UNDERSTANDING HOW GOOGLE’S RANKBRAIN ALGORITHM AFFECTS YOUR SEO STRATEGY
If you go back 15 years (which is a lifetime in “Internet years”), it was possible for websites to get search engine traffic simply by using specific keywords multiple times. Since this was so easy to do, it lead to lots of abuse and quickly hurt the quality of search engine results. The founders of Google felt like there had to be a better way, which is why they created their search engine with an algorithm that looked at how many other websites linked to another one. This concept did work very well, and is directly responsible for making Google one of the biggest tech companies in the world. However, the Internet has come a very long way over the last decade and a half. During that time, the needs and expectations of search engine users have continued to evolve.