How to Improve a Business Website That’s Falling Short
In 2017, there’s no longer a question of whether or not businesses should have a website. Given that most people spend hours online each day, the benefits of having a website are clear. What isn’t always as clear is how to reap the full benefits that the right business website can provide. Plenty of businesses don’t see a meaningful increase to their bottom line despite having a website. Since this is a fairly common issue and one that has many causes, we want to highlight some of the best ways to improve a business website that isn’t living up to expectations: Understand the Customer Journey When someone visits a business website for the first time, it’s unlikely that they’re going to immediately make a purchase, request a free quote or schedule a consultation. Those types of activities require a high level of trust, which can be hard to establish when someone comes to your site for the first time. Overcoming this hurdle is why getting visitors’ email addresses continues to be so important for virtually all business websites. By using an email popup or overlay tool (this is something a WordPress development services can help you implement) and offering something of value in exchange for an address, you can start building a list. Then as people on the list interact with your business more through the emails you send, the likelihood of them becoming a customer will increase significantly.