Can you hear me now? Communication tips to get more replies and bookings

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Welcome to our 7th webinar of 2016!

•Specifically for our premium members •Please ask questions throughout • Send questions to ‘Organizers and Panelists’ • I’ll try to answer questions at the end

•We’ll send you a copy of the presentation and add to the Education Center in your account © 2016 AlanBerg.com • Left of Center Mktg. & Pub. LLC

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Share key takeaways:

@WeddingWireEDU @alanberg © 2016 AlanBerg.com • Left of Center Mktg. & Pub. LLC

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One lucky winner with the best tweet will get a one-on-one website consultation with Alan Berg! © 2016 AlanBerg.com • Left of Center Mktg. & Pub. LLC

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Welcome to our Webinar Host!

Alan Berg, CSP WeddingWire Education Guru © 2016 AlanBerg.com • Left of Center Mktg. & Pub. LLC

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© 2014 AlanBerg.com • Left of Center Mktg. & Pub. LLC © 2016 AlanBerg.com • Left of Center Mktg. & Pub. LLC

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6 T’s for Better Communication: 1. Technology 2. Timing 3. Text 4. Tone 5. Transition 6. Tenacity © 2016 AlanBerg.com • Left of Center Mktg. & Pub. LLC

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1. Technology © 2016 AlanBerg.com • Left of Center Mktg. & Pub. LLC

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Technology

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What do they all have in common?

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“48% of couples express frustration when their vendor does not reciprocate their preferred communication type.”

WedInsights Vol. 4

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Initial Outreach

“~80% of couples use email to inquire about their products or services.”

WedInsights Vol. 4

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“70% of emails that WeddingWire sends to couples are opened on a mobile device.”

WedInsights Vol. 4

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Reduce the friction

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Is anybody home?

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Should you communicate differently through the different technologies? © 2016 AlanBerg.com • Left of Center Mktg. & Pub. LLC

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Should you communicate differently with couples who’ve already booked you, versus prospects? © 2016 AlanBerg.com • Left of Center Mktg. & Pub. LLC

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Should you try to call them?

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2. Timing © 2016 AlanBerg.com • Left of Center Mktg. & Pub. LLC

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“Couples contact an average of 25 vendors while searching for their team.”

WedInsights Vol. 2

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Couples expect a response within 24 hours

WedInsights Vol. 2

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Their perception is their reality © 2016 AlanBerg.com • Left of Center Mktg. & Pub. LLC

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“50% of buyers choose the vendor that responds first.”

WedInsights Vol. 2

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If you can’t respond right away, at least make contact.

WedInsights Vol. 4

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Real Response, vs Auto-Response

“~25% of couples don’t like generic automated responses.”

WedInsights Vol. 4

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When do the leads come in?

• 33% Monday & Tuesday • Weekdays: 11am – 4pm & 8-10pm WedInsights Vol. 4

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3. Text © 2016 AlanBerg.com • Left of Center Mktg. & Pub. LLC

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Answer their question(s)

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Asking about price is not the same as price shopping © 2016 AlanBerg.com • Left of Center Mktg. & Pub. LLC

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Keep it short

Write it to fit on one screen of their smartphone.

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Minimize or eliminate the graphics

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Attachments

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Editorialize

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4. Tone © 2016 AlanBerg.com • Left of Center Mktg. & Pub. LLC

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Mirror their tone

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Don’t leave out your unique voice

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Should you communicate differently with couples who’ve already booked you, versus prospects? © 2016 AlanBerg.com • Left of Center Mktg. & Pub. LLC

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5. Transition © 2016 AlanBerg.com • Left of Center Mktg. & Pub. LLC

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No dead ends!

Include a call to action

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Tell them what to do, and make it easy to do it.

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Don’t rush them for a call or an appointment

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6. Tenacity © 2016 AlanBerg.com • Left of Center Mktg. & Pub. LLC

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Follow up

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Follow up again

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Get a Yes or No

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Ask for the sale

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When they ask you a question... ask for the sale! © 2016 AlanBerg.com • Left of Center Mktg. & Pub. LLC

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Keep your tone positive © 2016 AlanBerg.com • Left of Center Mktg. & Pub. LLC

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6 T’s for better communication 1. Technology 2. Timing 3. Text 4. Tone 5. Transition 6. Tenacity © 2016 AlanBerg.com • Left of Center Mktg. & Pub. LLC

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WeddingWire

Can Help! © 2016 AlanBerg.com • Left of Center Mktg. & Pub. LLC

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Messages makes it fast & easy to connect with couples: 1.

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Get notified with each new lead or message Reply using your email, account or mobile device Send attachments to share important docs Manage conversations and client details in one place Move from inquiry to mark as booked instantly Š 2016 AlanBerg.com • Left of Center Mktg. & Pub. LLC

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Get notified with each message

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Reply from anywhere

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Share important documents

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Manage your convo in one place

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Mark as ‘booked’ with a click

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wed.li/intro-messages

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Bonus Education & Insights

WedInsights.com

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Thanks for tuning in!

You will be emailed a copy of the recording this week, and it will be posted in the Past Webinars section of your Education tab Š 2016 AlanBerg.com • Left of Center Mktg. & Pub. LLC

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Visit Alan’s website to have him review your website or for speaking and private sales training

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Questions © 2016 AlanBerg.com • Left of Center Mktg. & Pub. LLC

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© 2014 AlanBerg.com • Left of Center Mktg. & Pub. LLC © 2016 AlanBerg.com • Left of Center Mktg. & Pub. LLC

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