 million Gen Z 2016
Millennials
Gen X
Boomers
Silent 1916
U.S. POPULATION
รง80% of WeddingWire couples Females Males
2016
1916
WW
$86K 82%
96% $62K
NonWW
86% 58% 38%
20%
Bachelors+
Avg Household Have computer Have computer Income at home at work
89%
WW
74%
66%
67% 50%
50% 25%
Maintains FB page
Listens FM radio
Listens Pandora
Watches ABC
Watches Lifetime
Shops Target
Shops Trader Joes
WHAT THEY DIDN’T TELL YOU
25% looked forward to the honeymoon more than the ceremony 23% invited guests they hoped would decline
16% regret some of the choices they made 7% changed vows at the last minute 6% got married before the ceremony 4% booked venue before getting engaged
DON’T FORGET THE PARENTS • • • • •
Pay for 67% of the total expenses Start saving when child between 11-15 years old 10% dip into their retirement savings 81% involved in decision-making 30% say they can voice their opinions because they are paying
Let’s meet WW couples!
What they care about…
STEREOTYPES‌THAT ARE TRUTHS Culturally aware, diverse and inclusive Heightened social consciousness Spend for experiences, not frivolity Seek emotional payout
Thirst for life hacks
Favor brands that showcase personality and humor Watch more streaming than cable TV
VIEWS ON MARRIAGE • • • • •
Delaying marriage Matter of timing/convenience than necessity Marriage ≠ financial stability Online dating Desensitized to divorce
VIEWS ON WEDDINGS • • • • • •
Joint proposals more common Unique engagement rings Engagement selfies 96% will use Internet to plan their wedding Personalization of ceremony/reception Universal registries
TOP CHALLENGES Millennials
GenX
Budget/guest size Making decisions Tracking expenses Knowing on right track Finding vendors
Budget/guest size Making decisions Tracking expenses Knowing on right track Finding vendors
How they plan…
How much does a wedding cost?
Where can my guests RSVP online?
How do I start planning my wedding? How do I find vendors near me? How do I make a wedding website?
Engaged, now what?
USE BY TIME OF DAY
5
6
7
8
9
10
11
12
Desktop Smartphone/tablet
13
14
15
16
17
18
19
20
21
22
23
0
1
2
3
4
FIRST CONTACT PREFERENCE 59%
•
Don’t think it’s necessary
•
Thought vendor wouldn’t care
50%
Through website
39%
Phone Online form
25%
Social media
22%
Text message
WHY NOT RESPOND?
11%
FACTORS COUPLES LOOK FOR 92% 85%
Price Reviews
73% 73%
Availability Location
55% 51% 41%
Photos Responsiveness Personality Description of Business
25%
WHEN ON SOCIAL MEDIA 76%
72%
70%
68% 50% 31%
Bored
In bed
At work
TV/online
Eating
Mtg with vendor
22%
Commute
WHY ON SOCIAL MEDIA Find inspiration Discover new wedding pros to contact Verify wedding pro’s product quality Pass the time when bored Get a sense of wedding pro’s personality Most
Least
IMPORTANCE OF SOCIAL MEDIA
56%
would only consider booking wedding pros who they can find on social media
64%
59%
believe wedding pros on social media are more likely to understand their interests
like when wedding pros share some of their personal life on social media
How do they want info?
Text REPORT[space] [your email address] to 69979 WedInsights.com