PPC Advertising: 5 Tips to Get the Most Bang for Your Buck
How much does PPC advertising cost? Many business owners don’t realize how broad of a spectrum the answer to that question can span. Whether it’s Google AdWords or Facebook’s advertising program, clicks can cost as little as $0.30. But before you get too excited, it’s important to understand that the low end of the spectrum is only for keywords with virtually no competition. As soon as you start looking at keywords in industries where there are at least a few businesses operating, the price quickly rises. We’ve personally managed campaigns for clients where the cost of a single click was over $25. Since even double digit click costs don’t guarantee a purchase, it’s easy to see why successful PPC advertising requires the right strategy. Without a solid strategy, it doesn’t take long to spend a significant amount of money and not bring in any new leads or customers. Although that may sound intimidating, it shouldn’t prevent you from utilizing PPC. When handled correctly, this form of advertising can be very powerful. So if you’re thinking about PPC, here are five tactics you’ll definitely want to utilize:
Set a Budget Because Google has enough traffic to serve lots of ads, they can generally max out even large daily budgets. So while you want to be smart about the daily budget you set, avoid going so low that you aren’t able to bring in the amount of traffic needed for any meaningful results.
Get Organized Although it takes a little extra time upfront to properly organize your campaigns, this effort will pay off in the long run. When a specific effort is performing especially well,