PPC Advertising Needs to Be Part of Your Online Toolbox
There are two common misconceptions about PPC advertising. The first is that it’s too expensive for anyone but members of the Fortune 500. While it is true that blindly diving into PPC can be an expensive mistake, as long as you enlist professional guidance, this form of advertising can provide an attractive ROI for a budget of almost any size. The second big misconception is you have to choose either PPC or SEO. In reality, these two methods can complement each other really well. Whether you’ve got a new site or have just now decided to start investing in SEO, organic traffic takes time to build. So instead of getting impatient, you can use PPC to start getting traffic now. And even once the organic traffic does start flowing, you can continue using PPC for things like deciding which terms are worth investing in with SEO. So now that we’ve cleared up those misconceptions, let’s take a look at some of the other big benefits PPC advertising can bring to the table:
Easy to Measure One of the reasons plenty of businesses are hesitant to utilize certain forms of advertising is because it’s very difficult to track their results. A scenario that’s actually fairly common is for a business to invest quite a bit in advertising and experience a boost, only to later discover that boost came from a different source.