Boston Networking Night 12 11 17 social media presentation mh

Boston DECEMBER 11, 2017

Boston

Casie Bizuwork

Emilie Smith

Boston

Morgan Moore

Patrick Clark

Boston

Martha Wright

Douglas Peters

Boston

Ashley Gambee

Erica Cohen

Boston

Follow @WeddingWireEDU on Instagram for a chance to win a WeddingWire Swag Bag!

Boston

Megan Hayes Regional Manager of Customer Success, WeddingWire

Boston

City Name Goes Boston Here

Boston

Boston

Boston

BOSTON ENGAGEMENTS 22%

9%

8%

Nov

7%

Dec

Jan

Feb

ENGAGEMENT SEASON

7%

6%

Mar

Apr

8%

8% 4% May

Jun

Jul

6%

7%

7%

Aug

Sep

Oct

Boston

BOSTON WEDDING DATES 18%

17%

11% 11% 11% 12%

3% Nov

4% Dec

6% 3% Jan

1% Feb

2% Mar

Apr

May

Jun

Jul

Aug

Sep

WEDDING SEASON

Oct

Boston

BOSTON ENGAGEMENT LENGTHS

1 MONTH

12 MONTHS

36 MONTHS

Boston

BOSTON COSTS $36,000 $22,000

Expected Spend

Actual Spend

Boston

38,096 Boston

Boston

84,320 Boston

Do you remember life before

Facebook?

Before and After Facebook

We actually did work

Before and After Facebook

We spent time with friends‌

without status updates

Before and After Facebook

Why is social media so valuable?

Why is Social Media So Valuable?

86%

of people ages 18-29

Why is Social Media So Valuable?

1:5

minutes spent on social media

Couples use social media to plan

Why is Social Media So Valuable?

61%

‘follow’ or ‘like’ their wedding professionals

How Couples Use Social Media

Why couples follow you

How Couples Use Social Media

40%

comment, tag friends, or share your posts

How Couples Use Social Media

How Couples Use Social Media

34%

contact wedding professionals on social

How Couples Use Social Media

56%

only consider businesses on social

How Couples Use Social Media

Only

4% can’t be found

How Couples Use Social Media

Our business gets older

2015

2017

2020

Clients stay the same age

How Couples Use Social Media

The key to social media is Face-Snap‌

+ Facebook

How Couples Use Social Media

‌but the best social network to reach engaged couples:

5 Tips for Pinterest

5 Tips for

Pinterest

5 Tips for Pinterest

75% of pins originate from businesses

5 Tips for Pinterest

7x

more active than our Facebook fans

5 Tips for Pinterest

Focus on keywords

5 Tips for Pinterest

Improve titles and descriptions

5 Tips for Pinterest

Order your pins

5 Tips for Pinterest

Put your best pins top and center

5 Tips for Pinterest

Use rich pins

5 Tips for Pinterest

Append more information

5 Tips for Pinterest

Engage!

5 Tips for Pinterest

Like, comment, and re-pin

5 Tips for Pinterest

Make it easy to pin

5 Tips for Pinterest

Add the “Pin It” button to your website and blog

5 Tips for Instagram

5 Tips for

Instagram

5 Tips for Instagram

58x

higher engagement per follower than Facebook

5 Tips for Instagram

80M+

photos shared daily

5 Tips for Instagram

59%

of internet users age 1829

5 Tips for Instagram

Share a variety of content

5 Tips for Instagram

Include behind the scenes and event photos

5 Tips for Instagram

Use hashtags and emojis

5 Tips for Instagram

Get discovered with popular hashtags

5 Tips for Instagram

Create branded hashtags

5 Tips for Instagram

Build your brand and user-generated content

5 Tips for Instagram

Embrace video

5 Tips for Instagram

Record short video content

5 Tips for Instagram

Use Instagram Stories

5 Tips for Instagram

Create highlight reels

5 Tips for Facebook

5 Tips for

Facebook

5 Tips for Facebook

2 BILLION monthly active users

5 Tips for Facebook

5.3M

people in the US are “Engaged” on Facebook

5 Tips for Facebook

89%

couples say they use Facebook to research

5 Tips for Facebook

Go “all in” with content

5 Tips for Facebook

Mix articles, photo, and video

5 Tips for Facebook

Target your posts

5 Tips for Facebook

Target organic posts • • • • • • •

Gender Relationship Status Educational Status Age Location Language Interests

5 Tips for Facebook

It’s all in the timing

5 Tips for Facebook

Test and measure the best times to post Best Time to Post on Facebook

5 Tips for Facebook

Think about “boosting”

5 Tips for Facebook

Boost successful organic posts

5 Tips for Facebook

Embrace video (again)

5 Tips for Facebook

Share quality video through Facebook Live

5 Tips for Facebook

PRO TIP: Improve your profile with reviews

Boston

Boston