The Best of Websites: 5 Ways to Make Your Website Work Harder for You - Alan Berg

4 Elements for an effective webpage 1.

2.

3.

4.

Aspirational image Text that talks to them Social proof (reviews) Strong Call to Action 2

5 Ways to make your website work harder for you

1) Think Mobile First

A dedicated mobile site isn’t always a good Mobile User Experience

Responsive Design isn’t automatically a good Mobile User Experience

“50% of planning is done from smartphone/tablet device…

1 – 2 hrs/day spent wedding planning on mobile” WeddingWire 2017 Newlywed Report

“Mobile usage peaks from 8 - 10 pm after couples are home from work.�

WedInsights Volume 3

“61% of mobile users say they are likely to visit another site when they don’t find the information they’re looking for right away” WedInsights Volume 3

2) Show the results of doing business with you

2) Show the results of doing business with you

2) Show the results of doing business with you

3) Talk to them about the results of choosing you

They need your WHAT Sell your WHY

4) Use your reviews & testimonials as content

5) Be clear about the action you want them to take

Give them more ways to contact you

• • • • • •

Email Phone Contact form Text LiveChat ???

Ways your site is losing you sales:

Ways your site is losing you sales:

Poor mobile user experience

“80% of visitors leave a mobile site due to a bad experience�

WedInsights Volume 3

“Approximately 50% of mobile users say a bad mobile experience makes them less likely to engage with a company and gives the perception that the company does not care.�

WedInsights Volume 3

The

advantage

•

Advanced SEO Tools - quickly and easily add title tags, descriptions, keywords…easily searchable and indexed site

•

Simple, Responsive Website Editor - Completely responsive sites and Website Editor - makes changes on the go

•

Custom made Templates for WeddingWire Audience created with Alan’s input

•

Migration Option - livebooks will build your site and upload your content.

"The liveBooks platform was the perfect tool for building my CampBride website. The tutorials made it easy to understand and navigate through the designing and content process. The liveBooks professionals were always there for me when I needed help or had any questions. My CampBride website looks like I hired a designer to build it, however I was able to do it myself in two days. The liveBooks platform helped me launch my business quickly and successfully!�

Ways your site is losing you sales:

Too many distractions • • •

Weddings Corporate Parties

• • •

Mitzvahs Quinceañera Sweet 16

Ways your site is losing you sales:

Putting SEO before User Optimization

Ways your site is losing you sales:

Selling the same WHAT as everyone else

Ways your site is losing you sales:

Few or weak calls to action How?

Ways your site is losing you sales:

You’re saying “Call us” with few, if any, other options

Ways your site is losing you sales:

Your buttons say “Book Us Now” instead of “Contact Us Now”

Ways your site is losing you sales:

Your contact form is too long

Easy ways to improve your site’s conversion:

Easy ways to improve your conversion:

Add relevant calls-to-action on every page, LOW EFFORT in multiple places

Easy ways to improve your conversion:

LOW EFFORT

Talk about the results they’re going to get.

Tell them how to get those results

Easy ways to improve your conversion:

LOW EFFORT

Shorten your contact form

Easy ways to improve your conversion: LOW EFFORT

Make your phone number click to dial tel:732.422.6362

Easy ways to improve your conversion:

LOW EFFORT

Make your email link open a real email mailto:alan@alanberg.com

Easy ways to improve your conversion: MORE EFFORT

Add a short contact form to every page

Easy ways to improve your conversion:

MORE EFFORT

Add short, contextual testimonials to every page

Reduce the friction for higher conversion

Thanks for listening

Visit Alan’s table to get his books and Audio collection in OC Ballroom 1 @ 9:50 - 10:30am tomorrow