Proven Ways to Increase Your Email Click through Rates
Whether it’s your weekly newsletter or an email announcing a special promotion, the goal of most of the emails your business sends out is to get the recipients to click a link in the email and then take a specific action on your website. The first step in this process is getting as many recipients as possible to open the marketing emails you send. Since there’s plenty of free information online about how to write great email subject lines, this post is going to focus on how to get people to click a link once they’ve opened your email. Regardless of how well your current marketing emails are performing in terms of clickthroughs, here are seven different ways to increase that important metric:
Have a Clear Goal for Every Email Before you write and send a marketing email, be sure you know how you want it to help your business. By setting a clear goal, you’ll have a much easier time crafting a compelling email that naturally motivates people to click the links you include in it.
Include Buttons The effectiveness of buttons isn’t limited to landing or checkout pages. Because people are used to clicking buttons online, seeing one in an email is a more interesting target to click than a standard text link.