Why Your Business Should Consider a Pay Per Click Campaign
When businesses think of strategies like social media marketing or SEO, they often think of them as all or nothing propositions. While it’s easy to understand why this mindset is so common, the reality of online marketing is that the best results generally come from utilizing multiple channels at the same time. The Internet is a very busy place. Because there’s so much happening online, people’s attention is constantly being pulled in a dozen different directions. That’s why it’s usually not realistic to think that people are going to come across your business one time and immediately become a customer. Instead, converting a significant percentage of online visitors into customers generally requires getting in front of them on multiple occasions. For example, if you’re utilizing social media management to be active on multiple social networks, someone may click a link to a blog post. If that visitor likes what they read and sees things like a web design that inspires trust, they may take another action like signing up for your newsletter. However, that person may not take any action as a result of not needing what you’re offering at that time. Getting in front of people on multiple occasions and ultimately at the right time is exactly why utilizing more than one channel at once is such an effective strategy. Since one channel that