6 Expert Predictions For 2017’s Top Digital Marketing Trends

6 Expert Predictions For 2017’s Top Digital Marketing Trends +91 9216116688 www.WebTecz.com

Read on to find out the eight top trends our nine industry experts predict we’ll see – and more importantly, how they will affect your business.

Seamless Data-Driven Customer Experience Across Channels, Both Online And Offline.

• A shift from pure conversion to experience driven UX • Offline to online integration (O2O) • Real time data will indicate propensity to purchase

Sarah Leach

Things Are About To Get Even More Personal

• Personalization helps offer the best customer experience.

• Increased adoption of personalization by the masses • Google won’t be able to handle personalized content

Lee Colbran

Virtual Assistants Will Be The Gateway To The Internet Of Things Sites will need to optimize for the way we use virtual assistants.

• The development of suggestibility optimization.

• Businesses will need to be considering more touch points than ever before •

Ashley Hitchcock

Frictionless Mobile Experience Powered By Progressive Technology And AMP • The rise of progressive web apps • A mobile-first approach to web design.

• More e-commerce sites to adopt Accelerated Mobile Pages (AMP)

Duncan Heath

Paid Advertising Will Adapt In Line With User Behavior

• The rise of progressive web apps • A mobile-first approach to web design.

• More e-commerce sites to adopt Accelerated Mobile Pages (AMP)

David Sewell

Whilst Important, Automation Won’t Replace the Human Touch In Analytics • Clients will want to see more of our people and not just numbers.

• Anomaly detection will be increasingly important for mid-market clients

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