The 2016 Local SEO Checklist That Can Help Your Business to Grow Online
Local SEO has gone through a lot of changes over the last few years. As Google has continued to test different approaches to local search results, countless business owners have been left wondering what they need to do for their website to show up higher in Google. Because Google’s algorithm has so many different factors, there’s not just one answer to that question. Instead, improving rankings for targeted local searches requires a variety of strategic elements. That’s why we compiled the checklist below. Based on the latest factors that Google is placing the most weight on, here are the most important elements of local SEO for small business in 2016: 1. Consistent NAP Details on Every Page One of the reasons Google has made so many changes to their local search results is they were having a lot of issues with spam. Since Google wants to ensure that these types of search results are populated with real businesses, it’s important for your website to make that clear. The cornerstone of showing that you have a real business with a physical location is to include a consistent name, address and phone number (NAP) on every page of your website. By including these details in a spot like your site’s footer, you can give Google some of the information needed to confirm that you have a legitimate business.