SEO Topics You Need to Care About in 2016
Has SEO (Search Engine Optimization) played a role in your business over the last few years? If it has and you’ve spent any time reading about this subject, you’ve likely come across articles that proclaim the death of SEO. Although that topic is always a popular one for people who are looking to generate some extra views, it’s something that gets repeated year after year. The reality of this type of marketing is as long as consumers are using search engines to research things they need and make purchases, SEO will be around. That’s why you won’t find any mention of the “downfall” of SEO on our list of its current state in 2016. What you will find are some suggestions based on the very dynamic nature of search engine optimization. So with that in mind, here’s the direction this strategy will continue moving over the course of this year: 1. B2C Video Content Written content has been the online standard for both B2C and B2B marketers. However, 2016 marks a shift for those in a B2C space. Due to the falling cost of video production and the ability of this type of content to reach consumers through Google and other channels, video will start to provide a better ROI for B2C businesses. While the same won’t be true for the B2B space this year, that