Ghostbusters: Who You Gonna Call, Text or Message?

mobile has transformed our world

Asking for Directions

Arriving at the Airport

Catching a Cab in the Rain

Exploring a New City

The iPhone has Turned 10

Source: KPCB Internet Trends

Live Photo is Small But Great

MOBILE GROWTH

320 million

330 million

The Avg American Reaches for Their Phone Every…

6

minutes

Smartphone Growth was Rapid

Source: KPCB Internet Trends

We’re Exiting Mobile Revolution

Source: KPCB Internet Trends

Android is Kicking Apple’s Butt

Source: KPCB Internet Trends

MILLENNIALS AND MOBILE

What are the current Generations?

MILLENNIALS

Gen Z 6-20 2016

Gen Y 21-34

Gen X 35-55

Boomers

Silent 1916

80% of Our Couples are Millennials

Females Males

2016

1916

Millennials Contact You via Web + Social

Source: KPCB Internet Trends

1

87%

of Millennials have their Smartphone on them at all times & spend 4.5 hrs/day

1

8-10pm

is the peak time for mobile wedding planning

1

3 of 4

Millennial visitors will leave a mobile website due to a bad user experience

MOBILE FIVE

1

mobile first

1

MOBILE PARITY

MOBILE CONVERSION

1

mobile mail

Email Must Render on Mobile

Source: Blue Hornet Reveal Report

Use 1 a Mobile-Friendly Platform

1 Short Subject Line Single Column Enlarge Fonts Clear Call to Action Test, Test, Test

1

mobile payment

1 Mobile Payments Growing

1

1

mobile customers

1

CUSTOMIZED MOBILE CLIENT SITES

1

mobile tech

1

1

1 Tweet a pic of your phone to @sonnyg‌ the oldest model gets a brand new phone New Phone = $250 GC towards a New Smartphone

MOBILE

OPTIMIZATION

+500%

Increase in people searching for businesses using a mobile device over the past 3 years

Penguin & Panda search for good content

GOOD CONTENT WINS

SAY NO TO WEB SPAM

The best links are relevant, direct and one-way

² KISS – Keep it Short & Simple ² Main Domain vs. Subdomain ² Static URL’s with short keywords

² 500 Words/Page ² Unique Content on each page ² Reviews, Photos, Videos & More ² Blogs Are a Content Engine

Include ‘wedding’, category and location LONG TAIL KEYWORDS ² 70% of Searches ² Buying Intention ² Higher Conversion ² Less Competition

Strong Activity on Mobile Search

Source: Survey Monkey MP Audience

1

1

34% of sites

failed to meet mobile criteria prior to update Source: Google

Mobile SEO visibility drop-off 1

Source: Search Metrics

1

Are you Mobile-Friendly?

Check if you’re mobile-friendly

google.com/webmasters/tools/mobile-friendly

each page is treated separately

page speed matters A LOT

algorithm is real time

Create a Good User Experience

50%

say a bad mobile experience makes them less likely to work with a biz

Time for a Responsive Website

one brand one domain one codebase

What I Like:

What I Dislike:

You don’t have to worry about optimizing two sites for search engines

You won’t have the best site experience …unless you start building mobile first

Go Responsive @ LiveBooks Booth

MOBILE AT WW

4 million

visitors from mobile devices per month to WeddingWire

We Ensure You’re Found on Mobile

WeddingWire – #1 Planning App

585% increase in WW App downloads in 2016

Client Manager – Leads On-the-Go

APPS FOR BUSINESS

Slack – Best Team Communication

Wunderlist – Shared To-Do List

Trello – Organize with Clients

1PassWord – Manage Passwords

Uber Conference – Group Calling

Fiverr – Services Start at $5

APPS FOR EVENTS

GroupMe – Group Communication

Zello – Walkie Talkie vs. Text

Dark Sky – Hyperlocal Weather

Toggl – Track Your Time Spent

APPS FOR MONEY

Venmo – A Digital Wallet

Square Cash is New

SplitWise – Share Bills + Expenses

Mint – Easily Manage Spending

Acorns - Invest Your Spare Change

LetGo – Sell Outdated Items

APPS FOR CONTENT

Canva – Simple Graphic Design

Enlight – Photos Turn to Art

Color Story – Go Beyond Filters

Animoto – Easily Create Videos

Boomerang - Mini Videos that Loop

HyperLapse – Time Lapse Videos

APPS FOR SOCIAL

Buffer – Manage Social On-The-Go

Messenger – New Video Calling

BitMoji – Create a Personal Emoji

Snapchat – Start Creating Stories

AVAILABLE AT WMBA

APPS FOR SANITY

SwiftKey - Upgrade Your Keyboard

Email – One Fast + Secure Mailbox

IF – Auto Connect Your Apps

Zapier - Move Info Between Apps

Connect 500+ Apps

Allo - Smart Messaging + Assistant

Pause – Relax + Regain Focus

It’s not the best business team that wins.

It’s the business team that plays better.

OUR WINNERS: Weddings by Hannah $100 OpenTable Gift Card Dazzle by Andrea Ninja Kitchen System ($200) Blue Palm Events $100 SpaFinder Gift Card Claudia Myler Events Nambe Cheese Block ($100) The Warren House iRobot Roomba ($375)

VISIT OUR NEWLYWISH BOOTH TOMORROW OR SIGN UP: WWW.NEWLYWISH.COM/NWPERKS

TOMORROW @ 5PM

HAKKASAN @ MGM FEAT DJ JASON JANI

TONIGHT @ 9PM

If you haven’t registered, get there early

Thank You! cmo@weddingwire.com