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CALGARY CITY GOES HERE MONTH DATE, YEAR


Calgary

Julie Lombard

Cara Del Duca


Calgary

Brian Mate

Daniela Pelayo


Calgary

Rebecca Hornick

Liza Danello

Eric Suchy


Calgary

Megan Hayes Regional Manager of Customer Success WeddingWire


Calgary


Calgary


Calgary


Calgary


Canada

CANADA ENGAGEMENTS 18%

8%

Nov

Dec

8%

8%

Jan

Feb

ENGAGEMENT SEASON

7%

6%

6%

6%

Mar

Apr

May

Jun

8%

Jul

9%

Aug

8%

8%

Sep

Oct


Canada

CANADA WEDDING DATES 19% 16%

18%

13%

12%

8% 3% Nov

2% Dec

1%

2%

1%

Jan

Feb

Mar

3% Apr

May

Jun

Jul

Aug

Sep

WEDDING SEASON

Oct


Canada

CANADA ENGAGEMENT LENGTHS

1 MONTH

12 MONTHS

36 MONTHS


Calgary


Calgary

Alan Berg, CSP WeddingWire Education Guru


© 2016 AlanBerg.com • Left of Center Mktg. & Pub. LLC

15


Why do they ask “How much…?”

They don’t know what else to ask

© ©2016 2016AlanBerg.com AlanBerg.com••Left Leftof ofCenter CenterMktg. Mktg.&&Pub. Pub.LLC LLC

16


When they ask “How much…?” It does not automatically mean: • • • •

they can’t afford it they want your bottom package/service they won’t spend more they’re price shopping

© ©2016 2016AlanBerg.com AlanBerg.com••Left Leftof ofCenter CenterMktg. Mktg.&&Pub. Pub.LLC LLC

17


Price questions are buying signals and opportunities © ©2016 2016AlanBerg.com AlanBerg.com••Left Leftof ofCenter CenterMktg. Mktg.&&Pub. Pub.LLC LLC

18


If they’re not asking you “How much?”…

© ©2016 2016AlanBerg.com AlanBerg.com••Left Leftof ofCenter CenterMktg. Mktg.&&Pub. Pub.LLC LLC

19


What do you want to hear when you’re the customer? © ©2016 2016AlanBerg.com AlanBerg.com••Left Leftof ofCenter CenterMktg. Mktg.&&Pub. Pub.LLC LLC

20

20


4 ways to handle price on your website & marketing tell them

© ©2016 2016AlanBerg.com AlanBerg.com••Left Leftof ofCenter CenterMktg. Mktg.&&Pub. Pub.LLC LLC

21


4 ways to handle price on your website & marketing tell them

don’t tell them © ©2016 2016AlanBerg.com AlanBerg.com••Left Leftof ofCenter CenterMktg. Mktg.&&Pub. Pub.LLC LLC

22


4 ways to handle price on your website & marketing tell them

don’t tell them

starting price

© ©2016 2016AlanBerg.com AlanBerg.com••Left Leftof ofCenter CenterMktg. Mktg.&&Pub. Pub.LLC LLC

23


4 ways to handle price on your website & marketing tell them

don’t tell them

starting price

price range © ©2016 2016AlanBerg.com AlanBerg.com••Left Leftof ofCenter CenterMktg. Mktg.&&Pub. Pub.LLC LLC

24


Tell them WHY, not just WHAT

© ©2016 2016AlanBerg.com AlanBerg.com••Left Leftof ofCenter CenterMktg. Mktg.&&Pub. Pub.LLC LLC

25


Calgary



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